Top Video Production Companies in the United States
Video has become the default format for almost every marketing surface — paid social, YouTube, sales enablement, brand films, product launches, and increasingly, AI-driven personalization. The right U.S. video production company brings the strategic instinct to know what kind of video the work actually needs (a high-production brand film versus a fast, native-feeling social cut versus a polished explainer) along with the production capacity to ship it on time.
The best firms also bring distribution thinking — building shoots that yield 30 cuts and crops instead of one finished video, because that's what modern channel mixes demand. Clutch helps you compare top U.S. video production companies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and video type, and explore related directories:
• Top Video Production Companies
• Video Production Companies in Los Angeles
• Video Production Companies in Chicago
• Video Production Companies in New York
• U.S. Video Production Companies for Advertising & Marketing
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 172 projectsSparkhouse is a distinguished multimedia production company specializing in videography, video editing, and corporate video production. With an impressive 100% positive feedback from clients, Sparkhouse is praised for its effective communication, timely delivery, and high-quality output. Approximately 30% of reviews commend their seamless project management, and around 20% highlight their capacity to produce cinematic and visually appealing video content.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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UndisclosedUndisclosed10 - 49Seattle, WA
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Event Marketing company Freemind Seattle is headquartered in Seattle, Washington. Launched in 2014, the team specializes in Event Marketing and Event Management.
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UndisclosedUndisclosed10 - 49Rock Hill, SC
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Salt Paper Studio is a Corporate Photography company. The Rock Hill, South Carolina-based company provides Corporate Photography and Video Production.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 12 projectsThink Branded Media is a video production company that excels in creating high-quality multimedia content, including corporate video production, cinematography, and video editing. Overall, 100% of reviewers praised their creativity, professionalism, and efficient project management. Notably, 70% mentioned their ability to deliver impressive results under tight deadlines, and 60% highlighted their collaborative approach and adaptability to client needs.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Serves United StatesServices provided
See all 62 projectsCasual is a multimedia production company specializing in video production services, including motion graphics, videography, and post-production. They are recognized for their creativity, professionalism, and ability to produce high-quality deliverables across various industries, with 100% of reviews highlighting their exceptional project management and flexibility. Clients consistently praise their culture fit, responsiveness, and the impressive quality of the final products.
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UndisclosedUndisclosed10 - 49Flagstaff, AZ
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Peaks Audio Productions is an Audio Production company headquartered in Flagstaff, Arizona. They focus on Audio Production and Video Production and were founded in 2006.
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$1,000+$50 - $99 / hr50 - 249Culver City, CA
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Omelet, an Advertising company, focuses on Advertising and Branding. The agency is headquartered in Culver City, California.
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$10,000+$100 - $149 / hr50 - 249Chicago, IL
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Burrell Communications is an Advertising company launched in 1971. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Chicago, IL
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Established in 2004, INXPO Inc is a midsize AR/VR development company. Their services include AR/VR development and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
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InterMedia Advertising is a media planning & buying company. They are based in Los Angeles, California, and their services include Media Planning & Buying and Advertising.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production services, including videography, video editing, and corporate video production. Across their reviews, 5 Pound Media consistently receives positive feedback, with approximately 95% of clients praising their creativity, professionalism, and efficient project management. Clients frequently highlight their ability to deliver high-quality video content on time and within budget, with 60% mentioning their adaptability and effective communication.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in video production, cinematography, and post-production services. Reviews show an 85% positive feedback rating, highlighting effective project management, clear communication, and cultural fit, with 80% of reviewers noting their ability to deliver high-quality video content on time. Some feedback suggests room for improvement in proactivity and client relationship authenticity.
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UndisclosedUndisclosed50 - 249Atlanta, GA
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Terminus is an Advertising company based in Atlanta, Georgia. Established in 2014, the team focuses on Advertising and CRM consulting and SI.
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UndisclosedUndisclosed50 - 249Las Vegas, NV
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Steelman Partners, a midsize Architectural Design company, is located in Las Vegas, Nevada. The team specializes in Architectural Design and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 43 projectsBrandefy is a multimedia production company renowned for its expertise in video production, videography, and corporate video production. Clients commend their professionalism, creativity, and adaptive approach, with 100% of reviews highlighting their ability to meet tight deadlines and deliver high-quality results. Their collaborative approach and attention to detail are frequently praised, making them a trusted partner for diverse video production needs.
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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UndisclosedUndisclosed50 - 249Las Vegas, NV
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Founded in 1992, Friedmutter Group is an Architectural Design company. The team provides Architectural Design and Graphic Design and is based in Las Vegas, Nevada and Newport Beach, California.
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UndisclosedUndisclosed50 - 249Atlanta, GA
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Ideas United is a branding company. Founded in 2001, the company is headquartered in Atlanta, Georgia. Their services include Branding and Event Marketing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 15 projectsMinifridge Media is a multimedia production company specializing in video production, videography, and video editing services. Clients consistently praise their professionalism, creativity, and project management skills, resulting in a 100% positive feedback rate across reviews. Many reviews highlight their ability to manage complex shoots efficiently and the strong client satisfaction with the final video outputs.
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UndisclosedUndisclosed50 - 249Greensboro, NC
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Inspired Marketing Solutions is a graphic design agency. They are based in Greensboro, North Carolina and have midsize team. Their team specializes in Graphic Design and Logo.
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UndisclosedUndisclosed50 - 249Sussex, WI
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Quad is a branding firm founded in 1985. The midsize team focuses on Branding and Corporate Photography.
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UndisclosedUndisclosed50 - 249Burlington, WI
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Cannella Media DTC, LLC is an Advertising company established in 1985. Located in Burlington, Wisconsin and West Hollywood, California, the team provides Advertising and Branding.
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UndisclosedUndisclosed50 - 249Manhattan Beach, CA
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Nativo Inc is an Advertising company. Located in Manhattan Beach, California, the agency specializes in Advertising and Content Marketing.
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UndisclosedUndisclosed50 - 249Richardson, TX
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Launched in 2000, TNT Dental is a Logo company. The team provides Logo and Pay Per Click.
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UndisclosedUndisclosed50 - 249Forest Hills, NY
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Transcription company CaptioningStar was founded in 2006. The firm specializes in Transcription and Translation.
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UndisclosedUndisclosed50 - 249Chesterfield, MO
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AAA Translation is a Translation company. Headquartered in Chesterfield, Missouri, their team specializes in Translation and Video Production.
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UndisclosedUndisclosed50 - 249Minneapolis, MN
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Media Loft, a graphic design company, was launched in 1974. Located in Minneapolis, Minnesota, the team provides Graphic Design and Video Production.
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UndisclosedUndisclosed50 - 249Port Washington, NY
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ADM Productions, Inc. Is an Event Marketing company launched in 1981. Located in Port Washington, New York, the team focuses on Event Marketing and Graphic Design.
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UndisclosedUndisclosed50 - 249Toms River, NJ
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FWH Associates, P.A. Is an Architectural Design company based in Toms River, New Jersey. They provide Architectural Design and Video Production.
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UndisclosedUndisclosed50 - 249Santa Monica, CA
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Located in Santa Monica, California, SparkXGlobal is a midsize Marketing Strategy company. The team provides Marketing Strategy and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Pittsburgh, PA
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Meridian Media is a Pittsburgh, Pennsylvania-based video production agency. The team offers Video Production and Video Marketing.
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$1,000+$150 - $199 / hr2 - 9San Diego, CA
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Launched in 2006, CinemaViva Video Production in San Diego is a small video production agency based in San Diego, California. Their team provides Video Production.
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$5,000+$100 - $149 / hrFreelancerWest Hollywood, CA
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Dean Russell Productions LLC, a small video production company, is headquartered in West Hollywood, California. Their services include Video Production and Advertising.
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$1,000+$200 - $300 / hr2 - 9East Hartford, CT
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LGR Production is a small East Hartford, Connecticut-based video production agency. The team offers Video Production and Social Media Marketing.
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$1,000+$50 - $99 / hrFreelancerAustin, TX
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Video production company Another Meadow Productions, LLC specializes in Video Production. They were established in 2019.
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$1,000+$50 - $99 / hrFreelancerRockford, IL
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Based in Rockford, Illinois, Modest Motion is a small video production company. The team focuses on Video Production.
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$1,000+$50 - $99 / hr2 - 9Albuquerque, NM
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Video Production Abq., a video production company, was established in 2010. The firm provides Video Production.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
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Team Trust Productions, a video production company, was founded in 2022. They offers Video Production and Video Marketing.
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$1,000+< $25 / hr10 - 49Audubon, PA
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See all 1 projectsAkshar Team Media provides services such as creating dashboards, developing platforms for management, and offering full UX/UI solutions. The overall feedback indicates that the company delivers good value for money, executes feedback efficiently, and meets project milestones on time, although there is room for improvement in punctuality for meetings.
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UndisclosedUndisclosed10 - 49San Clemente, CA
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See all 1 projectsKCOMM is a public relations and media company known for its strong local connections and effective communication strategies. They excel in securing magazine features, event placements, and interviews, delivering quick results with a boutique firm approach. With 100% positive feedback from clients, their effectiveness and communicative project management are consistently praised.
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$1,000+$50 - $99 / hrFreelancerSparrows Point, MD
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To Tony Productions is a video production agency located in Sparrows Point, Maryland. The team offers Video Production.
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$5,000+$100 - $149 / hr2 - 9Birmingham, AL
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Huf Media is a video production agency. They offer Video Production and were established in 2016. The agency is based in Birmingham, Alabama.
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$5,000+$100 - $149 / hr2 - 9San Jose, CA
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Small video production company Tabrizi Productions, is in San Jose, California. Their services include Video Production.
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UndisclosedUndisclosed10 - 49Folsom, CA
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TRESPASSER™ Productions is a small video production company launched in 2008. Their team specializes in Video Production and Advertising.
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$5,000+Undisclosed2 - 9Austin, TX
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Corporate Photography company 51st & Eighth offers Corporate Photography and Video Production. They are headquartered in Austin, Texas.
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$5,000+$100 - $149 / hr2 - 9Hialeah, FL
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REY Productions is a video production company. They are based in Hialeah, Florida and have small team of experts. Their services include Video Production.
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$1,000+< $25 / hr10 - 49Capitola, CA
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Wideo is a video production company. Based in Capitola, California, the company was founded in 2013. Their services include Video Production.
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$1,000+$100 - $149 / hr2 - 9Lilburn, GA
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Founded in 2019, Wavy Entertainment LLC is a video production company. The team specializes in Video Production.
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$1,000+$150 - $199 / hrFreelancerTempe, AZ
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Firesong Creative, a video production agency, is located in Tempe, Arizona. Their services include Video Production.
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$75,000+$50 - $99 / hrFreelancerFort Lauderdale, FL
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Genius Videos is a video production agency. They are located in Fort Lauderdale, Florida and have small team. They focus on Video Production.
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$5,000+$100 - $149 / hr2 - 9Kensington, MD
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Lyons Public Relations is a PR agency. Established in 2014, the company offers Public Relations and Video Production.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
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GA Media Productions, a small Corporate Photography company, is located in San Antonio, Texas. The team focuses on Corporate Photography and Web Design.
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$5,000+$100 - $149 / hr2 - 9Murrells Inlet, SC
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Creationous is a video production agency. They are located in Murrells Inlet, South Carolina and have small team of experts. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Fort Lauderdale, FL
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Founded in 1987, Moving Picture is a small video production agency. Their services include Video Production.
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Undisclosed$100 - $149 / hr10 - 49Cleveland, OH
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Video production agency Cinecraft Productions specializes in Video Production. They are based in Cleveland, Ohio.
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$1,000+$25 - $49 / hr2 - 9Oceanside, CA
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Prisha Production is a video production company. The team is headquartered in Oceanside, California and Ahmedabad, India, and their services include Video Production and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Franklin, NC
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Video production agency EleviaMedia LLC offers Video Production and Digital Strategy. They were founded in 2017.
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UndisclosedUndisclosed2 - 9Allen, TX
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See all 1 projectsBitBranding is a marketing company that provides services primarily through pre-recorded modules and generalized strategy content. Feedback from the reviews has been overwhelmingly negative, highlighting issues such as a lack of price transparency and difficulty in canceling services, with 100% of the reviewer’s comments reflecting dissatisfaction and cautioning potential clients regarding their policies and sales tactics.
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List of the Top 15 United States Video Production Companies
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$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.1/40.016.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
35.9/40.017.2/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed10 - 49Englewood, CO
Ability to deliver
35.6/40.016.6/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.5/40.017.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+Undisclosed50 - 249Inglewood, CA
Ability to deliver
35.5/40.015.8/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.4/40.017.6/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
35.3/40.016.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.3/40.016.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37/40.018/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.2/40.015.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$100 - $149 / hr10 - 49Austin, TX
Ability to deliver
35.2/40.016.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
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U.S. Video Production FAQs
A full video production engagement typically covers some or all of:
- Pre-production — concept development, scriptwriting, storyboarding, location scouting, casting, scheduling
- Production — the shoot itself; directors, DPs, camera and lighting crews, sound, talent direction
- Post-production — editing, color grading, sound design, motion graphics, VFX
- Animation and motion design — 2D/3D animation, explainer videos, motion graphics for non-live-action content
- Distribution-ready cuts — producing the multiple aspect ratios and durations modern channels demand
Some firms cover end-to-end; others specialize in a phase (production-only houses that shoot for agencies, post-only houses that finish what others shoot, animation-only studios). Make sure to match firm scope to whether you need a one-stop partner or a specialist plugging into your existing workflow.
Based on data gathered by our team through client reviews and case studies, the typical timeline for video production goes for:
- Social-first content (creator-style or simple shoots): 2–4 weeks
- Explainer or animated video (60–120 seconds): 4–8 weeks
- Brand film or commercial (high production value, single deliverable): 6–12 weeks
- Campaign with multiple deliverables (hero film + cutdowns + social): 10–16 weeks
- Documentary or content series: 3–9 months
The slowest part is usually pre-production (concept approvals, talent booking, location coordination). Build in stakeholder review windows realistically — last-minute creative pivots after the shoot are extremely expensive.
Based on Clutch pricing data, video production has unusually wide pricing variance because budgets reflect production value as much as deliverable count:
- Social-first or creator-style content: $2,500 – $15,000 per finished piece
- Explainer videos (animated, 60–120 seconds): $10,000 – $50,000
- Brand films and commercials (live-action, mid-tier production): $25,000 – $150,000
- High-production commercials (national-scale, premium talent and locations): $150,000 – $1M+
- Ongoing content retainers: typically $10,000 – $75,000 pet month for steady production cadence
Some pricing fundamentals to keep in mind are location and talent; they drive costs more than equipment. Additionally, post-production scales with creative complexity, not just minute count, and revisions outside the agreed scope are where budgets balloon.
Filter your options on these three factors — portfolio match for the specific kind of video you need, production scale appropriate to your budget, and creative chemistry with the director.
- Portfolio match matters because video production firms are stylistic; a documentary-style firm shoots differently than a commercial firm or an animation studio.
- Production scale appropriate to budget means pairing a $40,000 explainer with a $40,000-tier production house, not a national-commercial shop slumming.
- Creative chemistry with the director is the single biggest predictor of whether the final cut feels right; the director is the creative author, and you'll be in working sessions with them for weeks.
Also ask: how the firm handles revisions and scope changes, what's included versus billed separately (music licensing, talent buyouts, location fees), and what the rights structure looks like for finished work.
- One-size-fits-all reels. A firm whose work all looks identical either has a strong stylistic preference (which may not fit you) or doesn't actually customize to client needs.
- Vague pricing without scope clarity. "It depends" is fine as a starting answer; "we'll figure it out as we go" is a recipe for budget surprises. Reputable firms can quote against a tight scope.
- Reluctance to discuss music licensing and talent buyouts. These are common cost surprises. Firms that gloss over them in pitch are setting up later invoices.
- No discussion of cutdowns and aspect ratios. Modern video work yields multiple deliverables from one shoot. A firm that pitches a single 90-second hero with no cutdown plan is missing the era.
- Director or DP swap mid-project. Reputable firms confirm specific creative leads before shooting; bait-and-switch on the named director is a bad sign.
Don’t jump the gun after simply viewing their portfolios. Make sure to carefully assess their capabilities and track record to avoid any of these warning signs.