Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a Public Relations and Corporate Communications agency recognized for its expertise in media relations and brand reputation enhancement. Client feedback consistently highlights their strategic approach and deep understanding of diverse industries, achieving notable results such as a 400% increase in media coverage for one client. Approximately 90% of reviews emphasize their creativity, strategy, and ability to meet objectives, making them a highly recommended partner for PR and communications needs.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 311 projectsOtter Public Relations is a communications firm specializing in PR, media relations, and brand reputation. The company has received overwhelmingly positive feedback, with approximately 100% of clients praising their project management and timely delivery. Notably, they excel in publishing PR articles that enhance online visibility, credibility, and SEO rankings, as evidenced by client testimonials highlighting improved brand authority and media coverage.
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$1,000+< $25 / hr10 - 49London, England
Services provided
Founded in 2016, NewsMakers is a PR agency and SEO agency. Their team offers Public Relations and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Services provided
Established in 2000, Singer Associates Public Relations is a small PR company in San Francisco, California and Emeryville, California. Their team focuses on Public Relations and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 22 projectsInterdependence is a prominent public relations firm offering services in media relations, brand reputation, and corporate communications. Reviews highlight their exceptional project management, strategic insight, and adaptability, achieving notable media coverage for various clients. They maintain a 100% positive feedback rate, with clients praising their professionalism, dedication, and ability to exceed expectations in media placements and public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a reputable PR agency specializing in media relations, brand reputation, and corporate communications. Across reviews, clients commend their effective project management, timely delivery, and ability to enhance media coverage and brand awareness. Approximately 90% of reviews highlight their impressive communication and results-driven approach, with a strong emphasis on media exposure and strategic public communications.
$10,000+$150 - $199 / hr10 - 49Lewisville, TXServices provided
See all 48 projectsIdea Grove is a public relations company specializing in media relations, corporate communications, and brand reputation enhancement. Their clients consistently praise their strategic approach and dedication, with 100% of reviews highlighting their exceptional project management and responsiveness. A notable 80% of reviews appreciate their innovative content creation and surveys, which significantly bolster media coverage and brand visibility.
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$1,000+$50 - $99 / hr2 - 9Ottawa, Canada
Services provided
Ottawa SEO Inc., a PR agency, is located in Ottawa, Canada. Launched in 2022, the team specializes in Public Relations and Social Media Marketing.
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UndisclosedUndisclosedFreelancerBelfast, Northern Ireland
Services provided
Lemon PR is a PR agency. Launched in 2017, the team provides Public Relations and Event Management. The agency is in Belfast, Northern Ireland.
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UndisclosedUndisclosed50 - 249Seoul, South Korea
Services provided
Hahm Partners is a PR firm. They focus on Public Relations and Social Media Marketing and were founded in 2007. The company is in Seoul, South Korea.
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UndisclosedUndisclosed50 - 249
Services provided
Virtual PRO is a public relations agency. The team is located in Dubai, United Arab Emirates, and their services include Public Relations and Labor & Employment Law.
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$1,000+$200 - $300 / hr2 - 9Chicago, IL
Services provided
Swank PR/Publishing is a PR agency. The Chicago, Illinois-based firm was launched in 2006. Their team provides Public Relations and Branding.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Austin, TXServices provided
See all 15 projectsDISRUPT PR is a Public Relations firm specializing in media relations, brand reputation, and corporate communications. The company is consistently praised for its strategic communication skills, with 100% of reviews highlighting their timely delivery and responsiveness. Clients commend their ability to enhance brand awareness and secure media placements, with significant increases in brand mentions and media coverage reported across projects.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
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$1,000+$25 - $49 / hr10 - 49Vancouver, Canada
Services provided
See all 1 projectsLatched specializes in SEO and blog strategy to enhance organic revenue and keyword rankings. Their services have been praised for delivering significant improvements in these areas, with clients noting their tailored approach, excellent project management, and effective communication. Latched's ability to align solutions with client needs and budgets is a recurring commendation.
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$5,000+$100 - $149 / hr2 - 9Topanga, CA
Services provided
Scandal Co-Active is a public relations agency based in Topanga, California and Richmond, Vermont. Founded in 2013, the team specializes in Public Relations and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a public relations agency that specializes in enhancing brand reputation and media coverage through strategic communications and public affairs. Reviews indicate a high level of satisfaction, with their creative solutions and proactive approach to media relations being particularly praised. Approximately 83% of reviewers highlight their effective communication and project management skills, while 67% commend their innovative PR strategies and ability to secure significant media placements.
$1,000+$300+ / hr10 - 49Agios Athanasios, CyprusServices provided
See all 58 projectsOBA PR is a public relations agency with a focus on media and public communications, providing services like media coverage, brand reputation management, and corporate communications. Reviews reflect a 100% satisfaction rate, highlighting their strategic media placements, effective communication, and tailored PR strategies. A notable 50% of reviewers emphasized their adaptability and strategic approach to securing targeted media coverage, which significantly enhanced brand visibility and credibility across various industries.
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$1,000+$25 - $49 / hrFreelancerHatboro, PA
Services provided
Founded in 2021, Alex Zumpino PR is a public relations company. The company specializes in Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49London, England
Services provided
See all 1 projectsPure Reputation, under the direction of Simon Leigh, is a premier online reputation management firm that specializes in protecting businesses from digital threats, fake reviews, and competitor
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UndisclosedUndisclosed2 - 9Nairobi City, Kenya
Services provided
African Elite Group Ltd is a PR firm established in 2010. The team specializes in Public Relations and Digital Strategy.
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$10,000+$150 - $199 / hr2 - 9Denver, CO
Services provided
Sigler Inc. Is a Denver, Colorado-based PR agency. The team focuses on Public Relations and Market Research.
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$5,000+$50 - $99 / hr2 - 9Cape Town, South Africa
Services provided
Established in 2010, Republic PR Agency is a PR agency. Their services include Public Relations and Content Marketing.
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UndisclosedUndisclosed2 - 9Wakefield, MA
Services provided
Founded in 2013, Kevin York Communications is a public relations company. Their team specializes in Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Bucharest, Romania
Services provided
Based in Bucharest, Romania, Brain 4 Strategy is a public relations agency. Their services include Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9București, Romania
Services provided
Founded in 2014, seven media is a PR agency. The agency provides Public Relations and Digital Strategy.
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$1,000+$150 - $199 / hr2 - 9
Services provided
Works is a public relations agency. They focus on Public Relations and Social Media Marketing and were established in 2024. The firm is located in San Francisco, California.
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$1,000+Undisclosed2 - 9Sheridan, WY
Services provided
Calibri Solutions is a PR firm established in 2016. Headquartered in Sheridan, Wyoming, the team offers Public Relations and Digital Strategy.
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UndisclosedUndisclosed2 - 9Little Rock, AR
Services provided
The Peacock Group is a public relations firm launched in 2014. The small team focuses on Public Relations and Event Management.
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$10,000+$300+ / hr2 - 9
Services provided
PR firm Also Known As offers Public Relations and Social Media Marketing. They are based in Jersey City, New Jersey.
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UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Kaiser Lachance Communications Inc., a PR agency, is in Toronto, Canada and Montréal, Canada. Their services include Public Relations and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49Philadelphia, PA
Services provided
Breslow Partners is a small Philadelphia, Pennsylvania-based public relations agency. The team offers Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Kuala Lumpur, Malaysia
Services provided
Impact Communications is an Event Marketing and public relations firm headquartered in Kuala Lumpur, Malaysia. Founded in 2007, the team provides Event Marketing and Public Relations.
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$5,000+$200 - $300 / hr10 - 49Los Angeles, CA
Services provided
JS2 PR is a public relations company. They were founded in 2001 and offer Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Calgary, Canada
Services provided
PR company and Direct Marketing company Anstice Communications was founded in 2009. The agency focuses on Public Relations and Direct Marketing.
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$1,000+$50 - $99 / hr10 - 49Kuala Lumpur, Malaysia
Services provided
Headquartered in Kuala Lumpur, Malaysia, Orchan Consulting I Asia is a small PR company. Their services include Public Relations and Corporate Training & Coaching.
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Undisclosed$100 - $149 / hr10 - 49Omaha, NE
Services provided
Lukas Partners is a PR firm. In Omaha, Nebraska, their small team specializes in Public Relations and Digital Strategy. The company was established in 1973.
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$5,000+$150 - $199 / hr10 - 49Dallas, TX
Services provided
J. Waylon & Associates is a Dallas, Texas-based public relations firm. They provide Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
K2 Communications is a branding company and public relations agency in Bangalore, Karnataka, India. Their services include Branding and Public Relations.
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$10,000+Undisclosed10 - 49Somerville, NJ
Services provided
LaRue PR LLC is a PR agency and Affiliate Marketing company based in Somerville, New Jersey. Their services include Public Relations and Affiliate Marketing.
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$5,000+$50 - $99 / hr10 - 49Beijing, China
Services provided
Founded in 2015, Influence Matters is a public relations agency. The team specializes in Public Relations and Content Marketing.
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$10,000+$200 - $300 / hr10 - 49Vancouver, Canada
Services provided
CSuite Content is a public relations firm and social media marketing company headquartered in Vancouver, Canada. Established in 2012, the team focuses on Public Relations and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Los Angeles, CA
Services provided
Located in Los Angeles, California, 360view is a PR agency. They focus on Public Relations and Social Media Marketing.
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$1,000+Undisclosed10 - 49London, England
Services provided
Small branding firm and public relations firm Personazation, is located in London, England. Their services include Branding and Public Relations.
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$5,000+$100 - $149 / hr10 - 49
Services provided
Prism PR is a PR agency. They were established in 2019 and focus on Public Relations and Search Engine Optimization.
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$5,000+$25 - $49 / hr10 - 49
Services provided
Public relations agency and Supply Chain Management company mahindra farmmachinery is in mumbai, India. They focus on Public Relations and Supply Chain Management.
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UndisclosedUndisclosed10 - 49
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Launched in 2015, Advent Public Relations Private Limited is a public relations company and media planning and buying company. The team focuses on Public Relations and Media Planning & Buying.
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$50,000+$200 - $300 / hr10 - 49
Services provided
PR agency The Impact Agency Australia is headquartered in Pyrmont, Australia. Established in 1999, the team specializes in Public Relations and Content Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Talley Digital Media is a public relations agency. Their team is based in Boca Raton, Florida. The firm focuses on Public Relations and Advertising.
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$10,000+$100 - $149 / hr10 - 49Paris, France
Services provided
Launched in 1996, OneChocolate France is a PR agency. The firm focuses on Public Relations and Social Media Marketing, and is small.
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$5,000+$150 - $199 / hr10 - 49
Services provided
BOCA Marketing Agency is a public relations company. The team offers Public Relations and Content Marketing and is headquartered in San Francisco, California.
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$1,000+< $25 / hr10 - 49Karachi, Pakistan
Services provided
Public relations firm and Customer Service Outsourcing company Green EdTech focuses on Public Relations and Customer Service Outsourcing. They were established in 2020.
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$10,000+$100 - $149 / hr50 - 249Washington, DC
Services provided
JPA Health is a public relations company. The Washington, District of Columbia-based team specializes in Public Relations and Digital Strategy.
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$100,000+$150 - $199 / hr10 - 49Atlanta, GA
Services provided
Established in 1979, The Partnership is a small Advertising company. Their team focuses on Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Dayton, OH
Services provided
TriComB2B (acquired by Luxid) is a Marketing Strategy company. Founded in 1984, the company is headquartered in Dayton, Ohio. Their services include Marketing Strategy and Branding.
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$5,000+Undisclosed2 - 9London, England
Services provided
Hyperstarter is a public relations firm. They were founded in 2016 and offer Public Relations and Market Research.
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UndisclosedUndisclosed50 - 249Springdale, AR
Services provided
The Mullikin Agency is an Advertising company established in 1994. The team offers Advertising and Media Planning & Buying.
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$1,000+$100 - $149 / hr10 - 49Cincinnati, OH
Services provided
See all 1 projectsMyStory Public Relations offers comprehensive PR services, including Media Relations and Corporate Communications. Clients consistently praise their dedication, excellent media connections, and effective communication strategies. The agency's ability to guarantee media placements and their impressive project management style are recurrent themes in the feedback.
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UndisclosedUndisclosed10 - 49Auckland, New Zealand
Services provided
PRIZM Digital Marketing Agency New Zealand is a branding firm. Based in Auckland, New Zealand, the team offers Branding and Public Relations.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
37.9/40.019.2/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.1/40.017.2/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.5/40.016.4/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.016.6/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.8/40.016.6/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.9/40.019.4/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations55% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.1/40.016.4/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
33.8/40.017.2/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other
Latest Public Relations Articles
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Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management based on a proprietary methodology. The top PR firms for 2026 include:
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style