Top Public Relations Firms
-
Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a comprehensive digital marketing agency specializing in mobile marketing, website development, and video production. The company consistently receives positive feedback, with clients praising their professionalism, creativity, and effective project management. Approximately 90% of reviews highlight their strong communication and partnership approach, while over 70% commend their ability to deliver tailored solutions that align with client goals.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a reputable PR agency specializing in media relations and brand reputation. Client reviews highlight their professionalism, efficiency, and the impactful media coverage they secure, with 100% positive feedback praising their project management and communication. Many clients (about 70%) commend their value for cost and alignment with company values, establishing them as a preferred partner for enhancing online visibility and credibility.
-
$1,000+$25 - $49 / hr50 - 249
Services provided
See all 6 projectsWikipedia Page Creations is the best company to get premium-class Wikipedia articles for brands, individuals, and organizations who want to create their strong online presence through well-crafted
Read more -
UndisclosedUndisclosed1,000 - 9,999He Fei Shi, China
Services provided
See all 1 projectsRenhe Shuzhi Technology Co., Ltd. provides a range of services including BPO service outsourcing, software information technology R&D, and third-party investigation and consulting. The overall feedback highlights their professional project management, comprehensive confidentiality measures, and ability to meet client needs effectively, earning them commendations such as the "Best Partner Award in 2020." However, there is a suggestion for improvement in customer satisfaction efforts.
-
Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 20 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They consistently deliver high-quality media placements and strategic communications across various industries. Approximately 95% of reviews highlight their professionalism and ability to exceed expectations, particularly in maintaining brand precision and securing media coverage. Clients commend their strategic creativity and responsiveness, making them a trusted partner in public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 25 projects10 to 1 Public Relations is a Public Relations agency specializing in media and influencer relations, corporate communications, and crisis management. Client feedback is overwhelmingly positive, with 100% of reviews highlighting their professionalism, effective communication, and timely deliverables. Approximately 60% of reviewers praised their ability to enhance brand reputation and secure significant media coverage. The agency is lauded for its strategic approach in public communications, effectively increasing brand awareness and successfully managing corporate reputation.
$10,000+Undisclosed2 - 9Austin, TXServices provided
See all 13 projectsDISRUPT PR is a Public Relations agency specializing in media relations, corporate communications, and brand reputation management. They consistently receive positive feedback, with 100% of reviewers praising their professionalism, timely delivery, and effective communication. Clients highlight their expertise in securing media coverage and aligning with client values, resulting in significant brand visibility and engagement improvements.
-
$10,000+$100 - $149 / hr50 - 249Boston, MA
Services provided
Based in Boston, Massachusetts and New York, New York, Cone Communications is a branding company. They specialize in Branding and Digital Strategy and were founded in 1980.
Read more -
$10,000+$100 - $149 / hr50 - 249Nashville, TN
Services provided
PLA Media is a PR company. They are in Nashville, Tennessee and have midsize team of experts. Their services include Public Relations and Social Media Marketing.
Read more -
$10,000+$100 - $149 / hr1,000 - 9,999
Services provided
Grey is a media planning & buying company. They were founded in 1917 and specialize in Media Planning & Buying and Advertising.
Read more -
$10,000+$100 - $149 / hr50 - 249Washington, DC
Services provided
Spitfire is a PR firm. The Washington, District of Columbia-based firm was founded in 2002. Their team specializes in Public Relations and Branding.
Read more -
$10,000+$150 - $199 / hr50 - 249London, England
Services provided
B2B International is a midsize London, England-based SEO agency. Their services include Search Engine Optimization and Web Design.
Read more -
Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a PR agency with expertise in Public Relations, Corporate Communications, and Media Relations. Across their reviews, an overwhelming 100% of feedback highlights their integrity, strong communication skills, and effectiveness in securing significant media coverage, with nearly 12 million reached through 51 pieces since November 2024. Clients commend Prohibition's innovative approach and timely project management, although some suggest improving communication streamlining.
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
-
$10,000+$150 - $199 / hr50 - 249London, England
Services provided
Headquartered in London, England, Total Media Group Ltd is a midsize SEO company. The team focuses on Search Engine Optimization and Web Design.
Read more -
$10,000+$150 - $199 / hr50 - 249London , England
Services provided
Midsize SEO services firm TranslateMedia, is located in London , England and Lodz District, Zdunska Wola County, Poland. The team provides Search Engine Optimization and Web Design.
Read more -
Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Tel Aviv-Yafo, IsraelServices provided
See all 17 projectsPercepto is a Public Relations and Communications firm specializing in reputation management and online presence enhancement. Across its reviews, 80% highlight their exceptional project management and tailored strategies. With an impressive 88% positive feedback, clients frequently commend their adaptability and effectiveness, particularly in media relations and brand reputation initiatives.
$25,000+$300+ / hr10 - 49Newark, DEServices provided
See all 14 projectsThe Ascendant Group is a renowned Public Relations and branding firm specializing in Public Media Relations, Corporate Communications, and Brand Reputation enhancement. The company has received overwhelmingly positive feedback for its strategic media outreach, exceptional client dedication, and flexibility, with about 95% of reviews highlighting impressive media coverage and brand growth. Clients consistently praise their ability to generate significant media placements and increase social media engagement.
-
$1,000+$25 - $49 / hr50 - 249Boston, MA
Services provided
The Castle Group is a public relations firm. Located in Boston, Massachusetts, their midsize team offers Public Relations and Social Media Marketing. The firm was established in 1996.
Read more -
$10,000+$150 - $199 / hr1,000 - 9,999New York, NY
Services provided
Ogilvy Public Relations London is a large Content Marketing company. They offer Content Marketing and Marketing Strategy and were launched in 1980.
Read more -
$10,000+$150 - $199 / hr1,000 - 9,999New York, NY
Services provided
Established in 1921, Weber Shandwick Scotland is a large New York, New York-based public relations firm. Their team provides Public Relations and Branding.
Read more -
$10,000+$150 - $199 / hr1,000 - 9,999London , England
Services provided
Advertising company The Engine Group specializes in Advertising and Branding. They are based in London , England and New York, New York.
Read more -
$5,000+$100 - $149 / hr50 - 249Alexandria, VA
Services provided
In Alexandria, Virginia and Chicago, Illinois, Purple Strategies is a public relations firm. They specialize in Public Relations and Advertising.
Read more -
$10,000+$100 - $149 / hr50 - 249
Services provided
Alaaddin is a PR firm. The team is located in , and their services include Public Relations and Advertising.
Read more -
$10,000+$150 - $199 / hr50 - 249Beograd, Serbia
Services provided
Executive Group is a PR firm based in Beograd, Serbia. The team offers Public Relations and Advertising.
Read more -
$10,000+$100 - $149 / hr50 - 249Roma, Italy
Services provided
Public relations agency Barabino&Partners focuses on Public Relations and Branding. They are based in Roma, Italy.
Read more -
$5,000+$100 - $149 / hrFreelancerHamburg, Germany
Services provided
GRIFFEL & CO , a public relations company, was established in 2011. The small team focuses on Public Relations and Social Media Marketing.
Read more -
UndisclosedUndisclosed50 - 249São Paulo, Brazil
Services provided
Established in 1992, Lew'Lara\TBWA is an Advertising company. Their team specializes in Advertising and Public Relations.
Read more -
UndisclosedUndisclosed50 - 249Dhaka, Bangladesh
Services provided
Rapid PR is a public relations firm based in Dhaka, Bangladesh. They specialize in Public Relations and Email Marketing.
Read more -
UndisclosedUndisclosed50 - 249Yongsangu, South Korea
Services provided
CNC Seoul is a public relations agency. Their midsize team of employees is based in Yongsangu, South Korea. Their team focuses on Public Relations and Branding.
Read more -
UndisclosedUndisclosed50 - 249Seodaemun-gu, South Korea
Services provided
PR One Co.,ltd is a public relations firm launched in 1993. The firm specializes in Public Relations and Media Planning & Buying, and is midsize.
Read more -
UndisclosedUndisclosed1,000 - 9,999Seosan-si, South Korea
Services provided
TBWA Korea is an Advertising company. The Seosan-si, South Korea-based firm was established in 1970. Their services include Advertising and Media Planning & Buying.
Read more -
UndisclosedUndisclosed1,000 - 9,999Nairobi, Kenya
Services provided
Founded in 1999, WPP-Scangroup, a large Advertising company, is headquartered in Nairobi, Kenya. Their team provides Advertising and Branding.
Read more -
UndisclosedUndisclosed50 - 249Washington, DC
Services provided
Public relations company Qorvis Communications was launched in 2000. The midsize team offers Public Relations and Advertising.
Read more -
UndisclosedUndisclosed50 - 249New York, NY
Services provided
Founded in 1991, Kaplow is a midsize public relations agency. Their team specializes in Public Relations and Branding.
Read more -
UndisclosedUndisclosed50 - 249New York, NY
Services provided
KWT Global is a PR agency. Their midsize team is in New York, New York and specializes in Public Relations and Branding. The firm was founded in 2005.
Read more -
UndisclosedUndisclosed50 - 249New York, NY
Services provided
Based in New York, New York, Sharp Communications, Inc. Is a public relations company. Their services include Public Relations and Graphic Design.
Read more -
UndisclosedUndisclosed50 - 249Conshohocken, PA
Services provided
Brian Communications is a public relations agency. They are located in Conshohocken, Pennsylvania and have midsize team. Their services include Public Relations and Advertising.
Read more -
UndisclosedUndisclosed50 - 249Toronto, Canada
Services provided
Proof is a midsize public relations company. They focus on Public Relations and Branding and were established in 1994.
Read more -
UndisclosedUndisclosed50 - 249New York, NY
Services provided
PR agency Health Unlimited was founded in 1992. The team focuses on Public Relations and Branding and is based in New York, New York.
Read more -
UndisclosedUndisclosed50 - 249San Francisco, CA
Services provided
Highwire PR is a public relations company. Launched in 2008, their team focuses on Public Relations and Digital Strategy.
Read more -
UndisclosedUndisclosed50 - 249Tallahassee, FL
Services provided
Midsize PR agency Moore, is in Tallahassee, Florida. Their services include Public Relations and Branding.
Read more -
UndisclosedUndisclosed50 - 249Washington, DC
Services provided
Established in 2001, Signal Group DC is a midsize PR company based in Washington, District of Columbia. Their team provides Public Relations and Advertising.
Read more -
UndisclosedUndisclosed50 - 249Tallahassee, FL
Services provided
The Zimmerman Agency, a PR firm, was founded in 1987. The agency focuses on Public Relations and Digital Strategy, and is midsize.
Read more -
UndisclosedUndisclosed50 - 249Abu Dhabi, United Arab Emirates
Services provided
Established in 2010, Seven Media is a PR company. The team offers Public Relations and Content Marketing.
Read more -
UndisclosedUndisclosed50 - 249Montreal, Canada
Services provided
PR firm Blueblancrouge was launched in 1983. The team provides Public Relations and Advertising.
Read more -
UndisclosedUndisclosedFreelancerBoulder, CO
Services provided
Keener Communications LLC is a public relations agency. They are located in Boulder, Colorado and have small team. Their team specializes in Public Relations and Social Media Marketing.
Read more -
UndisclosedUndisclosed50 - 249Los Angeles, CA
Services provided
Myriad International Marketing is a midsize public relations agency founded in 1989. Their team specializes in Public Relations and Advertising.
Read more -
UndisclosedUndisclosedFreelancerHouston, TX
Services provided
Based in Houston, Texas, Perceptive Public Relations is a small public relations firm. Their services include Public Relations and Marketing Strategy.
Read more -
UndisclosedUndisclosed50 - 249Shanghai, China
Services provided
IPG Market Consulting (Shanghai) Co., Ltd. Is a public relations agency. They are headquartered in Shanghai, China. Their team focuses on Public Relations and Advertising.
Read more -
UndisclosedUndisclosed50 - 249Cary, NC
Services provided
MicroMass Communications, Inc. Is a Cary, North Carolina-based PR company. They specialize in Public Relations and Branding.
Read more -
UndisclosedUndisclosed50 - 249Yarmouth, ME
Services provided
The Rogers Group Maine is a PR firm. The company is located in Yarmouth, Maine. Their team focuses on Public Relations and Branding.
Read more -
UndisclosedUndisclosedFreelancerAlbuquerque, NM
Services provided
Founded in 2014, Star Fire PR & Marketing is a small public relations company. Their team provides Public Relations and Marketing Strategy.
Read more -
UndisclosedUndisclosed50 - 249Roswell, GA
Services provided
Qiigo is a PR firm. Their midsize team is in Roswell, Georgia and specializes in Public Relations and Pay Per Click. The firm was established in 2006.
Read more -
UndisclosedUndisclosedFreelancerLansing, MI
Services provided
PR company Liz Boyd Public Relations specializes in Public Relations and Corporate Training & Coaching. They were founded in 2012.
Read more -
UndisclosedUndisclosed50 - 249München, Germany
Services provided
Launched in 1987, PRCO Group is a branding company. The team specializes in Branding and Public Relations.
Read more -
UndisclosedUndisclosed50 - 249Nottingham , England
Services provided
Redbrick Communications is a midsize PR firm in Nottingham , England. Their services include Public Relations and Branding.
Read more -
UndisclosedUndisclosed50 - 249Şişli, Türkiye
Services provided
Bersay Communications Consultancy is a midsize Şişli, Türkiye-based Event Marketing company. The team specializes in Event Marketing and Public Relations.
Read more -
UndisclosedUndisclosed50 - 249Harbiye, Türkiye
Services provided
Marjinal Porter Novelli is an Advertising company. Launched in 1993, the team focuses on Advertising and Public Relations. The firm is based in Harbiye, Türkiye.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
-
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
37.8/40.019.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.6/40.017.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
37.1/40.018/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
37.1/40.017.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
36.8/40.019/20 Reviews8.4/10 Clients & Experience9.5/10 Market PresenceService focus
100% Public Relations -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
36.8/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Dubai, United Arab Emirates
Ability to deliver
36.7/40.018/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.3/40.018/20 Reviews9.4/10 Clients & Experience8.9/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36/40.018/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.6/40.017/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.6/40.016.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$1,000+Undisclosed10 - 49San Diego, CA
Ability to deliver
36.3/40.017.4/20 Reviews9.6/10 Clients & Experience9.3/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.3/40.016.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
34.2/40.018.2/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+< $25 / hr50 - 249Bondi Junction, Australia
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
33.6/40.017/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other
Latest Public Relations Articles
See all articles
How Online Customer Reviews Are Shaping E-Commerce Buying Decisions in 2026
Learn how online customer reviews are used in 2026, which review formats are trusted, and how AI-generated content is reshaping e-commerce buying decisions.
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management twice a year based on a proprietary methodology. The top PR firms for Fall 2025 include:
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style