Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 81 projectsNinja Promo is an Advertising Agency offering comprehensive Advertising Services, specializing in paid media, SEO, and media buying strategies. Overall, 87.5% of the reviews are positive, highlighting their strong project management, responsiveness, and ability to adapt campaigns based on data. However, 12.5% indicate issues with communication and delivery. Notably, 62.5% of reviewers commend their strategic alignment with client goals.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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$1,000+$50 - $99 / hr2 - 9Peabody, MA
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Social Xpress Agency is an Advertising company. The Peabody, Massachusetts-based team specializes in Advertising and Branding.
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$5,000+$150 - $199 / hr2 - 9Richmond, VA
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Advertising company Ace Strategies was launched in 2024. The small team offers Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$1,000+$150 - $199 / hr2 - 9Atlanta, GA
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Founded in 2023, Brand New Flix LLC is an Advertising company. The team offers Advertising and Branding and is in Atlanta, Georgia.
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$1,000+$25 - $49 / hr2 - 9Austin, TX
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Advertising company Brandeonix specializes in Advertising and Branding. They are located in Austin, Texas.
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$1,000+< $25 / hr2 - 9San Francisco, CA
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Advertising company By Rajab was launched in 2025. The small team focuses on Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Oklahoma City, OK
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Branding company JTek Resources, LC is located in Oklahoma City, Oklahoma. The team offers Branding and Public Relations.
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$5,000+$50 - $99 / hr2 - 9Essex, CT
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Voncor Communications is a web design agency. The small Essex, Connecticut-based team focuses on Web Design and Advertising. The firm was launched in 2012.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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UndisclosedUndisclosed2 - 9Pittsford, NY
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Media Connection is a media planning and buying agency. The Pittsford, New York-based team offers Media Planning & Buying and Advertising.
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$10,000+$100 - $149 / hr2 - 9Washington, DC
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DOT Communications is a small Advertising and PR agency located in Washington, District of Columbia. The team provides Advertising and Public Relations.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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$5,000+$100 - $149 / hr2 - 9Dallas, TX
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Bottle Rocket Corp., a web design company, provide Web Design and Advertising. They were launched in 2008.
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$5,000+$100 - $149 / hr2 - 9Charlotte, NC
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Digital Strategy company Orbital Socket was launched in 2014. The agency focuses on Digital Strategy and Mobile App Development, and is small.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Serves United StatesServices provided
See all 450 projectsWebFX is a comprehensive Advertising Agency specializing in digital marketing services, including SEO, PPC, and social media advertising. Across reviews, clients consistently highlight their effective communication, timely project management, and value for cost, with 100% positive feedback on these aspects. Approximately 70% of reviewers commend their tailored solutions and adaptability to client needs.
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$5,000+$100 - $149 / hr2 - 9Brooklyn, NY
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Ingenious SEM is an Advertising and PPC company. Their small team is located in Brooklyn, New York and focuses on Advertising and Pay Per Click. The company was launched in 2013.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
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Digett is a web design company. The San Antonio, Texas-based company was launched in 2001. Their team provides Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9Boston, MA
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Lunchpail Productions is a video production agency. The Boston, Massachusetts-based agency was established in 2001. Their team focuses on Video Production and Advertising.
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$10,000+$100 - $149 / hr2 - 9Culver City, CA
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See all 1 projectsMikhail Agency is a marketing agency specializing in creating impactful campaign videos and multimedia content. The overall feedback from their clients is overwhelmingly positive, with 100% praising their attention to detail and commitment to client satisfaction. Their ability to generate substantial social media impressions and successful pre-orders demonstrates their effectiveness and reliability.
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$5,000+$100 - $149 / hr2 - 9Wake Forest, NC
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Turncoat is a web design company. The Wake Forest, North Carolina-based firm focuses on Web Design and Print Design.
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$5,000+$100 - $149 / hr2 - 9Jacksonville, FL
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Xsite Digital Inc. Is an Advertising company founded in 2012. The agency specializes in Advertising and Mobile & App Marketing.
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UndisclosedUndisclosed2 - 9Portland, OR
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Founded in 2014, WE ARE PDX is a small branding agency headquartered in Portland, Oregon. Their team offers Branding and Video Production.
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UndisclosedUndisclosed2 - 9Altamonte Springs, FL
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Yuppify, a Digital Strategy company, was launched in 2004. The team specializes in Digital Strategy and Web Design.
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UndisclosedUndisclosed2 - 9Rochester, NY
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Dunn and Rice Design, a branding firm, is headquartered in Rochester, New York. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Wasilla, AK
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Advertising company Crystal Clear Creative, Inc. Is located in Wasilla, Alaska. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9New York, NY
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Advertising and Marketing Strategy company Havas was founded in 1991. The small team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Homewood, IL
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Launched in 2000, TS Design Studio Inc is a graphic design agency. The team specializes in Graphic Design and Branding and is based in Homewood, Illinois.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Advertising company View Chicago is located in Chicago, Illinois. Launched in 2009, the team provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Salem, OR
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In House Graphics is a branding company. In Salem, Oregon, their team provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Salem, OR
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Graphic design agency PAZ Design Group was launched in 1985. The agency focuses on Graphic Design and Print Design, and is small.
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UndisclosedUndisclosed2 - 9Ashland, OR
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Branding firm John Higley Design focuses on Branding and Graphic Design. They are located in Ashland, Oregon.
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UndisclosedUndisclosed2 - 9Miami, FL
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Ama-k media is a small Advertising company headquartered in Miami, Florida. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Ashland, OR
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Rogue Design Group, a branding firm, was launched in 1996. The small team offers Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Seam Studios, Inc., a graphic design company, was founded in 2001. The small team specializes in Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9Bend, OR
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Based in Bend, Oregon, Delicious Design (Oregon) is an Advertising company. The team provides Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Nederland, CO
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Studio NHR is a Nederland, Colorado-based graphic design company. Founded in 2016, the team offers Graphic Design and Web Development.
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UndisclosedUndisclosed2 - 9Overland Park, KS
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Graphic design agency Kuhn & Associates was founded in 1982. The team focuses on Graphic Design and Video Production.
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UndisclosedUndisclosed2 - 9Louisville, KY
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Reflex Graphics Inc is a graphic design agency. The firm is in Louisville, Kentucky. Their team offers Graphic Design and Advertising.
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UndisclosedUndisclosed2 - 9New Iberia, LA
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Promotional Images, Inc., an Advertising and public relations firm, was established in 1977. Headquartered in New Iberia, Louisiana, the team provides Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9San Antonio, TX
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Hilmy, a graphic design company, was established in 2012. The company provides Graphic Design and Video Production, and is small.
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UndisclosedUndisclosed2 - 9Waco, TX
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Small graphic design agency McKinleyBrown, is located in Waco, Texas. Their services include Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed2 - 9San Diego, CA
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CMW Media is an Advertising company. Their small team is located in San Diego, California. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Raleigh, NC
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Generate Design, a graphic design company, was established in 1998. The team specializes in Graphic Design and Advertising.
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UndisclosedUndisclosed2 - 9Boise, ID
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Graphic design company Off The Vine Productions was launched in 2012. The team specializes in Graphic Design and Advertising.
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UndisclosedUndisclosed2 - 9Bakersfield, CA
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Established in 2017, eMedia Marketing Solutions is an Advertising and Marketing Strategy company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Redlands, CA
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HyattWard Advertising, Inc is an Advertising company. Headquartered in Redlands, California, their small team specializes in Advertising and Graphic Design. The agency was founded in 1997.
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UndisclosedUndisclosed2 - 9Peoria, IL
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Advertising company Central States Media was founded in 2003. The team provides Advertising and Event Marketing and is based in Peoria, Illinois.
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UndisclosedUndisclosed2 - 9Washington, DC
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Advertising and media planning & buying company The New Media Firm was established in 2007. The firm provides Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Fargo, ND
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Established in 2014, Super Studio is an Advertising company. The team focuses on Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Graphic design agency Clarence Lee Design & Associates was launched in 1966. The agency provides Graphic Design and Branding, and is small.
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UndisclosedUndisclosed2 - 9Kaneohe, HI
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Koa Creatives is a graphic design agency. They are located in Kaneohe, Hawaii and have small team of experts. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Danville, VA
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KG Graphics is a graphic design company. In Danville, Virginia, the team provides Graphic Design and Print Design.
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UndisclosedUndisclosed2 - 9Mount Pleasant, SC
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Zimmerman & Murray Associates Inc is an Advertising and media planning and buying agency founded in 1998. Their team provides Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Columbia, SC
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Nehemiah Communications is an Event Management company. They are located in Columbia, South Carolina and have small team. Their team specializes in Event Management and Advertising.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
33/40.015.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other
Latest Advertising Articles
See all articles
AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.