Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 81 projectsNinja Promo is an Advertising Agency offering comprehensive Advertising Services, specializing in paid media, SEO, and media buying strategies. Overall, 87.5% of the reviews are positive, highlighting their strong project management, responsiveness, and ability to adapt campaigns based on data. However, 12.5% indicate issues with communication and delivery. Notably, 62.5% of reviewers commend their strategic alignment with client goals.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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$5,000+$100 - $149 / hr2 - 9Jacksonville, FL
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Ingenuity Marketing, a small branding firm, is located in Jacksonville, Florida. Their services include Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9San Diego, CA
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SpearHall is an Advertising company. Based in San Diego, California, the firm specializes in Advertising and Public Relations.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Mac Creative Agency, a small Advertising company, is in Chicago, Illinois. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Enfield, CT
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Madison Mott is an Advertising company. They are headquartered in Enfield, Connecticut. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Upper Arlington, OH
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Herb Gillen Advertising is an Advertising company located in Upper Arlington, Ohio. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Hartford, CT
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McDowell Jewett Communications is a public relations company based in Hartford, Connecticut. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Founded in 1992, MANA MEANS, a small Advertising company, is located in Honolulu, Hawaii. Their team specializes in Advertising and Market Research.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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UndisclosedUndisclosed2 - 9Baltimore, MD
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Creative Intelligence Agency is a Baltimore, Maryland-based Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
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Launched in 2014, RK Venture is a small Advertising company. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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$5,000+$100 - $149 / hr2 - 9Tulsa, OK
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Bradford MKTG is an Advertising company. Their small team is headquartered in Tulsa, Oklahoma. Their services include Advertising and Direct Marketing.
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UndisclosedUndisclosed2 - 9Auburn, AL
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Headquartered in Auburn, Alabama, McNutt & Company, LLC is an Advertising company. They specialize in Advertising and Marketing Strategy and were launched in 2001.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Serves United StatesServices provided
See all 450 projectsWebFX is a comprehensive Advertising Agency specializing in digital marketing services, including SEO, PPC, and social media advertising. Across reviews, clients consistently highlight their effective communication, timely project management, and value for cost, with 100% positive feedback on these aspects. Approximately 70% of reviewers commend their tailored solutions and adaptability to client needs.
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UndisclosedUndisclosed2 - 9Birmingham, AL
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Agency54 is an Advertising company established in 1954. The team focuses on Advertising and Graphic Design and is located in Birmingham, Alabama.
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UndisclosedUndisclosed2 - 9Seattle, WA
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Mammoth Agency is an Advertising company. Their small team is located in Seattle, Washington. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Seattle, WA
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Stanton & Everybody is an Advertising company. Founded in 1991, their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Mobile, AL
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Advertising company VMR Agency provides Advertising and Branding. They are in Mobile, Alabama.
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UndisclosedUndisclosed2 - 9Seattle, WA
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Ladykiller, LLC, a Marketing Strategy company, was founded in 2013. The company focuses on Marketing Strategy and Advertising, and is small.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Advertising company Alliance Activation is in Atlanta, Georgia. They provide Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Florence, AL
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Aha! Creative is an Advertising company. Launched in 2004, the agency is headquartered in Florence, Alabama. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Headquartered in Chicago, Illinois, FYI-ADVERTISING, INC. Is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Miami, FL
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PLVRAL, an Advertising company, was established in 2011. The small team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Lexington, KY
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Launched in 2012, Wiser Strategies is a Marketing Strategy company. The team specializes in Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Klamath Falls, OR
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Impressions Design + Marketing is an Advertising company. Their team is based in Klamath Falls, Oregon and provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Dallas, TX
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Small public relations firm Brynn Bagot Public Relations, is headquartered in Dallas, Texas. The team specializes in Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Dallas, TX
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Advertising company APC Collective is based in Dallas, Texas. They offer Advertising and Branding.
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UndisclosedUndisclosed2 - 9Grand Junction, CO
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Small Marketing Strategy company Ryan/Sawyer Marketing, is in Grand Junction, Colorado. The team provides Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Des Moines, IA
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Based in Des Moines, Iowa, The Design Group is a branding firm. They specialize in Branding and Advertising and were established in 1993.
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UndisclosedUndisclosed2 - 9Fort Collins, CO
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Mantooth Marketing Company, an Advertising company, is in Fort Collins, Colorado. They specialize in Advertising and Branding and were established in 1995.
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UndisclosedUndisclosed2 - 9Fort Collins, CO
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Established in 2010, Ramplify is a Marketing Strategy company. The team specializes in Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Midland, TX
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Hancock Advertising Group, an Advertising company, was launched in 1986. The small team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Katy, TX
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Patriot Advertising, Inc. Is an Advertising company founded in 2005. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9McAllen, TX
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Launched in 2009, ImageHouse Media is an Advertising company. The agency provides Advertising and Branding, and is small.
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UndisclosedUndisclosed2 - 9Des Moines, IA
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In Des Moines, Iowa, Title Fight is an Advertising company. They offer Advertising and Branding.
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UndisclosedUndisclosed2 - 9Bend, OR
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Every Idea Marketing is an Advertising company. The Bend, Oregon-based company was launched in 1991. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Eugene, OR
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Advertising company Verb Marketing + PR was launched in 2003. The team provides Advertising and Branding and is based in Eugene, Oregon.
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UndisclosedUndisclosed2 - 9Bend, OR
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Launched in 2014, Sublime Creative Agency is an Advertising company. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Stamford, CT
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Catalyst Marketing Communications is a Marketing Strategy company. Established in 1994, the agency focuses on Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Wilmington, DE
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Advertising is Simple is an Advertising company. Launched in 2010, the team specializes in Advertising and Pay Per Click. The firm is located in Wilmington, Delaware.
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UndisclosedUndisclosed2 - 9Wilmington, DE
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Shiny Advertising is an Advertising company established in 2005. Based in Wilmington, Delaware, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Columbus, OH
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FrazierHeiby is a public relations agency. Established in 1983, the team specializes in Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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PR firm Schweitzer Consulting, LLC was established in 2004. The firm provides Public Relations and Advertising, and is small.
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UndisclosedUndisclosed2 - 9Hartford, CT
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Checkoff LLC is an Advertising company. Headquartered in Hartford, Connecticut, their small team provides Advertising and Marketing Strategy. The firm was established in 2013.
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UndisclosedUndisclosed2 - 9Charleston, SC
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Headquartered in Charleston, South Carolina, Boom Advertising is a media planning and buying company. Their services include Media Planning & Buying and Advertising.
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UndisclosedUndisclosed2 - 9Naperville, IL
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Launched in 2006, Media is an Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Naperville, IL
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Confluence Local Marketing is an Advertising company. They are located in Naperville, Illinois. Their team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9New York, NY
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Advertising company Briggs Advertising, Inc. Is in New York, New York. They offer Advertising and Graphic Design and were launched in 1987.
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UndisclosedUndisclosed2 - 9Rochester, MN
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ADB Advertising is an Advertising company. The small Rochester, Minnesota-based team provides Advertising and Marketing Strategy. The firm was established in 2010.
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UndisclosedUndisclosed2 - 9Sioux Falls, SD
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ADwerks, Inc., an Advertising company, was established in 1999. The firm specializes in Advertising and Graphic Design, and is small.
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UndisclosedUndisclosed2 - 9Spearfish, SD
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Advertising company Digital Designs - digitaldesigns.com provides Advertising and Branding. They were established in 1997.
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UndisclosedUndisclosed2 - 9New York, NY
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Advertising company 2mrw was launched in 2014. Located in New York, New York, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Kingsport, TN
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ARO Creative Inc is an Advertising company. The team is based in Kingsport, Tennessee, and their services include Advertising and Content Marketing.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
33/40.015.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other
Latest Advertising Articles
See all articles
AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.