Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a comprehensive digital marketing agency specializing in mobile marketing, website development, and video production. The company consistently receives positive feedback, with clients praising their professionalism, creativity, and effective project management. Approximately 90% of reviews highlight their strong communication and partnership approach, while over 70% commend their ability to deliver tailored solutions that align with client goals.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a reputable PR agency specializing in media relations and brand reputation. Client reviews highlight their professionalism, efficiency, and the impactful media coverage they secure, with 100% positive feedback praising their project management and communication. Many clients (about 70%) commend their value for cost and alignment with company values, establishing them as a preferred partner for enhancing online visibility and credibility.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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YCC Agency is a PR firm founded in 2000. Their team focuses on Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Founded in 2007, Sarah Thornton PR, a small PR agency, is located in Las Vegas, Nevada. Their team focuses on Public Relations.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 20 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They consistently deliver high-quality media placements and strategic communications across various industries. Approximately 95% of reviews highlight their professionalism and ability to exceed expectations, particularly in maintaining brand precision and securing media coverage. Clients commend their strategic creativity and responsiveness, making them a trusted partner in public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 25 projects10 to 1 Public Relations is a Public Relations agency specializing in media and influencer relations, corporate communications, and crisis management. Client feedback is overwhelmingly positive, with 100% of reviews highlighting their professionalism, effective communication, and timely deliverables. Approximately 60% of reviewers praised their ability to enhance brand reputation and secure significant media coverage. The agency is lauded for its strategic approach in public communications, effectively increasing brand awareness and successfully managing corporate reputation.
$10,000+Undisclosed2 - 9Austin, TXServices provided
See all 13 projectsDISRUPT PR is a Public Relations agency specializing in media relations, corporate communications, and brand reputation management. They consistently receive positive feedback, with 100% of reviewers praising their professionalism, timely delivery, and effective communication. Clients highlight their expertise in securing media coverage and aligning with client values, resulting in significant brand visibility and engagement improvements.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Red 7 Communications is a small Las Vegas, Nevada-based PR firm. Their services include Public Relations and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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One7 communications is a PR company founded in 2012. The company provides Public Relations, and is small.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Neon PR is a Las Vegas, Nevada-based public relations agency. The team offers Public Relations.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Merit Media Relations, a PR agency, offer Public Relations. They were established in 1998.
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UndisclosedUndisclosed2 - 9Chicopee, MA
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Valvespring is a public relations company. Established in 2009, the company is in Chicopee, Massachusetts and New York, New York. Their services include Public Relations and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a PR agency with expertise in Public Relations, Corporate Communications, and Media Relations. Across their reviews, an overwhelming 100% of feedback highlights their integrity, strong communication skills, and effectiveness in securing significant media coverage, with nearly 12 million reached through 51 pieces since November 2024. Clients commend Prohibition's innovative approach and timely project management, although some suggest improving communication streamlining.
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
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UndisclosedUndisclosed2 - 9
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The Gulko Group is a PR firm founded in 2013. The team provides Public Relations and Event Management.
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UndisclosedUndisclosed10 - 49Hanover, MA
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PR First, a PR agency, was launched in 1998. Located in Hanover, Massachusetts, the team offers Public Relations and Event Management.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Tel Aviv-Yafo, IsraelServices provided
See all 17 projectsPercepto is a Public Relations and Communications firm specializing in reputation management and online presence enhancement. Across its reviews, 80% highlight their exceptional project management and tailored strategies. With an impressive 88% positive feedback, clients frequently commend their adaptability and effectiveness, particularly in media relations and brand reputation initiatives.
$25,000+$300+ / hr10 - 49Newark, DEServices provided
See all 14 projectsThe Ascendant Group is a renowned Public Relations and branding firm specializing in Public Media Relations, Corporate Communications, and Brand Reputation enhancement. The company has received overwhelmingly positive feedback for its strategic media outreach, exceptional client dedication, and flexibility, with about 95% of reviews highlighting impressive media coverage and brand growth. Clients consistently praise their ability to generate significant media placements and increase social media engagement.
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UndisclosedUndisclosed2 - 9Natick, MA
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SharpOrange is a public relations firm. Their small team is in Natick, Massachusetts and provides Public Relations and Event Management. The company was founded in 2017.
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UndisclosedUndisclosed10 - 49Nashville, TN
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Calvert Street Group is a small Nashville, Tennessee-based PR agency. The team provides Public Relations.
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UndisclosedUndisclosed2 - 9Memphis, TN
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Pique Public Relations is a PR company. Located in Memphis, Tennessee, their team provides Public Relations.
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UndisclosedUndisclosed2 - 9Cohasset, MA
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Public relations company Watkins Strategies is in Cohasset, Massachusetts. Launched in 2010, the team offers Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9Brookline, MA
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Hi-Touch PR is a PR company launched in 2013. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9Franklin, TN
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Small PR agency The Media Collective, is located in Franklin, Tennessee. The team offers Public Relations.
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UndisclosedUndisclosed2 - 9Cambridge, MA
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BroadPR Inc. Is a PR firm. Launched in 2001, the firm is located in Cambridge, Massachusetts. Their team provides Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Boston, MA
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Pollina PR, a PR agency, is in Boston, Massachusetts. Founded in 2012, the team offers Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9Wayland, MA
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Stimpson Communications, a PR agency, specializes in Public Relations. The firm is in Wayland, Massachusetts.
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UndisclosedUndisclosed2 - 9Boston, MA
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George Cohen Communications, Inc. Is a small public relations company launched in 1993. Their services include Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9Beverly, MA
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The Second Row is a public relations firm. The small Beverly, Massachusetts-based team specializes in Public Relations and Event Management. The firm was launched in 2017.
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UndisclosedUndisclosed2 - 9Brookline, MA
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Husid Media, a public relations firm, was founded in 1999. The small team offers Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9Hingham, MA
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HTM Communications is a small PR agency headquartered in Hingham, Massachusetts. The team specializes in Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9
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JB-PR is a PR agency headquartered in Amesbury, Massachusetts. Launched in 2014, the team specializes in Public Relations.
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UndisclosedUndisclosed10 - 49Boston, MA
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Slowey/McManus Communications is a small PR agency located in Boston, Massachusetts and Worcester, Massachusetts. The team specializes in Public Relations and Event Management.
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UndisclosedUndisclosed10 - 49Boston, MA
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Launched in 1986, Colette Phillips Communications, Inc., a small public relations company, is located in Boston, Massachusetts. Their team offers Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9Norwood, MA
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CK Communications Group is a small public relations agency in Norwood, Massachusetts. The team provides Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9Reno, NV
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The Impetus Agency is a small PR company headquartered in Reno, Nevada. Their services include Public Relations.
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UndisclosedUndisclosed10 - 49Boston, MA
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Zazil Media Group is a PR firm. In Boston, Massachusetts and New York, New York, the company was founded in 2001. Their team focuses on Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9Dedham, MA
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The JSK Group, LLC, a public relations company, was established in 2009. The team offers Public Relations and Event Management and is based in Dedham, Massachusetts and Racine, Wisconsin.
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UndisclosedUndisclosed2 - 9Norwood, MA
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Nicoll Public Relations is a public relations agency. Their small team is located in Norwood, Massachusetts. Their services include Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9Stoneham, MA
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Launched in 2009, Gear Communications is a small Stoneham, Massachusetts-based public relations agency. Their team offers Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9Hamilton, MA
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Founded in 2004, Rhino Public Relations is a public relations company. The team offers Public Relations and Content Marketing and is based in Hamilton, Massachusetts.
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UndisclosedUndisclosed2 - 9
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Located in Washington, District of Columbia, Shreve Williams Public Relations, LLC is a small public relations company. Their services include Public Relations and Event Management.
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UndisclosedUndisclosed10 - 49Washington, DC
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Headquartered in Washington, District of Columbia, Beekeeper Group, LLC. Is a public relations company. The team focuses on Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9
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Ein Communications is a public relations agency established in 1980. The company focuses on Public Relations and Event Management, and is small.
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UndisclosedUndisclosed10 - 49Washington, DC
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Vrge, a public relations company, provides Public Relations and Branding. The firm is based in Washington, District of Columbia.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
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Gordon C. James Public Relations is a PR company. The team specializes in Public Relations and Event Management and is headquartered in Phoenix, Arizona.
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UndisclosedUndisclosed50 - 249Washington, DC
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Public relations firm Cassidy and Associates was founded in 1975. The firm provides Public Relations and Branding.
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UndisclosedUndisclosed50 - 249Washington, DC
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Founded in 1988, Direct Impact, a midsize PR agency, is in Washington, District of Columbia. Their services include Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9Arlington, VA
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Griffin & Co / LMO is a small public relations company in Arlington, Virginia. The team focuses on Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Washington, DC
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CLS Strategies, a public relations company, is headquartered in Washington, District of Columbia. They provide Public Relations and were launched in 1993.
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UndisclosedUndisclosed10 - 49Carson City, NV
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Price Target Media is a PR company established in 2010. The team specializes in Public Relations and is in Carson City, Nevada.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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10eMedia, a public relations agency, is based in Las Vegas, Nevada. The team offers Public Relations.
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UndisclosedUndisclosed2 - 9Washington, DC
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Established in 2015, Feldman Strategies LLC is a public relations agency. The team focuses on Public Relations.
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UndisclosedUndisclosed2 - 9Washington, DC
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Established in 2006, North Bridge Communications is a public relations firm. The team focuses on Public Relations and is headquartered in Washington, District of Columbia.
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UndisclosedUndisclosed10 - 49Washington, DC
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International Reputation Management is a public relations company. Established in 2006, the company is based in Washington, District of Columbia. Their team specializes in Public Relations.
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UndisclosedUndisclosed2 - 9Washington, DC
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CapitalKeys, LLC, a public relations agency, specializes in Public Relations and Event Management. The agency is located in Washington, District of Columbia.
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UndisclosedUndisclosed2 - 9Washington, DC
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Indigo Consulting Firm is a small Washington, District of Columbia-based PR company. The team offers Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Washington, DC
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Small PR agency sanderson strategies , is located in Washington, District of Columbia. Their services include Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9
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Savor PR LLC is a small Washington, District of Columbia-based public relations company. The team provides Public Relations and Event Management.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
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$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
37.8/40.019.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.6/40.017.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
37.1/40.018/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
37.1/40.017.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
36.8/40.019/20 Reviews8.4/10 Clients & Experience9.5/10 Market PresenceService focus
100% Public Relations -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
36.8/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Public Relations10% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.3/40.018/20 Reviews9.4/10 Clients & Experience8.9/10 Market PresenceService focus
90% Public Relations10% Other -
$1,000+$300+ / hr10 - 49Dubai, United Arab Emirates
Ability to deliver
36.3/40.017.6/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36/40.018/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.6/40.016.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
35.8/40.016.2/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49San Diego, CA
Ability to deliver
36.3/40.017.4/20 Reviews9.6/10 Clients & Experience9.3/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.3/40.016.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+< $25 / hr50 - 249Bondi Junction, Australia
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
33.8/40.017.8/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
100% Public Relations -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
33.6/40.017/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other
Latest Public Relations Articles
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Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management twice a year based on a proprietary methodology. The top PR firms for Fall 2025 include:
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style