Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr250 - 999Harrisburg, PAServices provided
See all 440 projectsWebFX is a digital marketing agency specializing in services such as SEO, social media marketing, and online branding. With an emphasis on professional and responsive project management, the company receives overwhelmingly positive feedback, with approximately 90% of reviewers highlighting their knowledge in digital marketing and consistent on-time delivery. The agency is praised for its effective social media strategies and creative approach, making it a valuable partner for enhancing online presence.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 4 projectsIron Roots is a digital marketing agency specializing in Social Media Marketing and Social Media Strategy, offering comprehensive services such as content creation, social media management, and online branding. With 100% positive feedback from clients, reviewers consistently praised their strategic thinking, creativity, and project management skills, highlighting their ability to deliver on time and exceed expectations.
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UndisclosedUndisclosed2 - 9Nashville, TN
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The Artist Evolution Nashville is a small Nashville, Tennessee-based Marketing Strategy company. Their services include Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Spark Marketing Local is a branding agency. They are based in Tupelo, Mississippi. Their team focuses on Branding and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Fishers, INServices provided
See all 27 projectsOnya is a digital marketing agency specializing in social media strategies, online branding, and social media advertising. Across all reviews, 100% of clients appreciated their responsive communication and timely project completion. Consistently praised for professionalism and expertise, Onya has successfully enhanced lead generation and brand visibility, with 87.5% of reviewers highlighting a strong cultural alignment and effective collaboration.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in Social Media Advertising, Social Media Strategy, and Digital Branding. Reviews consistently highlight their expertise in digital and social media campaigns, with 100% positive feedback on project management and team responsiveness. Notably, 80% of reviews commend their industry knowledge and detailed strategic approach in managing complex advertising campaigns.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Branding agency EyeCandy Creative specializes in Branding and Social Media Marketing. They were established in 2003.
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UndisclosedUndisclosed2 - 9White House, TN
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NixonPRO media is an Advertising company. The White House, Tennessee-based company focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Franklin, TN
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Oncore Strategy is a Marketing Strategy company established in 2002. The team specializes in Marketing Strategy and Social Media Marketing and is based in Franklin, Tennessee.
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UndisclosedUndisclosed2 - 9Powell, TN
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Founded in 2014, Be Media Savvy, Inc. Is a branding agency. Their team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Boomin Marketing is an Advertising company. In Nashville, Tennessee, their small team specializes in Advertising and Branding. The firm was established in 2018.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Denver, COServices provided
See all 14 projectsWideFoc.us Social Media is a digital marketing company specializing in social media management, content creation, and online branding. With a strong focus on enhancing social media presence and engagement, they are praised for their creativity, responsiveness, and personal commitment to clients' missions. Nearly 100% of reviews highlight their effective social media strategies and consistent delivery, leading to measurable growth in audience reach and engagement.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr10 - 49London, EnglandServices provided
See all 38 projectsOur Own Brand is a digital marketing agency specializing in social media management, social media campaigns, and online branding. The majority of reviews, approximately 90%, highlight their punctuality, adaptability, and creative content production, resulting in significant social media growth and enhanced brand presence. Clients consistently commend their professional yet personable approach, which effectively aligns with client goals and values.
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UndisclosedUndisclosed2 - 9Lawrenceburg, TN
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Full Circle Marketing Group is a small graphic design agency located in Lawrenceburg, Tennessee. Their services include Graphic Design and Artificial Intelligence.
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UndisclosedUndisclosed2 - 9Chattanooga, TN
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HiveThink Media, an Advertising company, was established in 2021. The company offers Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 47 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed2 - 9Madison, MS
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Frost Creative LLC is a branding agency. Established in 2014, the firm specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Ridgeland, MS
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Audio Production company Impact Media Consulting is headquartered in Ridgeland, Mississippi. The team specializes in Audio Production and Advertising.
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UndisclosedUndisclosed2 - 9Dayton, OH
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Boom Crate Studios, a Product Design company, was founded in 2012. The team focuses on Product Design and Graphic Design and is located in Dayton, Ohio.
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UndisclosedUndisclosed2 - 9Tupelo, MS
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Apex Marketing Team, LLC. Is a Content Marketing company. They are headquartered in Tupelo, Mississippi, and their services include Content Marketing and Branding.
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UndisclosedUndisclosed2 - 9Oklahoma City, OK
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Advertising company Elevated Marketing OKC was launched in 2015. In Oklahoma City, Oklahoma, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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Copywriter Salary, a small Content Marketing company, is located in Greensboro, North Carolina. Their services include Content Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Southlake, TX
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Adlantica LLC is an Advertising company. Based in Southlake, Texas, the firm was launched in 2018. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Houston, TX
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Like Minds Communications, a branding company, was founded in 2017. The firm specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9
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Shine Social Co, a SEO company, is headquartered in Edmond, Oklahoma. They specialize in Search Engine Optimization and Marketing Strategy and were launched in 2019.
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UndisclosedUndisclosed2 - 9Dallas, TX
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Evoke + Engage LLC is a branding firm. The Dallas, Texas-based company provides Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Houston, TX
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Creative Real Estate Copy is a small branding agency established in 2016. Their services include Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Sinking Spring, PA
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JPrutzman Enterprises, LLC., an Advertising company, is located in Sinking Spring, Pennsylvania. They specialize in Advertising and Public Relations and were launched in 2016.
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UndisclosedUndisclosed2 - 9West Grove, PA
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Sullivan Copywriting is a Content Writing Services company. Launched in 2012, the agency offers Content Writing Services and Branding.
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UndisclosedUndisclosed2 - 9Shillington, PA
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MADJ Marketing LLC is a small Advertising company established in 2018. Their team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Omaha, NE
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Good Bear Creative is an Advertising company. They were established in 2019 and offer Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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Branding firm BrandNerd is based in Mount Joy, Pennsylvania. They focus on Branding and Web Design and were founded in 2018.
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UndisclosedUndisclosed2 - 9
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Story Sanctuary is a small branding agency located in Nebraska. The team provides Branding and Market Research.
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UndisclosedUndisclosed2 - 9
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Ava And The Bee LLC is a Content Writing Services company headquartered in Philadelphia, Pennsylvania. The team specializes in Content Writing Services and Content Marketing.
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UndisclosedUndisclosed2 - 9Reno, NV
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Rise Up Agency Inc. Is a Reno, Nevada-based branding firm. Founded in 2022, the team offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Johnstown, PA
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Social media marketing agency Innovative Tomato, LLC was founded in 2015. The company offers Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Harrisburg, PA
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Crescent Strategy, LLC, an Advertising company, was launched in 2019. The company offers Advertising and Branding, and is small.
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UndisclosedUndisclosed2 - 9Punxsutawney, PA
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Vision Creative Solutions is a Punxsutawney, Pennsylvania-based social media marketing firm. They specialize in Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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F1000 Media Inc is a branding firm. The Las Vegas, Nevada-based team offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Reno, NV
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Based in Reno, Nevada, Westward Studio is a small branding company. The team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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VIVA ORO, LLC, a branding company, is based in Las Vegas, Nevada. The team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Bismarck, ND
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HexaHive, a branding agency, was established in 2019. The agency provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Richmond, VT
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Clear Spot Communications is a public relations firm. Their small team is in Richmond, Vermont. Their team specializes in Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Addison, TX
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ZnerG IT Consulting is a branding firm located in Addison, Texas. They offer Branding and Social Media Marketing and were founded in 2014.
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UndisclosedUndisclosed2 - 9
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Founded in 2021, Alpha Marketing Solutions, LLC is a branding agency. The team focuses on Branding and Marketing Strategy and is headquartered in DuBois, Pennsylvania.
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UndisclosedUndisclosed2 - 9
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Next Level Business Solutions is a branding company located in Fargo, North Dakota. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Content Writing Services company McCurdy Writing & Marketing offers Content Writing Services and Branding. They are headquartered in Fargo, North Dakota.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Digital Genius is an Advertising company based in Las Vegas, Nevada. They specialize in Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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SQUEEZ is a small Las Vegas, Nevada-based branding firm. The team offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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AIDIA STUDIO is an Advertising company. Their small team is based in Honolulu, Hawaii. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Bend, OR
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Amplific Lab is a branding company. Their team is headquartered in Bend, Oregon and provides Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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Action Platinum Solutions is a Marketing Strategy company. Their small team is in Phoenix, Arizona and Seattle, Washington. Their services include Marketing Strategy and CRM consulting and SI.
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UndisclosedUndisclosed2 - 9Washington, MI
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WeBuild Databases is a small UX company in Washington, Michigan. The team offers UX/UI Design and BI & big data consulting & SI.
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UndisclosedUndisclosed2 - 9Noblesville, IN
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KelleyTech Solutions is a SEO agency located in Noblesville, Indiana. They provide Search Engine Optimization and BI & big data consulting & SI and were launched in 2018.
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UndisclosedUndisclosed2 - 9
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SEO services firm B2 Marketing Agency was launched in 2016. The firm provides Search Engine Optimization and Pay Per Click, and is small.
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UndisclosedUndisclosed2 - 9Knoxville, TN
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Luna Creative is a branding agency founded in 2009. The company offers Branding and Event Marketing, and is small.
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UndisclosedUndisclosed2 - 9L'viv, Ukraine
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Your Query is a small Digital Strategy company based in L'viv, Ukraine. Their services include Digital Strategy and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
38.8/40.019.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.7/40.017.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
37.3/40.017.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
36/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
35.7/40.018/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35.6/40.017.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Social Media Marketing80% Other -
$1,000+$50 - $99 / hr2 - 9Calgary, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
34.4/40.017.6/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34/40.017.2/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.6/40.019.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.9/40.017.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.6/40.017/20 Reviews7.2/10 Clients & Experience9.4/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other
Latest Social Media Marketing Articles
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Instagram Stories: Perfecting "The Hook" and How To Get It Right
Instagram Stories play an essential role in connecting and strengthening relationships with audiences. Discover how you can maximize it to leverage your brand.
Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.