Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 81 projectsNinja Promo is an Advertising Agency offering comprehensive Advertising Services, specializing in paid media, SEO, and media buying strategies. Overall, 87.5% of the reviews are positive, highlighting their strong project management, responsiveness, and ability to adapt campaigns based on data. However, 12.5% indicate issues with communication and delivery. Notably, 62.5% of reviewers commend their strategic alignment with client goals.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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UndisclosedUndisclosed10 - 49Virginia Beach, VA
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Meridian Group is a small Advertising company located in Virginia Beach, Virginia. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Neptune City, NJ
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Synergy is an Event Marketing company located in Neptune City, New Jersey. They specialize in Event Marketing and Advertising and were established in 1992.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosed10 - 49Cranberry Township, PA
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MarketSpace Communications, an Advertising company, was established in 2005. The small team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Little Rock, AR
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Agency501, Inc. Is a Digital Strategy company. The small Little Rock, Arkansas-based team offers Digital Strategy and Advertising. The company was founded in 2012.
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UndisclosedUndisclosed10 - 49Little Rock, AR
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Albright Ideas is an Advertising company. They were founded in 1988 and provide Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Little Rock, AR
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Ron Sherman Advertising is an Advertising company. They are headquartered in Little Rock, Arkansas and have small team. Their team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Advertising company Simon & Associates focuses on Advertising and Broadcast Video. They were established in 1996.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
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Small graphic design agency Coles Marketing, is based in Indianapolis, Indiana. Their services include Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Seattle, WA
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Hammerquist Studios is an Advertising company. They specialize in Advertising and Branding and were founded in 2005. The agency is headquartered in Seattle, Washington.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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UndisclosedUndisclosed10 - 49Culver City, CA
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Haley Miranda Group is an Advertising company. Their small team is in Culver City, California and specializes in Advertising and Event Marketing. The agency was established in 1993.
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UndisclosedUndisclosed10 - 49Seattle, WA
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Golden Lasso, an Advertising company, is located in Seattle, Washington. They specialize in Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Serves United StatesServices provided
See all 450 projectsWebFX is a comprehensive Advertising Agency specializing in digital marketing services, including SEO, PPC, and social media advertising. Across reviews, clients consistently highlight their effective communication, timely project management, and value for cost, with 100% positive feedback on these aspects. Approximately 70% of reviewers commend their tailored solutions and adaptability to client needs.
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UndisclosedUndisclosed10 - 49West Hollywood, CA
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BrandingIron Worldwide is a public relations company. They are located in West Hollywood, California, and their services include Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Dallas, TX
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Belmont Icehouse is an Advertising company launched in 2004. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Big Imagination Group is an Advertising company. Their team is located in Los Angeles, California and offers Advertising and Out of Home Design.
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UndisclosedUndisclosed10 - 49Dallas, TX
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In Dallas, Texas, The Skyline Agency is an Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Westfield, IN
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Cornerstone Advertising is an Advertising company established in 2002. The firm offers Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Miami, FL
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Established in 2001, Ilona Creative Studio is an Advertising company. Their team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Plano, TX
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Established in 2013, Shoptology is an Advertising company. Headquartered in Plano, Texas, the team focuses on Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Eugene, OR
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CAWOOD is an Advertising company. Founded in 1977, the company is based in Eugene, Oregon. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Miami, FL
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Founded in 2005, El Autobús is a graphic design agency. The team provides Graphic Design and Advertising.
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UndisclosedUndisclosed10 - 49Little Rock, AR
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Eric Rob & Isaac is an Advertising company. They are in Little Rock, Arkansas and have small team of experts. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Greenville, NC
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Evolve Inc., a small Advertising company, is located in Greenville, North Carolina. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Established in 2013, Green Street Agency is an Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Duluth, MN
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Launched in 2006, Swim Creative is an Advertising company. The team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Savannah, GA
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Small Advertising company RobMark, is in Savannah, Georgia. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Charlotte, NC
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Founded in 2001, HB&M Sports is a small Advertising company in Charlotte, North Carolina. Their team specializes in Advertising and Event Marketing.
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UndisclosedUndisclosed10 - 49Rocky Mount, NC
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Lewis Advertising, Inc. Is an Advertising company in Rocky Mount, North Carolina. They provide Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Raleigh, NC
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BtB Marketing Communications, an Advertising company, focuses on Advertising and Branding. The agency is in Raleigh, North Carolina.
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UndisclosedUndisclosed10 - 49Schiller Park, IL
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RGLA Solutions, Inc. Is a small Advertising company based in Schiller Park, Illinois. The team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Vero Beach, FL
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Advertising company The Alexis Agency is based in Vero Beach, Florida and Raleigh, North Carolina. They focus on Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Concord, NC
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Walker Marketing, a public relations firm, is headquartered in Concord, North Carolina. They provide Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Dallas, TX
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Located in Dallas, Texas, Golden Events Group is a small Event Marketing company. The team focuses on Event Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Olivette, MO
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Turec Advertising Associates is an Advertising company. They focus on Advertising and Marketing Strategy and were established in 1976.
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UndisclosedUndisclosed10 - 49Greenville, SC
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Hughes Agency LLC - South Carolina, an Advertising company, was established in 2001. Based in Greenville, South Carolina, the team focuses on Advertising and Event Marketing.
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UndisclosedUndisclosed10 - 49Springfield, MO
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ADsmith Marketing & Advertising, a graphic design agency, is based in Springfield, Missouri. They focus on Graphic Design and Advertising.
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UndisclosedUndisclosed10 - 49Myrtle Beach, SC
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LHWH Advertising & PR is an Advertising company. The Myrtle Beach, South Carolina-based firm was launched in 1987. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Virginia, MN
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W.A. Fisher Advertising & Printing is an Advertising company established in 1922. The agency provides Advertising and Print Design, and is small.
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UndisclosedUndisclosed10 - 49Brownfield, TX
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Branding agency Ad Venture Marketing is headquartered in Brownfield, Texas and Roswell, New Mexico. Their services include Branding and Advertising.
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UndisclosedUndisclosed10 - 49Rapid City, SD
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Robert Sharp & Associates, an Advertising company, was launched in 1989. They provides Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Sioux Falls, SD
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Fresh Produce LLC is an Advertising company. In Sioux Falls, South Dakota, the company specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Centerville, UT
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Faktory, Inc. Is a graphic design agency. Their small team is in Centerville, Utah and focuses on Graphic Design and Advertising. The firm was established in 2005.
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UndisclosedUndisclosed10 - 49New York, NY
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WDDG is an Advertising company. The team provides Advertising and Branding, and the firm is in New York, New York.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Advertising company Ted Perez + Associates is based in Los Angeles, California. They offer Advertising and Branding.
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UndisclosedUndisclosed10 - 49Irvine, CA
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Yeti Society is an Advertising company. In Irvine, California, their team offers Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Barrington, RI
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Located in Barrington, Rhode Island, Link Real Estate is a Commercial Brokerage Services company. The team focuses on Commercial Brokerage Services and Advertising.
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UndisclosedUndisclosed10 - 49Knoxville, TN
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Moxley Carmichael is a graphic design agency located in Knoxville, Tennessee. They offer Graphic Design and Public Relations and were founded in 1992.
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UndisclosedUndisclosed10 - 49Beverly, MA
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Advertising company Leland Creative was launched in 2005. Headquartered in Beverly, Massachusetts and Framingham, Massachusetts, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Rochester, NY
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Valpak of Rochester Direct & Digital Marketing is a SEO company. They offer Search Engine Optimization and Advertising and were launched in 2005. The agency is headquartered in Rochester, New York.
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UndisclosedUndisclosed10 - 49Tampa, FL
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Small Advertising company Grafx Digital & Design, is in Tampa, Florida. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Knoxville, TN
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Established in 2007, Draft Agency is an Advertising company. The firm provides Advertising and Branding, and is small.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
33/40.015.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other
Latest Advertising Articles
See all articles
AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.