Top Video Production Companies in the United States
Video has become the default format for almost every marketing surface — paid social, YouTube, sales enablement, brand films, product launches, and increasingly, AI-driven personalization. The right U.S. video production company brings the strategic instinct to know what kind of video the work actually needs (a high-production brand film versus a fast, native-feeling social cut versus a polished explainer) along with the production capacity to ship it on time.
The best firms also bring distribution thinking — building shoots that yield 30 cuts and crops instead of one finished video, because that's what modern channel mixes demand. Clutch helps you compare top U.S. video production companies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and video type, and explore related directories:
• Top Video Production Companies
• Video Production Companies in Los Angeles
• Video Production Companies in Chicago
• Video Production Companies in New York
• U.S. Video Production Companies for Advertising & Marketing
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 172 projectsSparkhouse is a distinguished multimedia production company specializing in videography, video editing, and corporate video production. With an impressive 100% positive feedback from clients, Sparkhouse is praised for its effective communication, timely delivery, and high-quality output. Approximately 30% of reviews commend their seamless project management, and around 20% highlight their capacity to produce cinematic and visually appealing video content.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$1,000+$100 - $149 / hr250 - 999Sunnyvale, CA
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See all 4 projectsBanano specializes in Video Production services, offering Multimedia Production, Video Editing, and Motion Graphics. Their reviews highlight a strong emphasis on marketing research to enhance animation effectiveness and commend their project management skills for timely delivery, effective communication, and attention to client needs. Clients appreciate their ability to handle projects comprehensively, from storyboarding to post-production, and their flexibility in communication across different languages.
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$5,000+$150 - $199 / hr10 - 49Morristown, NJ
Services provided
Branding agency Kraus Marketing is in Morristown, New Jersey and New York, New York. Their services include Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 12 projectsThink Branded Media is a video production company that excels in creating high-quality multimedia content, including corporate video production, cinematography, and video editing. Overall, 100% of reviewers praised their creativity, professionalism, and efficient project management. Notably, 70% mentioned their ability to deliver impressive results under tight deadlines, and 60% highlighted their collaborative approach and adaptability to client needs.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Serves United StatesServices provided
See all 61 projectsCasual is a multimedia production company specializing in video production services, including motion graphics, videography, and post-production. They are recognized for their creativity, professionalism, and ability to produce high-quality deliverables across various industries, with 100% of reviews highlighting their exceptional project management and flexibility. Clients consistently praise their culture fit, responsiveness, and the impressive quality of the final products.
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$10,000+$100 - $149 / hr10 - 49Alexandria, VA
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Based in Alexandria, Virginia, Green Buzz Agency is a video production agency. Their services include Video Production and Broadcast Video.
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$5,000+$200 - $300 / hr2 - 9Washington, DC
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Located in Washington, District of Columbia, Eidolon Films is a video production agency. Their services include Video Production and Broadcast Video.
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$5,000+Undisclosed2 - 9Long Beach, CA
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SICKBOAT is a video production agency. Established in 2015, the team focuses on Video Production and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Miami, FL
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Headquartered in Miami, Florida, Rocketeer Productions is a video production company. They specialize in Video Production and Social Media Marketing and were founded in 2020.
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$1,000+$100 - $149 / hr2 - 9Salt Lake City, UT
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Small video production agency Variant Cinema Co., is based in Salt Lake City, Utah. Their services include Video Production.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production services, including videography, video editing, and corporate video production. Across their reviews, 5 Pound Media consistently receives positive feedback, with approximately 95% of clients praising their creativity, professionalism, and efficient project management. Clients frequently highlight their ability to deliver high-quality video content on time and within budget, with 60% mentioning their adaptability and effective communication.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in video production, cinematography, and post-production services. Reviews show an 85% positive feedback rating, highlighting effective project management, clear communication, and cultural fit, with 80% of reviewers noting their ability to deliver high-quality video content on time. Some feedback suggests room for improvement in proactivity and client relationship authenticity.
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$5,000+$150 - $199 / hr2 - 9Brighton, MI
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PanaMotion Imaging is a video production agency. Established in 2014, their team focuses on Video Production and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9West Hollywood, CA
Services provided
Ezra Productions is a West Hollywood, California-based video production agency. The team focuses on Video Production.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 43 projectsBrandefy is a multimedia production company renowned for its expertise in video production, videography, and corporate video production. Clients commend their professionalism, creativity, and adaptive approach, with 100% of reviews highlighting their ability to meet tight deadlines and deliver high-quality results. Their collaborative approach and attention to detail are frequently praised, making them a trusted partner for diverse video production needs.
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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UndisclosedUndisclosed2 - 9Washington, DC
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Based in Washington, District of Columbia, GVI is a video production agency. Founded in 1983, the team offers Video Production.
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$25,000+$200 - $300 / hr2 - 9New Orleans, LA
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Founded in 2014, CounterTake, a small video production agency, is based in New Orleans, Louisiana. Their services include Video Production and Broadcast Video.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 15 projectsMinifridge Media is a multimedia production company specializing in video production, videography, and video editing services. Clients consistently praise their professionalism, creativity, and project management skills, resulting in a 100% positive feedback rate across reviews. Many reviews highlight their ability to manage complex shoots efficiently and the strong client satisfaction with the final video outputs.
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$5,000+$50 - $99 / hr2 - 9New York, NY
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See all 1 projectsSimba Productions specializes in Video Production services, including Videography, Cinematography, and Video Editing. Their reviews highlight their reliability, promptness, and ability to adapt to challenges. Clients particularly appreciate their professionalism and quick turnaround times, making them highly recommended for multimedia production needs.
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$10,000+Undisclosed2 - 9San Francisco, CA
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Founded in 2000, Kontent Films is a video production agency. The team specializes in Video Production and Advertising.
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$5,000+$150 - $199 / hr2 - 9Orlando, FL
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Launched in 2017, Orlando Corporate Media is a video production company. Their team focuses on Video Production and Branding.
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$25,000+Undisclosed2 - 9Boise, ID
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Front Runner Films is a video production agency. Founded in 2016, the company is located in Boise, Idaho. Their team specializes in Video Production.
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$1,000+$200 - $300 / hr2 - 9Santa Clara, CA
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Spiral Moon Media is a video production agency headquartered in Santa Clara, California. They offer Video Production.
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UndisclosedUndisclosed10 - 49Orange, CA
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Animazed Studios, a small video production company, is in Orange, California. Their services include Video Production.
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$5,000+$100 - $149 / hr10 - 49Alpharetta, GA
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BLEND Creative, a video production company, is headquartered in Alpharetta, Georgia. Founded in 1985, the team offers Video Production and Audio Production.
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$1,000+$150 - $199 / hr2 - 9Miami, FL
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Bonomotion Video Agency is a video production agency. They focus on Video Production and Corporate Photography and were founded in 2004. The firm is based in Miami, Florida and Miami, Florida.
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$5,000+$150 - $199 / hr2 - 9Ashton-Sandy Spring, MD
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Established in 2009, Foundation Digital Media is a small video production company. Their team focuses on Video Production.
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$5,000+$150 - $199 / hr10 - 49Altamonte Springs, FL
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NG Production Films is a video production company. They are located in Altamonte Springs, Florida and have small team. They focus on Video Production and Broadcast Video.
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$1,000+$150 - $199 / hr2 - 9Seattle, WA
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Wildly is a Seattle, Washington-based video production agency. Established in 2018, the team focuses on Video Production and Digital Strategy.
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$10,000+$150 - $199 / hr2 - 9Milwaukee, WI
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Video production agency Stumptownmedia is in Milwaukee, Wisconsin and Madison, Wisconsin. They provide Video Production.
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$5,000+Undisclosed2 - 9Portland, OR
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Located in Portland, Oregon, One Hundred Seconds is a video production agency. They offer Video Production.
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$5,000+$100 - $149 / hr2 - 9New York, NY
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Video production company Studio Fets, Inc. Specializes in Video Production and Broadcast Video. They are based in New York, New York and Utrecht, Netherlands.
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$5,000+Undisclosed10 - 49St. Louis, MO
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Founded in 2010, Once Films is a video production agency. The small team focuses on Video Production and Broadcast Video.
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$5,000+$150 - $199 / hr10 - 49Newtown Square, PA
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Web development company Forge Apollo is headquartered in Newtown Square, Pennsylvania and Newtown Square, Pennsylvania. They provide Web Development and Web Design.
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$25,000+Undisclosed10 - 49South Salt Lake, UT
Services provided
Camp4 Collective is a South Salt Lake, Utah-based video production agency. They specialize in Video Production and Marketing Strategy and were established in 2011.
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$1,000+Undisclosed2 - 9Denver, CO
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Noble Bison Productions is a video production company. Established in 2019, the team specializes in Video Production and Broadcast Video. The firm is based in Denver, Colorado.
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$1,000+$50 - $99 / hr2 - 9Campbell, CA
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C2C Visuals - Film & Video Production is a video production agency launched in 2013. Headquartered in Campbell, California, the team offers Video Production and Content Marketing.
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UndisclosedUndisclosed2 - 9Denver, CO
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4th Kind Entertainment, a video production company, was founded in 2011. The small team specializes in Video Production and Branding.
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$25,000+Undisclosed10 - 49Chicago, IL
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Video production company ODDMACHINE specializes in Video Production. They were established in 2008.
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$5,000+Undisclosed10 - 49Greenville, SC
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9/8 Central, a video production company, is based in Greenville, South Carolina. They focus on Video Production and Social Media Marketing.
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$5,000+Undisclosed2 - 9Roswell, GA
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Launched in 2012, TC Productions Video Production Company is a video production company. Headquartered in Roswell, Georgia, the team provides Video Production.
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$5,000+$100 - $149 / hr2 - 9Long Beach, CA
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Video production company Long Beach Film Company was established in 2008. Headquartered in Long Beach, California, the team offers Video Production and Broadcast Video.
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$1,000+$150 - $199 / hr2 - 9Concord, NC
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Market Street Studios is a video production company. Their team is located in Concord, North Carolina. The agency offers Video Production.
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$10,000+Undisclosed2 - 9Chelsea, MA
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Established in 2008, JJ Miller Productions is a video production company. The agency specializes in Video Production, and is small.
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$5,000+Undisclosed10 - 49Los Angeles, CA
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Video production company FRENDER was launched in 2018. Located in Los Angeles, California, the team provides Video Production.
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$10,000+Undisclosed2 - 9Chicago, IL
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Alrojo Films is a video production company headquartered in Chicago, Illinois and Columbus, Ohio. Launched in 2007, the team focuses on Video Production and Broadcast Video.
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$250,000+Undisclosed2 - 9San Jose, CA
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Fixed Heart Films Inc. Is a video production company established in 2012. In San Jose, California, the team focuses on Video Production and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
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See all 1 projectsThe Confluence is a digital marketing company specializing in SEO services, including domain authority enhancement and organic traffic generation. Clients appreciate their professionalism, knowledge, and effective white-hat marketing tactics. Approximately 100% of reviews highlight successful outcomes, while some clients note the inherent slow nature of SEO results.
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$5,000+$200 - $300 / hr2 - 9Los Angeles, CA
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Launched in 2018, Fitscope Studio is a video production agency. Based in Los Angeles, California, the team offers Video Production.
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$1,000+$100 - $149 / hr10 - 49Flower Mound, TX
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DTX Media, a video production company, was launched in 2005. The team provides Video Production and Corporate Photography.
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$10,000+Undisclosed2 - 9Atlanta, GA
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Owt Films is a video production agency. The team focuses on Video Production and is headquartered in Atlanta, Georgia.
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UndisclosedUndisclosed2 - 9Fort Wayne, IN
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Ambit Vision Video Productions is a video production company. The team is in Fort Wayne, Indiana, and their services include Video Production.
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$5,000+$100 - $149 / hr2 - 9Coral Gables, FL
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DRONE GENIUS is a video production company. Located in Coral Gables, Florida, their team provides Video Production.
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$1,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
Show Me Show, Inc, a video production company, was founded in 2015. They specializes in Video Production.
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$5,000+Undisclosed2 - 9Fort Worth, TX
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Twelve Midnight is a small video production agency headquartered in Fort Worth, Texas. The team offers Video Production and Advertising.
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$1,000+$200 - $300 / hr2 - 9Alexandria, VA
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Launched in 2016, AC Video Productions is a video production company. The company focuses on Video Production and Corporate Photography, and is small.
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$25,000+$100 - $149 / hr2 - 9Pasadena, CA
Services provided
Feee Films is a small video production agency launched in 2020. Their services include Video Production and Content Marketing.
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List of the Top 15 United States Video Production Companies
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$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.1/40.016.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.1/40.017.4/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed10 - 49Englewood, CO
Ability to deliver
35.6/40.016.6/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.5/40.017.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+Undisclosed50 - 249Inglewood, CA
Ability to deliver
35.5/40.015.8/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.4/40.017.6/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
35.3/40.016.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.3/40.016.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37/40.018/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.2/40.015.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$100 - $149 / hr10 - 49Austin, TX
Ability to deliver
35.2/40.016.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
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U.S. Video Production FAQs
A full video production engagement typically covers some or all of:
- Pre-production — concept development, scriptwriting, storyboarding, location scouting, casting, scheduling
- Production — the shoot itself; directors, DPs, camera and lighting crews, sound, talent direction
- Post-production — editing, color grading, sound design, motion graphics, VFX
- Animation and motion design — 2D/3D animation, explainer videos, motion graphics for non-live-action content
- Distribution-ready cuts — producing the multiple aspect ratios and durations modern channels demand
Some firms cover end-to-end; others specialize in a phase (production-only houses that shoot for agencies, post-only houses that finish what others shoot, animation-only studios). Make sure to match firm scope to whether you need a one-stop partner or a specialist plugging into your existing workflow.
Based on data gathered by our team through client reviews and case studies, the typical timeline for video production goes for:
- Social-first content (creator-style or simple shoots): 2–4 weeks
- Explainer or animated video (60–120 seconds): 4–8 weeks
- Brand film or commercial (high production value, single deliverable): 6–12 weeks
- Campaign with multiple deliverables (hero film + cutdowns + social): 10–16 weeks
- Documentary or content series: 3–9 months
The slowest part is usually pre-production (concept approvals, talent booking, location coordination). Build in stakeholder review windows realistically — last-minute creative pivots after the shoot are extremely expensive.
Based on Clutch pricing data, video production has unusually wide pricing variance because budgets reflect production value as much as deliverable count:
- Social-first or creator-style content: $2,500 – $15,000 per finished piece
- Explainer videos (animated, 60–120 seconds): $10,000 – $50,000
- Brand films and commercials (live-action, mid-tier production): $25,000 – $150,000
- High-production commercials (national-scale, premium talent and locations): $150,000 – $1M+
- Ongoing content retainers: typically $10,000 – $75,000 pet month for steady production cadence
Some pricing fundamentals to keep in mind are location and talent; they drive costs more than equipment. Additionally, post-production scales with creative complexity, not just minute count, and revisions outside the agreed scope are where budgets balloon.
Filter your options on these three factors — portfolio match for the specific kind of video you need, production scale appropriate to your budget, and creative chemistry with the director.
- Portfolio match matters because video production firms are stylistic; a documentary-style firm shoots differently than a commercial firm or an animation studio.
- Production scale appropriate to budget means pairing a $40,000 explainer with a $40,000-tier production house, not a national-commercial shop slumming.
- Creative chemistry with the director is the single biggest predictor of whether the final cut feels right; the director is the creative author, and you'll be in working sessions with them for weeks.
Also ask: how the firm handles revisions and scope changes, what's included versus billed separately (music licensing, talent buyouts, location fees), and what the rights structure looks like for finished work.
- One-size-fits-all reels. A firm whose work all looks identical either has a strong stylistic preference (which may not fit you) or doesn't actually customize to client needs.
- Vague pricing without scope clarity. "It depends" is fine as a starting answer; "we'll figure it out as we go" is a recipe for budget surprises. Reputable firms can quote against a tight scope.
- Reluctance to discuss music licensing and talent buyouts. These are common cost surprises. Firms that gloss over them in pitch are setting up later invoices.
- No discussion of cutdowns and aspect ratios. Modern video work yields multiple deliverables from one shoot. A firm that pitches a single 90-second hero with no cutdown plan is missing the era.
- Director or DP swap mid-project. Reputable firms confirm specific creative leads before shooting; bait-and-switch on the named director is a bad sign.
Don’t jump the gun after simply viewing their portfolios. Make sure to carefully assess their capabilities and track record to avoid any of these warning signs.