Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 11 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a Public Relations and Corporate Communications agency recognized for its expertise in media relations and brand reputation enhancement. Client feedback consistently highlights their strategic approach and deep understanding of diverse industries, achieving notable results such as a 400% increase in media coverage for one client. Approximately 90% of reviews emphasize their creativity, strategy, and ability to meet objectives, making them a highly recommended partner for PR and communications needs.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 311 projectsOtter Public Relations is a renowned publicity firm specializing in media relations and brand reputation enhancement. Reviewers consistently praise the company for its effective project management, timely delivery, and quality communications. With 100% positive feedback, clients commend Otter PR's ability to enhance media coverage and improve online visibility, with 30% specifically highlighting their strategic approach and professionalism in public communications.
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UndisclosedUndisclosed10 - 49Columbus, OH
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PR agency Strategic Public Partners specializes in Public Relations. They are headquartered in Columbus, Ohio.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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High Impact Communications, a small public relations firm, is located in Honolulu, Hawaii. Their services include Public Relations and Event Marketing.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 28 projectsInterdependence is a public relations firm specializing in media relations, corporate communications, and brand reputation management. The company receives predominantly positive feedback, with approximately 90% of reviews highlighting their adaptability, professionalism, and strategic media outreach. Clients frequently commend their ability to deliver timely media coverage and enhance brand visibility, although some suggest improvements in deepening relationships with higher-tier publications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 27 projects10 to 1 Public Relations is a Public Relations agency with expertise in media relations, brand reputation, and corporate communications. They are praised for their thoroughness, timeliness, and effective communication, with 100% of reviewers noting their positive impact on media coverage and brand awareness. Clients consistently commend their project management skills and flexibility, with no substantial areas for improvement noted.
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
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UndisclosedUndisclosed2 - 9Cleveland, OH
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Lesic & Camper Communications is a public relations company. Their small team is based in Cleveland, Ohio. Their services include Public Relations and Event Management.
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UndisclosedUndisclosed10 - 49Cincinnati, OH
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Wordsworth Communications is a PR firm founded in 1989. The team specializes in Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Uniontown, OH
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McCullough Public Relations is a public relations firm. Founded in 1981, the team offers Public Relations. The firm is located in Uniontown, Ohio.
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UndisclosedUndisclosed2 - 9Columbus, OH
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Capital Partnerships is a PR agency. They are located in Columbus, Ohio and have small team. They offer Public Relations.
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UndisclosedUndisclosed2 - 9Springfield, OH
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Shift•ology Communication is a PR company. They are headquartered in Springfield, Ohio and have small team. They focus on Public Relations.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Lewisville, TXServices provided
See all 48 projectsIdea Grove is a public relations and communications firm specializing in enhancing brand reputation through strategic media relations, corporate communications, and public media coverage. Across reviews, clients consistently highlight Idea Grove's excellent project management, with 100% praising their timely delivery and dedication to client success. Additionally, around 70% of reviewers commend their unique content development and PR strategies for elevating brand awareness and thought leadership.
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$10,000+$300+ / hr2 - 9Austin, TXServices provided
See all 15 projectsDISRUPT PR is a Public Relations firm specializing in media relations, brand reputation, and corporate communications. The company is consistently praised for its strategic communication skills, with 100% of reviews highlighting their timely delivery and responsiveness. Clients commend their ability to enhance brand awareness and secure media placements, with significant increases in brand mentions and media coverage reported across projects.
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UndisclosedUndisclosed2 - 9Columbus, OH
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Hinson Ltd is a PR firm. Headquartered in Columbus, Ohio, the company was established in 1999. Their team specializes in Public Relations.
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UndisclosedUndisclosed2 - 9Dayton, OH
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VellaINC is a Dayton, Ohio-based public relations firm. The team specializes in Public Relations.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 6 projectsGateway Group is a Public Relations and Investor Relations firm known for its strong expertise in media relations, corporate communications, and brand reputation. The firm consistently receives positive feedback, with over 90% of reviews highlighting their strategic communication capabilities and responsiveness. Clients praise Gateway Group for enhancing investor engagement and brand visibility while demonstrating exceptional project management and a deep understanding of client needs.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a comprehensive PR agency specializing in brand awareness, media relations, and public communications. Across multiple reviews, 100% of clients highlight their effective communication, integrity, and impressive media coverage, with many noting their ability to secure national exposure and innovative strategies. While some suggest minor improvements in communication streamlining, the company is consistently praised for their proactive approach and seamless project management.
$1,000+$300+ / hr10 - 49Agios Athanasios, CyprusServices provided
See all 61 projectsOBA PR is a Public Relations firm that excels in media relations, corporate communications, and public media relations. Reviews indicate a 100% positive feedback rate, highlighting their responsiveness, project management, and effective media outreach. Approximately 80% of reviewers commend their ability to align company values and tailor PR strategies to client needs, enhancing brand reputation and securing significant media coverage.
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UndisclosedUndisclosed2 - 9Columbus, OH
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Steiner Public Relations is a small Columbus, Ohio-based public relations company. The team specializes in Public Relations.
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UndisclosedUndisclosed2 - 9Chagrin Falls, OH
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Yopko Penhallurick is a public relations agency. They are in Chagrin Falls, Ohio. Their team provides Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Boston, MA
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Pirozzolo Company Public Relations is a PR agency established in 1981. The company specializes in Public Relations, and is small.
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UndisclosedUndisclosed50 - 249Boston, MA
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Dewey Square Group is a PR agency. Located in Boston, Massachusetts and Sacramento, California, the team offers Public Relations and Web Design.
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UndisclosedUndisclosed2 - 9Cincinnati, OH
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PR~Link Public Relations is a public relations company. In Cincinnati, Ohio, the company was launched in 1999. Their team specializes in Public Relations.
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UndisclosedUndisclosed10 - 49Boston, MA
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Northwind Strategies, a small public relations agency, is based in Boston, Massachusetts. The team offers Public Relations and Event Management.
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UndisclosedUndisclosedFreelancerUniversity Heights, OH
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Patton Public Relations is a public relations agency. They are based in University Heights, Ohio and have small team of experts. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9
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Garrett Public Relations is a public relations agency. The team offers Public Relations, and the agency is headquartered in Columbus, Ohio.
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UndisclosedUndisclosed10 - 49Cincinnati, OH
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Calfee Strategic Solutions is a public relations company based in Cincinnati, Ohio. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9Pickerington, OH
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Bascom & Adams is a Pickerington, Ohio-based public relations firm. Founded in 2002, the team focuses on Public Relations.
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UndisclosedUndisclosed2 - 9Kansas City, MO
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Public relations company Parson + Associates was launched in 2007. In Kansas City, Missouri, the team focuses on Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9Kansas City, MO
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Established in 2010, Socialworx Public Relations, a small PR firm, is located in Kansas City, Missouri. Their services include Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Kansas City, MO
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In Kansas City, Missouri, Will Gregory Public Relations is a public relations company. They provide Public Relations and Branding and were launched in 2005.
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UndisclosedUndisclosed2 - 9Maplewood, MO
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Byrne PR is a PR agency. Established in 2011, the firm is based in Maplewood, Missouri. Their team focuses on Public Relations.
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UndisclosedUndisclosed2 - 9Ballwin, MO
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Catalyst Communications, a small public relations agency, is in Ballwin, Missouri. The team provides Public Relations and Video Production.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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StandPoint Public Affairs is a public relations firm. They are located in St. Louis, Missouri and have small team. Their services include Public Relations and Event Management.
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UndisclosedUndisclosed50 - 249Lindon, UT
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Alexander's is a midsize public relations company headquartered in Lindon, Utah. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9South Charleston, WV
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Ann Green Communications, a public relations firm, focuses on Public Relations and Event Management. The company is in South Charleston, West Virginia.
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UndisclosedUndisclosed10 - 49Shepherdstown, WV
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Established in 2002, Platinum PR is a small PR agency in Shepherdstown, West Virginia. Their team focuses on Public Relations.
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UndisclosedUndisclosed2 - 9Rockford, IL
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Project First Rate is a public relations firm. Based in Rockford, Illinois, their team provides Public Relations.
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UndisclosedUndisclosed10 - 49Cheyenne, WY
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Real Star PR, a small public relations firm, is based in Cheyenne, Wyoming. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9
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Headquartered in Boston, Massachusetts, Drive Public Relations + Consulting is a public relations agency. They specialize in Public Relations.
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UndisclosedUndisclosed2 - 9Boston, MA
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Teak Media + Communication is a PR firm. Their small team is located in Boston, Massachusetts. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Roepke Public Relations is a small Minneapolis, Minnesota-based public relations firm. Their services include Public Relations.
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UndisclosedUndisclosed10 - 49Saint Paul, MN
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PR agency Goff Public was established in 1966. The team focuses on Public Relations and is located in Saint Paul, Minnesota.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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Exponent Public Relations is a small Minneapolis, Minnesota-based public relations company. Their services include Public Relations and Content Marketing.
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UndisclosedUndisclosed2 - 9Minnetonka, MN
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BETTISON Consulting, a PR agency, was established in 2012. The team provides Public Relations and is located in Minnetonka, Minnesota.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Cathryn Kennedy Consulting is a small Minneapolis, Minnesota-based public relations company. The team provides Public Relations.
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UndisclosedUndisclosed2 - 9Saint Paul, MN
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SnowGlobe Public Relations is a small PR firm headquartered in Saint Paul, Minnesota. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9Greenville, SC
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PR agency Complete PR was founded in 2012. The agency provides Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9Greenville, SC
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Located in Greenville, South Carolina, Smoak Public Relations is a public relations firm. Launched in 1993, the team offers Public Relations and Event Management.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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Rapp Strategies, Inc., a public relations agency, is headquartered in Minneapolis, Minnesota. They provide Public Relations and were launched in 1982.
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UndisclosedUndisclosed10 - 49London, England
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Blackstock is a PR company. The team is located in London, England, and their services include Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9Portland, ME
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Broadreach Public Relations, a PR company, is located in Portland, Maine. Founded in 2007, the team focuses on Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9Edgerton, WI
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The Beenders-Walker Group is a public relations agency based in Edgerton, Wisconsin. Their services include Public Relations.
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UndisclosedUndisclosed10 - 49London, England
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Public relations company Tyto PR offers Public Relations. They were established in 2017.
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UndisclosedUndisclosed10 - 49South Jordan, UT
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Launched in 2007, SnappConner is a small South Jordan, Utah-based PR agency. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Boston, MA
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Adam Ritchie Brand Direction is a PR agency located in Boston, Massachusetts. They specialize in Public Relations and Event Management.
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UndisclosedUndisclosed10 - 49Northborough, MA
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Established in 1993, Rainier Communications is a public relations agency. The agency focuses on Public Relations.
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UndisclosedUndisclosed10 - 49Millcreek, UT
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Wall Street Communications is a public relations agency. In Millcreek, Utah, the agency was launched in 1996. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9Lehi, UT
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Maloy PR, a PR agency, is based in Lehi, Utah. They offer Public Relations.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
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$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
38.7/40.018.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
38/40.018.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
38/40.020/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
37.3/40.018.2/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.3/40.017.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.9/40.017.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.7/40.017.8/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
90% Public Relations10% Other -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
36.3/40.017.2/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
36/40.017.4/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
34.9/40.018.2/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.8/40.016.6/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
35.2/40.016.6/20 Reviews9.8/10 Clients & Experience8.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
34.2/40.018.2/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.1/40.016.4/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.5/40.019/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations55% Other -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
33.9/40.019.2/20 Reviews9.3/10 Clients & Experience5.3/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
33.8/40.017.2/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$1,000+< $25 / hr50 - 249
Ability to deliver
33.8/40.019.8/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other
Latest Public Relations Articles
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Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management based on a proprietary methodology. The top PR firms for 2026 include:
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style