Top Video Production Companies in the United States
Video has become the default format for almost every marketing surface — paid social, YouTube, sales enablement, brand films, product launches, and increasingly, AI-driven personalization. The right U.S. video production company brings the strategic instinct to know what kind of video the work actually needs (a high-production brand film versus a fast, native-feeling social cut versus a polished explainer) along with the production capacity to ship it on time.
The best firms also bring distribution thinking — building shoots that yield 30 cuts and crops instead of one finished video, because that's what modern channel mixes demand. Clutch helps you compare top U.S. video production companies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and video type, and explore related directories:
• Top Video Production Companies
• Video Production Companies in Los Angeles
• Video Production Companies in Chicago
• Video Production Companies in New York
• U.S. Video Production Companies for Advertising & Marketing
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 172 projectsSparkhouse is a multimedia production company specializing in high-quality video production and post-production services, including corporate video production and film editing. Their reviews are overwhelmingly positive, with clients consistently praising their effective communication, timely deliveries, and ability to capture the desired vision. Approximately 90% of reviewers commend their project management skills, and many highlight their creativity and professionalism in producing compelling visuals and cinematic effects.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
See all 18 projectsGardner Productions Group is a multimedia production company specializing in video production services such as cinematography, videography, and video editing. The company receives overwhelmingly positive feedback, with 100% of reviewers noting their professionalism, creativity, and timely project delivery. Clients frequently commend their ability to handle projects from inception through post-production, highlighting their exceptional project management and adaptability to client needs.
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$1,000+$200 - $300 / hrFreelancerSan Francisco, CA
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Marc Olivier Le Blanc Photography is a video production company and Corporate Photography company founded in 2010. Their team specializes in Video Production and Corporate Photography.
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$1,000+< $25 / hrFreelancerMarshfield, WI
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Web design agency Eaglewing Enterprises Creative Services is headquartered in Marshfield, Wisconsin. They offer Web Design and Graphic Design and were founded in 1995.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 12 projectsThink Branded Media is a video production company that excels in creating high-quality multimedia content, including corporate video production, cinematography, and video editing. Overall, 100% of reviewers praised their creativity, professionalism, and efficient project management. Notably, 70% mentioned their ability to deliver impressive results under tight deadlines, and 60% highlighted their collaborative approach and adaptability to client needs.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Serves United StatesServices provided
See all 62 projectsCasual is a multimedia production company specializing in video production, including videography, video editing, and corporate video production. Clients highly praise Casual for their professionalism, creativity, and ability to deliver high-quality videos on time. Approximately 90% of reviews highlight their exceptional project management and culturally aligned team. Casual's expertise in motion graphics and film production ensures impressive outcomes across various industries.
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$5,000+$100 - $149 / hrFreelancerEmmitsburg, MD
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Small video production company Conjostudios, LLC, is headquartered in Emmitsburg, Maryland. The team provides Video Production and Web Design.
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Undisclosed$200 - $300 / hrFreelancerMinneapolis, MN
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John Lano, Voiceover Talent | VoiceOverGenie.com is a small video production company and Broadcast Video company. Launched in 2012, the team specializes in Video Production and Broadcast Video.
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UndisclosedUndisclosed2 - 9Naperville, IL
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Corporate Photography company DMR Virtual Photography & Webservices Inc. Is located in Naperville, Illinois. The team specializes in Corporate Photography and Video Production.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Red Staple Marketing is a video production company. Launched in 2020, the company is based in Nashville, Tennessee. Their services include Video Production and Marketing Strategy.
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$1,000+$100 - $149 / hrFreelancerDenver, CO
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Doug Gritzmacher Photography is a Denver, Colorado-based video production company and Corporate Photography company. They offer Video Production and Corporate Photography and were established in
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production, videography, and post-production services. The company consistently receives positive feedback, with approximately 90% of reviewers praising their creativity, professionalism, and effective communication. Clients commend their ability to deliver high-quality video content on time, aligning with brand objectives and enhancing engagement. Reviewers highlight their proficiency in cinematography, video editing, and producing corporate videos, emphasizing the team's adaptability and collaborative nature.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 52 projectsOrigin Films is a distinguished video production company specializing in Film Production, Video Editing, and Corporate Video Production. They consistently receive positive feedback, with over 90% of clients praising their creativity, attention to detail, and project management skills. Reviewers frequently highlight their ability to enhance brand visibility and audience engagement through compelling visual narratives. Despite minor suggestions for improvement, their work is highly regarded for its quality and alignment with client objectives.
$5,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in video production, cinematography, and post-production services. Reviews show an 85% positive feedback rating, highlighting effective project management, clear communication, and cultural fit, with 80% of reviewers noting their ability to deliver high-quality video content on time. Some feedback suggests room for improvement in proactivity and client relationship authenticity.
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$10,000+$100 - $149 / hr250 - 999Cambridge, MA
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Allied Integrated Marketing is a branding agency. Launched in 1986, their team offers Branding and Direct Marketing.
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$10,000+$100 - $149 / hr250 - 999Atlanta, GA
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22squared is a branding agency. Their midsize team of employees is located in Atlanta, Georgia and Tampa, Florida. Their team offers Branding and Market Research.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 43 projectsBrandefy is a multimedia production company specializing in video production services such as videography, video editing, and post-production. With a focus on corporate video production and film editing, Brandefy consistently receives high praise for its collaborative approach and professionalism, as evidenced by 100% positive feedback across reviews. Clients commend their creative direction and ability to produce high-quality, visually compelling content that aligns with brand aesthetics and delivers strong ROI.
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 14 projectsZero One Digital Media is a distinguished video production company specializing in services such as cinematography, video editing, and corporate video production. With a 100% satisfaction rate across reviews, clients praise their high-quality production, exceptional project management, and collaborative spirit. Approximately 80% of reviewers highlight their adaptability and professionalism, making them a trusted partner in multimedia production endeavors.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in multimedia production services, including videography, video editing, and corporate video production. With 100% positive feedback, clients consistently praise their exceptional professionalism, creativity, and proactive project management. Notably, 85% of reviews highlight their ability to align with brand visions and deliver high-quality, engaging content, underlining their expertise in motion graphics and video post-production.
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$5,000+$100 - $149 / hr250 - 999Fort Worth, TX
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Simpli.fi, an Advertising company, is based in Fort Worth, Texas and Chicago, Illinois. They focus on Advertising and Digital Strategy and were established in 2010.
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$5,000+$100 - $149 / hr250 - 999Grand Rapids, MI
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MLive Media Group is a Marketing Strategy company. Launched in 2012, the team provides Marketing Strategy and Content Marketing. The company is headquartered in Grand Rapids, Michigan and.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 15 projectsMinifridge Media is a multimedia production company specializing in video production, videography, and video editing services. Clients consistently praise their professionalism, creativity, and project management skills, resulting in a 100% positive feedback rate across reviews. Many reviews highlight their ability to manage complex shoots efficiently and the strong client satisfaction with the final video outputs.
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$5,000+$100 - $149 / hr250 - 999St. Louis, MO
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HLK is a branding agency. They are based in St. Louis, Missouri and Denver, Colorado, and their services include Branding and Event Marketing.
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UndisclosedUndisclosed250 - 999Philadelphia, PA
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Renaissance is a Philadelphia, Pennsylvania-based Advertising company. The team offers Advertising and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Orlando, FL
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See all 1 projectsREASON Agency is a digital marketing firm that, according to client feedback, struggled to meet promised outcomes, particularly in increasing average order value (AOV) and delivering projected sales. While 100% of reviewers noted their communication as decent, the agency appeared to lack effective implementation and follow-through, with significant client dissatisfaction regarding unmet commitments and overpromising.
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UndisclosedUndisclosed250 - 999Farmington Hills, MI
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Marketing Strategy company Latcha+Associates was launched in 1997. The company focuses on Marketing Strategy and Media Planning & Buying, and is midsize.
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UndisclosedUndisclosed250 - 999Arlington, VA
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Fors Marsh Group is an Advertising company. The Arlington, Virginia-based team provides Advertising and Branding.
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UndisclosedUndisclosed250 - 999Richmond, CA
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Hartmann Studios is a branding agency launched in 1984. Their services include Branding and Event Marketing.
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UndisclosedUndisclosed250 - 999Houston, TX
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EN Technologies is a social media marketing company. Established in 2021, the team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed250 - 999Burlington, MA
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Agital is a branding company. They are headquartered in Burlington, Massachusetts and Washington, District of Columbia and have midsize team. They offer Branding and Social Media Marketing.
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UndisclosedUndisclosed250 - 999New York, NY
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Craft Worldwide is an Advertising company established in 1987. Based in New York, New York and Birmingham, Michigan, the team focuses on Advertising and Media Planning & Buying.
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UndisclosedUndisclosed250 - 999Portland, OR
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Oregonian Media Group is an Event Marketing company located in Portland, Oregon. They focus on Event Marketing and Social Media Marketing and were launched in 1850.
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UndisclosedUndisclosed10 - 49Hidalgo, TX
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Brand Beavers is a web design company based in Mumbai, India and Hidalgo, Texas. They offer Web Design and Video Production.
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$10,000+$150 - $199 / hr50 - 249New York, NY
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Story Worldwide is a branding firm. They are located in New York, New York and Seattle, Washington and have midsize team of experts. Their services include Branding and Content Marketing.
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$10,000+$150 - $199 / hr2 - 9Portland, OR
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Bolt Films, a video production company, is headquartered in Portland, Oregon. The team offers Video Production.
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$10,000+$150 - $199 / hr2 - 9Austin, TX
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Located in Austin, Texas, Onion Creek Productions is a video production company. The team provides Video Production.
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$5,000+$50 - $99 / hr50 - 249Portland, OR
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Citizen, Inc. Is an user experience design company. Launched in 2005, the company is based in Portland, Oregon and Redmond, Washington. Their services include UX/UI Design and Mobile App
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$5,000+$100 - $149 / hr2 - 9Phoenix, AZ
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Spectrum Video & Film LTD, a video production company, is located in Phoenix, Arizona. Their services include Video Production.
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UndisclosedUndisclosedFreelancerGilbert, AZ
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4th Wall Productions, LLC is a small Gilbert, Arizona-based video production company. The team focuses on Video Production.
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$5,000+$100 - $149 / hr2 - 9Phoenix, AZ
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Camera Werks is a Phoenix, Arizona-based video production company. Their services include Video Production.
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$5,000+$100 - $149 / hr2 - 9Phoenix, AZ
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Kreate Media Group is a video production agency. They are based in Phoenix, Arizona and have small team. They specialize in Video Production.
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$5,000+$100 - $149 / hrFreelancerTempe, AZ
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J Tatum Studios, a small video production company, is based in Tempe, Arizona. Their services include Video Production.
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$5,000+$100 - $149 / hr2 - 9Phoenix, AZ
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In Phoenix, Arizona, ArtGecko Productions is a small video production agency. The team specializes in Video Production.
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$5,000+$100 - $149 / hr2 - 9Scottsdale, AZ
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Noble Production Studios is a small Scottsdale, Arizona-based video production company. Their services include Video Production.
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$5,000+$100 - $149 / hr2 - 9Phoenix, AZ
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Pixel Thick is a small video production agency based in Phoenix, Arizona. The team provides Video Production.
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$5,000+$100 - $149 / hr2 - 9San Diego, CA
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Video production company Digital Cube Media is based in San Diego, California. Their services include Video Production.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
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Launched in 2014, Red Pig Video is a small Los Angeles, California-based video production company. Their services include Video Production.
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$5,000+$100 - $149 / hr2 - 9Solana Beach, CA
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Solana Productions is a small Solana Beach, California-based video production company. Their services include Video Production.
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$5,000+$100 - $149 / hr2 - 9San Diego, CA
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Web Video Solutions is a video production agency. They are based in San Diego, California. Their team specializes in Video Production.
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$5,000+$100 - $149 / hr10 - 49Highlands Ranch, CO
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Reel Creative Productions is a video production agency. They were launched in 1998 and offer Video Production.
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$5,000+$100 - $149 / hr2 - 9Spring, TX
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Video production agency Sirius Video specializes in Video Production. They are based in Spring, Texas.
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$5,000+$100 - $149 / hr2 - 9Elgin, TX
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Spiderwood Studios is a video production agency. They specialize in Video Production and are headquartered in Elgin, Texas.
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$5,000+$100 - $149 / hr2 - 9Brookshire, TX
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Video by Robot is a small video production company headquartered in Brookshire, Texas. Their services include Video Production.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
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Video Perspective is a small video production agency. Founded in 1991, the team focuses on Video Production.
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$5,000+$100 - $149 / hr50 - 249New York, NY
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Branding firm eyeball was established in 1993. In New York, New York, the team specializes in Branding and Search Engine Optimization.
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$10,000+$100 - $149 / hr50 - 249Akron, OH
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Hitchcock Fleming & Associates, Inc., a midsize Advertising company, is headquartered in Akron, Ohio. The team provides Advertising and Branding.
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$5,000+$50 - $99 / hr50 - 249New York, NY
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Chandelier Creative is a midsize Advertising company headquartered in New York, New York and Los Angeles, California. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Huntington, NY
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Jalbert Productions is a video production company. Founded in 1971, the team offers Video Production and Broadcast Video. The agency is located in Huntington, New York.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
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RGB Hill, Inc., a video production agency, is in Chicago, Illinois. They focus on Video Production.
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$5,000+$100 - $149 / hr10 - 49Santa Clara, CA
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Srushti is a video production agency. They offer Video Production and AR/VR development and were founded in 2013.
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$5,000+$100 - $149 / hr2 - 9Mount Pleasant, SC
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Established in 2008, WEBFLUTE is a video production company. The team provides Video Production and is located in Mount Pleasant, South Carolina.
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List of the Top 15 United States Video Production Companies
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$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
35.9/40.017.2/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed10 - 49Englewood, CO
Ability to deliver
35.6/40.016.6/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.5/40.017.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+Undisclosed50 - 249Inglewood, CA
Ability to deliver
35.5/40.015.8/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.4/40.017.6/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
35.3/40.016.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.3/40.016.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37/40.018/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.2/40.015.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$100 - $149 / hr10 - 49Austin, TX
Ability to deliver
35.2/40.016.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
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U.S. Video Production FAQs
A full video production engagement typically covers some or all of:
- Pre-production — concept development, scriptwriting, storyboarding, location scouting, casting, scheduling
- Production — the shoot itself; directors, DPs, camera and lighting crews, sound, talent direction
- Post-production — editing, color grading, sound design, motion graphics, VFX
- Animation and motion design — 2D/3D animation, explainer videos, motion graphics for non-live-action content
- Distribution-ready cuts — producing the multiple aspect ratios and durations modern channels demand
Some firms cover end-to-end; others specialize in a phase (production-only houses that shoot for agencies, post-only houses that finish what others shoot, animation-only studios). Make sure to match firm scope to whether you need a one-stop partner or a specialist plugging into your existing workflow.
Based on data gathered by our team through client reviews and case studies, the typical timeline for video production goes for:
- Social-first content (creator-style or simple shoots): 2–4 weeks
- Explainer or animated video (60–120 seconds): 4–8 weeks
- Brand film or commercial (high production value, single deliverable): 6–12 weeks
- Campaign with multiple deliverables (hero film + cutdowns + social): 10–16 weeks
- Documentary or content series: 3–9 months
The slowest part is usually pre-production (concept approvals, talent booking, location coordination). Build in stakeholder review windows realistically — last-minute creative pivots after the shoot are extremely expensive.
Based on Clutch pricing data, video production has unusually wide pricing variance because budgets reflect production value as much as deliverable count:
- Social-first or creator-style content: $2,500 – $15,000 per finished piece
- Explainer videos (animated, 60–120 seconds): $10,000 – $50,000
- Brand films and commercials (live-action, mid-tier production): $25,000 – $150,000
- High-production commercials (national-scale, premium talent and locations): $150,000 – $1M+
- Ongoing content retainers: typically $10,000 – $75,000 pet month for steady production cadence
Some pricing fundamentals to keep in mind are location and talent; they drive costs more than equipment. Additionally, post-production scales with creative complexity, not just minute count, and revisions outside the agreed scope are where budgets balloon.
Filter your options on these three factors — portfolio match for the specific kind of video you need, production scale appropriate to your budget, and creative chemistry with the director.
- Portfolio match matters because video production firms are stylistic; a documentary-style firm shoots differently than a commercial firm or an animation studio.
- Production scale appropriate to budget means pairing a $40,000 explainer with a $40,000-tier production house, not a national-commercial shop slumming.
- Creative chemistry with the director is the single biggest predictor of whether the final cut feels right; the director is the creative author, and you'll be in working sessions with them for weeks.
Also ask: how the firm handles revisions and scope changes, what's included versus billed separately (music licensing, talent buyouts, location fees), and what the rights structure looks like for finished work.
- One-size-fits-all reels. A firm whose work all looks identical either has a strong stylistic preference (which may not fit you) or doesn't actually customize to client needs.
- Vague pricing without scope clarity. "It depends" is fine as a starting answer; "we'll figure it out as we go" is a recipe for budget surprises. Reputable firms can quote against a tight scope.
- Reluctance to discuss music licensing and talent buyouts. These are common cost surprises. Firms that gloss over them in pitch are setting up later invoices.
- No discussion of cutdowns and aspect ratios. Modern video work yields multiple deliverables from one shoot. A firm that pitches a single 90-second hero with no cutdown plan is missing the era.
- Director or DP swap mid-project. Reputable firms confirm specific creative leads before shooting; bait-and-switch on the named director is a bad sign.
Don’t jump the gun after simply viewing their portfolios. Make sure to carefully assess their capabilities and track record to avoid any of these warning signs.