Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed2 - 9Manhattan Beach, CA
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Founded in 1988, Guthy|Renker, a small Advertising company, is in Manhattan Beach, California. Their team specializes in Advertising and Direct Marketing.
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UndisclosedUndisclosed2 - 9Wilmette, IL
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The Narup Group, Inc. Is a small Marketing Strategy company launched in 1954. Their services include Marketing Strategy and Advertising.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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UndisclosedUndisclosed2 - 9Edmond, OK
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Small Advertising and social media marketing firm Digital Generator, LLC, is based in Edmond, Oklahoma. The team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Spokane, MO
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Win Publishing is a small Spokane, Missouri-based Advertising and Marketing Strategy company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Brooklyn, NY
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CREATIVEBLOCH is an Advertising company. Based in Brooklyn, New York, their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Bellingham, WA
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Clever Agency, Inc., an Advertising company, was founded in 2009. The small team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Hamburg, NY
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Launched in 2015, Social Butterfly Marketing - Buffalo is a small Hamburg, New York-based social media marketing company. Their team offers Social Media Marketing and Advertising.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed2 - 9New York, NY
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VIP Social is a social media marketing firm established in 2017. The firm specializes in Social Media Marketing and Advertising, and is small.
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UndisclosedUndisclosed2 - 9Houston, TX
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Headquartered in Houston, Texas, WebSite Pages is a small Advertising and Marketing Strategy company. The team focuses on Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed2 - 9Orange, CA
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Infinity Reach Media is a small Orange, California-based Advertising and social media marketing firm. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Headquartered in Chicago, Illinois, Purple Group is a small Advertising company. The team focuses on Advertising and Market Research.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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UndisclosedUndisclosed2 - 9Downingtown, PA
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JR Global Events, Inc is an Advertising and Marketing Strategy company. Established in 2002, the agency focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Silver Spring, MD
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Graves Fowler Creative, Inc. Is an Advertising and Marketing Strategy company. In Silver Spring, Maryland, their team provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Dearborn, MI
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The Haimour Group, Inc. Is a Dearborn, Michigan-based Digital Strategy company. Established in 2007, the team offers Digital Strategy and Web Design.
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UndisclosedUndisclosed2 - 9Allen, TX
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Advertising and media planning & buying company 717 Media Group, LLC provides Advertising and Media Planning & Buying. They were established in 2018.
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UndisclosedUndisclosed2 - 9Denver, CO
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Blu Bambu, a video production company, was launched in 2014. The team provides Video Production and Broadcast Video.
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UndisclosedUndisclosed2 - 9Augusta, GA
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533bmarketing, a small Advertising company, is in Augusta, Georgia. The team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Wake Forest, NC
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Growth Catalyst, a Fractional CMO Services company, was established in 2022. In Wake Forest, North Carolina, the team specializes in Fractional CMO Services and Advertising.
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UndisclosedUndisclosed2 - 9Newport, DE
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Wise Tactic Inc, a small Advertising company, is headquartered in Newport, Delaware. Their services include Advertising and Affiliate Marketing.
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UndisclosedUndisclosed2 - 9Seattle, WA
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Founded in 2011, Magnolia Online, a small Advertising company, is in Seattle, Washington. Their team offers Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Plano, TX
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Founded in 2021, ZuuKeeper is a small Advertising and pay per click company in Plano, Texas. Their team specializes in Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Austin, TX
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Nscreenads is a small Advertising and PPC agency located in Austin, Texas. The team offers Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Brooklyn Center, MN
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Founded in 2022, Jones Mobile Media is an Advertising and pay per click company. The team offers Advertising and Pay Per Click and is based in Brooklyn Center, Minnesota.
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UndisclosedUndisclosed2 - 9Eden Prairie, MN
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Headquartered in Eden Prairie, Minnesota, Cartwheel Digital is an Advertising company. They provide Advertising and Pay Per Click and were launched in 2015.
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$10,000+$100 - $149 / hr2 - 9Alexandria, VA
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Stokefire is a branding firm. They are based in Alexandria, Virginia. Their team provides Branding and Advertising.
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$5,000+$100 - $149 / hr2 - 9Marble, CO
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5 Stone Advertising, a branding firm, was founded in 2001. Based in Marble, Colorado, the team offers Branding and Advertising.
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$5,000+$100 - $149 / hr2 - 9Detroit, MI
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Ask Jennyfer is a branding firm located in Detroit, Michigan. Founded in 2012, the team focuses on Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Cornelius, NC
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Vintage Marketing is a Marketing Strategy company. They were founded in 1993, and their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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NINICO Communications is a PR agency. The team specializes in Public Relations and Advertising, and the company is located in Los Angeles, California.
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UndisclosedUndisclosed2 - 9Long Island City, NY
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Agency Within is a Long Island City, New York-based Advertising company. They offer Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9New York, NY
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AKA NYC, an Advertising company, was launched in 2008. The team focuses on Advertising and Marketing Strategy and is based in New York, New York.
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UndisclosedUndisclosed2 - 9New York, NY
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The PRMG is a public relations company. In New York, New York, the firm was founded in 2002. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9New York, NY
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Small branding firm MAS- Music and Strategy, is headquartered in New York, New York. The team specializes in Branding and Advertising.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Small Advertising company LA ads, is located in Los Angeles, California. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Small Advertising company Zoom Advertising Chicago, is headquartered in Chicago, Illinois. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Scottsdale, AZ
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Evolve Public Relations and Marketing is a Marketing Strategy company established in 1997. Their team specializes in Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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Marketing Strategy company Arvizu Advertising & Promotions is based in Phoenix, Arizona. They offer Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Prescott, AZ
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Helken & Horn Advertising Agency is an Advertising company. They are located in Prescott, Arizona. Their team offers Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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M.E.D.I.A is a small media planning & buying company located in Phoenix, Arizona. Their services include Media Planning & Buying and Advertising.
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UndisclosedUndisclosed2 - 9St. Petersburg, FL
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Catalina USA is a Marketing Strategy company located in St. Petersburg, Florida. They focus on Marketing Strategy and Advertising and were established in 1983.
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UndisclosedUndisclosed2 - 9San Diego, CA
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In San Diego, California, The Armory Agency is a Marketing Strategy company. Their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Miami, FL
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Small Marketing Strategy company Xpand Creative Labs, is based in Miami, Florida. Their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Mandeville, LA
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Diesel Automotive Advertising, a Direct Marketing company, is based in Mandeville, Louisiana. The team focuses on Direct Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Irvine, CA
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Ambassador is a Marketing Strategy company. They were launched in 1959, and their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Naperville, IL
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Paramount Media, LLC is an Advertising company. They are in Naperville, Illinois. Their team offers Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9Newbury, MA
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Yeremian Associates, a public relations company, is based in Newbury, Massachusetts. The team provides Public Relations and Direct Marketing.
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UndisclosedUndisclosed2 - 9Little Rock, AR
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Capitol Advertising is an Advertising company. Their small team is headquartered in Little Rock, Arkansas. Their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Little Rock, AR
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Small Advertising company Custom Advertising Products, is in Little Rock, Arkansas. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Randolph, NJ
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Jersey Indie is an Advertising company. Their small team is based in Randolph, New Jersey. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Glastonbury, CT
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Camelo Communications is a small Glastonbury, Connecticut-based Advertising company. Their services include Advertising and Media Planning & Buying.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.5/40.019.6/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.