Top Social Media Marketing Agencies
Social media now shapes how brands engage, convert, and retain customers. Brands need to stay on top of the social media game so they can best position themselves to reach audiences. Finding the right partner to manage that presence is critical—and Clutch makes the search simple. Every agency on our platform is evaluated through an in-depth, phone-verified review process that uncovers real project details, results, and client satisfaction scores. Use the directory filters to sort firms by budget, location, industry expertise, and more.
Whether you need a global strategist or a local specialist, you’ll find proven social media marketing partners in the United States, social media marketing companies in the United Kingdom, social media marketing agencies in Canada, and beyond.
Need a niche expert? Try Top Instagram Marketing Agencies.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 60 projectsSociallyin is a digital marketing agency specializing in Social Media Strategy and Social Media Management. Across client reviews, 100% highlight their effective combination of creative storytelling and data-driven decision-making as key strengths. Clients report increased social media engagement and improved campaign performance, with several noting appreciable gains in website traffic and audience engagement.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 23 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 51 projectsMONSOON is a digital marketing agency specializing in Social Media Marketing, Social Media Strategy, and online branding. Reviews indicate a 100% satisfaction rate, with clients appreciating their strategic creativity, proactive management, and rapid responses. Approximately 80% highlight MONSOON's expertise in increasing brand awareness and sales through tailored social media campaigns. Clients consistently commend their exceptional project management and comprehensive service delivery.
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UndisclosedUndisclosed2 - 9Stockholm, Sweden
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Marketinghouse is a small CRM consulting and SI company. They offer CRM consulting and SI and Social Media Marketing and were founded in 2009.
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UndisclosedUndisclosed2 - 9
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PR firm 2moro offers Public Relations and Marketing Strategy. They are located in Krakow, Poland.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49New Orleans, LAServices provided
See all 16 projectsOnline Optimism is a digital marketing agency with expertise in Social Media Marketing, Social Media Management, and Digital Branding. Their services are highly valued for increasing audience engagement and content reach, with 100% of reviewers noting their flexibility and dedication to client needs. Approximately 80% of reviewers highlighted their expertise in creating engaging social media campaigns and innovative solutions.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency that specializes in Social Media Advertising, Social Media Campaigns, and comprehensive digital strategies, providing services like SEO, social media management, and online branding. Their reviews reflect high client satisfaction, with a notable 100% positive feedback rate, emphasizing their attention to detail, industry knowledge, and project management acumen.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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UndisclosedUndisclosed2 - 9
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ADAM 4 ARTISTS is a small Atlanta, Georgia-based Advertising company. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Soquel, CA
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Animella Agency is a branding agency. Their small team is located in Soquel, California and specializes in Branding and Social Media Marketing. The firm was launched in 2021.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Adspire Creative Group is a Nashville, Tennessee-based social media marketing firm. Their services include Social Media Marketing and Video Marketing.
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UndisclosedUndisclosed2 - 9Boucherville, Canada
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Launched in 1992, Agenda Familial LB Inc is a small web design agency. Their team specializes in Web Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Mogadore, OH
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Headquartered in Mogadore, Ohio, Ally Digital LLC is a website development company. Their services include Web Development and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$1,000+$50 - $99 / hr2 - 9Amsterdam, NetherlandsServices provided
See all 4 projectsPromoguy is a digital marketing agency specializing in Social Media Marketing, providing services such as Social Media Management and advertising. Their clients praise their reliability and proactive project management. With 100% positive feedback, they are recognized for delivering campaigns efficiently, optimizing LinkedIn and Google Ads, and offering good value for cost.
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 9 projectsUproar by Moburst is a Social Media Marketing firm specializing in Social Media Strategy and Online Branding. They are praised for their efficient project management, with 100% positive feedback highlighting their understanding of client needs and strong media relationships. Notably, they successfully elevated article rankings, demonstrating significant expertise in digital branding campaigns.
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UndisclosedUndisclosed2 - 9Salta, Argentina
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Atico Publicidad is a branding company established in 2001. The firm focuses on Branding and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9London, England
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CO-ANU is a Digital Strategy company. Their small team is located in London, England. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Llanfoist, Wales
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BE Marketing and SEO is a SEO services firm. They offer Search Engine Optimization and Social Media Marketing and are located in Llanfoist, Wales.
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UndisclosedUndisclosed2 - 9Pflugerville, TX
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Be Visible Web Design & Marketing, a web design agency, is based in Pflugerville, Texas. They offer Web Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Santa Monica, CA
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Dark Horse PR is a PR agency. Their team is in Santa Monica, California. The agency offers Public Relations and Branding.
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UndisclosedUndisclosed2 - 9
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Small Back Office Outsourcing company DigiLexpert LLC, is located in Vienna, Austria. Their services include Back Office Outsourcing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Cumbernauld, Scotland
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Launched in 2023, Enrich Socials is a small Cumbernauld, Scotland-based branding agency. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Kalamaria, Greece
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Encore Branding & Communication Agency is a branding company. The team provides Branding and Marketing Strategy and is headquartered in Kalamaria, Greece.
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UndisclosedUndisclosed2 - 9Bethesda, MD
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Fletcher Digital is a web design company. The agency is based in Bethesda, Maryland. Their team focuses on Web Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Austintown, OH
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Launched in 2022, EzSites4U Web Design is a web design company. The small team specializes in Web Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Grafema design, a small Application Management & Support company, is headquartered in Aveiro, Portugal. Their services include Application Management & Support and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Double Bay, Australia
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Established in 2018, Inpress PR is a PR company. The team provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Harrisburg, PA
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Web design company Krimson Square is headquartered in Harrisburg, Pennsylvania. Founded in 2012, the team provides Web Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Lisboa, Portugal
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In Lisboa, Portugal, Lacomonline is a branding company. Their services include Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Pleasanton, CA
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Based in Pleasanton, California, Marketing Advantage Plus is a social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Madrid, Spain
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Established in 1995, OCR DIGITAL AGENCY SL is a small branding firm. Their team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Chalandri, Greece
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Perception Consulting Communication is a small PR company located in Chalandri, Greece. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Launched in 2006, Quick Brown Fox PR is a small PR company. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Houston, TX
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Quantum Growth Marketing, a SEO agency, is based in Houston, Texas. The team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Social Ads Agency is an Advertising company. In Barcelona, Spain, the company was established in 2020. Their team specializes in Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Vero Beach, FL
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Social-cindy.com, a SEO company, was founded in 2011. The team focuses on Search Engine Optimization and Web Design and is based in Vero Beach, Florida.
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UndisclosedUndisclosed2 - 9London, England
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The Social Matrix Ltd is a social media marketing agency launched in 2009. The firm offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Newcastle upon Tyne, England
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SQUIDGY is a social media marketing company. In Newcastle upon Tyne, England, their small team specializes in Social Media Marketing and Search Engine Optimization. The firm was founded in 2009.
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UndisclosedUndisclosed2 - 9
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Public relations company Stanford PR Solutions was founded in 2021. The company focuses on Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Established in 2020, The Simple Touches is a social media marketing firm. Located in Sacramento, California, the team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Durban, South Africa
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TitanTech20 is a web design agency founded in 2020. Their services include Web Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Ithaca, NY
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Reviews Company is a SEO agency. Their small team is located in Ithaca, New York. Their team focuses on Search Engine Optimization and Pay Per Click.
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$10,000+$50 - $99 / hr10 - 49Boise, ID
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WebMarkets Medical Marketing is a Digital Strategy company located in Boise, Idaho and. The team offers Digital Strategy and Market Research.
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UndisclosedUndisclosed2 - 9Allen, TX
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See all 1 projectsBitBranding is a digital marketing company that specializes in social media marketing and digital branding services. However, based on the reviews, 100% of feedback highlights significant concerns regarding transparency, refund policies, and consistency in service delivery. Potential clients are advised to seek full clarity and caution before engagement.
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UndisclosedUndisclosed2 - 9London, England
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See all 1 projectsTower Clicks is a marketing agency specializing in lead generation and funnel optimization for e-commerce businesses. However, based on the reviews, 100% of the feedback indicates dissatisfaction due to non-delivery of promised outcomes and lack of communication, with clients highlighting a failure to fulfill contractual obligations and a need for improved transparency and accountability.
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UndisclosedUndisclosedFreelancer
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See all 1 projectsDividend Digital is a marketing coaching company specializing in Facebook marketing campaigns. Based on the reviews, 100% of the feedback highlights issues with communication, with clients reporting a lack of follow-through and responsiveness. The reviews collectively suggest dissatisfaction with their service delivery and professionalism.
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UndisclosedUndisclosedFreelancer
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Itsharshdigital is a Performance Marketing company. They focus on Performance Marketing and Web Design and were founded in 2025.
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$1,000+$100 - $149 / hr10 - 49
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See all 15 projectsROASBEAST is a social media marketing agency specializing in social media advertising and campaigns on platforms like Facebook, TikTok, and Instagram. Reviews indicate a mix of experiences: 67% report successful outcomes and commend their speed and expertise, while 33% express dissatisfaction with project management and communication. Notably, ROASBEAST contributed to over $15M in revenue for one client and showcased strong analytical capabilities.
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$5,000+$150 - $199 / hr10 - 49Atlanta, GA
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See all 33 projectsCaffeine Marketing is a digital marketing company specializing in Social Media Strategy and Online Branding, particularly effective in Social Media Campaigns and lead generation. Across reviews, 100% of clients report positive experiences, highlighting their personalized approach and dedication to client success, with notable emphasis on strategic targeting and responsive communication.
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$1,000+$50 - $99 / hr10 - 49
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See all 1 projectsScreaming Frog is a search marketing agency drawing on years of experience from within the world of digital marketing. We deliver our search expertise to companies worldwide. Focussed on providing
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$1,000+< $25 / hr10 - 49Muntinlupa, Philippines
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See all 14 projectsCarl Ocab Digital Marketing is a digital marketing agency specializing in Social Media Marketing (SMM) and Search Engine Optimization (SEO). Reviews highlight their expertise in social media strategies and online branding, with 100% positive feedback regarding their proactive approach and industry knowledge, leading to increased engagement and improved SEO rankings.
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$1,000+$100 - $149 / hr10 - 49
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See all 12 projectsThe Share of Voice is a digital marketing agency specializing in social media management, online branding, and social media advertising. With 100% positive feedback, clients consistently praise their timely delivery, professionalism, and creative, data-driven strategies. Notably, 60% of reviewers highlight their expertise in social media campaigns and strategy development. Their commitment to client satisfaction and effective project management has resulted in impressive outcomes like increased engagement and sales.
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$1,000+$100 - $149 / hr10 - 49
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See all 9 projectsiTonic is a digital marketing agency specializing in social media management, digital branding, and online advertising. The company is consistently praised for its exceptional communication and responsiveness, delivering impressive results such as a 565% increase in sales year-on-year for Neon Mama and a 500% revenue growth for Bobby Bed. With no negative feedback, iTonic is regarded as a top-tier partner by clients across various industries.
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$1,000+< $25 / hr10 - 49
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See all 1 projectsCansoft Technologies Corporation offers website development services, delivering clean, modern, and effective websites that perform flawlessly across all devices. Overall, clients have praised their work for increasing user engagement and delivering projects on time. The consistent feedback highlights the company's professionalism and high-quality design capabilities.
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UndisclosedUndisclosed10 - 49Dortmund, Germany
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See all 1 projectsOptimerch ist eine Digitalagentur, die mit professionellem Digitales Marketing Konzept anderen Unternehmen zur besseren Sichtbarkeit im Internet verhilft. Denn wer nicht sichtbar ist, der wird auch
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UndisclosedUndisclosed10 - 49Boston, MA
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In Boston, Massachusetts, Sleek Machine is an Advertising company. Launched in 2014, the team focuses on Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Atlanta, GA
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PR agency The Wilbert Group was established in 2009. The team specializes in Public Relations and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49El Segundo, CA
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Highly Relevant is a SEO agency. Founded in 2009, the company is in El Segundo, California. Their services include Search Engine Optimization and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$50,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.6/40.018.2/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35/40.015.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$300+ / hr10 - 49
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.7/40.016.8/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Social Media Marketing80% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
34.4/40.015.8/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
38.7/40.019.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$50 - $99 / hr2 - 9Calgary, Canada
Ability to deliver
34.2/40.015.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
33.9/40.017.4/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.6/40.017.2/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$5,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
33.5/40.015.6/20 Reviews9.8/10 Clients & Experience8.2/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$100,000+$150 - $199 / hr50 - 249Atlanta, GA
Ability to deliver
33.2/40.016.2/20 Reviews7.9/10 Clients & Experience9/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
Ability to deliver
33.1/40.016.4/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
38.6/40.019.6/20 Reviews9.9/10 Clients & Experience9/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
32.9/40.016.6/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr250 - 999Montréal, Canada
Ability to deliver
32.9/40.016.4/20 Reviews6.9/10 Clients & Experience9.6/10 Market PresenceService focus
60% Social Media Marketing40% Other
Latest Social Media Marketing Articles
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What Motivates Online Community Membership?
Knowledge and connection, not discounts, build communities. We’ll discuss what Clutch's recent consumer survey reveals about online community engagement.
Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok based on a proprietary methodology. The top social media marketing agencies for 2026 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.