Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 60 projectsSociallyin is a digital marketing agency specializing in Social Media Strategy and Social Media Management. Across client reviews, 100% highlight their effective combination of creative storytelling and data-driven decision-making as key strengths. Clients report increased social media engagement and improved campaign performance, with several noting appreciable gains in website traffic and audience engagement.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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UndisclosedUndisclosed2 - 9Kingston, Jamaica
Services provided
Ikonik Digital Agency is a branding company launched in 2013. In Kingston, Jamaica, the team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Bratislava, Slovakia
Services provided
Kešu Advertising, a branding firm, was established in 2017. The agency focuses on Branding and Web Development, and is small.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$1,000+$50 - $99 / hr2 - 9Amsterdam, NetherlandsServices provided
See all 4 projectsPromoguy is a digital marketing agency specializing in Social Media Marketing, providing services such as Social Media Management and advertising. Their clients praise their reliability and proactive project management. With 100% positive feedback, they are recognized for delivering campaigns efficiently, optimizing LinkedIn and Google Ads, and offering good value for cost.
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UndisclosedUndisclosed2 - 9Moneta, VA
Services provided
Launched in 2013, Kurtz Digital Strategy, LLC is a small Marketing Strategy company. Their team provides Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed2 - 9New York City, NY
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Novedia Creative, a social media marketing company, is based in New York City, New York. Established in 2019, the team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Oregon WebCrafter is a social media marketing company. Their small team is based in McMinnville, Oregon. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
Orly Telisman Public Relations, Inc. Is a PR agency. The Chicago, Illinois-based agency was launched in 2011. Their team offers Public Relations and Branding.
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UndisclosedUndisclosed2 - 9
Services provided
OSA Media, a small social media marketing company, is headquartered in. Their services include Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 8 projectsUproar by Moburst is a Social Media Marketing firm specializing in Social Media Strategy and Online Branding. They are praised for their efficient project management, with 100% positive feedback highlighting their understanding of client needs and strong media relationships. Notably, they successfully elevated article rankings, demonstrating significant expertise in digital branding campaigns.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 23 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 49 projectsMONSOON is a digital marketing agency specializing in social media marketing, online branding, and digital strategies. They consistently deliver timely and effective solutions, with 100% of reviews highlighting their expertise and proactive communication. Clients frequently commend their strategic creativity and holistic approach to social media management and advertising, resulting in significant growth in brand awareness and sales.
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UndisclosedUndisclosed2 - 9Buenos Aires, Argentina
Services provided
Papyros Digitales is a web design agency. The team offers Web Design and Web Development, and the agency is in Buenos Aires, Argentina.
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UndisclosedUndisclosed2 - 9Swanage, England
Services provided
Ptnsystems is a branding firm. They are headquartered in Swanage, England and have small team. Their team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Sacramento, CA
Services provided
REAL BRAND MARKETING, a branding company, provides Branding and Social Media Marketing. The company is headquartered in Sacramento, California.
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UndisclosedUndisclosed2 - 9Burscough, England
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Refined Marketing is a branding firm founded in 2019. The company specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Belfast, Northern Ireland
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Reid & Partners Legal Marketing is a small Belfast, Northern Ireland-based branding company. The team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
WebLift SEO is a small SEO agency in Cincinnati, Ohio. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9
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Headquartered in Cleveland, Ohio, Roweme Design is a web design company. They focus on Web Design and Graphic Design.
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UndisclosedUndisclosed2 - 9Salem, OR
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Salem Agency is a Salem, Oregon-based branding company. The team provides Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Barrie, Canada
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Established in 2019, Setlist Marketing is a branding company. The team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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SLAP Marketing and Communications is a PR agency headquartered in Abbotsford, Canada. The team specializes in Public Relations and Content Marketing.
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UndisclosedUndisclosed2 - 9Waterloo, Belgium
Services provided
Sweet Globe is a Digital Strategy company. Located in Waterloo, Belgium, the company was established in 2010. Their services include Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9Chilliwack, Canada
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True Website Solutions is a social media marketing agency. They provide Social Media Marketing and Email Marketing and were established in 2020. The agency is headquartered in Chilliwack, Canada.
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UndisclosedUndisclosed2 - 9Prishtina, Kosovo
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Advertising company unitic was established in 2020. The company provides Advertising and Branding, and is small.
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UndisclosedUndisclosed2 - 9Leicester, England
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Founded in 2013, Unity is a social media marketing firm. The team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Almada, Portugal
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Headquartered in Almada, Portugal, UNMA is a small social media marketing firm. The team offers Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Irvine, CA
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Located in Irvine, California, Venture Podcasting is a small branding firm. The team specializes in Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Clarks Summit, PA
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VIDAWORKS LLC is a small social media marketing agency. They focus on Social Media Marketing and Search Engine Optimization and were established in 2000.
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$5,000+$100 - $149 / hr2 - 9Milwaukee, WI
Services provided
Envy Creative MKE is a branding company. They are based in Milwaukee, Wisconsin and have small team of experts. Their services include Branding and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Philadelphia, PA
Services provided
Headquartered in Philadelphia, Pennsylvania, Antiphony is a branding firm. They specialize in Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr2 - 9Las Vegas, NV
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RDG Advertising, a small Advertising company, is located in Las Vegas, Nevada. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Madison, WI
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Revelation PR, Advertising & Social Media is an Other Marketing company. The Madison, Wisconsin-based company offers Other Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Madison, WI
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The Creative Company, Inc. Is a public relations company. They are headquartered in Madison, Wisconsin and have small team of experts. Their services include Public Relations and Web Design.
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UndisclosedUndisclosed2 - 9Madison, WI
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Established in 2015, Strategic Partners Marketing LLC is a small Madison, Wisconsin-based branding agency. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Bohemia, NY
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Vertigo Media Group is a print design agency based in Bohemia, New York. They provide Print Design and Broadcast Video.
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$10,000+$150 - $199 / hr50 - 249Miami, FL
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See all 15 projectsAvenue Z is a digital marketing agency specializing in Social Media Marketing, particularly on Meta platforms, and they offer services including Social Media Strategy and Social Media Advertising. Their reviews highlight their effective project management, timely delivery, and the positive impact on clients’ online branding and sales. Clients express high satisfaction, with 100% positive feedback and commendations for their expertise and responsiveness.
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$10,000+$100 - $149 / hr50 - 249Denver, CO
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See all 21 projectsNEWMEDIA.COM is a web development and digital marketing agency highly regarded for creating visually appealing, user-friendly websites and implementing effective SEO and digital marketing strategies. The company receives overwhelmingly positive feedback, with approximately 90% of reviewers praising their communication, project management, and ability to exceed client expectations. Clients appreciate NEWMEDIA.COM's collaborative approach, responsiveness, and expertise, which enhance their websites and digital presence significantly.
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UndisclosedUndisclosed50 - 249
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See all 1 projectsIn today’s digital age, businesses require innovative, reliable, and efficient solutions to maintain a competitive edge. Atroniz is dedicated to providing a comprehensive range of digital services
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$5,000+$50 - $99 / hr50 - 249Dubai, United Arab Emirates
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See all 91 projectsGCC Marketing is a versatile digital agency specializing in web and mobile app development, UI/UX design, and digital marketing services. Across various projects, feedback for GCC Marketing is overwhelmingly positive, with 100% of reviewers praising their responsive communication and alignment with client values. Clients consistently commend GCC Marketing for delivering projects on time and within budget while exhibiting flexibility and creativity.
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$1,000+Undisclosed50 - 249Minato City, Japan
Services provided
See all 20 projectsURALA International is a digital marketing agency specializing in Social Media Marketing, offering services such as influencer campaigns, social media management, and digital branding. Across their reviews, URALA International is lauded for timely delivery, innovative strategies, and effective audience engagement. Approximately 100% of reviewers express satisfaction, highlighting their creativity and responsiveness as key strengths.
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$1,000+$50 - $99 / hr50 - 249دبي, United Arab Emirates
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See all 18 projectsUSEO - United Search Engine Optimization offers Social Media Management and Digital Marketing services, specializing in managing social media pages and online branding. Overall feedback highlights their professionalism, responsiveness, and ability to generate creative ideas quickly, making them a reliable partner for social media marketing projects.
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$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
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See all 17 projectsWebsite Depot Inc. is a digital marketing agency specializing in Social Media Marketing and online branding services. The reviews highlight their efficiency and affordability, with 100% of feedback noting the prompt resolution of issues and effective communication. Clients appreciate their ability to manage and execute social media campaigns successfully.
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$1,000+$25 - $49 / hr50 - 249Tangier, Morocco
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See all 10 projectsRHILLANE Marketing Digital specializes in Social Media Management, online branding, and digital marketing services, including creating and managing social media ad campaigns. Across various reviews, clients consistently praised their timely responses, adaptability, and strategic approach, resulting in notable improvements such as increased sales, social media followers, and enhanced ad engagement.
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$10,000+$150 - $199 / hr50 - 249London , England
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See all 1 projectsDBOX provides branding and web design services, evidenced by their comprehensive delivery from logo creation to full website design. Reviews highlight their professionalism, timely project completion, and strong alignment with client values, suggesting a reliable and client-focused approach. Overall, clients appreciate DBOX’s high-quality service and effective project management.
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UndisclosedUndisclosed50 - 249Dhaka, Bangladesh
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See all 1 projectsAvian BPO offers comprehensive outsourcing services, focusing on community involvement and effective teamwork. Their partnership with clients is marked by a commitment to achieving organizational goals efficiently. Reviews highlight Avian BPO's impressive teamwork and high ratings, reflecting a positive reputation that makes them a suitable fit for companies seeking dedicated and collaborative outsourcing solutions.
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UndisclosedUndisclosed50 - 249Leeds, England
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Content Marketing company Branded3 was founded in 2003. The team focuses on Content Marketing and Search Engine Optimization and is located in Leeds, England and London, England.
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$10,000+$100 - $149 / hr50 - 249San Francisco, CA
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Factory 360, a midsize Advertising company, is based in San Francisco, California and Los Angeles, California. Their services include Advertising and Direct Marketing.
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$10,000+$150 - $199 / hr50 - 249Chicago, IL
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Finishline Creative Group is a midsize branding agency launched in 1995. Their services include Branding and Print Design.
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$10,000+$150 - $199 / hr50 - 249Duluth, GA
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Shepherd is a midsize Duluth, Georgia-based Advertising company. The team focuses on Advertising and Branding.
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$5,000+$25 - $49 / hr50 - 249Stuttgart, Germany
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Panama Werbeagentur is an Advertising company. They are based in Stuttgart, Germany, and their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Memphis, TN
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Sullivan Branding is an Advertising company. Located in Memphis, Tennessee, the agency specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Arlington, VA
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LMO is a public relations company launched in 1995. Their services include Public Relations and Marketing Strategy.
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$5,000+$100 - $149 / hr50 - 249Philadelphia, PA
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Razorfish Health is an Advertising company. Launched in 2010, the company is headquartered in Philadelphia, Pennsylvania and New York, New York. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Indianapolis, IN
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Bradley and Montgomery is an Advertising company launched in 1999. Their team offers Advertising and Branding.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
38.9/40.019/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.019.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.6/40.018.2/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.4/40.016.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
34.8/40.016.2/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.7/40.016.8/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Calgary, Canada
Ability to deliver
34.2/40.015.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
33.9/40.017.4/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.6/40.017.2/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$5,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
33.5/40.015.6/20 Reviews9.8/10 Clients & Experience8.2/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$100,000+$150 - $199 / hr50 - 249Atlanta, GA
Ability to deliver
33.2/40.016.2/20 Reviews7.9/10 Clients & Experience9/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
Ability to deliver
33.1/40.016.4/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33/40.018.8/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
32.9/40.016.6/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.