Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 82 projectsNinja Promo is an advertising agency specializing in marketing, promotions, and paid media services. Reviews highlight their effectiveness in improving engagement, reducing costs, and enhancing brand visibility, with approximately 90% of feedback being positive. Clients appreciate their quick adaptability and project management, though communication was noted as an area for improvement by a minority.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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UndisclosedUndisclosed10 - 49Sydney, Australia
Services provided
Canvas Group is a branding firm. They are based in Sydney, Australia. Their team specializes in Branding and Advertising.
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UndisclosedUndisclosed10 - 49Gothenburg, Sweden
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Ehrenstråhle is an Advertising company. The team provides Advertising and Graphic Design, and the company is in Gothenburg, Sweden.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosed10 - 49Göteborg, Sweden
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Linderoths, a Digital Strategy company, is based in Göteborg, Sweden. The team focuses on Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Bilbao, Spain
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Zorraquino is a small Bilbao, Spain-based Advertising company. The team focuses on Advertising and UX/UI Design.
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UndisclosedUndisclosed10 - 49Guelph, Canada
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Mao|marketing is an Advertising company founded in 2012. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Milton, Australia
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Recruit Shop Pty Ltd is an Advertising company established in 2010. The company specializes in Advertising and Marketing Strategy, and is small.
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UndisclosedUndisclosed10 - 49
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Publi-Air Spain is an Out of Home Design company. Their small team is headquartered in Málaga, Spain and specializes in Out of Home Design and Advertising. The agency was established in 1972.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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UndisclosedUndisclosed10 - 49Bari, Italy
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Small web design agency Pubblicarb, is in Bari, Italy. The team specializes in Web Design and Advertising.
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UndisclosedUndisclosed10 - 49Houston, TX
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Natural Graphics Inc. Is a small Advertising company located in Houston, Texas. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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UndisclosedUndisclosed10 - 49Quito, Ecuador
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Cometa Agencia Creativa is an Advertising company. The agency is located in Quito, Ecuador. Their team specializes in Advertising and UX/UI Design.
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UndisclosedUndisclosed10 - 49Singapore, Singapore
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Amage Productions Pte Ltd is an Advertising company. Their small team is located in Singapore, Singapore. Their services include Advertising and Event Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Las Vegas, NVServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
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UndisclosedUndisclosed10 - 49San Francisco, CA
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Form & Fiction is a San Francisco, California-based Advertising company. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Shanghai, China
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Shanghai GMA Marketing Planning Co., Ltd., a SEO company, was established in 2013. The agency offers Search Engine Optimization and Advertising, and is small.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Candid Leap is an Advertising company. Located in Los Angeles, California, their team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Shanghai, China
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Advertising company Shanghai Creavidia Cultural Communication Co., Ltd. Was established in 2014. The small team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Singapore
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Make The Change is a branding firm. They are in Singapore, and their services include Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Bristol, England
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Cre8ion is a small Advertising company founded in 2007. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49
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Innate Motion is a Business Consulting company. They offer Business Consulting and Advertising and are in Utrecht, Netherlands.
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UndisclosedUndisclosed10 - 49Fayetteville, TN
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Exchange Media Group is an Advertising company. In Fayetteville, Tennessee, the firm was established in 1979. Their team focuses on Advertising and Web Design.
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UndisclosedUndisclosed10 - 49San Antonio, TX
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Located in San Antonio, Texas, Parallel is an Advertising company. They offer Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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Digital Sales - Relevant Traffic. Real Results. Is a small Dublin, Ireland-based Advertising company. The team specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49
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Ad.IQ is a branding company. Launched in 2015, the team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Denver, CO
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Launched in 2018, Techint Labs is an Advertising company. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Bethlehem, PA
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Awestruck is an Advertising company. The agency is headquartered in Bethlehem, Pennsylvania. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Paris, France
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Interactive Studio is an Advertising company. They provide Advertising and Social Media Marketing and are based in Paris, France.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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In Los Angeles, California, AvatarLabs is an Advertising company. Founded in 2001, the team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49La Quinta, CA
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JNS Next is a small video production company. Founded in 2006, the team focuses on Video Production and Advertising.
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UndisclosedUndisclosed10 - 49
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Advertising company Bora - Cybersecurity Marketing is located in Valencia, Spain. The team offers Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Altrincham, England
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Media Maze Ltd is an Advertising company. Their team is headquartered in Altrincham, England. The firm offers Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49City of London, England
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Imitor Graphica is an Advertising company. The small City of London, England-based team specializes in Advertising and Branding. The company was founded in 2013.
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UndisclosedUndisclosed10 - 49Mangaluru, India
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OneCity is an Advertising company. They offer Advertising and Social Media Marketing and were launched in 2006.
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UndisclosedUndisclosed10 - 49
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SquadMind Global Ltd. Is a small Advertising company. Founded in 2020, the team focuses on Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49New York, NY
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Established in 2022, Horizon Sports & Experiences is a small branding agency. Their team offers Branding and Sports Marketing.
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UndisclosedUndisclosed10 - 49Budapest, Hungary
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Progressive, an Advertising company, is in Budapest, Hungary. Launched in 2000, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Westport, CT
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WSAA is an Advertising company established in 1989. The firm focuses on Advertising and Branding, and is small.
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UndisclosedUndisclosed10 - 49La Motte, IA
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Founded in 2013, The Buzz Creative Group is an Advertising company. The team offers Advertising and Branding and is in La Motte, Iowa.
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UndisclosedUndisclosed10 - 49Bologna, Italy
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Advertising company Alternative Group is located in Bologna, Italy. Established in 2018, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49
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Coopson Creative is an Advertising company founded in 2020. The firm focuses on Advertising and Search Engine Optimization, and is small.
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UndisclosedUndisclosed10 - 49Annapolis, MD
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Launched in 2006, Liquified Agency is an Advertising company. Their team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Redmond, WA
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Launched in 2015, MOBILISE is an Advertising company. Their team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Yakima, WA
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Field Group, a small Advertising company, is in Yakima, Washington. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Appleton, WI
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Unlisted LLC is an Advertising company. They are located in Appleton, Wisconsin, and their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Fargo, ND
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Founded in 1998, In-House Advertising and Consulting is a social media marketing firm. The team focuses on Social Media Marketing and Graphic Design.
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UndisclosedUndisclosed10 - 49
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Quango, a SEO company, was founded in 2000. Headquartered in Canby, Oregon, the team provides Search Engine Optimization and Video Production.
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UndisclosedUndisclosed10 - 49Tampa, FL
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Sulzer Creative Agency is a Tampa, Florida-based Advertising company. They offer Advertising and Branding and were launched in 2001.
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UndisclosedUndisclosed10 - 49Miami, FL
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Security Token Market is a Miami, Florida-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49
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Sira digital storytelling is an Advertising company headquartered in Beirut, Lebanon. They provide Advertising and Branding and were founded in 2023.
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UndisclosedUndisclosed10 - 49Bingham Farms, MI
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Founded in 2007, Carbon Media Group, a small Advertising company, is in Bingham Farms, Michigan. Their services include Advertising and Content Writing Services.
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UndisclosedUndisclosed10 - 49Montvale, NJ
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Founded in 2014, Aldis Group is a small Advertising company. Their services include Advertising and Web Development.
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UndisclosedUndisclosed10 - 49London, England
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The Ninety-Niners Limited is a small Advertising company. Founded in 2020, the team specializes in Advertising and Branding.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing
Latest Advertising Articles
See all articles
AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.