PRLab

BACKGROUND

Please describe your company and position.

I am a department head at Veriam

Describe what your company does in a single sentence.

Access and subscription management in one simple, secure platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PRLab to accomplish?

• Increase brand awareness
• Establish a new product category

SOLUTION

How did you find PRLab?

Online Search

Why did you select PRLab over others?

• Great culture fit
• Company values aligned
• We liked the strategy suggested to us

How many teammates from PRLab were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Creation & distribution of press releases
• Co-ordination of wire service annoucement
• Creation of 6 editorial pieces/quarter
• Annual data report created by PRLab
• Creation & distribution of media pitches
• Newsjacking & commentary pitching
• Strategic media research
• Competitor research and analysis
• Co-ordination of publications, interviews, and guest contributions

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Our share of voice grew from 0% to 14.8% in Novemeber and 28.5% in March.
• All of our thought-leadership pieces were picked up by media.
• 2 press releases were also pushed out through PR wire with a pickup of 374 resp. 677 placements

Describe their project management. Did they deliver items on time? How did they respond to your needs?

PRLabs were on time and quick to turnaround feedback. They were responsive to all our needs and contributed with valuable ideas and discussions to help us reach our goals. 

What was your primary form of communication with PRLab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team were impressively quick to pick up and learn our platform and brand, although we operate in a notiously complex market. It is clear that they understand tech. Our account managers were proactive and a pleasure to work with. Content writes were knowledgeable and knew how to hit the important points and create thought-provoking hooks.  
Overall, it's been the best PR agency experience I've had so far. 

Are there any areas for improvement or something PRLab could have done differently?

We didn't quite manage to hit the right tone and flow for our LinkedIn articles but it also wasn't our main priority. 

BACKGROUND

Please describe your company and position.

I am the Marketing Manager Nordics of Meltwater

Describe what your company does in a single sentence.

Meltwater is a software as a service solution and the world's first online media monitoring company that empowers companies with a suite of solutions that spans media, social, consumer, and sales intelligence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PRLab to accomplish?

• Share of voice
• Thought leadership

SOLUTION

How did you find PRLab?

Referral

Why did you select PRLab over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from PRLab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Full PR Support regions: Nordic, DACH, UKI 

• Ongoing updates of Media list divided by tiers 
• Integrated PR & Content calendar 
• PR Strategy document 
• Updates on press kit 
• Updating Q&As 
• Pitching of speaking engagements: including things such as podcasts, interviews, webinars, round tables, competitions, awards, etc. 
• Creating and updating of a PR tracker 
• Creation of press releases by native speaker 
• Proofreading and editing of content for the media 
• Media monitoring through use of PR Tools 
• Ongoing Newsjacking 
• Researching journalists, topics 
• Personal pitches to editors 
• Distribution of press releases 
• Coordination of selected publications, background discussions and interviews 
• Continuous topic management 
• Monthly action and progress report including relevant data on achieved coverage

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Share of voice, media hits, no of tier 1-2 coverage

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Flexible, on time, creative, proactive

What was your primary form of communication with PRLab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were flexible, creative, fun, and a friendly team to work with!

Are there any areas for improvement or something PRLab could have done differently?

Minor details to improve when it comes to event management (project management, quality)

BACKGROUND

Please describe your company and position.

I am the Communications Manager of an environmental services company

Describe what your company does in a single sentence.

Ours is a waste intelligence company turning waste into value for a net zero future

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PRLab to accomplish?

• Media presence
• thought leadership

SOLUTION

How did you find PRLab?

Online Search

Why did you select PRLab over others?

• Great culture fit
• Company values aligned

What was the size of PRLab’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Full PR Support in Global English markets
• PRLab team members (PR Manager, PR Executive, PR Assistant, PR Content Writer for PR distribution services)
• Press coverage (depending on the market, there may be approximately 1 piece of press coverage in tier 1 publications per month, 2 in tier 2 and 3 publications in media from target markets)
• Pitching of speaking engagements: including things such as podcasts, interviews, webinars, round tables, competitions, awards, etc.
• Content Creation for PR distribution
  • 2 editorial articles per month, including press release
• Content Distribution
  • Placing those articles in tier 1, 2 and 3 outlets
• Media trainings
  • one every three months during the collaboration term
• Creation of media pitches
• Stories for the media, new ideas and/or angles
• Creation of press kits (excluding audiovisual materials)
• Crisis management adhoc support (crisis strategy and communication materials)
• Q&As for both internal and external use

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• + 5 media articles tier 1and 2 on thefirst month of work
• Proper understanding of our philosophy, translated into great content
• 1 prize winned, proposed and submitted by the agency

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency delivered items on time and responded to our needs with professionalism, goodwill, and attentive listening

What was your primary form of communication with PRLab?

Virtual Meeting

What did you find most impressive or unique about this company?

I emphasize the excellent attitude and willingness of the team towards any request and proposal"

Are there any areas for improvement or something PRLab could have done differently?

More proactivity

BACKGROUND

Please describe your company and position.

I am the Head of Global PR & Communications of Splashtop inc.

Describe what your company does in a single sentence.

Splashtop is a remote access and support software that allows users to access and control their devices from anywhere in the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PRLab to accomplish?

• Increase brand awareness
• Generate coverage on earned media
• Position Splashtop as thought leader

SOLUTION

How did you find PRLab?

Online Search, Referral

Why did you select PRLab over others?

• Great culture fit
• Good value for cost
• Company values aligned

What was the size of PRLab’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PR Lab had the scope of helping Splashtop increase brand awareness, media coverage and thought leadership. They conducted a thorough analysis of Splashtop's brand perception and media coverage to identify areas of improvement. They were tasked with crafting a comprehensive PR strategy which leveraged a variety of channels across key countries in Europe.

They needed to help us identify and create compelling content, in order to secure coverage and endorsements. To establish thought leadership, PR Lab positioned Splashtop as an authority in its focus industries. The success of the PR project was measured by increased brand awareness, improved media coverage, and an enhanced reputation as a thought leader in the industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Higher SOV in Europe
• Number of published thought leadership articles
• Alignement with global PR goals and actions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The PR Lab team followed a very precise project management process. We would have weekly meetings and be constantly in contact. They had a very proactive approach, researching and submitting new ideas and opportunities to increase exposure. They always delivered according to deadlines.

What was your primary form of communication with PRLab?

Virtual Meeting

What did you find most impressive or unique about this company?

As someone who has worked closely with PR Lab, I can confidently say that they are an exceptional public relations firm that truly goes above and beyond for their clients. From day one, their team had been incredibly responsive, professional, and easy to work with. They take the time to truly understand their clients' markets, needs and goals, and work tirelessly to achieve them.

With their deep understanding of the media landscape and excellent relationships with journalists, they excel at securing placements that truly move the needle. Their expertise in content creation and crisis management, ensures that they stay ahead of the curve and are able to deliver results that exceed expectations. Their strategic and proactive approach is truly impressive, and they have a knack for identifying the right opportunities and crafting pitches that resonate with journalists.

They are always up-to-date on the latest trends and best practices, and are constantly innovating to ensure that their clients are getting the best possible results. I would highly recommend PR Lab to anyone in need of top-notch PR services. They are a talented and dedicated team that truly cares about their clients' success.

Are there any areas for improvement or something PRLab could have done differently?

none

BACKGROUND

Please describe your company and your position there.

I am the CEO of a Norwegian company offering interior-/design products with positive health benefits globally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PRLab, and what were your goals?

We wanted our brand and products to be known on the Dutch market, using PR as a tool both to attract customers B2B and B2C as well as partners and potential investors fo the future,

SOLUTION

How did you select this vendor?

We had a dialogue with 3 different providers, and found PRLab to be the most convincing after a couple of rounds of presentations and dialogue. Especially the ability to quantify and measure the goals were important to us.

Describe the scope of their work in detail, including any steps and the final deliverables.

Creating different stories based upon our internal story telling and the goals we wanted to reach. Pitching the relevant media. Weekly follow-ups regarding the activities and the response from mass media.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with the project manager from PR Lab, sometimes involving other resources when needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Several stories got published and doors were opened towards interesting players.

Describe their project management style, including communication tools and timeliness.

We had weekly status meeting going through the results from their work, using different relevant tools to follow up who had been contacted, the results, ongoing processes, the articles that were published as well as interesting themes handled by other mass media where we could follow up with our stories.

What did you find most impressive or unique about this company?

We were impressed with their efficiency, god tools giving a great overview, the ability and willingness to measure.

Are there any areas for improvement or something they could have done differently?

Nothing that comes into my mind.

BACKGROUND

Please describe your company and your position there.

I am the SVP of Marketing at NuPay Technologies. NuPay Technologies is a blockchain software development company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PRLab, and what were your goals?

We were challenged with entering a competitive space with no reputation or prior experience. Our goals were to raise awareness for our project, PRISM, and raise the individual profiles of key members within NuPay.

SOLUTION

How did you select PRLab and what were the deciding factors?

PR Labs were professional and enthusiastic in their discovery calls, exhibiting a keen awareness of our target industry, had a strong client history and their price point met our budget.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The PR Lab team would help draft press releases, pitch the releases to publications, developed relationships with important target publications as well as organized interviews.

How many people from the PRLab team worked with you, and what were their positions?

We worked directly with the CEO as well as senior account executives and copywriters. We worked with roughly five or six people in total.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We received over 50 featured articles and publications in the press. PR Labs helped raise awareness for our project and provided many high-quality backlinks. PR Labs also acquired multiple comment slots for our CEO and CTO.

Describe their project management style, including communication tools and timeliness.

PR labs were efficient, organised and always respectful. Their team helped us meet our goals and gave realistic timelines and expectations. PR Labs were always punctual and delivered pieces as and when described.

What did you find most impressive or unique about this company?

Their professionalism and passion are impressive in the partnership.

Are there any areas for improvement or something they could have done differently?

More consistent updates and more regular meeting, although this would certainly be possible at a premium.

BACKGROUND

Please describe your company and your position there.

I was responsible for launching a global funding announcement for a tech company that serves enterprise clients across various industry verticals in emerging markets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PRLab, and what were your goals?

Our company was raising a record breaking investment round and we needed to launch a global multi-language campaign for maximum reach to our target audience through top publications and relevant knowledge fountains.

SOLUTION

How did you select this vendor?

I setup a scorecard to compare qualified firms with company leadership team. I also researched online and asked people I trust for referrals. Upon receiving a referral for PRLab I included them in the scorecard, conducted an assessment with stakeholders, and reached out to inquire about availability and readiness of high scoring candidates.

Describe the scope of their work in detail, including any steps and the final deliverables.

The firm responded near instantly and expressed interest in the project. The team began with a discovery phase to understand our business and the market we're in, our strategy and objectives, as well as success definition and expectations.

Upon defining the initial scope and schedule, we received a comprehensive proposal that matched our requirements. Services included strategy and planning, writing press releases, pitching various top outlets for features, media training and interview preparation, news syndication, coverage reporting and outreach efforts. They also offered pre and post launch services to support our project.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with the entire team and some partners. The whole team was very attentive and cooperative from CEO all the way to additional contractors handling extended work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our announcement was featured on all our targeted top tier publications and syndicated everywhere we expected and then some. We exceeded our reach and coverage targets, received many interview requests, and even got featured on TV news channels.

Describe their project management style, including communication tools and timeliness.

We had different phases and multiple adhoc requests so project management style and communication frequency were accelerated and slowed down intermittently. However, the team was very responsive and nearly always available for meetings and calls.

What did you find most impressive or unique about this company?

I was highly impressed by their responsiveness, willingness to help, and their agility in handling shifting deadlines.

Are there any areas for improvement or something they could have done differently?

We still got the job done using emails, video calls, and traditional document sharing, however I recommend setting up a centralized platform of sorts, to consolidate documentation, improve collaboration, and accelerate approval cycles.

BACKGROUND

Please describe your company and your position there.

I am the MarketinMobile Microlearning App for Frontline Teams, designed for companies to easily create their own branded learning tracks with their own training content. This helps companies to streamline their onboarding, employee engagement, sales and customer experience, compliance and change management activities. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PRLab, and what were your goals?

We hired PRLab to launch our product in the Dutch Market. Focus points were Thought Leadership, Press Releases, Creative Campaigns and coordinating our yearly Corporate Learning Benchmark. PRLAB helped us with reinforcing specific elements of our omnichannel marketing mix by successfully implementing their PR-processes.

SOLUTION

How did you select this vendor?

We found 5 PR agencies online and PRLAB was the most appropriate for this project / job, based on their proposal, budget and expertise.

Describe the scope of their work in detail, including any steps and the final deliverables.

Focus points were Thought Leadership, Press Releases, Creative Campaigns and coordinating our yearly Corporate Learning Benchmark. PRLAB helped us with reinforcing specific elements of our omnichannel marketing mix by successfully implementing their PR-processes.

They created industry news articles, press releases communication our entrance in the Dutch market, our funding round, topic articles around learning, microlearning, learning and development. They supported us with our Corporate Benchmark Survey - setup, delivery, and ROI-reporting.

How many people from the vendor's team worked with you, and what were their positions?

Worked directly with the project manager and 1 and/or 2 assistants.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Brand awareness  KPI's: minimum 3 publications per 2 months. After 6 months  KPI's: 12 publications. 21 publications – 20 online, 1 in print. Inc. Thought Leadership article All About HR Inc.

4-pager interview in Baaz magazine Survey support: attending sessions, formulating questions, distribution advice, writing to HR publications Thought leadership for AllesoverHR Thought leadership for Baaz magazine English support for the capital round - press release, media list, pitches

Describe their project management style, including communication tools and timeliness.

Tom is a proactive networker with a positive attitude. For MobieTrain he worked on multiple PR-related projects where he always strived to communicate the total picture, without neglecting the core of a story.

For us, Tom was a constant stream of ideas, which he always communicated in a very transparent way. Also his hands-on approach, combined with his goal-oriented mindset are elements that characterise him.

What did you find most impressive or unique about this company?

We were impressed with the flexibility and hands-on approach of our project manager. His focus on growth and the readiness to think along with what was trending in the market during that period is also incredible.

Are there any areas for improvement or something they could have done differently?

The communication process during Covid-19 was a bit challenging. Would be better if we could've meet in person and more on a weekly basis. Also the team managing the projects is very young,

BACKGROUND

Please describe your company and your position there.

I'm the Community and Social Media Marketer of a computer software provider.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PRLab?

We hired PRLab for new PR tactics, guest features & ghost wiring.

What were your goals for this project?

Establish our company as an industry innovator by increasing our presence in the HR industry media and increase the external backlinks to our website.

SOLUTION

How did you select PRLab?

We found PRLab during our search for a PR agency that would fit the needs of a tech startup. We especially wanted to work with an agency that had a strong focus on the tech industry and PRLab fitted our needs.

Describe the scope of their work in detail.

For the duration of the project, the PRLab team was responsible for our PR actions, coming up with new pitching topics based on industry trends, outreach, and making sure the final published result was of good quality. The team made sure we had constant pitching ideas and jointly worked with us on the ghostwriting process.

We had weekly syncs on reviewing the result of past actions and coming up with new tactics to maximize our reach. They also made sure to track the progress and results. We were presented with a detailed monthly report so we would be fully informed of all the actions taken and their results.

What was the team composition?

We worked closely with Matias (PRLab Founder) and had an account executive assigned. During various stages of our collaboration, we also worked with other skilled members of the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

At the end of our collaboration, we saw an increase in the number of featured content we had in top-tier publications like FastCompany EU-Startups, Real Business, HRDaily Advisor, and others. The PRLab team also worked with us on completing and promoting our first industry report. The team made sure to deliver monthly results of good quality content.

How effective was the workflow between your team and theirs?

PRLab was in constant communication with us, making sure to give immediate updates on new developments. The workflow was very straight-forward and efficient. We had general meetings on a weekly basis and the team made sure to send us the agenda points from their side and meeting notes in a timely manner.

The meetings themselves were very productive, having concrete ideas and content to talk over every time. Also, if we ever had additional questions or needs the team was always available for us, making sure to be in touch promptly.

What did you find most impressive about this company?

I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional.

Are there any areas for improvement?

Not really.

BACKGROUND

Please describe your company and your position there.

We're developing HR software that aims to focus on the performance management loop of employees and improve their journey. The company's mission is to help HR and managers grow their people so they can grow their business. My position there is Content Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PRLab?

PR, ghostwriting, and guest blogging.

What were your goals for this project?

Increase brand awareness and generate leads through guest blogging for well-known and established publications relevant to our audience.

SOLUTION

How did you select this vendor?

Matias (PRLab's founder) has been working for Impraise for years and has delivered stellar results month after month.

Describe the scope of their work in detail.

Matias and his team have been responsible for PR, external content research, outreach, and promotion. Ghostwriting has been part of the process at times, too. Matias and his team are very numbers-oriented and analytical so they've been responsible for tracking, measuring, analyzing, and reporting the success of their efforts for external content in order to maximize the outcomes.

What was the team composition?

Matias has been in charge of all Impraise PR-related projects and during different stages, he has involved skilled content experts from his team to support the successful execution of the PR campaigns or our external content strategy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

PRLab has managed to include countless pieces of quality content in well-established publications like FastCompany, Entrepreneur, and more.

On top of that, Matias is excellent at understanding what outlets your audience follows so he has been very successful at helping us generate high quality leads from the right sources. 

They've swiftly gotten us plenty of crucial press coverage whenever we've had important launches.

How effective was the workflow between your team and theirs?

Matias has been one of the very few colleagues I've had over the years who have been so efficient, action-driven, and extremely easy to work with. He and his team are really good at understanding what needs you have and guiding the process completely autonomously so you don't have to worry that there's a ball that needs to be picked up out of the blue.

I completely trust Mati and his team to drive the process and report on the results in a timely manner. Also, when working with Mati you feel like you're working with a close friend that understands you - his professional yet personal approach is what makes him and his team stand out.

What did you find most impressive about this company?

Their effeicinecy, their friendly yet professional approach and their results-driven nature. PRLab is a company that has managed to deliver great outcomes each time which can't be said for all PR companies out there (speaking from experience).

Are there any areas for improvement?

Not really.