Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr250 - 999Harrisburg, PAServices provided
See all 440 projectsWebFX is a digital marketing agency specializing in services such as SEO, social media marketing, and online branding. With an emphasis on professional and responsive project management, the company receives overwhelmingly positive feedback, with approximately 90% of reviewers highlighting their knowledge in digital marketing and consistent on-time delivery. The agency is praised for its effective social media strategies and creative approach, making it a valuable partner for enhancing online presence.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 4 projectsIron Roots is a digital marketing agency specializing in Social Media Marketing and Social Media Strategy, offering comprehensive services such as content creation, social media management, and online branding. With 100% positive feedback from clients, reviewers consistently praised their strategic thinking, creativity, and project management skills, highlighting their ability to deliver on time and exceed expectations.
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UndisclosedUndisclosed2 - 9Whitby, Canada
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Conversion Optimization company Grapevine Media is located in Whitby, Canada. Founded in 2016, the team specializes in Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Hopatcong, NJ
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Shapiro Consultants & System Services is a software development firm. They focus on Custom Software Development and E-Commerce Development and are in Hopatcong, New Jersey.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Fishers, INServices provided
See all 27 projectsOnya is a digital marketing agency specializing in social media strategies, online branding, and social media advertising. Across all reviews, 100% of clients appreciated their responsive communication and timely project completion. Consistently praised for professionalism and expertise, Onya has successfully enhanced lead generation and brand visibility, with 87.5% of reviewers highlighting a strong cultural alignment and effective collaboration.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in Social Media Advertising, Social Media Strategy, and Digital Branding. Reviews consistently highlight their expertise in digital and social media campaigns, with 100% positive feedback on project management and team responsiveness. Notably, 80% of reviews commend their industry knowledge and detailed strategic approach in managing complex advertising campaigns.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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UndisclosedUndisclosed2 - 9
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C+J Creative Services is a Content Marketing company in Baltimore, Maryland. Established in 2021, the team offers Content Marketing and Market Research.
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UndisclosedUndisclosed2 - 9Fredericksburg, VA
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SEO Web Labs, LLC is a SEO services firm. The Fredericksburg, Virginia-based agency was launched in 2018. Their team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Roanoke, VA
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Roava Digital Marketing is a small Digital Strategy company established in 2020. Their team provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Venezia, Italy
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Located in Venezia, Italy, Striketing is a branding firm. The team focuses on Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Prato, Italy
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Launched in 2020, Midable srl is a branding firm. The small team focuses on Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Denver, COServices provided
See all 14 projectsWideFoc.us Social Media is a digital marketing company specializing in social media management, content creation, and online branding. With a strong focus on enhancing social media presence and engagement, they are praised for their creativity, responsiveness, and personal commitment to clients' missions. Nearly 100% of reviews highlight their effective social media strategies and consistent delivery, leading to measurable growth in audience reach and engagement.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr10 - 49London, EnglandServices provided
See all 38 projectsOur Own Brand is a digital marketing agency specializing in social media management, social media campaigns, and online branding. The majority of reviews, approximately 90%, highlight their punctuality, adaptability, and creative content production, resulting in significant social media growth and enhanced brand presence. Clients consistently commend their professional yet personable approach, which effectively aligns with client goals and values.
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UndisclosedUndisclosed2 - 9
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Launched in 2020, EireDigital is an Email Marketing company. Their services include Email Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Denver, CO
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Muse Marketing, LLC is a Content Marketing company. Established in 2012, the agency is headquartered in Denver, Colorado. Their services include Content Marketing and Conversion Optimization.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 47 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed2 - 9Denver, CO
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Massive Pockets is a Conversion Optimization company founded in 2018. The team focuses on Conversion Optimization and Market Research.
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UndisclosedUndisclosed2 - 9Dacula, GA
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The Conversion Mill is a Conversion Optimization company founded in 2019. The small team offers Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Denver, CO
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Roundhouse Consulting, a SEO agency, is in Denver, Colorado. Launched in 2017, the team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Grand Junction, CO
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Founded in 1996, Extreme Exposure Promotions, a small SEO agency, is located in Grand Junction, Colorado. Their team offers Search Engine Optimization and Market Research.
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UndisclosedUndisclosed2 - 9Key West, FL
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Headquartered in Key West, Florida, Southernmost Digital is a social media marketing agency. They provide Social Media Marketing and Content Marketing and were launched in 2018.
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UndisclosedUndisclosed2 - 9Boca Raton, FL
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BBEX Marketing is a small Boca Raton, Florida-based social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Lakeland, FL
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Good Intents Marketing LLC., a web design company, was launched in 2019. The team specializes in Web Design and Market Research and is headquartered in Lakeland, Florida.
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UndisclosedUndisclosed2 - 9Tampa, FL
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Web design company Ardoz Digital, Inc is in Tampa, Florida. Their services include Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Ben Wheeler, TX
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Physicians Choice Marketing Group®, a branding agency, is in Ben Wheeler, Texas. They specialize in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9London, England
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TheSmartLEAD Ltd is a Sales Outsourcing company. Their small team of employees is located in London, England. Their team offers Sales Outsourcing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Peachtree Corners, GA
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Graphic design company Atlanta Web Design and SEO, LLC was founded in 2008. The agency offers Graphic Design and Web Development, and is small.
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UndisclosedUndisclosed2 - 9Sandringham, Australia
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Leads 2 U Consulting is a Sales Outsourcing company. They are located in Sandringham, Australia and have small team of experts. Their services include Sales Outsourcing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9
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Unbuttoned Media is a branding agency. Located in Toronto, Canada, the firm was founded in 2015. Their team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Cork, Ireland
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EPresence Digital Marketing is a SEO company. Founded in 2008, the team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Córdoba, Spain
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Established in 2020, Tic Tac Comunicación, a small web design agency, is based in Córdoba, Spain. Their services include Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Vimercate, Italy
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Headquartered in Vimercate, Italy, Brand039 Srl is a small social media marketing firm. The team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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Viacore Media is a social media marketing company. Their small team is located in Toronto, Canada. Their team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Sumner, WA
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Launchguide is a branding agency. The team offers Branding and Social Media Marketing, and the agency is in Sumner, Washington.
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UndisclosedUndisclosed2 - 9Woodbury, MN
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Established in 2011, Queen Bee Media, LLC is a small social media marketing agency located in Woodbury, Minnesota. Their team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Roma, Italy
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Branding firm PRINGO GROUP provides Branding and Direct Marketing. They were established in 2015.
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UndisclosedUndisclosed2 - 9Verona, Italy
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We Are Funnel, a social media marketing firm, is in Verona, Italy. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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Major League Design is a branding company. The team offers Branding and Social Media Marketing, and the company is in Harrison, New Jersey.
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UndisclosedUndisclosed2 - 9North Bergen, NJ
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My Virtual Design LLC is a small North Bergen, New Jersey-based social media marketing agency. The team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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WebPR Ukraine is a website development firm. Located in Dnipro, Ukraine, their small team provides Web Development and Advertising. The agency was established in 2007.
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UndisclosedUndisclosed2 - 9Kharkiv, Ukraine
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Founded in 2016, Bigrise Agency is a Digital Strategy company. The company focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Nice, France
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Agence Cōse, a branding firm, is in Nice, France. They offer Branding and Marketing Strategy and were founded in 2017.
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UndisclosedUndisclosed2 - 9Melbourne, Australia
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Established in 2017, alphawhale is a small PPC agency. Their team provides Pay Per Click and CRM consulting and SI.
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UndisclosedUndisclosed2 - 9Cannington, Australia
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Social media marketing firm Digital West Digital Agency offers Social Media Marketing and Email Marketing. They are headquartered in Cannington, Australia.
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UndisclosedUndisclosed2 - 9South Melbourne, Australia
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Small SEO agency Flywheel Media, is headquartered in South Melbourne, Australia. The team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Ottawa, Canada
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Founded in 2020, Twenty Seven + Five is a Market Research company. The team offers Market Research and Marketing Strategy and is located in Ottawa, Canada and New York.
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UndisclosedUndisclosed2 - 9Sant Joan Despí, Spain
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Marketing & Developer | Infoservex, a Content Marketing company, is located in Sant Joan Despí, Spain. They specialize in Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Plano, TX
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One Click Digital Services, a SEO services firm, is located in Plano, Texas. The team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Reno, NV
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BnBSeo is a small SEO services firm located in Reno, Nevada. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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GraphicAide is a Las Vegas, Nevada-based branding company. They offer Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Mercer, PA
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Concepts Media Works is a branding firm. Their small team is in Mercer, Pennsylvania. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Henderson, NV
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Founded in 2013, Hunter Marketing is a branding firm. The agency provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Hartford, CT
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RISE SEO Services, a Marketing Strategy company, was launched in 2008. The team offers Marketing Strategy and Social Media Marketing and is headquartered in Hartford, Connecticut.
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UndisclosedUndisclosed2 - 9Torrington, CT
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Social media marketing agency 911 Website Repair is headquartered in Torrington, Connecticut. They offer Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Westport, CT
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Chroma Sites is a web design company. They are based in Westport, Connecticut, and their services include Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Mechanicsburg, PA
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JSA Interactive is a small Mechanicsburg, Pennsylvania-based web design company. Their services include Web Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Huntington Beach, CA
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Launched in 2006, Swell Marketing Inc. Is a Conversion Optimization company. The team provides Conversion Optimization and Search Engine Optimization and is located in Huntington Beach, California.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
38.8/40.019.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.7/40.017.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
37.3/40.017.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
36/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
35.7/40.018/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35.6/40.017.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Social Media Marketing80% Other -
$1,000+$50 - $99 / hr2 - 9Calgary, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
34.4/40.017.6/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34/40.017.2/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.6/40.019.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.9/40.017.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.6/40.017/20 Reviews7.2/10 Clients & Experience9.4/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other
Latest Social Media Marketing Articles
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Instagram Stories: Perfecting "The Hook" and How To Get It Right
Instagram Stories play an essential role in connecting and strengthening relationships with audiences. Discover how you can maximize it to leverage your brand.
Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.