Top Branding Companies
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr2 - 9Montréal, CanadaServices provided
See all 15 projectsBrandlucent is a branding agency specializing in brand development, brand strategy, and corporate identity. Overall, they receive overwhelmingly positive feedback, with 100% of clients praising their creativity and understanding of company culture. Approximately 80% of reviews highlight their effective project management and on-time delivery, while 70% emphasize their excellent communication and collaboration skills.
$25,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 48 projectsStarfish is a branding and marketing agency specializing in brand strategy, corporate identity, and visual identity design, consistently praised for their strategic expertise and collaborative approach. Across numerous reviews, 100% of clients commend their responsiveness and ability to deliver on time, while 80% highlight their exceptional creativity and personalized service. Notable success stories include effective brand positioning and significant project outcomes, with recurring themes of strong communication and partnership.
$10,000+$200 - $300 / hr2 - 9Milwaukee, WIServices provided
See all 12 projectsSavage Creative is a branding agency specializing in brand development, brand strategy, corporate identity, and marketing services. Across diverse projects, clients consistently praise their creativity, strategic insights, and ability to tailor solutions to specific needs. With over 90% positive feedback, Savage Creative is lauded for delivering on time and budget, enhancing brand positioning and identity development, while maintaining strong client relationships.
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UndisclosedUndisclosed2 - 9
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Founded in 2012, Flint Media Inc., a small graphic design company, is located in Coxsackie , New York. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Kalisz, Poland
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Launched in 2006, FDESIGN is a Packaging Design company. The team focuses on Packaging Design and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Rolling Hills Estates, CAServices provided
See all 67 projectsThe Bureau Of Small Projects is a branding and marketing agency specializing in brand identity development, logo design, and corporate branding. Reviewers consistently praise their exceptional project management, responsiveness, and capability to deliver creative branding solutions on time, with 100% satisfaction noted in many reviews. The Bureau's commitment to understanding client needs and aligning with company values is a recurring theme, mentioned in nearly every review.
$25,000+$150 - $199 / hr10 - 49Vancouver, CanadaServices provided
See all 32 projectsTakt is a branding and marketing agency praised for its expertise in brand identity development, brand strategy, and visual identity design. Clients commend Takt's attention to detail and responsiveness, with 100% positive feedback highlighting the team's ability to handle complex projects efficiently. Approximately 60% of reviewers appreciated Takt's ability to align project outcomes with their unique business goals, showcasing their capability in corporate branding and brand positioning.
$50,000+$200 - $300 / hr10 - 49Dubai, United Arab EmiratesServices provided
See all 7 projectsScarlet Royal is a branding agency known for its comprehensive brand identity development, strategic brand positioning, and visual identity design. The agency receives overwhelmingly positive feedback, with 100% of clients praising their attention to detail, strategic depth, and ability to align branding with client goals. Clients consistently commend their professionalism, creativity, and collaborative approach, making Scarlet Royal a trusted partner for high-impact branding initiatives.
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UndisclosedUndisclosed2 - 9Olympia, WA
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Gold Fox Design is an Olympia, Washington-based branding company. The team specializes in Branding and Web Development.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Located in Atlanta, Georgia, Ivey Media Agency, LLC is a small SEO agency. The team provides Search Engine Optimization and Branding.
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UndisclosedUndisclosed2 - 9London, England
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John Randall Design is a video production agency. Their small team is based in London, England and specializes in Video Production and Branding. The company was established in 2010.
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UndisclosedUndisclosed2 - 9Brooklyn, NY
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Koolgirlposse is a branding agency established in 2003. Based in Brooklyn, New York, the team offers Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Hitchin, England
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Kre8ive Partners is a small Packaging Design company. They provide Packaging Design and Branding and were established in 2006.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 103 projectsDD.NYC® is a digital design agency specializing in branding, web design, and brand identity development. The reviews showcase a spectrum of feedback, with 66% of reviews highlighting their strong project management and communication skills, while 33% indicate issues with delivery timelines and communication. DD.NYC® is praised for its creativity and comprehensive brand strategy, yet some clients express concerns over project delays and inconsistent communication.
$25,000+$100 - $149 / hr10 - 49Kyiv, UkraineServices provided
See all 40 projectsQream is a branding and visual identity company recognized for its comprehensive services in brand identity development, brand strategy, and visual identity design. Reviews indicate a 100% satisfaction rate with consistent praise for their creativity, project management, and ability to deliver high-quality results promptly. Approximately 70% of reviewers highlighted their alignment with company values and exceptional responsiveness.
$25,000+$150 - $199 / hr50 - 249Portland, ORServices provided
See all 54 projectsWatson Creative is a branding agency specializing in brand development, brand strategy, and corporate branding. The firm consistently receives positive feedback, with a majority of clients highlighting their strategic thinking, creative execution, and ability to manage complex projects. Approximately 80% of reviewers commend Watson Creative for their collaborative approach and alignment with company values, while many appreciate their ability to integrate storytelling with visual identity design.
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UndisclosedUndisclosed2 - 9
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Maja Ferina Shapteva is a web design agency based in Veles, North Macedonia. Their services include Web Design and Branding.
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UndisclosedUndisclosed2 - 9
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Small web design agency Makena Creative, is in Nashville, Tennessee. Their services include Web Design and Branding.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 24 projectsFishfinger Creative Agency is a specialized branding company offering a wide array of services including brand strategy, visual identity design, logo design, and brand identity development. The reviews highlight their creativity, responsiveness, and strong project management, with 100% of clients noting their timely delivery and impressive cultural fit. They excel in developing unique and compelling brand identities that resonate with diverse markets.
$1,000+$50 - $99 / hr2 - 9Redfern, AustraliaServices provided
See all 63 projectsCUT THRU Branding Agency is a distinguished branding agency that provides services such as brand strategy, corporate identity, and visual identity design. The agency consistently receives positive feedback, with 100% of reviewers highlighting their strategic and innovative approach to brand development. Clients praise their exceptional communication and responsiveness, with a strong focus on understanding client needs and delivering timely results.
$25,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 32 projectsPolar is a branding and marketing agency specializing in brand identity development, brand strategy, and corporate branding. The company is highly praised for its strategic marketing expertise and creative capabilities, with 100% of reviewers expressing satisfaction and highlighting Polar's excellent communication and project management. Approximately 87.5% of clients noted their alignment with company values and culture fit as significant factors in choosing Polar.
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UndisclosedUndisclosed2 - 9
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Monga Design, a branding agency, is in Florianopolis, Brazil. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9
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Musa WorkLab™ is a Lisbon, Portugal-based graphic design agency. Their services include Graphic Design and Branding.
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Featured
What are Featured Providers?
$1,000+Undisclosed50 - 249London, EnglandServices provided
See all 51 projectsDuck.Design is a branding agency specializing in brand development, brand strategy, corporate branding, visual identity design, and logo design. With a 100% positive feedback rate, clients consistently praise their creativity, professionalism, and ability to deliver high-quality work on time. Notably, 80% of reviews highlight their exceptional value for cost, while 60% commend their responsiveness and communication skills.
$10,000+$50 - $99 / hr2 - 9Services provided
See all 8 projectsIktomi is a branding agency specializing in brand strategy, corporate identity, and visual identity design. Reviews consistently highlight their creativity, professionalism, and effective project management. Clients appreciate Iktomi's collaborative approach and ability to align deliverables with company goals, with 100% of feedback underscoring their dedication to producing innovative results while maintaining open communication.
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UndisclosedUndisclosed2 - 9Apeldoorn, Netherlands
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Launched in 2015, Mr Boost is a branding company. Based in Apeldoorn, Netherlands, the team focuses on Branding and Web Design.
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UndisclosedUndisclosed2 - 9Göteborg, Sweden
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Headquartered in Göteborg, Sweden, Mikael Selin Design Studio AB is a graphic design agency. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9London, England
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Branding agency Panthera Designs was launched in 2015. In London, England, the team offers Branding and Web Design.
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UndisclosedUndisclosed2 - 9
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PARA - Creative Studio is a Corporate Photography company. Their small team is located in Los Angeles, California. Their team specializes in Corporate Photography and Branding.
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UndisclosedUndisclosed2 - 9
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Branding company Public Fantasy was established in 2021. In Seattle, Washington, the team offers Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Bayfield, CO
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PressedFresh Collective is a small branding firm founded in 2017. Their team specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9
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Small branding company Rising Sun Media, is in Sydney, Australia. Their services include Branding and Web Design.
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UndisclosedUndisclosed2 - 9
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Rita wbatalha is a branding agency in Porto, Portugal. The team specializes in Branding and Web Design.
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UndisclosedUndisclosed2 - 9
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Small branding company Sail Ho Studio, is based in Amsterdam, Netherlands. The team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9London, England
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Located in London, England, Shimeji Creatives is a branding company. They specialize in Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Rotterdam, Netherlands
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Studio Otherness is a branding agency. The small Rotterdam, Netherlands-based team provides Branding and Graphic Design. The agency was established in 2021.
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UndisclosedUndisclosed2 - 9Úbeda, Spain
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Superfluido is a branding firm. The Úbeda, Spain-based agency focuses on Branding and Architectural Design.
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UndisclosedUndisclosed2 - 9
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Suzumes Studio is a small Packaging Design company. They specialize in Packaging Design and Branding and were launched in 2011.
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UndisclosedUndisclosed2 - 9Vincennes, IN
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Swank & Company Design LLC is a web design agency. Their team is based in Vincennes, Indiana and provides Web Design and Branding.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Truffl Branding Agency is a branding agency founded in 2013. The team provides Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Johannesburg, South Africa
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Unknown Design Agency is a branding firm. The Johannesburg, South Africa-based team specializes in Branding and Web Design.
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UndisclosedUndisclosed2 - 9Denver, CO
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Headquartered in Denver, Colorado, Vicarel Studios is a branding agency. Founded in 2015, the team focuses on Branding and Graphic Design.
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$5,000+$100 - $149 / hr10 - 49
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See all 7 projectssmartboost is a digital marketing agency specializing in SEO, digital strategy, and lead generation. Across numerous reviews, it is praised for its effective project management, personalized approach, and ability to drive significant business growth, with 100% of reviewers expressing satisfaction with improved outcomes. Many clients highlight their excellent communication and responsiveness, as well as alignment with the client’s company values and goals.
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$10,000+$150 - $199 / hr10 - 49Santa Monica, CA
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Enso, a small branding firm, is located in Santa Monica, California. Their services include Branding and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49Lexington, MA
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Launched in 1990, White Rhino is a branding company. Their services include Branding and Web Design.
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$10,000+$150 - $199 / hr10 - 49Danvers, MA
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Branding company Neal Advertising is based in Danvers, Massachusetts. They provide Branding and Advertising.
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UndisclosedUndisclosed10 - 49Boston, MA
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In Boston, Massachusetts, Sleek Machine is an Advertising company. Launched in 2014, the team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Watertown, MA
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More Advertising is a branding agency. They specialize in Branding and Marketing Strategy and are headquartered in Watertown, Massachusetts.
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$10,000+$150 - $199 / hr10 - 49Chicago, IL
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Headquartered in Chicago, Illinois, Davis Harrison Dion is a branding firm. The team focuses on Branding and Media Planning & Buying.
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$10,000+$150 - $199 / hr10 - 49Chicago, IL
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Branding firm Michael Walters Advertising was established in 1988. The team focuses on Branding and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49New York, NY
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People Ideas & Culture (PIC) is a branding firm. They are located in New York, New York and Milan, Italy and have small team. They focus on Branding and Advertising.
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$10,000+$150 - $199 / hr10 - 49New York, NY
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Established in 2006, Love and War, a small Advertising company, is headquartered in New York, New York. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49New York, NY
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Launchpad Advertising is a small branding agency headquartered in New York, New York. Their services include Branding and Advertising.
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$10,000+$150 - $199 / hr10 - 49Montréal, Canada
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Orangetango is a branding firm. Located in Montréal, Canada, the company offers Branding and Advertising.
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$5,000+$150 - $199 / hr10 - 49Toronto, Canada
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Now Impact Studio is a branding firm. The Toronto, Canada-based agency was launched in 2013. Their team focuses on Branding and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49Toronto, Canada
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Branding company ORYX Agency was established in 2009. The company offers Branding and UX/UI Design.
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$10,000+$150 - $199 / hr10 - 49Toronto, Canada
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Context Creative is a branding agency. The team is in Toronto, Canada, and their services include Branding and Email Marketing.
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$10,000+$150 - $199 / hr10 - 49Richmond Hill, Canada
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Prime Advertising is a branding company. They are headquartered in Richmond Hill, Canada, and their services include Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Lyon, France
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Acti is a web design company. They offer Web Design and Search Engine Optimization and are based in Lyon, France and Lyon, France.
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UndisclosedUndisclosed10 - 49Paris, France
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Biggerband, a web design company, was founded in 2012. The small team specializes in Web Design and UX/UI Design.
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$10,000+$150 - $199 / hr10 - 49London, England
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Keko London, a branding agency, is located in London, England. They specialize in Branding and Advertising and were launched in 2013.
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$10,000+$150 - $199 / hr10 - 49Atlanta, GA
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Creaxion is an Advertising company. The Atlanta, Georgia-based company was established in 1998. Their team offers Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Paris, France
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Founded in 2013, Broca & Wernicke is a small Paris, France-based branding firm. Their team provides Branding and Marketing Strategy.
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$5,000+$50 - $99 / hr10 - 49Boulogne-Billancourt, France
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Hotshop Design Agency is a branding company. They were established in 1981 and specialize in Branding and Marketing Strategy.
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List of the Best Branding Agencies
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$25,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
85% Branding15% Other -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding10% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding15% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.8/40.019.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding30% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.3/40.019/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding45% Other -
$10,000+$150 - $199 / hr10 - 49Pasadena, CA
Ability to deliver
37.4/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
80% Branding20% Other -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
37.3/40.017.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding -
$5,000+$50 - $99 / hr50 - 249Kraków, Poland
Ability to deliver
37.3/40.018.4/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Oakland, CA
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
37.1/40.017.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding -
$10,000+$100 - $149 / hr10 - 49Cádiz, Spain
Ability to deliver
36.9/40.017.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
65% Branding35% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr10 - 49Carlsbad, CA
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Branding -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.4/40.016.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.4/40.016.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Branding60% Other -
$25,000+$150 - $199 / hr2 - 9Toronto, Canada
Ability to deliver
36.4/40.017.6/20 Reviews9.4/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding20% Other -
$1,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
90% Branding10% Other
Branding Agency FAQs
The right branding agency will help you create consistency across all marketing channels and make your brand more recognizable. Stay up to date on relevant branding services, costs, and how to go about making the right connection to ensure your project is as smooth and successful as possible.
Clutch features firms that develop visual identities and messaging strategies twice a year based on a proprietary methodology. The top branding agencies for Fall 2025 include:
A branding agency will specialize in creating, developing, and refining brand identities. This includes helping organizations identify their purpose, values, target audience, positioning, and messaging. To inform brand strategy and understand customer behavior, they will often collect data for market research and analysis.
With the information they collect, they can develop key messages and taglines that communicate the brand’s core values. They will also design visual elements like logos, color schemes, typography, and imagery that represent the brand.
Whether you’re looking to create a whole new brand identity or are looking to rebrand, a branding agency offers services to define, build, and enhance your business’s brand identity. Depending on your brand goals and your needs, they will create a brand strategy that is based on your company’s mission, values, audience, and positioning. To ensure that your brand is distinct, they will conduct market research to analyze competitors, trends, and audience behavior, providing valuable insights for strategic decisions.
Often, businesses will hire a branding agency specifically for their help with visual identity as well. By creating new logo designs, identifying a color palette, selecting typography, and creating a comprehensive brand style, businesses can become more easily identifiable and stand out in crowded marketplaces.
The visual identity of your brand goes beyond these items, though. For this reason, many branding agencies will also offer digital and print branding, which covers everything from website design and social media presence to packaging and advertising materials.
Most branding projects reviewed on Clutch are between $10,000–$49,999. The average cost of hiring a branding agency on Clutch is between $100–$149 per hour. How much your company will spend on branding depends on the scope of work. Companies that go through a full branding engagement will spend more than companies looking for a simple brand style guide.
Branding agencies offer packages that include various services and assets. On Clutch, branding packages start at around $1,000 per month.
There are many reasons for businesses to hire a branding agency. The number one reason is to craft a unique, recognizable, and professional brand identity. A branding agency will have the skills and experience to ensure that your brand stands out, helping your business build trust and customer loyalty. A branding agency is also able to look at your business objectively and review data and use this information to curate a brand identity that differentiates your from your competitors.
Hiring the right branding company is crucial for businesses looking to establish a consistent brand identity and stand out in competitive markets. An agency that doesn’t align with your business objectives and goals could lead to wasted budget, ineffective brand messaging, and loss of trust.
To find the perfect partner for your project, you need to consider the quality of work they provide, how quickly they can deliver, cost, and how easy it is to work with them.
To understand the impact of their work, you should review client reviews and testimonials and look for positive feedback and reliability. You can also examine portfolio items and case studies to get a better idea of their skill and what they can deliver.
As you interview each branding agency, look for partners that can provide a strategic approach and offer the full spectrum of branding support services. You should also note their communication and collaboration style. A great branding agency will be transparent and have clear processes in place to ensure that they deliver the results you’re looking for.
Many businesses looking to revamp their visual identity may be tempted to hire a graphic design agency because they focus on creating visual assets like logos, websites, and advertisements. However, a branding agency would be more involved in developing a brand strategy and formulating a brand identity that aligns with your positioning in the market. On top of that, they can help curate a brand message. At the same time, many branding agencies offer graphic design, but their core focus is strategic brand development.
The duration of a branding projects depends largely on the scope of your project and your long-term goals. The average timeline for a logo design project is between 2-6 weeks, while brand strategy and identity projects take 6-12 weeks, website branding and design takes 8-16+ weeks, and rebranding projects can take up to 3-6 months.
When hiring a branding agency, there are several red flags to watch for. First, a lack of a portfolio items or case studies is a major warning sign, as it indicates that the agency has little to no proven work to demonstrate their ability.
Another red flag is a lack of strategy. An effective branding agency should focus on more than just visuals; they should have a comprehensive plan that aligns with your business goals. Poor communication, such as delays or unclear processes, can severely impact the results and the overall experience. Lastly, be wary of agencies that overpromise results, as branding is a long-term investment and not a quick fix. If an agency promises rapid success, it’s likely they don’t fully understand the complexities of building a brand.
Both a branding agency and a freelancer will be able to deliver high-quality brand assets that can help your business stand out in the marketplace. However, a branding agency will have more resources than a freelancer, making them a better fit if you are looking to develop a full brand strategy.
They can provide market research and a team full of design experts and copywriters to help you create a brand identity. They may also be able to provide long-term branding support, helping your business continue to grow brand awareness. At the same time, a freelancer can be a great option if you need specific design work on a tight budget.
- Portfolio & Expertise - know when brands specialize in brand strategy vs. corporate branding vs. naming vs. product branding
- Communication & Collaboration - ensure that the branding agency has set communication tools in place, provides regular updates, and, most importantly, listens to your input.
- Budget - before the real work begins, there should be conversations regarding cost structure and payment terms.
- Strategic Approach - Ensure they understand your business goals, industry trends, and target audience
- Can you provide examples of successful branding projects you’ve completed?
- What’s your approach to developing a brand strategy?
- Can you walk me through the typical timeline of a branding project?
- How do you ensure consistency across different brand touchpoints?
- How do you incorporate feedback from clients during the branding process?
- Do you offer ongoing support after the initial branding project is completed?