Top Digital Marketing Agencies in Los Angeles
Los Angeles isn’t just the entertainment capital of the world—it’s also home to a booming tech and startup scene stretching from Silicon Beach to Downtown. Whether you need a full-service marketing partner, a web design agency in Los Angeles, or a niche SEO digital marketing agency, the right local firm can amplify your reach in one of the most competitive markets on earth.
Clutch makes that search easier. Every agency listed here has been vetted through our rigorous, interview-based review process, so you can filter partners by budget, industry focus, or specific services like social media marketing or PPC. Use the comparison tools, read first-hand client feedback, and connect with a Los Angeles marketing agency that fits your goals and timeline.
Looking beyond LA? Compare agencies on the global list of Top Digital Marketing Companies
For regional options, explore firms in nearby markets: San Diego digital marketing agencies or San Francisco digital marketing agencies
Need a specialized partner? View Los Angeles healthcare digital marketing agencies to find HIPAA-aware experts
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr50 - 249Serves Los Angeles, CAServices provided
See all 34 projectsCodedesign is a digital marketing agency offering services such as website maintenance, SEO, website optimization, and lead generation. Their overall feedback is overwhelmingly positive, with 100% of reviewers emphasizing their impressive project management, responsiveness, and effective communication. Additionally, 70% of reviewers highlight their alignment with company values and good value for cost. Codedesign’s adaptability and dedication to clients' success also stand out.
$50,000+$150 - $199 / hr10 - 49Serves Los Angeles, CAServices provided
See all 12 projectsE29 Marketing is a full-service marketing agency specializing in brand strategy, digital marketing, and influencer campaigns. With consistently positive feedback, nearly 100% of reviewers commend E29's strategic insight, professionalism, and ability to integrate seamlessly as an extension of clients' teams. Clients report measurable successes such as increased brand awareness and reduced customer acquisition costs, highlighting the agency's effectiveness and responsiveness in project management.
$1,000+$50 - $99 / hr10 - 49Serves Los Angeles, CAServices provided
See all 67 projectsVerbsz Marketing is a digital marketing agency specializing in SEO, social media management, and lead generation. Across the reviews, 100% of clients praised their professionalism, timely delivery, and responsiveness. A notable 80% highlighted their expertise in enhancing online visibility and driving measurable results. Verbsz's commitment to customer satisfaction and strategic approach makes them a valued partner.
$10,000+$100 - $149 / hr10 - 49Serves Los Angeles, CAServices provided
See all 6 projectsTwo Trees PPC specializes in digital marketing services, including PPC advertising, SEO, website development, and social media marketing. The company is praised for its strong culture fit, effective communication, and responsiveness, with 100% of reviews indicating positive feedback on their professionalism and ability to generate leads. Clients appreciate their strategic approach, timely deliveries, and dedication to meeting business needs.
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$1,000+Undisclosed2 - 9Los Angeles, CA
Services provided
Launched in 2023, Flypost Agency is an Email Marketing company. The team focuses on Email Marketing and Graphic Design.
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$1,000+$150 - $199 / hr2 - 9Los Angeles, CA
Services provided
In Los Angeles, California, Book New Patients is a social media marketing agency and Demand Generation Marketing company. The team offers Social Media Marketing and Demand Generation Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Serves Los Angeles, CAServices provided
See all 9 projectsIOI Solutions is a digital marketing and web development firm, offering services like website design, brand identity creation, and advertising solutions. The company is praised for its professionalism, responsiveness, and ability to exceed expectations, with 100% positive feedback across all reviews. Clients highlight their impressive project management and personal touch in client interactions, emphasizing their creative and strategic capabilities.
$5,000+$150 - $199 / hr10 - 49Los Angeles, CAServices provided
See all 16 projectsTop Growth Marketing INC is a dynamic growth marketing agency specializing in digital advertising, social media marketing, and email campaigns. They consistently deliver impressive results, including significant revenue growth and increased brand visibility. Notably, 100% of reviewers commend their project management skills and client-focused approach, highlighting their ability to exceed expectations and provide tailored solutions.
$50,000+$150 - $199 / hr10 - 49Serves Los Angeles, CAServices provided
See all 16 projectsHotspex Media is a digital marketing agency renowned for its omnichannel media services, including digital advertising, SEO, and traditional media. The reviews highlight their impressive project management and innovative solutions, with 95% of reviewers commending their deep industry knowledge and attention to detail. Clients appreciate their strategic insights and data-driven results, with notable improvements in KPIs, brand sentiment, and ROI.
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$1,000+< $25 / hr2 - 9Beverly Hills, CA
Services provided
Lime Outreach is an Email Marketing company in Beverly Hills, California. Their services include Email Marketing and Account-Based Marketing.
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$5,000+$25 - $49 / hr10 - 49Torrance, CA
Services provided
Inkout Publication is a Content Marketing and Content Writing Services company launched in 2012. The team specializes in Content Marketing and Content Writing Services.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
Services provided
Launched in 2009, ADvance Media is a midsize Advertising company in Los Angeles, California. Their team provides Advertising and Social Media Marketing.
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$1,000+$200 - $300 / hr250 - 999Los Angeles, CA
Services provided
Founded in 2007, American Web Designers Inc is a midsize Market Research company. Their team provides Market Research and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
Services provided
Intango is an Advertising company. In Tel Aviv-Yafo, Israel and New York, New York, the agency specializes in Advertising and Affiliate Marketing.
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$5,000+$200 - $300 / hr10 - 49Los Angeles, CA
Services provided
See all 1 projectsSpirinity Productions specializes in high-quality video production services, exemplified by their work on instructional videos for an online jiu-jitsu course. Clients highlight their exceptional attention to detail, responsiveness, and effective project management, with many noting significant increases in engagement and sales following their involvement. Overall, Spirinity Productions is highly regarded for their professionalism and client-focused approach.
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$1,000+$150 - $199 / hr10 - 49Los Angeles, CA
Services provided
Kyngdom Digital Marketing Agency, an Advertising company, offers Advertising and Digital Strategy. The company is located in Los Angeles, California and San Diego, California.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
Pinned SEO is a SEO services firm. The team offers Search Engine Optimization and is located in San Diego, California and Newport Beach, California.
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UndisclosedUndisclosed10 - 49Long Beach, CA
Services provided
5 Elements Entertainment is a web development company. Founded in 2009, the team specializes in Web Development and Mobile App Development. The agency is located in Long Beach, California.
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$5,000+$200 - $300 / hr10 - 49Manhattan Beach, CA
Services provided
South of LA is a branding company. The Manhattan Beach, California-based agency focuses on Branding and Graphic Design.
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$1,000+$50 - $99 / hr10 - 49Pasadena, CA
Services provided
Logo Anchor is a Pasadena, California-based Digital Strategy company. The team provides Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Los Angeles, CA
Services provided
E-commerce development company Entice Digital Marketing is based in Los Angeles, California. The team specializes in E-Commerce Development and Email Marketing.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
Web Design Tech is a small mobile app development firm established in 2012. Their services include Mobile App Development and Web Design.
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$1,000+$50 - $99 / hr50 - 249Los Angeles, CA
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Midsize Advertising company Think Jam, is located in Los Angeles, California and London, England. Their services include Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr50 - 249Los Angeles, CA
Services provided
Advertising company Troika is headquartered in Los Angeles, California. Established in 2001, the team focuses on Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9Glendale, CA
Services provided
See all 1 projectsImpala Creative Agency is a marketing and design firm specializing in brand identity creation, event marketing, and digital and offline promotional solutions. They have received overwhelmingly positive feedback, with clients appreciating their creativity, responsiveness, and effective project management. Notably, their efforts led to a 1,300% increase in LinkedIn followers for a client, enhancing international visibility and engagement.
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$1,000+< $25 / hr10 - 49Los Angeles, CA
Services provided
See all 1 projects1Solutions is a full-service web and digital marketing company focused on delivering results through effective and measurable solutions. We work with customers to develop their marketing plans and
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$5,000+$100 - $149 / hr50 - 249Los Angeles, CA
Services provided
Magnet 360 is an Advertising company. They provide Advertising and Branding and were established in 2001. The agency is based in St. Louis Park, Minnesota and Chicago, Illinois.
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$1,000+$25 - $49 / hr10 - 49Hawthorne, CA
Services provided
See all 1 projectsHostrings offers services including WordPress e-commerce development, prescription plugins for eyeglasses and contact lenses, payment gateway integration, and social media integration. Reviews indicate that clients appreciate their professional and timely project management, and the ability to deliver work that aligns closely with client expectations. Overall feedback highlights Hostrings’ high customer satisfaction and efficient service delivery.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
WebPower USA, an Advertising company, was launched in 2019. The team focuses on Advertising and UX/UI Design and is in Los Angeles, California.
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$1,000+Undisclosed2 - 9Sierra Madre, CA
Services provided
Beri Brands, an Advertising company, was founded in 2022. The team provides Advertising and Branding and is located in Sierra Madre, California.
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$1,000+$50 - $99 / hr2 - 9Pasadena, CA
Services provided
First Spring Digital is a branding company. The team specializes in Branding and Search Engine Optimization, and the agency is located in Pasadena, California.
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$5,000+$25 - $49 / hr2 - 9Los Angeles, CA
Services provided
Branding company Backlink Groups is in Los Angeles, California. The team provides Branding and Marketing Strategy.
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Undisclosed< $25 / hr2 - 9Los Angeles, CA
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Established in 2024, Nexus Digital Marketing Agency is a branding company. The team provides Branding and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Los Angeles, CA
Services provided
ORM Agency is an Advertising company located in Los Angeles, California. They focus on Advertising and Branding.
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Undisclosed$25 - $49 / hr2 - 9Los Angeles, CA
Services provided
In Los Angeles, California, Best SEO in Los Angeles | Agency is a small SEO company. Their services include Search Engine Optimization and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Los Angeles, CA
Services provided
See all 1 projectsPressOnDemand Design LLC is a digital marketing and web development company specializing in website updates, online store development, and social media management. The company is praised for its professionalism and effective project management, with 100% positive feedback highlighting increased sales and follower growth. Clients appreciate their ability to deliver quality work and stay up-to-date with the latest technologies.
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$10,000+$100 - $149 / hr10 - 49Beverly Hills, CA
Services provided
Tyler Barnett PR is a Digital Strategy company. In Beverly Hills, California, their team focuses on Digital Strategy and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49Glendale, CA
Services provided
Studio III Marketing is a Digital Strategy company. The small Glendale, California-based team offers Digital Strategy and Advertising. The firm was established in 2011.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
Established in 1986, 2Heads is a branding agency. The team offers Branding and Event Marketing.
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$5,000+Undisclosed10 - 49Los Angeles, CA
Services provided
UPRISE Management is a Digital Strategy company. Their team is in Los Angeles, California. The company focuses on Digital Strategy and Marketing Strategy.
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$1,000+Undisclosed2 - 9Anaheim, CA
Services provided
XPand Los Angeles Web Design is a web design agency. Their small team is based in Anaheim, California. Their team focuses on Web Design and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Redondo Beach, CA
Services provided
LACED Agency is an Advertising company. The Redondo Beach, California-based company was established in 2002. Their services include Advertising and Marketing Strategy.
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$5,000+$50 - $99 / hr2 - 9Torrance, CA
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Established in 1981, Dogs Of Design Studios is a social media marketing company. The small team offers Social Media Marketing and Web Design.
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$1,000+$50 - $99 / hr50 - 249Marina del Rey, CA
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AUDIENCEX, an Advertising company, is in Marina del Rey, California and Dallas, Texas. The team specializes in Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Pasadena, CA
Services provided
Webs Anchor is a small Pasadena, California-based social media marketing company. The team focuses on Social Media Marketing and Mobile & App Marketing.
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$5,000+$100 - $149 / hr10 - 49Santa Monica, CA
Services provided
Attention Media Inc. Is an Advertising company. The small Santa Monica, California-based team focuses on Advertising and Performance Marketing. The company was established in 2015.
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$1,000+$25 - $49 / hr2 - 9Los Angeles, CA
Services provided
NftMay is a small Digital Strategy company founded in 2018. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Elevate Advertising is a Valliant, Oklahoma-based Digital Strategy company. Their services include Digital Strategy and Content Marketing.
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$1,000+$150 - $199 / hr2 - 9Los Angeles, CA
Services provided
Nytwork,Inc., a SEO company, was established in 2021. They provides Search Engine Optimization and Cybersecurity.
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$1,000+$50 - $99 / hr2 - 9Long Beach, CA
Services provided
SEO Period is a SEO company. Established in 2019, the team specializes in Search Engine Optimization and Conversion Optimization. The agency is located in Long Beach, California.
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$1,000+$150 - $199 / hrFreelancerLos Angeles, CA
Services provided
PPC Specialists is a PPC company. The small Los Angeles, California-based team offers Pay Per Click. The company was launched in 2017.
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$1,000+$25 - $49 / hr2 - 9Los Angeles, CA
Services provided
Founded in 2020, Local Ranker US is a SEO services firm. The team specializes in Search Engine Optimization.
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UndisclosedUndisclosed50 - 249El Segundo, CA
Services provided
Established in 2015, The Video Agency is a video production company. Located in El Segundo, California and Vancouver, Canada, the team provides Video Production and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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1CentPPC is a PPC agency. The team is in Lima, Peru and Los Angeles, California, and their services include Pay Per Click.
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Undisclosed$50 - $99 / hr10 - 49Los Angeles, CA
Services provided
LiveWebMedia is an e-commerce development firm. Located in Los Angeles, California, their small team focuses on E-Commerce Development and Search Engine Optimization. The firm was established in
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$100,000+$150 - $199 / hr10 - 49Los Angeles, CA
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Exverus Media is a Los Angeles, California-based media planning and buying agency. They offer Media Planning & Buying and Conversion Optimization and were founded in 2012.
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UndisclosedUndisclosed10 - 49West Hollywood, CA
Services provided
AdTector is a small West Hollywood, California-based Advertising company. The team focuses on Advertising and BI & big data consulting & SI.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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Best Los Angeles Digital Marketing Companies
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$1,000+$100 - $149 / hr250 - 999Los Angeles, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
90% Digital Marketing10% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Digital Marketing -
$5,000+$150 - $199 / hr10 - 49West Hollywood, CA
Ability to deliver
36.4/40.018.6/20 Reviews9.8/10 Clients & Experience8/10 Market PresenceService focus
75% Digital Marketing25% Other -
$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
38.8/40.019.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Digital Marketing10% Other -
$1,000+$100 - $149 / hr10 - 49Los Angeles, CA
Ability to deliver
34/40.016.4/20 Reviews9.6/10 Clients & Experience8/10 Market PresenceService focus
100% Digital Marketing -
$5,000+$100 - $149 / hr10 - 49Beverly Hills, CA
Ability to deliver
36.7/40.020/20 Reviews8.3/10 Clients & Experience8.4/10 Market PresenceService focus
65% Digital Marketing35% Other -
$10,000+$100 - $149 / hr10 - 49Los Angeles, CA
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Digital Marketing50% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
34.8/40.016.4/20 Reviews9.2/10 Clients & Experience9.2/10 Market PresenceService focus
65% Digital Marketing35% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
55% Digital Marketing45% Other -
$1,000+$50 - $99 / hr50 - 249Los Angeles, CA
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
80% Digital Marketing20% Other -
$1,000+Undisclosed2 - 9Manhattan Beach, CA
Ability to deliver
34.8/40.017/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
75% Digital Marketing25% Other -
$5,000+$150 - $199 / hr2 - 9Santa Monica, CA
Ability to deliver
35.5/40.016.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
70% Digital Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Los Angeles, CA
Ability to deliver
31.5/40.017.8/20 Reviews8.4/10 Clients & Experience5.3/10 Market PresenceService focus
85% Digital Marketing15% Other -
Undisclosed$100 - $149 / hr10 - 49Los Angeles, CA
Ability to deliver
34.4/40.016.6/20 Reviews8.5/10 Clients & Experience9.3/10 Market PresenceService focus
90% Digital Marketing10% Other -
$1,000+Undisclosed250 - 999Santa Monica, CA
Ability to deliver
30.6/40.016.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Digital Marketing40% Other -
$10,000+$150 - $199 / hr250 - 999El Segundo, CA
Ability to deliver
30.3/40.015.6/20 Reviews8/10 Clients & Experience6.8/10 Market PresenceService focus
60% Digital Marketing40% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Digital Marketing40% Other -
$5,000+$150 - $199 / hr50 - 249Los Angeles, CA
Ability to deliver
36.1/40.017/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
40% Digital Marketing60% Other -
$10,000+$150 - $199 / hr50 - 249Carlsbad, CA
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
20% Digital Marketing80% Other -
$5,000+$200 - $300 / hr10 - 49Los Angeles, CA
Ability to deliver
33.3/40.015.6/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Digital Marketing40% Other -
$5,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
34.3/40.016.4/20 Reviews8.1/10 Clients & Experience9.8/10 Market PresenceService focus
80% Digital Marketing20% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
35.2/40.017.2/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
50% Digital Marketing50% Other -
$1,000+Undisclosed2 - 9Pasadena, CA
Ability to deliver
30.7/40.016.2/20 Reviews7.2/10 Clients & Experience7.4/10 Market PresenceService focus
100% Digital Marketing -
$5,000+$150 - $199 / hr50 - 249Los Angeles, CA
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Digital Marketing65% Other -
$1,000+$150 - $199 / hr2 - 9El Segundo, CA
Ability to deliver
35.3/40.017.4/20 Reviews8.6/10 Clients & Experience9.3/10 Market PresenceService focus
90% Digital Marketing10% Other -
$1,000+$100 - $149 / hr2 - 9Long Beach, CA
Ability to deliver
31.2/40.016.2/20 Reviews9.6/10 Clients & Experience5.4/10 Market PresenceService focus
80% Digital Marketing20% Other -
$1,000+$150 - $199 / hr2 - 9Anaheim, CA
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
100% Digital Marketing -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Digital Marketing -
$5,000+$200 - $300 / hr2 - 9Los Angeles, CA
Ability to deliver
32.4/40.016.2/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
70% Digital Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Digital Marketing65% Other
Latest Digital Marketing Articles
See all articles![How to Create a Digital Marketing Budget [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/cbefcf801b6c486982d781482f9a654f.png)
How to Create a Digital Marketing Budget [With Template]
Use this template to create an affordable digital marketing budget for your business.
Los Angeles Digital Marketing Agency FAQs
Budgets for hiring a Los Angeles-based digital marketing agency vary widely depending on several key factors, including team size, creative requirements, and project scope. Based on Clutch data, here’s what you can expect:
- Local SEO or single-channel PPC: $2,000 – $5,000 per month
- Full-service retainer, covering multi-channel strategies: $7,000 – $25,000+ per month
- Hourly consulting and strategy workshops: $125 – $250 per hour
Experienced agencies with Hollywood-level production or extensive influencer networks often price at the higher end. Always request itemized proposals to see where the spending goes.
Los Angeles-based digital marketing agencies cater to more than entertainment markets, but they also have experience with various industries such as:
- Film, TV, and music
- E-commerce and DTC fashion
- Health and wellness (think biotech corridors near UCLA and Cedars-Sinai)
- SaaS and fintech startups in Silicon Beach
- Hospitality, food and beverage
- Automotive and mobility tech
Many firms also double as social media marketing agencies in Los Angeles, leveraging influencers for lifestyle, beauty, and gaming brands.
- Define goals—lead generation, brand awareness, or sales.
- Short-list agencies with proven results in your industry niche.
- Check Clutch reviews for project size, communication style, and ROI metrics.
- Ask for local case studies, not just national wins.
- Evaluate team structure—Will you get senior strategists or only juniors?
- Compare proposals side-by-side for deliverables, timelines, and KPIs.
Use Clutch filters to narrow by budget, hourly rate, or certified platforms like Shopify or HubSpot.
- Guaranteed #1 rankings or overnight results
- Vague pricing without line-item deliverables
- One-size-fits-all packages that ignore your business model
- Minimal transparency on media spend vs. management fees
- High staff turnover—ask who will actually handle your account
- No mention of data privacy or California Consumer Privacy Act (CCPA) compliance
If an agency can’t explain how they’ll measure success beyond vanity metrics, keep searching.
For these reasons:
• Local insight: LA agencies understand neighborhood micro-cultures from Venice to the Valley, letting them craft hyper-relevant creative. • Industry access: Proximity to media studios, record labels, and Fortune 500 headquarters (Disney, Snap, Netflix) means stronger relationships for co-branding or PR. • Time-zone alignment: Real-time collaboration with West Coast teams and same-day responses for Pacific Time stakeholders. • In-person production: Shoot video, UGC, or product photos on-site without costly travel.