Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed10 - 49Roswell, GA
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Established in 2015, Link Media Outdoor is a small Advertising and Marketing Strategy company located in Roswell, Georgia. Their team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Duluth, GA
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Formetco Incorporated is an Advertising and Marketing Strategy company launched in 1969. The company focuses on Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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UndisclosedUndisclosed10 - 49Carson City, NV
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Swift Local Solutions is an Advertising company established in 1975. The company focuses on Advertising and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Cumming, GA
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Headquartered in Cumming, Georgia, AdWatch Media Inc. Is a small Advertising and Marketing Strategy company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed250 - 999Chicago, IL
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Havas Chicago is an Advertising company launched in 1942. The team focuses on Advertising and Branding and is in Chicago, Illinois.
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UndisclosedUndisclosed10 - 49Davenport, IA
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TapOnIt is an Advertising company. Their small team of employees is in Davenport, Iowa. Their team focuses on Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Kansas City, MO
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American Advertising Federation, an Advertising and Other Marketing company, specialize in Advertising and Other Marketing. They were launched in 1905.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed10 - 49Lambertville, NJ
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Oxford Communications is a small Lambertville, New Jersey-based Advertising company. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Omaha, NE
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Established in 2008, National Data Group is an Advertising and Email Marketing company. Their team provides Advertising and Email Marketing.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed50 - 249Kansas City, MO
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AdFarm, an Advertising and Other Marketing company, specializes in Advertising and Other Marketing. The firm is headquartered in Kansas City, Missouri.
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UndisclosedUndisclosed50 - 249San Francisco, CA
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DWA Media is a media planning & buying agency. Their midsize team is based in San Francisco, California. Their services include Media Planning & Buying and Advertising.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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UndisclosedUndisclosed10 - 49Kansas City, MO
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Duff Dynamic Marketing, a small Advertising and Other Marketing company, is headquartered in Kansas City, Missouri. Their services include Advertising and Other Marketing.
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UndisclosedUndisclosed50 - 249Charlotte, NC
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AMP Marketing is an Advertising company. The Charlotte, North Carolina-based company was founded in 2011. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Paramus, NJ
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RITTA is an Advertising and branding company in Paramus, New Jersey. They focus on Advertising and Branding and were launched in 1978.
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UndisclosedUndisclosed10 - 49Clinton, NJ
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Mint Advertising is an Advertising company based in Clinton, New Jersey. They specialize in Advertising and Direct Marketing.
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UndisclosedUndisclosed10 - 49Morris Plains, NJ
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Vision Creative Group is an Advertising and branding firm founded in 1987. Located in Morris Plains, New Jersey, the team offers Advertising and Branding.
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UndisclosedUndisclosed50 - 249Nashville, TN
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Imagination Branding, a branding firm, was established in 1989. The agency provides Branding and Marketing Strategy, and is midsize.
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UndisclosedUndisclosed50 - 249New York, NY
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Established in 2008, Varick is an Advertising company. Headquartered in New York, New York, the team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed250 - 999Irving, TX
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Based in Irving, Texas and Greensboro, North Carolina, Targetbase is an Advertising company. They provide Advertising and Branding and were launched in 1979.
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UndisclosedUndisclosed250 - 999Brooklyn Park, MN
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GLS Companies is an Advertising company. The firm is based in Brooklyn Park, Minnesota. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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Cornerstone Media Group - Minnesota, a media planning and buying agency, was established in 1995. The firm offers Media Planning & Buying and Advertising, and is small.
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UndisclosedUndisclosed10 - 49North Salt Lake, UT
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Located in North Salt Lake, Utah, CityGro is a small Advertising and Email Marketing company. The team provides Advertising and Email Marketing.
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UndisclosedUndisclosed10 - 49Palatine, IL
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Chicago Marketing Northwest is an Advertising and Market Research company. They are based in Palatine, Illinois. Their team offers Advertising and Market Research.
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UndisclosedUndisclosed250 - 999Manchester, NH
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New Hampshire Union Leader is an Advertising company. They are based in Manchester, New Hampshire and have midsize team. Their services include Advertising and Web Design.
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UndisclosedUndisclosed10 - 49Milwaukee, WI
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Advertising company Traction Factory is located in Milwaukee, Wisconsin. They offer Advertising and Branding and were established in 2010.
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UndisclosedUndisclosed250 - 999New Castle, DE
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The News Journal Media Group is a midsize New Castle, Delaware-based Advertising company. Their services include Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Allentown, PA
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KSA&D is an Advertising company based in Allentown, Pennsylvania. The team focuses on Advertising and Pay Per Click.
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UndisclosedUndisclosed250 - 999Greenville, SC
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EP+Co, an Advertising company, is located in Greenville, South Carolina and New York, New York. They specialize in Advertising and Event Marketing and were launched in 1986.
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UndisclosedUndisclosed250 - 999Jenkintown, PA
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Goodway Group, an Advertising company, is in Jenkintown, Pennsylvania. They provide Advertising and Other Digital Marketing.
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UndisclosedUndisclosed50 - 249Oakland, CA
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Terraboost Media, an Advertising company, is in Oakland, California and Las Vegas, Nevada. They offer Advertising and Branding and were launched in 2006.
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UndisclosedUndisclosed10 - 49Camden, NJ
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MindStream Industries is a small Camden, New Jersey-based Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Orange, CA
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ROYCE Agency is a small Advertising company in Orange, California. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Raleigh, NC
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Launched in 2009, Three Ships, a midsize Advertising company, is based in Raleigh, North Carolina. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Dayton, OH
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Berry Network, an Advertising company, was established in 1960. In Dayton, Ohio, the team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Portland, OR
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MANTIS Ad Network, LLC is an Advertising company. The Portland, Oregon-based agency was established in 2014. Their team specializes in Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
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STAUDT is an Advertising company. Founded in 2013, the company is in Las Vegas, Nevada. Their team offers Advertising and Content Marketing.
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UndisclosedUndisclosed50 - 249Ventura, CA
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STARKART is an Advertising company. The midsize Ventura, California-based team offers Advertising and Branding. The firm was established in 2004.
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UndisclosedUndisclosed10 - 49Shorewood, WI
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Brilliant Metrics is an Advertising and Marketing Strategy company. In Shorewood, Wisconsin, the company was launched in 2014. Their team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Stockton, CA
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Deniro Marketing is an Advertising company. The Stockton, California-based company focuses on Advertising and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Largo, FL
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Advertising and Direct Marketing company The Munce Group was established in 1991. The agency focuses on Advertising and Direct Marketing.
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UndisclosedUndisclosed250 - 999Lancaster, PA
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LNP Media Group is a midsize Advertising company in Lancaster, Pennsylvania. The team focuses on Advertising and Email Marketing.
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UndisclosedUndisclosed10 - 49Jersey City, NJ
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Based in Jersey City, New Jersey, The Joey Creative Agency is an Advertising company. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Mooresville, NC
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Brenton Productions is an Advertising and Marketing Strategy company based in Mooresville, North Carolina. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Medford, OR
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Rosebud Media is an Advertising company. The team offers Advertising and Search Engine Optimization, and the company is headquartered in Medford, Oregon.
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UndisclosedUndisclosed10 - 49Richmond, VA
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Superior Signs, an Advertising and Marketing Strategy company, is located in Richmond, Virginia. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Richmond, VA
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Salem Web Network is an Advertising and Marketing Strategy company. They are in Richmond, Virginia and have midsize team of experts. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Sacramento, CA
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Bonneville Sacramento, an Advertising and Marketing Strategy company, is located in Sacramento, California. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Durham, NC
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Established in 1951, Adcart is an Advertising and branding firm. The team offers Advertising and Branding and is located in Durham, North Carolina.
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UndisclosedUndisclosed250 - 999Scottsdale, AZ
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Digital Air Strike is an Advertising and social media marketing agency located in Scottsdale, Arizona. Established in 2007, the team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed50 - 249CAROLINA, NC
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TapLocal Marketing PR is a social media marketing firm. They are located in CAROLINA, North Carolina and have midsize team. They offer Social Media Marketing and Advertising.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.5/40.019.6/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.