Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+Undisclosed50 - 249Surat, India
Services provided
Trimantra Software Solution is an e-commerce development company located in Surat, India and Clarksburg, Maryland. They specialize in E-Commerce Development and Web Development.
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Undisclosed$25 - $49 / hr50 - 249Chennai, India
Services provided
PickZy Interactive Pvt Ltd is a midsize mobile app development firm. Founded in 2011, the team focuses on Mobile App Development and Web Development.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+$50 - $99 / hrFreelancer
Services provided
Misfit Interactive, LLC, a web design agency, was founded in 2014. The team offers Web Design and Search Engine Optimization.
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$5,000+$25 - $49 / hr50 - 249C, India
Services provided
The Himalayan ROI is a midsize C, India-based Advertising company. Their services include Advertising and Branding.
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Undisclosed$25 - $49 / hr50 - 249San Francisco, CA
Services provided
Webfume is a web development company. Located in San Francisco, California and Walnut Creek, California, their midsize team offers Web Development and Web Design. The company was established in
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$5,000+$100 - $149 / hr50 - 249Seattle, WA
Services provided
Kenna Media is a SEO company. Established in 2010, the firm is headquartered in Seattle, Washington. Their team specializes in Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr50 - 249Nagpur, India
Services provided
Technobase IT Solutions Pvt.Ltd is a software development firm. The Nagpur, India-based team focuses on Custom Software Development and E-Commerce Development.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$10,000+$100 - $149 / hr50 - 249Bellevue, WA
Services provided
Mighty Media Studios is a video production agency founded in 2010. The midsize team focuses on Video Production and Broadcast Video.
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$1,000+Undisclosed50 - 249Bothell, WA
Services provided
Launched in 2010, KREATIVE is a branding firm. Their services include Branding and Graphic Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a proficient digital marketing agency specializing in Social Media Marketing, known for its comprehensive services in social media strategy, online branding, and advertising. With 100% positive feedback, clients commend MONSOON for its strategic insight, timely delivery, and proactive approach. Over 80% of reviewers highlight their expertise in enhancing social media presence and engagement, significantly boosting client sales and brand visibility.
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Undisclosed$100 - $149 / hr50 - 249München, Germany
Services provided
Launched in 2013, SLASH.DIGITAL is a social media marketing company. Their services include Social Media Marketing and Email Marketing.
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$50,000+$150 - $199 / hr50 - 249Beşiktaş, Türkiye
Services provided
Advertising company Karbonat was founded in 2010. The team focuses on Advertising and Marketing Strategy and is located in Beşiktaş, Türkiye.
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UndisclosedUndisclosed50 - 249New Delhi, India
Services provided
User experience design company Yupple Technologies was established in 2015. The firm provides UX/UI Design and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249Oakbrook Terrace, IL
Services provided
AMBC Technologies, a midsize social media marketing firm, is in Oakbrook Terrace, Illinois and Madurai, India. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
Services provided
Launched in 2009, VRS Technologies LLC is a Cybersecurity company. The midsize team provides Cybersecurity and IT strategy consulting.
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UndisclosedUndisclosed50 - 249Makati, Philippines
Services provided
Stratworks is a Digital Strategy company. Founded in 1999, their team provides Digital Strategy and Public Relations.
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UndisclosedUndisclosedFreelancerEdinburgh, Scotland
Services provided
Trinity Heriot is a pay per click agency. The team is in Edinburgh, Scotland, and their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
Services provided
FLC Group, an Event Marketing company, specializes in Event Marketing and Advertising. The firm is headquartered in Dubai, United Arab Emirates.
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UndisclosedUndisclosed50 - 249
Services provided
Jasper Consultants is a graphic design agency. The firm is in South Africa and South Africa. Their team offers Graphic Design and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249
Services provided
Headquartered in Nodia, India, Younggeeks Technologies is a midsize SEO company. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
Public relations company Gutenberg focuses on Public Relations and Digital Strategy. They were founded in 2004.
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$1,000+< $25 / hr50 - 249Pune, India
Services provided
Launched in 2005, Bigadtruck Private Limited is a midsize Pune, India-based Advertising company. Their services include Advertising and Branding.
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$1,000+< $25 / hrFreelancerJakarta, Indonesia
Services provided
Accounting company Virtary offers Accounting and Finance & Accounting Outsourcing (FAO). They are in Jakarta, Indonesia.
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$1,000+< $25 / hr50 - 249Pune, India
Services provided
Kavya Sourcing is a midsize Back Office Outsourcing company founded in 2007. Their services include Back Office Outsourcing and Advertising.
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$1,000+< $25 / hrFreelancer
Services provided
SEO services firm SeoWritingTips-Seo Tips & Services was founded in 2016. Based in , the team focuses on Search Engine Optimization and Content Marketing.
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Undisclosed$50 - $99 / hrFreelancerChicago, IL
Services provided
Smart At The Start is a Chicago, Illinois-based Content Marketing company. The team specializes in Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Annandale, NJ
Services provided
B2B Sales Arrow is a Market Research company located in Annandale, New Jersey and Bengaluru, India. They focus on Market Research and Event Marketing and were launched in 2012.
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$1,000+< $25 / hrFreelancerDelhi, India
Services provided
HDM is a Delhi, India-based Advertising company. The team provides Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249Surat, India
Services provided
Netsol IT Solutions Pvt. Ltd. Is an e-commerce development company based in Surat, India. The team specializes in E-Commerce Development and Mobile App Development.
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$5,000+$150 - $199 / hrFreelancerSaint Paul, MN
Services provided
SimDex LLC is a Marketing Strategy company. They are based in Saint Paul, Minnesota and have small team of experts. Their services include Marketing Strategy and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Bhubaneswar, India
Services provided
SEO agency Qtonix Software Pvt Ltd was founded in 2012. Based in Bhubaneswar, India, the team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerWindsor, Canada
Services provided
Christopher Pressey Design Inc. Is a graphic design agency headquartered in Windsor, Canada. They focus on Graphic Design and Pay Per Click and were founded in 2000.
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$1,000+Undisclosed50 - 249Udaipur, India
Services provided
Orionators is an Advertising company. Established in 2019, their team specializes in Advertising and Branding.
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$1,000+< $25 / hr50 - 249Dubai, United Arab Emirates
Services provided
Niwasti, an Advertising company, is located in Dubai, United Arab Emirates. They specialize in Advertising and Branding.
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UndisclosedUndisclosedFreelancerNew Delhi, India
Services provided
Public relations agency Transcendent Strategy is headquartered in New Delhi, India. Established in 1998, the team provides Public Relations and Search Engine Optimization.
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$250,000+$300+ / hrFreelancerTuscaloosa, AL
Services provided
Paris Vega Media is a Tuscaloosa, Alabama-based Digital Strategy company. Launched in 2006, the team focuses on Digital Strategy and Pay Per Click.
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$1,000+$50 - $99 / hrFreelancerNew Plymouth, New Zealand
Services provided
Done By Nine is a Content Marketing company. Their team is headquartered in New Plymouth, New Zealand. The company offers Content Marketing and Digital Strategy.
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$1,000+< $25 / hr50 - 249New Delhi, India
Services provided
Codifica Design Studio is a Content Marketing company. They are located in New Delhi, India and have midsize team. Their services include Content Marketing and Mobile App Development.
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$1,000+$25 - $49 / hrFreelancerAlberobello, Italy
Services provided
Spylanditalia is a small Content Marketing company. They specialize in Content Marketing and Digital Strategy and were founded in 2019.
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$1,000+$25 - $49 / hrFreelancerGurugram, India
Services provided
BM is an Advertising company. They specialize in Advertising and Market Research and were established in 2017.
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$5,000+$25 - $49 / hr50 - 249ISTANBUL, Türkiye
Services provided
Efabrika is a web design agency. Their midsize team of employees is located in ISTANBUL, Türkiye. Their team provides Web Design and UX/UI Design.
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$1,000+< $25 / hr50 - 249Gurugram, India
Services provided
Bisitm Technologies is a midsize SEO agency. They focus on Search Engine Optimization and Social Media Marketing and were founded in 2010.
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$1,000+$25 - $49 / hr50 - 249Singapore, Singapore
Services provided
Founded in 2010, Media Manager is a midsize Market Research company. Their team provides Market Research and Content Marketing.
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Undisclosed< $25 / hrFreelancerपिंपरी चिंचवड, India
Services provided
Red Bixbite Solutions Pvt. Ltd. Is a SEO services firm established in 2019. The team provides Search Engine Optimization and HR Consulting and is in पिंपरी चिंचवड, India.
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$1,000+$50 - $99 / hr50 - 249Peeramcheru, India
Services provided
Theta Monitor is a midsize Content Marketing company established in 2016. Their team specializes in Content Marketing and Conversion Optimization.
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UndisclosedUndisclosed50 - 249Kolkata, India
Services provided
Based in Kolkata, India, Webvio Technologies Private Limited is an UX design company. The team focuses on UX/UI Design and Content Marketing.
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$1,000+< $25 / hrFreelancerSan Francisco, CA
Services provided
Founded in 2012, ArccMedia is a small Advertising company headquartered in San Francisco, California. Their team focuses on Advertising and Social Media Marketing.
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$1,000+Undisclosed50 - 249Hyderabad, India
Services provided
SEO agency Accuprosys Global Pvt Ltd is located in Hyderabad, India. They offer Search Engine Optimization and Pay Per Click and were founded in 2008.
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$1,000+$25 - $49 / hr50 - 249Hyderabad, India
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In Hyderabad, India, CogniSense Media Pvt Ltd is an Advertising company. Established in 2013, the team focuses on Advertising and Branding.
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$5,000+$50 - $99 / hr50 - 249Sahibzada Ajit Singh Nagar, India
Services provided
Located in Sahibzada Ajit Singh Nagar, India, Fiverivers IT Solution is a Content Marketing company. Their services include Content Marketing and Digital Strategy.
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$1,000+< $25 / hr50 - 249Mumbai, India
Services provided
Mediaqart Technologies is a Digital Strategy company. They are headquartered in Mumbai, India. Their team specializes in Digital Strategy and Marketing Strategy.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.6/40.017.2/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing -
$100,000+$150 - $199 / hr50 - 249Atlanta, GA
Ability to deliver
33.2/40.016.2/20 Reviews7.9/10 Clients & Experience9/10 Market PresenceService focus
50% Social Media Marketing50% Other
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.