Top Social Media Marketing Agencies
Social media now shapes how brands engage, convert, and retain customers. Brands need to stay on top of the social media game so they can best position themselves to reach audiences. Finding the right partner to manage that presence is critical—and Clutch makes the search simple. Every agency on our platform is evaluated through an in-depth, phone-verified review process that uncovers real project details, results, and client satisfaction scores. Use the directory filters to sort firms by budget, location, industry expertise, and more.
Whether you need a global strategist or a local specialist, you’ll find proven social media marketing partners in the United States, social media marketing companies in the United Kingdom, social media marketing agencies in Canada, and beyond.
Need a niche expert? Try Top Instagram Marketing Agencies.
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 450 projectsWebFX is a comprehensive digital marketing agency specializing in services such as Social Media Marketing, SEO, and online branding. The company has received overwhelmingly positive feedback, with clients praising its expert knowledge, timely delivery, and excellent communication. Notably, 100% of reviewers highlighted WebFX's effective project management and personalized service approach, while 30% emphasized their expertise in enhancing social media presence.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 60 projectsSociallyin is a digital marketing agency specializing in Social Media Strategy and Social Media Management. Across client reviews, 100% highlight their effective combination of creative storytelling and data-driven decision-making as key strengths. Clients report increased social media engagement and improved campaign performance, with several noting appreciable gains in website traffic and audience engagement.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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UndisclosedUndisclosed2 - 9Subiaco, Australia
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Digital Domination is a small Advertising and social media marketing company. They offer Advertising and Social Media Marketing and were founded in 2011.
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UndisclosedUndisclosed2 - 9West Perth, Australia
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Slinky Digital, a small SEO services firm and social media marketing firm, is based in West Perth, Australia. Their services include Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency that specializes in Social Media Advertising, Social Media Campaigns, and comprehensive digital strategies, providing services like SEO, social media management, and online branding. Their reviews reflect high client satisfaction, with a notable 100% positive feedback rate, emphasizing their attention to detail, industry knowledge, and project management acumen.
$1,000+$100 - $149 / hr10 - 49New Orleans, LAServices provided
See all 16 projectsOnline Optimism is a digital marketing agency with expertise in Social Media Marketing, Social Media Management, and Digital Branding. Their services are highly valued for increasing audience engagement and content reach, with 100% of reviewers noting their flexibility and dedication to client needs. Approximately 80% of reviewers highlighted their expertise in creating engaging social media campaigns and innovative solutions.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
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UndisclosedUndisclosed2 - 9Duluth, GA
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Mogul Media Solutions, LLC is a small Mobile & App Marketing and social media marketing firm located in Duluth, Georgia. The team provides Mobile & App Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Hawaii Biz Marketing is a small Honolulu, Hawaii-based Mobile & App Marketing and social media marketing company. Their services include Mobile & App Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
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ZuTech Media is a small Mobile & App Marketing and social media marketing agency based in Colorado Springs, Colorado. Their services include Mobile & App Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Boca Raton, FL
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In Boca Raton, Florida, Ten Golden Rules is a SEO company and social media marketing agency. They focus on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Mobile & App Marketing and social media marketing firm Strategic Growth Concepts was launched in 2002. The small team specializes in Mobile & App Marketing and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Amsterdam, NetherlandsServices provided
See all 4 projectsPromoguy is a digital marketing agency specializing in Social Media Marketing, providing services such as Social Media Management and advertising. Their clients praise their reliability and proactive project management. With 100% positive feedback, they are recognized for delivering campaigns efficiently, optimizing LinkedIn and Google Ads, and offering good value for cost.
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 9 projectsUproar by Moburst is a Social Media Marketing firm specializing in Social Media Strategy and Online Branding. They are praised for their efficient project management, with 100% positive feedback highlighting their understanding of client needs and strong media relationships. Notably, they successfully elevated article rankings, demonstrating significant expertise in digital branding campaigns.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 23 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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UndisclosedUndisclosed2 - 9Natchez, MS
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Launched in 2016, Open Market Design Co is a small branding agency and social media marketing agency located in Natchez, Mississippi. Their team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Ridgeland, MS
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The Eversole Group, an Advertising and social media marketing firm, is based in Ridgeland, Mississippi. They focus on Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 51 projectsMONSOON is a versatile digital marketing agency excelling in Social Media Strategy, Social Media Management, and Online Branding. With 100% positive client feedback, it is praised for timely delivery and proactive support, with 80% highlighting their strategic creativity and deep expertise across marketing facets. The agency significantly boosts clients' social media presence and sales performance, demonstrating remarkable outcomes and fostering genuine partnerships.
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UndisclosedUndisclosed2 - 9Overland Park, KS
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Email Marketing and social media marketing firm Boutique Window specializes in Email Marketing and Social Media Marketing. They were established in 2012.
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UndisclosedUndisclosed2 - 9
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Headquartered in Jackson, Mississippi, Ad Agent LLC is an Advertising and social media marketing firm. The team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Tupelo, MS
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Totally Digital Media is an Other Digital Marketing and social media marketing agency in Tupelo, Mississippi. They focus on Other Digital Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Social Media Unicorn is an Advertising and social media marketing firm. Their team is located in Las Vegas, Nevada and provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Birmingham, AL
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High Proof Media is a social media marketing agency established in 2016. Their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Linn Creek, MO
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In Linn Creek, Missouri, Ozark Web Design is a social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Valrico, FL
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Social media marketing firm Contact Media Inc. Is located in Valrico, Florida. They specialize in Social Media Marketing and Email Marketing and were founded in 2006.
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UndisclosedUndisclosed2 - 9Newark, NJ
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The Digital Strategists is a SEO agency and social media marketing firm founded in 2009. The small team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Woodbridge Township, NJ
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Smek Digital Consulting is a SEO agency and social media marketing agency in Woodbridge Township, New Jersey. The team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Stafford Township, NJ
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Gauss Digital Marketing, a SEO company and social media marketing company, provides Search Engine Optimization and Social Media Marketing. The company is located in Stafford Township, New Jersey.
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UndisclosedUndisclosed2 - 9Wallingford, CT
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Small SEO company and social media marketing company WolfPack Media Group, LLC, is in Wallingford, Connecticut. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9San Rafael, CA
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PRUnderground.com is a small SEO agency and social media marketing agency in San Rafael, California. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Matawan, NJ
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Launched in 2013, Salty By Nature Media is a SEO agency and social media marketing agency. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Brandon, MS
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My Media Marketing, LLC is a social media marketing agency and web design company. They are located in Brandon, Mississippi and have small team. They provide Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9McMinnville, OR
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Suite 4 is a social media marketing agency. They were established in 2008, and their services include Social Media Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9Denver, CO
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Socially Powered is a branding company and social media marketing agency. In Denver, Colorado, their team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Salem, OR
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Based in Salem, Oregon, Nickles Media is a small social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Holmdel, NJ
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Established in 2018, TruCreatives is a small Holmdel, New Jersey-based SEO company and social media marketing firm. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Edison, NJ
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Founded in 2012, Hyperboost Marketing is a SEO agency and social media marketing company. The firm offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Maplewood, NJ
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Located in Maplewood, New Jersey, Pershing Strategy Group is a small SEO services firm and social media marketing agency. The team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9South Hampton, NH
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Wise To Be Social is a Marketing Strategy and social media marketing firm. They are in South Hampton, New Hampshire and have small team. They offer Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Hampton, NH
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Launched in 2011, Social Kitchen is a Marketing Strategy and social media marketing agency. In Hampton, New Hampshire, the team provides Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Ridgeland, MS
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NetLink SolutionZ is a social media marketing company and web design agency. They are in Ridgeland, Mississippi and have small team. They specialize in Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Sioux Falls, SD
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Brinks Web Solutions is a social media marketing firm. The team focuses on Social Media Marketing and Search Engine Optimization, and the firm is located in Sioux Falls, South Dakota.
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UndisclosedUndisclosed2 - 9Murfreesboro, TN
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NuClix Digital Marketing is a social media marketing agency located in Murfreesboro, Tennessee. The team specializes in Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Elizabeth, NJ
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TL Websites is a small SEO agency and social media marketing agency in Elizabeth, New Jersey. The team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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Elite Web STL is a social media marketing agency. They are headquartered in St. Louis, Missouri and have small team. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9High Bridge, NJ
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Data Voice Marketing + Public Relations is a High Bridge, New Jersey-based Email Marketing and social media marketing firm. Their services include Email Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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7AM is a social media marketing agency. Their small team is based in Santo Domingo, New York. Their services include Social Media Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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Milk Boutique Creativa is a branding agency and social media marketing firm. Their small team is in Santo Domingo, New York. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Santo Domingo, Dominican Republic
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Rubycom, a social media marketing company, is in Santo Domingo, Dominican Republic. The team offers Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Pantoja, Dominican Republic
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Established in 2017, Fenomenal Artz is a social media marketing firm. The company offers Social Media Marketing and Graphic Design, and is small.
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UndisclosedUndisclosed2 - 9Santo Domingo, Dominican Republic
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Clipping is a PR company and social media marketing agency. Their small team is headquartered in Santo Domingo, Dominican Republic. Their services include Public Relations and Social Media
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UndisclosedUndisclosed2 - 9Salt Lake City, UT
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Studio702Media is a small Advertising and social media marketing company in Salt Lake City, Utah. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Luminosity Development, LLC is a social media marketing company and web design company. The agency is headquartered in Salt Lake, Utah. Their team offers Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9
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Santo Domingo Marketing Agency is a SEO services firm and social media marketing agency. Their small team is in. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Clinton, MS
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Dillard Consulting, LLC, a Business Consulting and social media marketing company, is based in Clinton, Mississippi. They focus on Business Consulting and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Holmdel, NJ
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Small SEO company and social media marketing agency Screaming Lunatic Brand Development, is in Holmdel, New Jersey. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Santa Fe, NM
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Event Marketing and social media marketing firm Simply Social Media- NM was established in 2015. The agency specializes in Event Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Morristown, NJ
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Established in 2002, HCNB Online Media is a SEO company and social media marketing company. Their team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Kinnelon, NJ
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Simple Marketing Now LLC is a small Digital Strategy and social media marketing agency launched in 2009. Their team specializes in Digital Strategy and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$50,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.6/40.018.2/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35/40.015.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$300+ / hr10 - 49
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.7/40.016.8/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Social Media Marketing80% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
34.6/40.016/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Calgary, Canada
Ability to deliver
34.2/40.015.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
33.9/40.017.4/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.6/40.017.2/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$5,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
33.5/40.015.6/20 Reviews9.8/10 Clients & Experience8.2/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$100,000+$150 - $199 / hr50 - 249Atlanta, GA
Ability to deliver
33.2/40.016.2/20 Reviews7.9/10 Clients & Experience9/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
Ability to deliver
33.1/40.016.4/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
100% Social Media Marketing -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
32.9/40.016.6/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr250 - 999Montréal, Canada
Ability to deliver
32.9/40.016.4/20 Reviews6.9/10 Clients & Experience9.6/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$25 - $49 / hr50 - 249
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
40% Social Media Marketing60% Other
Latest Social Media Marketing Articles
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What Motivates Online Community Membership?
Knowledge and connection, not discounts, build communities. We’ll discuss what Clutch's recent consumer survey reveals about online community engagement.
Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok based on a proprietary methodology. The top social media marketing agencies for 2026 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.