Top Advertising Agencies & Marketing Companies
Advertising turns great ideas into household names, but finding the right partner can feel overwhelming. Clutch simplifies your search by collecting in-depth client reviews, validating portfolios, and ranking top advertising agencies so you can hire with confidence. Use filters for budget, location, industry, and more to surface firms that match your goals, whether you need a global network or a "marketing agency near me." Start exploring advertising and marketing agencies in the United States, advertising companies in the United Kingdom, or advertising firms in Canada, then fine-tune your shortlist by reading verified feedback and comparing measurable results.
Looking for more specific services? Check out our directories for Top Amazon Advertising Agencies or the Top Reddit Advertising Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 82 projectsNinja Promo is an advertising agency specializing in marketing, promotions, and paid media services. Reviews highlight their effectiveness in improving engagement, reducing costs, and enhancing brand visibility, with approximately 90% of feedback being positive. Clients appreciate their quick adaptability and project management, though communication was noted as an area for improvement by a minority.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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$5,000+$100 - $149 / hr10 - 49Glendale, CA
Services provided
Advertising company Pin Agency was founded in 2011. The agency specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49West Bridgford, England
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Video production agency The Media Group UK is based in West Bridgford, England. They focus on Video Production and Web Design.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Kingston, NYServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$10,000+$150 - $199 / hr10 - 49Gloucestershire , England
Services provided
Factor 3 Communications Ltd is a web design agency. The team specializes in Web Design and Advertising, and the agency is based in Gloucestershire , England.
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$10,000+$150 - $199 / hr10 - 49Modena, Italy
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Intersezione srl is a web design agency launched in 2006. Located in Modena, Italy, the team provides Web Design and Advertising.
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$10,000+$150 - $199 / hr10 - 49East Sussex , England
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Sans Frontiere Marketing is a video production company. The agency is headquartered in East Sussex , England. Their services include Video Production and Web Design.
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$10,000+$150 - $199 / hr10 - 49Bletchley, England
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Walters Snowdon Advertising Ltd. Is a small Bletchley, England-based Advertising company. The team provides Advertising and Web Design.
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$10,000+$150 - $199 / hr10 - 49Lymm, England
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Advertising company Bugler Smith is headquartered in Lymm, England. Their services include Advertising and Business Consulting.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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$10,000+$150 - $199 / hr10 - 49Ribchester, England
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Advertising company Workhouse Marketing was launched in 1992. In Ribchester, England and Blackburn, England, the team focuses on Advertising and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49Blackburn, England
Services provided
Brickweb, an e-commerce development company, is based in Blackburn, England. They focus on E-Commerce Development and Search Engine Optimization.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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$5,000+$100 - $149 / hr10 - 49Indianapolis, IN
Services provided
Willow Marketing is an Indianapolis, Indiana-based Digital Strategy company. They focus on Digital Strategy and Web Design.
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$5,000+$150 - $199 / hr10 - 49New York, NY
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Small social media marketing agency Sociality Squared, is located in New York, New York. The team provides Social Media Marketing and Advertising.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Las Vegas, NVServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
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$10,000+$150 - $199 / hr10 - 49
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Altaire is an Advertising company. They are based in Eastleigh, England and have small team. They provide Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Houston, TX
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Internet LAVA LLC is an Advertising company. In Houston, Texas, their team provides Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
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Headquartered in Brooklyn, New York, Ajax Union is a social media marketing agency. They focus on Social Media Marketing and Web Development.
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$5,000+$100 - $149 / hr10 - 49Charlotte, NC
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ABZ Creative Partners is an Advertising company. The Charlotte, North Carolina-based firm was founded in 1982. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Des Moines, IA
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Flying hippo is an Advertising company. They offer Advertising and Branding and were established in 2003. The firm is located in Des Moines, Iowa.
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$5,000+$100 - $149 / hr10 - 49San Antonio, TX
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WebTegrity, an UX design agency, was established in 1999. The agency specializes in UX/UI Design and Search Engine Optimization, and is small.
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$5,000+$100 - $149 / hr10 - 49Broken Arrow, OK
Services provided
EXpect3 is an Advertising company. Their team is in Broken Arrow, Oklahoma and offers Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Memphis, TN
Services provided
RocketFuel is a website development firm in Memphis, Tennessee. The team focuses on Web Development and Advertising.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Launched in 1993, Sherry Design Studios is a branding agency. Their services include Branding and Print Design.
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$10,000+$150 - $199 / hr10 - 49Bishop’s Stortford, England
Services provided
Douglas. Is a branding agency. They offer Branding and Graphic Design and were launched in 1994.
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$10,000+$150 - $199 / hr10 - 49
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Segaris Ltd is a SEO agency. They were launched in 2005, and their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49San Francisco, CA
Services provided
Tesser is a graphic design company. They provide Graphic Design and Advertising and were founded in 1993. The company is located in San Francisco, California.
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$5,000+$100 - $149 / hr10 - 49Miami, FL
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Established in 2014, The Brand Advocates, Inc, a small Advertising company, is headquartered in Miami, Florida. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Houston, TX
Services provided
D-mars.com is a Houston, Texas-based print design company. Established in 1999, the team offers Print Design and Public Relations.
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$5,000+$100 - $149 / hr10 - 49Minneapolis, MN
Services provided
DKY is an Advertising company. Launched in 1994, the team offers Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Minneapolis, MN
Services provided
5IVE is an Advertising company. In Minneapolis, Minnesota, their small team provides Advertising and Branding. The firm was launched in 2010.
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$5,000+$100 - $149 / hr10 - 49
Services provided
Advertising company Fast Track Marketing was launched in 2004. The small team provides Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49Centennial, CO
Services provided
Denver Advertising is a website development firm. They focus on Web Development and Advertising and were launched in 1991.
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$5,000+$100 - $149 / hr10 - 49Farmington Hills, MI
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Social media marketing agency Embark Digital was launched in 2012. The firm provides Social Media Marketing and Search Engine Optimization, and is small.
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$5,000+$100 - $149 / hr10 - 49
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Stand And Stretch is an Advertising company. Their team is based in Highland Park, Michigan and offers Advertising and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Lexington, KY
Services provided
PM Advertising is a small Advertising company in Lexington, Kentucky. The team specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Fort Lauderdale, FL
Services provided
A Work Of Art, Inc. Is an Advertising company. Their small team of employees is located in Fort Lauderdale, Florida. Their team provides Advertising and Web Design.
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$10,000+$100 - $149 / hr10 - 49Royal Oak, MI
Services provided
Factory Detroit Incorporated is an Advertising company. Their small team is based in Royal Oak, Michigan. Their services include Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Zagreb, Croatia
Services provided
A L e r t, an Advertising company, was established in 2004. They focuses on Advertising and Digital Strategy.
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$5,000+$150 - $199 / hr10 - 49Tallinn, Estonia
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Kontuur Leo Burnett is an Advertising company launched in 1992. The team focuses on Advertising and Video Production and is headquartered in Tallinn, Estonia.
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$5,000+$100 - $149 / hr10 - 49
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Established in 2013, Monami Agency, a small Advertising company, is located in Helsinki, Finland. Their team focuses on Advertising and UX/UI Design.
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$5,000+$100 - $149 / hr10 - 49Millcreek, UT
Services provided
Digital Strategy company Fusion 360 was founded in 2003. The small team provides Digital Strategy and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Roma, Italy
Services provided
Relactions is a branding firm. The team focuses on Branding and Digital Strategy, and the firm is based in Roma, Italy.
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$5,000+$100 - $149 / hr10 - 49Frankfurt am Main, Germany
Services provided
Zündung GmbH Werbeagentur is an Advertising company. Established in 2003, their team focuses on Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Paris, France
Services provided
IMM International is an Advertising company. The Paris, France-based agency was established in 2000. Their services include Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Oslo, Norway
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Good Morning Norway is an Advertising company. They are located in Oslo, Norway and have small team of experts. Their services include Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Oslo, Norway
Services provided
Hyper Oslo is an Oslo, Norway-based Advertising company. Launched in 2000, the team offers Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Amman, Jordan
Services provided
Established in 2015, Revinn Branding & Web Solutions is an Advertising company. The small team offers Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Lima, Peru
Services provided
Stringnet is an Advertising company. They specialize in Advertising and Artificial Intelligence and are based in Lima, Peru.
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$5,000+$100 - $149 / hr10 - 49São Paulo, Brazil
Services provided
Small Advertising company VirtualNet, is based in São Paulo, Brazil. The team specializes in Advertising and Video Production.
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$5,000+$100 - $149 / hr10 - 49São Paulo , Brazil
Services provided
LEADSOLUTION is a Digital Strategy company. Founded in 2013, the team offers Digital Strategy and Advertising.
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$1,000+< $25 / hr10 - 49Bogotá, Colombia
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Established in 2003, Manimator Agencia Digital is a small Bogotá, Colombia-based SEO services firm. Their services include Search Engine Optimization and Advertising.
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$5,000+$100 - $149 / hr10 - 49Rio de Janeiro, Brazil
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Agencia Frog is an Advertising company. Launched in 2003, the firm is based in Rio de Janeiro, Brazil. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Passo Fundo, Brazil
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Seen Digital, a Digital Strategy company, is located in Passo Fundo, Brazil. Their services include Digital Strategy and Advertising.
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List of the Best Advertising Agencies & Marketing Firms
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$5,000+Undisclosed50 - 249
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising40% Marketing50% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.2/40.016/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing
Latest Advertising Articles
See all articles
AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms based on a proprietary methodology. The top advertising agencies for 2026 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.