Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+< $25 / hr10 - 49Bhakkar, Pakistan
Services provided
Hello World is a social media marketing company founded in 2018. The team provides Social Media Marketing and Branding and is in Bhakkar, Pakistan.
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$1,000+< $25 / hr10 - 49Kottakkal, India
Services provided
Redmedia Advertising is a branding company located in Kottakkal, India. Established in 2009, the team provides Branding and Media Planning & Buying.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+Undisclosed10 - 49Duluth, GA
Services provided
App Coderz is a social media marketing firm in Duluth, Georgia. Founded in 2020, the team offers Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Singapore, Singapore
Services provided
ROMI.SG is a Singapore, Singapore-based social media marketing company. Their services include Social Media Marketing and Content Marketing.
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Undisclosed< $25 / hr10 - 49
Services provided
Bornopedia Media is a web development firm established in 2017. The team offers Web Development and Social Media Marketing.
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Undisclosed< $25 / hr10 - 49Kaluaggala, Sri Lanka
Services provided
Social media marketing company SATASME was launched in 2017. The company focuses on Social Media Marketing and Search Engine Optimization, and is small.
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Undisclosed$25 - $49 / hr10 - 49
Services provided
Pahunch Top is a social media marketing firm. Based in Jaipur, India, the firm was founded in 2021. Their services include Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$50 - $99 / hr10 - 49Murray, UT
Services provided
Social media marketing firm Prime Presence was established in 2020. The team specializes in Social Media Marketing and Search Engine Optimization and is in Murray, Utah.
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UndisclosedUndisclosed10 - 49Katowice, Poland
Services provided
Louder&Higher is a Digital Strategy company. Their team is headquartered in Katowice, Poland and specializes in Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$5,000+$25 - $49 / hr10 - 49Casablanca, Morocco
Services provided
DigitalMa, a small branding agency, is based in Casablanca, Morocco and Neuilly-sur-Seine, France. The team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
Idea Masters is a social media marketing firm. Founded in 2020, the company is headquartered in London, England. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
SEO Jetty is a social media marketing company. The team provides Social Media Marketing and Content Marketing, and the firm is in Ahmedabad, India and Salina, New York.
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$1,000+< $25 / hr10 - 49
Services provided
In Dhaka, Bangladesh, The RN Agency is a social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Byreached is a social media marketing firm. Their small team is in Barishal, Bangladesh and specializes in Social Media Marketing and Search Engine Optimization. The company was established in 2023.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
360 website studios is a social media marketing agency. Established in 2015, their team provides Social Media Marketing and Web Design.
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UndisclosedUndisclosed10 - 49
Services provided
The SocialSect is a media planning & buying company launched in 2018. The team specializes in Media Planning & Buying and Marketing Strategy.
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$1,000+Undisclosed10 - 49London, England
Services provided
Web design agency Lyanweb provides Web Design and Social Media Marketing. They were founded in 2000.
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$1,000+$25 - $49 / hr10 - 49Kozhikode, India
Services provided
AL KATEF IT SOLUTIONS is a social media marketing agency. They are in Abu Dhabi, United Arab Emirates and Kozhikode, India. Their team focuses on Social Media Marketing and Search Engine
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$1,000+$25 - $49 / hr10 - 49Kallithea, Greece
Services provided
Upstairs Digital Agency is a Digital Strategy company. In Kallithea, Greece, the firm was established in 2013. Their services include Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Pune, India
Services provided
Lead Squre Tech Pvt. Ltd is a social media marketing agency. In Pune, India, the team specializes in Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Webdaksha Solutions is a New Delhi, India-based branding firm. They specialize in Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Randburg, South Africa
Services provided
In Randburg, South Africa, Hamonate Consulting is an Advertising company. They provide Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
INFLUX is a SEO company. The team is headquartered in Lahore, Pakistan, and their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49
Services provided
SEO Agency Zone is a Salt Lake City, Utah-based SEO company. They specialize in Search Engine Optimization and Social Media Marketing and were launched in 2018.
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$1,000+< $25 / hr10 - 49
Services provided
Alb Techs is an Advertising company. The company is located in Karachi, Pakistan. Their services include Advertising and Branding.
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$1,000+Undisclosed10 - 49
Services provided
The Culture Club, Inc is a small social media marketing firm. They focus on Social Media Marketing and Content Marketing and were established in 2021.
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$1,000+$25 - $49 / hr10 - 49Jaipur, India
Services provided
Digiconnect Online Services Private Limited is a Jaipur, India-based Video Marketing company. They offer Video Marketing and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Easy Rank IT, a SEO services firm, is in Noida, India. They specialize in Search Engine Optimization and Social Media Marketing.
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$10,000+$200 - $300 / hr10 - 49London, England
Services provided
Plot Digital is a small London, England-based social media marketing company. Their services include Social Media Marketing and UX/UI Design.
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UndisclosedUndisclosed10 - 49Lahore, Pakistan
Services provided
Established in 2022, CodeNdCoffee is a social media marketing company. Their team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Fort Lauderdale, FL
Services provided
Established in 2023, Fort Lauderdale Website Design SEO Company is a social media marketing agency. The agency specializes in Social Media Marketing and Conversion Optimization, and is small.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
Bamboo Logics, a PPC agency, was founded in 2019. Based in Rahim Yar Khan, Pakistan and Dubai, United Arab Emirates, the team specializes in Pay Per Click and Digital Strategy.
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Undisclosed$25 - $49 / hr10 - 49Podgorica, Montenegro
Services provided
Exacta Agency is a social media marketing firm headquartered in Podgorica, Montenegro. The team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
IT DUKES is a small social media marketing agency. They focus on Social Media Marketing and Search Engine Optimization and were launched in 2022.
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UndisclosedUndisclosed10 - 49London, England
Services provided
Times Digital is a branding company. The London, England-based agency offers Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49دبي, United Arab Emirates
Services provided
Velox Tech is a small دبي, United Arab Emirates-based social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Haldwani, India
Services provided
DigiPhlox is a social media marketing agency. The team specializes in Social Media Marketing and Search Engine Optimization, and the agency is located in Haldwani, India and Haldwani, India.
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$10,000+$25 - $49 / hr10 - 49Bengaluru, India
Services provided
Web design company LiveCristle is in Bengaluru, India and Bengaluru, India. The team provides Web Design and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Chennai, India
Services provided
Tick Network is an Event Marketing company launched in 2020. The team specializes in Event Marketing and Social Media Marketing and is headquartered in Chennai, India.
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Undisclosed$50 - $99 / hr10 - 49Rio de Janeiro, Brazil
Services provided
Mindblowing Agency is a Rio de Janeiro, Brazil-based Advertising company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Kolkata, India
Services provided
All About Digital | Best Digital Marketing Agency in Kolkata, a SEO services firm, was founded in 2021. The small team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Indore, India
Services provided
Whiteelphanttech is an Advertising company. The Indore, India-based team offers Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49
Services provided
3XM Productions is a small Oxford, England-based social media marketing firm. The team focuses on Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr10 - 49Delhi, India
Services provided
Digital Soull is a small social media marketing agency located in Delhi, India. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49New Delhi, India
Services provided
MAX AVEX TECHNOLOGY is a SEO company. Established in 2020, the team focuses on Search Engine Optimization and Web Design.
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$5,000+$50 - $99 / hr10 - 49
Services provided
Beamcorps is a social media marketing company. They provide Social Media Marketing and Email Marketing and were founded in 2022. The agency is located in.
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Undisclosed$25 - $49 / hr10 - 49Noida, India
Services provided
Webtech Mechanics Pvt Ltd is a social media marketing agency. Their small team is based in Noida, India and offers Social Media Marketing and Search Engine Optimization. The firm was launched in
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UndisclosedUndisclosed10 - 49Mumbai, India
Services provided
Via Digital is a branding firm headquartered in Mumbai, India and Vasai-Virar, India. They specialize in Branding and Marketing Strategy and were founded in 2021.
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$10,000+$50 - $99 / hr10 - 49Ho Chi Minh, Vietnam
Services provided
Fintech24h.com | Blockchain Agency & More is a Marketing Strategy company. They provide Marketing Strategy and Social Media Marketing and were founded in 2021.
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$1,000+Undisclosed10 - 49New Delhi, India
Services provided
Hypesquare Media, a branding firm, specializes in Branding and Social Media Marketing. The firm is in New Delhi, India.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.