Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a communications firm specializing in media relations, public media relations, and enhancing brand reputation. Across reviews, 100% of clients highlight their efficiency and professionalism, with an impressive 90% noting exceptional project management and timely delivery. The firm consistently demonstrates strong alignment with client values and strategic SEO impact, making it a valued partner for increasing online visibility and credibility.
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$5,000+$100 - $149 / hr10 - 49Southbank, Australia
Services provided
Keep Left PR is a PR company. Their team is headquartered in Southbank, Australia. The company provides Public Relations and Digital Strategy.
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$5,000+$200 - $300 / hr10 - 49Zürich, Switzerland
Services provided
Brand Affairs is a public relations firm founded in 2006. The small team provides Public Relations and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 22 projectsInterdependence is a prominent PR and communications agency with expertise in media relations, public affairs, and corporate communications. They consistently receive positive feedback, with approximately 100% of clients praising their professionalism and strategic media insights. Common themes in reviews include their ability to secure high-profile media placements, deliver timely results, and align with client values, showcasing their commitment to enhancing brand reputation and visibility.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a comprehensive communications agency specializing in PR, media relations, and corporate communications. The firm consistently receives positive feedback, with over 90% of reviewers praising their timely delivery, effective media coverage, and brand reputation enhancement. Clients commend their thoroughness, strategic crisis management, and ability to secure significant media exposure. Their customer service and commitment to client goals are frequently highlighted as key strengths.
$10,000+$150 - $199 / hr10 - 49Lewisville, TXServices provided
See all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
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UndisclosedUndisclosed10 - 49Mumbai, India
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6Degree is a branding company and PR firm. The company is headquartered in Mumbai, India and Hyderabad, India. Their team focuses on Branding and Public Relations.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
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Kirvin Doak is a PR company. Headquartered in Las Vegas, Nevada, the team provides Public Relations and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Toronto, Canada
Services provided
StrategyCorp Inc. Is a Business Consulting company. Established in 1995, their team focuses on Business Consulting and Public Relations.
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$5,000+$200 - $300 / hr10 - 49Skopje, North Macedonia
Services provided
DEOSOL MEDIA is a video production company. The Skopje, North Macedonia-based company provides Video Production and Advertising.
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UndisclosedUndisclosed2 - 9Leeds, England
Services provided
Clearsilver Brand Marketing Ltd. Is a PR firm. They offer Public Relations and Social Media Marketing and were established in 2006.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Austin, TXServices provided
See all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
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$5,000+$200 - $300 / hr10 - 49Boise, ID
Services provided
PR company Portman Square Group Communications is based in Boise, Idaho and New York, New York. Launched in 2017, the team focuses on Public Relations and Marketing Strategy.
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$1,000+$150 - $199 / hr10 - 49
Services provided
See all 1 projectsReputation Ease specializes in online reputation management and profile optimization, providing services such as removing negative reviews and enhancing visibility in search results. Clients have praised their fresh, dynamic approach and effective communication, noting that they consistently exceed expectations and achieve impressive results. Overall, Reputation Ease is recognized for its impactful and efficient project management.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a comprehensive PR agency offering services in media relations, public communications, and brand reputation management. With an impressive track record, 100% of reviews commend Prohibition's effective communication and project management skills. Clients highlight their innovative strategies and extensive media coverage, with one review noting 57 pieces of press coverage reaching over 120 million people. The agency is praised for its proactive approach and ability to meet deadlines consistently.
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$1,000+$300+ / hr10 - 49Agios Athanasios, CyprusServices provided
See all 58 projectsOBA PR is a comprehensive public relations firm specializing in media relations, corporate communications, and brand reputation enhancement. Feedback from their clients is overwhelmingly positive, with 100% expressing satisfaction, particularly praising their adaptability, strategic clarity, and excellent project management. Over 90% of reviewers highlighted their successful media coverage and ability to secure placements in top-tier publications.
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$1,000+< $25 / hr2 - 9
Services provided
See all 8 projectsBuylink.pro is a premier SEO and digital PR agency specializing in high-impact link building, guest posting, and SERM. We secure permanent, high-authority backlinks via manual outreach to boost
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$10,000+$100 - $149 / hr50 - 249Nashville, TN
Services provided
MP&F Public Relations is a public relations firm. The Nashville, Tennessee-based team focuses on Public Relations and Advertising.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr250 - 999New York, NYServices provided
See all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
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$10,000+$150 - $199 / hr50 - 249Atlanta, GA
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Jackson Spalding is an Atlanta, Georgia-based PR agency. They offer Public Relations and Digital Strategy and were launched in 1995.
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UndisclosedUndisclosed2 - 9Noida, India
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PRchitects is a small PR firm launched in 2017. Their services include Public Relations and Advertising.
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$5,000+$200 - $300 / hr2 - 9
Services provided
Strange Brew Strategies is a small public relations company established in 2017. Their team offers Public Relations and Content Marketing.
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Undisclosed$200 - $300 / hr2 - 9Toronto, Canada
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Public relations company Jesson + Company Communications Inc. Provides Public Relations and Digital Strategy. They are headquartered in Toronto, Canada.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Launched in 2009, Turquoise PR, a small PR agency, is headquartered in. Their team offers Public Relations and Content Marketing.
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UndisclosedUndisclosed2 - 9San Francisco, CA
Services provided
Multiplied is a PR agency. They were founded in 2017, and their services include Public Relations and Blockchain.
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$1,000+$100 - $149 / hr2 - 9Edenderry, Ireland
Services provided
PR1 is a public relations firm. Established in 2003, the team offers Public Relations and Event Marketing. The firm is headquartered in Edenderry, Ireland.
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$10,000+$200 - $300 / hr2 - 9Bethesda, MD
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LAURA EVANS MEDIA is a public relations company. They focus on Public Relations and Event Marketing and were launched in 2017. The company is in Bethesda, Maryland.
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UndisclosedUndisclosed2 - 9
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Bar's Locksmith is a PR company in Pittsburgh, Pennsylvania and Pittsburgh, Pennsylvania. Their services include Public Relations and Other Marketing.
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$25,000+$200 - $300 / hr2 - 9
Services provided
Veteran Strategies is a PR company. The team offers Public Relations and Advertising, and the agency is located in.
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$1,000+$50 - $99 / hr2 - 9Amsterdam, Netherlands
Services provided
Sovix is a small Amsterdam, Netherlands-based PR agency. The team focuses on Public Relations and Other Digital Marketing.
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$50,000+$200 - $300 / hr1,000 - 9,999Princeton, NJ
Services provided
Advertising company Freyr Solutions was established in 2012. The firm provides Advertising and Branding, and is large.
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$1,000+$150 - $199 / hr2 - 9
Services provided
POPCOM is a PR company launched in 2014. The team focuses on Public Relations and Social Media Marketing and is headquartered in Pyrmont, Australia.
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$1,000+$50 - $99 / hr2 - 9Lekki, Nigeria
Services provided
Pressdia is a public relations agency established in 2017. Their services include Public Relations and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Juneau, AK
Services provided
Gemini Waltz Media is a video production agency. They are in Juneau, Alaska and have small team of experts. Their services include Video Production and Corporate Photography.
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$1,000+$50 - $99 / hr2 - 9London, England
Services provided
See all 2 projectsCAE Business Solutions LTD specializes in website design, rebranding, and social media strategy. Feedback highlights their professionalism, excellent project management, and ability to deliver technically challenging projects. Clients appreciate their effective communication, flexibility, and impressive project outcomes, such as significant reductions in bounce rates and the creation of complex web functionalities.
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$10,000+$150 - $199 / hr10 - 49Seattle, WA
Services provided
Quinn Thomas is a PR company. The company is based in Seattle, Washington and Lake Oswego, Oregon. Their team provides Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Services provided
Founded in 2004, 1Milk2Sugars Inc. Is a public relations company. The small team offers Public Relations and Other Digital Marketing.
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$10,000+$100 - $149 / hr10 - 49Seattle, WA
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PR agency Revolution PR is headquartered in Seattle, Washington and Portland, Oregon. They specialize in Public Relations and Branding and were established in 2002.
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$25,000+$200 - $300 / hr10 - 49Portland, OR
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LANE, A Finn Partners Company is a PR company. The small Portland, Oregon-based team provides Public Relations and Digital Strategy. The firm was established in 1990.
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$10,000+$200 - $300 / hr10 - 49Philadelphia, PA
Services provided
Bellevue Communications, a public relations firm, was established in 1995. The small team provides Public Relations and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49London , England
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Fever PR is a branding agency and public relations firm. They are headquartered in London , England and have small team of experts. Their services include Branding and Public Relations.
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$5,000+$100 - $149 / hr10 - 49Newstead, Australia
Services provided
P4 Group is a PR agency founded in 1995. The small team provides Public Relations and Branding.
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$5,000+$150 - $199 / hr10 - 49New Orleans, LA
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Founded in 1996, The Ehrhardt Group is a small public relations company. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49West Des Moines, IA
Services provided
Strategic Elements LLC is a public relations firm. The firm is located in West Des Moines, Iowa. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Greensboro, NC
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RLF Communications, a public relations company, was founded in 2007. The team offers Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Honolulu, HI
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Under My Umbrella is a PR agency. Established in 2009, the firm is headquartered in Honolulu, Hawaii. Their services include Public Relations and Email Marketing.
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$5,000+Undisclosed10 - 49Singapore, Singapore
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SYNC PR Pte Ltd is a small Singapore, Singapore-based PR firm. Their services include Public Relations and Content Marketing.
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Undisclosed$25 - $49 / hr10 - 49
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Located in Los Angeles, California, TREND: Music PR, Branding & Social Media is a small PR company. The team focuses on Public Relations and Branding.
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$5,000+< $25 / hr10 - 49Kondapur, India
Services provided
Branding Experts is a public relations firm. They were launched in 2022, and their services include Public Relations and Branding.
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$1,000+Undisclosed10 - 49
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WhenIpost is a branding firm and public relations company located in Kyiv, Ukraine. The team offers Branding and Public Relations.
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Undisclosed$200 - $300 / hr10 - 49
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MBA Growth Partners, a public relations agency and Marketing Strategy company, was established in 2019. The firm specializes in Public Relations and Marketing Strategy.
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$250,000+$25 - $49 / hr250 - 999Sandton, South Africa
Services provided
See all 1 projects011 digital offers mobile app development, UI/UX design, and app optimization services. Their clients commend the company for delivering high-quality work and exceeding expectations, particularly in terms of UI/UX and app performance. Notably, 011 digital's project management and communication tools facilitate smooth collaboration, although they are highly selective about the projects they undertake.
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$1,000+< $25 / hr10 - 49London, England
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Founded in 2016, NewsMakers is a PR agency and SEO agency. Their team offers Public Relations and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Services provided
Established in 2000, Singer Associates Public Relations is a small PR company in San Francisco, California and Emeryville, California. Their team focuses on Public Relations and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Ottawa, Canada
Services provided
Ottawa SEO Inc., a PR agency, is located in Ottawa, Canada. Launched in 2022, the team specializes in Public Relations and Social Media Marketing.
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UndisclosedUndisclosedFreelancerBelfast, Northern Ireland
Services provided
Lemon PR is a PR agency. Launched in 2017, the team provides Public Relations and Event Management. The agency is in Belfast, Northern Ireland.
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UndisclosedUndisclosed50 - 249Seoul, South Korea
Services provided
Hahm Partners is a PR firm. They focus on Public Relations and Social Media Marketing and were founded in 2007. The company is in Seoul, South Korea.
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UndisclosedUndisclosed50 - 249
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Virtual PRO is a public relations agency. The team is located in Dubai, United Arab Emirates, and their services include Public Relations and Labor & Employment Law.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
37.9/40.019.2/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.3/40.017.4/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.016.6/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.9/40.019.4/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations55% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.1/40.016.4/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
33.8/40.017.2/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other
Latest Public Relations Articles
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Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management based on a proprietary methodology. The top PR firms for 2026 include:
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style