Fair Public Relations

Fair Public Relations, also known as Fair PR, is a founder-led, journalist-led boutique PR agency helping small businesses, founders, experts, professional services firms, B2B companies and consumer brands build visibility, credibility and authority through earned media.

Led by former UK national journalist Jordan Baker, who has more than a decade of PR experience, Fair PR combines editorial expertise with strategic positioning, story development and direct journalist outreach.

We work with clients across the UK, US and Canada, supporting businesses and individuals with expert commentary, thought leadership, founder PR, B2B PR, B2C PR, professional services PR, product and service PR, business news, data-led PR, customer stories and real-life stories.

Campaigns are built around each individual client rather than fixed templates or mass automated outreach. Our team identifies the stories, expertise and media opportunities most likely to strengthen a client's reputation and then works directly with journalists and publications to secure meaningful earned media coverage.

Fair PR has supported clients appearing in national, international, business, consumer and specialist media, including publications such as The Times, The Telegraph, Daily Mail, Forbes, The Guardian, Newsweek, Yahoo Finance, Homes & Gardens and House Beautiful.

Standard PR costs £797 per month in the UK, US$997 per month in the US and CAD$1,497 per month in Canada, with a three-month initial commitment followed by one full billing cycle's notice.

Our approach is personal, transparent and designed to make high-quality ongoing PR accessible to growing businesses without traditional agency retainers.