Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+< $25 / hr2 - 9Karachi, Pakistan
Services provided
BIZBUG Digital, a SEO services firm, offer Search Engine Optimization and Web Design. They were founded in 2020.
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$1,000+$25 - $49 / hr2 - 9Ahmedabad, India
Services provided
Launched in 2015, Beyond360 Digital is a Digital Strategy company. In Ahmedabad, India, the team offers Digital Strategy and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
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UndisclosedUndisclosed2 - 9Lagos, Nigeria
Services provided
Web design agency Fovero Digital Technologies was founded in 2020. In Lagos, Nigeria, the team offers Web Design and Graphic Design.
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Undisclosed$50 - $99 / hr2 - 9Jaipur, India
Services provided
Web design agency Social Monk was established in 2019. The firm focuses on Web Design and Social Media Marketing, and is small.
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$1,000+$25 - $49 / hr2 - 9Sofia, Bulgaria
Services provided
Bo & Bo Communications is a branding company. Launched in 2018, the agency is headquartered in Sofia, Bulgaria. Their team focuses on Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Addis Ababa, Ethiopia
Services provided
Based in Addis Ababa, Ethiopia, Aligoo is a Conversion Optimization company. Established in 2020, the team offers Conversion Optimization and Digital Strategy.
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UndisclosedUndisclosed2 - 9Manchester, England
Services provided
Local Rank Booster is a small SEO company. They provide Search Engine Optimization and Pay Per Click and were founded in 2020.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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Undisclosed$25 - $49 / hr2 - 9Abuja, Nigeria
Services provided
Copy Tunerz is an Advertising company. They are headquartered in Abuja, Nigeria and have small team. They offer Advertising and Content Marketing.
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$1,000+< $25 / hr2 - 9Prayagraj, India
Services provided
Digital Duo is a small Content Marketing company established in 2010. Their team offers Content Marketing and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a proficient digital marketing agency specializing in Social Media Marketing, known for its comprehensive services in social media strategy, online branding, and advertising. With 100% positive feedback, clients commend MONSOON for its strategic insight, timely delivery, and proactive approach. Over 80% of reviewers highlight their expertise in enhancing social media presence and engagement, significantly boosting client sales and brand visibility.
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$1,000+$25 - $49 / hr2 - 9Karachi, Pakistan
Services provided
Mobile & App Marketing company NODZ Technologies focuses on Mobile & App Marketing and Pay Per Click. They are headquartered in Karachi, Pakistan.
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$1,000+$50 - $99 / hr2 - 9Warszawa, Poland
Services provided
Content Marketing company Force of Web was launched in 2018. The team offers Content Marketing and Digital Strategy and is in Warszawa, Poland.
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$1,000+$25 - $49 / hr2 - 9Colorado Springs, CO
Services provided
Small Street Marketing, a Digital Strategy company, offers Digital Strategy and Pay Per Click. The agency is located in Colorado Springs, Colorado.
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$1,000+$25 - $49 / hr2 - 9Lagos, Nigeria
Services provided
Fix25 is a small software development company established in 2018. Their team provides Custom Software Development and Mobile App Development.
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UndisclosedUndisclosed2 - 9Vinhedo, Brazil
Services provided
Uplifting Marketing is a Content Marketing company. They provide Content Marketing and Social Media Marketing and are in Mississauga, Canada and Vinhedo, Brazil.
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$1,000+< $25 / hr2 - 9El Paso, TX
Services provided
Established in 2018, Orbital Bay Web Development & Marketing is a media planning & buying agency. Based in El Paso, Texas, the team focuses on Media Planning & Buying and Mobile & App Marketing.
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$1,000+< $25 / hr2 - 9Bengaluru, India
Services provided
Grofame Business Developers is a Bengaluru, India-based branding agency. Their services include Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9Tekirdağ, Türkiye
Services provided
Webrius - SEO ve Yazılım, a SEO agency, was founded in 2018. The small team specializes in Search Engine Optimization and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Singapore, Singapore
Services provided
Hitch Marketing Pte Ltd is a Digital Strategy company. In Singapore, Singapore, the firm was established in 2019. Their team provides Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Hollywood, FL
Services provided
Launched in 2017, Digitall Masters Co is a small branding agency in Hollywood, Florida. Their team offers Branding and Digital Strategy.
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$1,000+Undisclosed2 - 9Las Vegas, NV
Services provided
Launched in 2019, VIR Marketing is a small branding company based in Las Vegas, Nevada. Their team focuses on Branding and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Jaipur, India
Services provided
Established in 2018, SPOKEN WORD MARKETING is a graphic design company. Their services include Graphic Design and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Mumbai, India
Services provided
SEO services firm MARKETiNG BLUEPRiNT was established in 2021. The small team specializes in Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9Montréal, Canada
Services provided
Litec Marketing is a small PPC company. Launched in 2019, the team focuses on Pay Per Click and Search Engine Optimization.
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$25,000+$50 - $99 / hr2 - 9Missoula, MT
Services provided
Blu Ocean Digital is an Advertising company. They focus on Advertising and Digital Strategy and were launched in 2012.
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$1,000+< $25 / hr2 - 9Ahmedabad, India
Services provided
Web development firm The Haribol Technologies was launched in 2020. The team provides Web Development and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Miami, FL
Services provided
Established in 2018, Creativit Marketing, a small Advertising company, is based in Miami, Florida. Their services include Advertising and Event Marketing.
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$1,000+$50 - $99 / hr2 - 9Kuala Lumpur, Malaysia
Services provided
Science & Donuts Marketing Sdn Bhd, a small Content Marketing company, is located in Kuala Lumpur, Malaysia. Their services include Content Marketing and Social Media Marketing.
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Undisclosed$200 - $300 / hr2 - 9Fremont, CA
Services provided
V Eight Marketing is a social media marketing company. The Fremont, California-based agency was established in 2019. Their services include Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr2 - 9Islamabad, Pakistan
Services provided
Digits2 is a graphic design agency. Their team is headquartered in Islamabad, Pakistan and focuses on Graphic Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
Micro-Biz Consulting & Services, a Content Marketing company, was founded in 2017. The team focuses on Content Marketing and Digital Strategy and is located in.
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$1,000+$100 - $149 / hr2 - 9Manchester, England
Services provided
Riley Scott Ltd is a small branding firm. They provide Branding and Graphic Design and were founded in 2019.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Americreative Inc. Is a branding agency. Located in Austin, Texas, their team offers Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Ibadan, Nigeria
Services provided
Small Digital Strategy company Fledge Marketing, is based in Ibadan, Nigeria. The team specializes in Digital Strategy and Media Planning & Buying.
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$1,000+< $25 / hr2 - 9Jaipur, India
Services provided
SEO agency Seo Compant.Tech was founded in 2020. The company focuses on Search Engine Optimization and Pay Per Click, and is small.
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UndisclosedUndisclosed2 - 9
Services provided
Laptus Technologies is a social media marketing agency. Established in 2020, their team offers Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Sri Ganganagar, India
Services provided
Headquartered in Sri Ganganagar, India, The Web Destiny is a Content Marketing company. The team offers Content Marketing and Affiliate Marketing.
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$1,000+$100 - $149 / hr2 - 9
Services provided
INCO Media is an Advertising company. They are headquartered in Agadir, Morocco. Their team focuses on Advertising and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Randburg, South Africa
Services provided
Labyrinth Media is an Email Marketing company. Founded in 2017, the agency is based in Randburg, South Africa. Their services include Email Marketing and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
SKM Digital Solutions is a Content Marketing company founded in 2019. The firm specializes in Content Marketing and Mobile & App Marketing.
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$5,000+$100 - $149 / hr2 - 9Hoogvliet Rotterdam, Netherlands
Services provided
New Challenge Agency, a Content Marketing company, was founded in 2020. The small team offers Content Marketing and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Karachi, Pakistan
Services provided
Brandegic Advertising is a social media marketing company. They were launched in 2017 and offer Social Media Marketing and Graphic Design.
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$1,000+$25 - $49 / hr2 - 9Surry Hills, Australia
Services provided
Founded in 2021, Uddin IT is a SEO company. The team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Ahmedabad, India
Services provided
Small UX design company Portabl Design Studio, is headquartered in Ahmedabad, India. Their services include UX/UI Design and Web Design.
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$1,000+< $25 / hr2 - 9Thrissur, India
Services provided
Launched in 2020, FoxHog Media Private Limited is a SEO agency. In Thrissur, India, the team offers Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Panamá, Panama
Services provided
Conversion Optimization company BrandingScoop is located in Salamanca, Spain and Panamá, Panama. Their services include Conversion Optimization and Email Marketing.
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$1,000+< $25 / hr2 - 9Lucknow, India
Services provided
Easy technicals is a SEO company. The Lucknow, India-based company provides Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Addis Ababa, Ethiopia
Services provided
TEDCLICK is a SEO agency. Founded in 2020, the firm is headquartered in Addis Ababa, Ethiopia. Their team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+Undisclosed2 - 9Los Angeles, CA
Services provided
Digital Concept Marketing is a small Los Angeles, California-based branding firm. The team offers Branding and Digital Strategy.
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$250,000+$100 - $149 / hr2 - 9London, England
Services provided
Established in 2008, Reeyap, a small PPC company, is headquartered in London, England. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Ennistymon, Ireland
Services provided
Launched in 2020, Jamie Ralph Digital Marketing, a small SEO company, is based in Ennistymon, Ireland. Their team focuses on Search Engine Optimization and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.6/40.017.2/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.