Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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UndisclosedUndisclosed50 - 249Ramanathapuram, India
Services provided
Digital Atrium, a branding agency, is headquartered in Ramanathapuram, India and Chennai, India. They focus on Branding and Marketing Strategy and were launched in 2000.
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$1,000+$50 - $99 / hr50 - 249Dubai, United Arab Emirates
Services provided
SocioLoca is a midsize SEO agency founded in 2015. Their services include Search Engine Optimization and Graphic Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+< $25 / hr50 - 249Jaipur, India
Services provided
Established in 2022, Seo Company, a midsize SEO agency, is based in Jaipur, India. Their team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Established in 2010, CodeAndDesignGroup is a midsize SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$25,000+Undisclosed50 - 249Cedar Park, TX
Services provided
Cognic Systems is a social media marketing company. Their team is headquartered in Cedar Park, Texas. The company specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancer
Services provided
Kenstrat.co, a small Digital Strategy company, is based in kannur, India. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Pittsburgh, PA
Services provided
Intenational Digital Marketing Agency | International SEO Services | Ezio is a midsize Advertising company headquartered in Pittsburgh, Pennsylvania. The team offers Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$5,000+< $25 / hr50 - 249
Services provided
Established in 2012, GVM Technologies is a social media marketing company. Their services include Social Media Marketing and Content Marketing.
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$5,000+$25 - $49 / hr50 - 249New Port Richey, FL
Services provided
Reddensoft Infotech Pvt. Ltd., an user experience design company, was established in 2008. The company focuses on UX/UI Design and Graphic Design, and is midsize.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a proficient digital marketing agency specializing in Social Media Marketing, known for its comprehensive services in social media strategy, online branding, and advertising. With 100% positive feedback, clients commend MONSOON for its strategic insight, timely delivery, and proactive approach. Over 80% of reviewers highlight their expertise in enhancing social media presence and engagement, significantly boosting client sales and brand visibility.
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UndisclosedUndisclosedFreelancerDaerah Khusus Ibukota Jakarta, Indonesia
Services provided
Redjasa, a social media marketing firm, was launched in 2016. The small team offers Social Media Marketing and Email Marketing.
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$1,000+$200 - $300 / hr50 - 249Kolkata, India
Services provided
WEBART TECHNOLOGY PRIVATE LIMITED, a midsize social media marketing company, is in Kolkata, India and Kolkata, India. Their services include Social Media Marketing and Content Marketing.
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$1,000+$200 - $300 / hr50 - 249Navi Mumbai, India
Services provided
In Navi Mumbai, India, Rank My Business is a branding company. The team provides Branding and Social Media Marketing.
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$1,000+$150 - $199 / hrFreelancerMedina, OH
Services provided
Launched in 2015, Elizabeth Ink LLC is a Digital Strategy company. Headquartered in Medina, Ohio, the team provides Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Noida, India
Services provided
Natter Digital Solutions is a Marketing Strategy company in Noida, India. They focus on Marketing Strategy and Social Media Marketing.
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$1,000+Undisclosed50 - 249Bairan, India
Services provided
Rootandleaves.com is a web design company. They are headquartered in Gurugram, India and Bairan, India and have midsize team of experts. Their services include Web Design and Artificial
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UndisclosedUndisclosed50 - 249
Services provided
Nexus Corporation is an Advertising company founded in 2007. The team focuses on Advertising and Branding.
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$1,000+$25 - $49 / hr50 - 249Mumbai, India
Services provided
Techinfinity - Best Digital Marketing Agency In Mumbai is a PPC company. Their team is based in Mumbai, India and specializes in Pay Per Click and UX/UI Design.
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$1,000+Undisclosed50 - 249London, England
Services provided
Insight International UK ltd. Is a cloud consulting & SI company. The London, England-based agency was founded in 2014. Their services include cloud consulting & SI and Web Development.
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$10,000+$50 - $99 / hr50 - 249Kolkata, India
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Booking Master, a software development company, is headquartered in Kolkata, India and Kolkata, India. They focus on Custom Software Development and Direct Marketing.
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Undisclosed$100 - $149 / hr50 - 249
Services provided
WeBeeSocial Canada is a midsize Toronto, Canada-based social media marketing company. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosedFreelancerFlagler Beach, FL
Services provided
Bright & Epic USA Inc. Is a social media marketing firm. They offer Social Media Marketing and Content Marketing and were founded in 2022. The agency is headquartered in Flagler Beach, Florida.
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$1,000+< $25 / hr50 - 249Hyderabad, India
Services provided
Founded in 2015, Mobile App Development Company in Hyderabad is a midsize Hyderabad, India-based application development firm. Their team focuses on Mobile App Development and Digital Strategy.
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UndisclosedUndisclosed50 - 249
Services provided
In New York, New York, eBrandz Inc is a midsize SEO company. The team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hrFreelancerBristol, England
Services provided
InterWeb Solutions is a Bristol, England-based branding company. They focus on Branding and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Bengaluru, India
Services provided
Midsize Digital Strategy company Dalvkotinfotech, is in Bengaluru, India. The team provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Udaipur, India
Services provided
Elixir Technologies Pvt. Ltd. Is a social media marketing firm. They are based in Udaipur, India, and their services include Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr50 - 249
Services provided
The Web Concept, an Advertising company, is based in Faisalabad, Pakistan. The team provides Advertising and Marketing Strategy.
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UndisclosedUndisclosedFreelancer
Services provided
Online Dot Marketing, an Advertising company, is headquartered in Noida, India. The team offers Advertising and Digital Strategy.
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$1,000+< $25 / hr50 - 249
Services provided
Data Solution Experts is a Direct Marketing company based in Mumbai, India. Launched in 2010, the team provides Direct Marketing and Market Research.
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$1,000+< $25 / hr50 - 249Rīga, Latvia
Services provided
Heise marketing is a social media marketing firm. Founded in 1991, their team specializes in Social Media Marketing and Content Marketing.
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Undisclosed< $25 / hr50 - 249
Services provided
Falcon Web Tasarım is a website development company launched in 2009. The midsize team specializes in Web Development and Social Media Marketing.
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$1,000+$100 - $149 / hr50 - 249Mumbai, India
Services provided
In Mumbai, India, CupShup is an Advertising company. The team focuses on Advertising and Branding.
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$1,000+< $25 / hr50 - 249
Services provided
ISearch Solution Pvt. Ltd is a midsize SEO services firm launched in 2006. Their services include Search Engine Optimization and Performance Marketing.
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UndisclosedUndisclosed50 - 249
Services provided
Established in 2019, atrava Online Marketing ® is an Advertising company. Their team specializes in Advertising and Marketing Strategy.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Apex Web Studios is a social media marketing agency. The Los Angeles, California-based agency was established in 2022. Their services include Social Media Marketing and Web Development.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Ekommerce360 is a website development firm. They are in Namakkal, India and have midsize team. They provide Web Development and Web Design.
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$5,000+$50 - $99 / hr50 - 249
Services provided
BigEvo is a pay per click agency. They are in Jakarta, Indonesia, and their services include Pay Per Click and Conversion Optimization.
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$1,000+Undisclosed50 - 249
Services provided
Red Mango Analytics, a branding agency, is in Navi Mumbai, India. The team focuses on Branding and Digital Strategy.
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Undisclosed$25 - $49 / hrFreelancer
Services provided
Spiral Orange is a Marketing Strategy company. They are in Wells-next-the-Sea, England and have small team. They provide Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancerRice Lake, WI
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Skye ODell / SO Services, LLC (Web & Graphic Design) is a branding company located in Rice Lake, Wisconsin. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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Alejosagency is a small branding company. Established in 2025, the team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed50 - 249
Services provided
Shop Marketing Pros is a Digital Strategy company. They provide Digital Strategy and Social Media Marketing and are headquartered in Hammond, Louisiana.
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$1,000+$100 - $149 / hr2 - 9Albuquerque, NM
Services provided
See all 4 projectsRank Visibly is a results-driven digital marketing agency helping businesses grow through SEO, content marketing, PPC advertising, social media marketing, and web development. We combine data-driven
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Undisclosed< $25 / hr2 - 9
Services provided
See all 3 projectsWebpyrix is a forward-thinking digital agency offering end-to-end design and development solutions that empower brands to grow online. Based in India, we specialize in crafting modern websites,
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$1,000+$50 - $99 / hr2 - 9Kington, England
Services provided
See all 2 projectsStudio Mirage Limited is known for its exceptional collaborations with various brands. With outstanding creativity and innovative ideas, we have created unique and unforgettable experiences for
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Undisclosed$25 - $49 / hr2 - 9
Services provided
See all 2 projectsAnalytical Growth is a results-driven digital marketing agency with a fully remote team. We specialize in PPC advertising, SEO, CRO, email marketing and automation, web analytics, and marketing
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$1,000+$25 - $49 / hr2 - 9Ahmedabad, India
Services provided
See all 2 projectsAt MultiDivs, we deliver high-performance WordPress and Shopify development services tailored to help businesses grow in the digital era. Our expertise spans from custom
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Undisclosed$25 - $49 / hr2 - 9Mississauga, Canada
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See all 2 projectsRanking Digitally is a full-service digital marketing agency based in Mississauga, Ontario, Canada. We are experts in Website Design, SEO, Social Media Marketing, PPC, Content, Creative, and Email
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$1,000+$100 - $149 / hr2 - 9Sebastian, FL
Services provided
See all 1 projectsBoom Shot Media is a boutique digital marketing agency for both service and product-based businesses in the extreme sports industry. We provide website design, SEO, paid advertising on search &
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$1,000+Undisclosed2 - 9Surat, India
Services provided
See all 1 projectsWe’re passionate about our work, always seeking innovative solutions and striving for excellence. Our enthusiasm drives us to deliver outstanding results and continuously improve.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.6/40.017.2/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing -
$100,000+$150 - $199 / hr50 - 249Atlanta, GA
Ability to deliver
33.2/40.016.2/20 Reviews7.9/10 Clients & Experience9/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
Ability to deliver
33.1/40.016.4/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.