Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 367 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and comprehensive digital marketing strategies. The company consistently earns high praise for its personalized service, project management, and impactful results, with a notable emphasis on increasing lead quality and optimizing costs. However, one review highlighted challenges with larger budgets, suggesting potential variability in performance based on budget size. Overall, approximately 88% of feedback is positive, particularly from small to medium-sized businesses.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. They have garnered a mix of reviews, with approximately 75% positive feedback highlighting their expertise, effective project management, and strong communication. However, about 25% of reviews reflect dissatisfaction, citing issues with execution and communication. Despite some challenges, many clients appreciate their strategic approach and responsiveness in managing online ad campaigns.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Across their reviews, 100% of clients commend ATRA's transparency, communication, and ability to drive significant improvements in metrics such as conversion rates and cost per acquisition. ATRA consistently delivers measurable outcomes, with multiple clients reporting increased leads and revenue by 20-45%.
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$5,000+$100 - $149 / hr2 - 9Duluth, GA
Services provided
StartsMedia is a web development firm. The team offers Web Development and Marketing Strategy and is in Duluth, Georgia.
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$1,000+$25 - $49 / hr2 - 9Minneapolis, MN
Services provided
Branding firm The Launch Corp was established in 2015. Located in Minneapolis, Minnesota, the team focuses on Branding and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Cost Per Click (CPC) management, and comprehensive search engine marketing strategies. Reviews indicate a high level of satisfaction, with 100% of clients praising their project management, strategic approach, and ROI-focused campaigns. Clients frequently mention their exceptional team and seamless integration into existing business frameworks, noting a consistent increase in ROAS and effective use of Google Ads.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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$5,000+$100 - $149 / hr2 - 9București, Romania
Services provided
Seoservices4sale.com is a SEO services firm. Located in București, Romania, the company focuses on Search Engine Optimization and Email Marketing.
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$1,000+$25 - $49 / hr2 - 9Rīga, Latvia
Services provided
Launched in 2011, FCR Media Latvia, a small Digital Strategy company, is based in Rīga, Latvia. Their team focuses on Digital Strategy and Web Development.
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$5,000+$100 - $149 / hr2 - 9Tallinn, Estonia
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Small graphic design agency W3B.ee Solutions, is in Tallinn, Estonia. The team specializes in Graphic Design and Web Design.
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$5,000+$100 - $149 / hr2 - 9Tallinn, Estonia
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User experience agency Manimal offers UX/UI Design and AR/VR development. They are headquartered in Tallinn, Estonia.
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$10,000+$100 - $149 / hr2 - 9Campagnola, Italy
Services provided
E-Webagency is a custom software development company. Their small team is located in Campagnola, Italy. Their team provides Custom Software Development and E-Commerce Development.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 403 projectsKlientBoost is a distinguished PPC and digital advertising agency specializing in paid search, Google Ads, and online ad campaigns. The reviews highlight their proactive project management, high creativity, and expertise, resulting in measurable improvements such as lowered cost per acquisition and increased conversion rates. Nearly 100% of clients praise their responsiveness and data-driven strategies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 93 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and SEO to enhance online presence and generate qualified leads. Clients commend their strategic approach and transparent communication, with over 90% of reviews highlighting their professionalism and effective Google Ads management. The agency's ability to integrate PPC and SEO services under one strategy has proven valuable for clients seeking measurable outcomes.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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$5,000+$100 - $149 / hr2 - 9Newstead, Australia
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Web Ignite is a web design company. They were founded in 2012, and their services include Web Design and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9South Melbourne, Australia
Services provided
Redline Digital Media is a Digital Strategy company. The team provides Digital Strategy and Search Engine Optimization and is located in South Melbourne, Australia.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Google Ads, and Paid Media. The agency has consistently received positive feedback for its expertise, achieving significant improvements in conversions and cost efficiency for clients. Approximately 100% of reviewers commend Soup Agency's project management and communication, highlighting their proactive and timely delivery of services.
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$5,000+$25 - $49 / hr2 - 9Lille, France
Services provided
SAS Webagencelille.com is a small Cybersecurity company. They specialize in Cybersecurity and Pay Per Click and were founded in 2016.
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$5,000+$100 - $149 / hr2 - 9
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SUBSMASH is a small website development firm. Launched in 2013, the team provides Web Development and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9São Paulo, Brazil
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InterUP is a Content Marketing company launched in 2011. Their services include Content Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9São Paulo, Brazil
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Trespix Marketing Digital is a branding firm. Their small team of employees is in São Paulo, Brazil. Their team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Quezon City, Philippines
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In Quezon City, Philippines, GrowthScout SEO Services is a small SEO agency. Their services include Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed2 - 9Bacolod, Philippines
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Rankignite, a Content Marketing company, is in Bacolod, Philippines. The team focuses on Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Randburg, South Africa
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Tailormade4You is a web design agency founded in 2011. The agency focuses on Web Design and E-Commerce Development, and is small.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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SEO Simple is a SEO agency established in 2000. The small team specializes in Search Engine Optimization and Advertising.
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$5,000+$25 - $49 / hr2 - 9Ciudad de México, Mexico
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Paradigma Cero is a social media marketing agency. The team is based in Ciudad de México, Mexico, and their services include Social Media Marketing and Branding.
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UndisclosedUndisclosed2 - 9Naucalpan de Juárez, Mexico
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Web design agency evolución web MX specializes in Web Design and Web Development. They were founded in 2012.
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UndisclosedUndisclosed2 - 9Kloof, South Africa
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Virtually There is a CRM consulting and SI company. They were established in 2011 and provide CRM consulting and SI and Digital Strategy.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
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SEO services firm Wireless was launched in 2009. The team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
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Ferall Comunicación is an Advertising company. Founded in 2003, the firm is headquartered in Guadalajara, Mexico. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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8 Digital Marketing is a small Cairo, Egypt-based Digital Strategy company. The team focuses on Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9Sydney, Canada
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902 Advertising Group Ltd. Is an Advertising company. Their small team is located in Sydney, Canada and provides Advertising and Branding. The firm was established in 2011.
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UndisclosedUndisclosed2 - 9Edinburgh , Scotland
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Small Logo company Visible Marketing, is headquartered in Edinburgh , Scotland. Their services include Logo and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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10K Advertising is a media planning & buying agency. They focus on Media Planning & Buying and Out of Home Design and are in Los Angeles, California.
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UndisclosedUndisclosed2 - 9Leeds, England
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Blue Digital is a small PR agency. They offer Public Relations and Branding and were launched in 2007.
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UndisclosedUndisclosed2 - 9Halifax, Canada
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Bluecore Media is a social media marketing agency. They are located in Halifax, Canada and have small team. Their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Merrillville, IN
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VIA is an Advertising company. Their team is headquartered in Merrillville, Indiana and specializes in Advertising and Logo.
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UndisclosedUndisclosed2 - 9Chicago, IL
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222 Digital Marketing, a Marketing Strategy company, was launched in 2017. The firm provides Marketing Strategy and Web Design, and is small.
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UndisclosedUndisclosed2 - 9Keller, TX
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Steadfast Results is a Digital Strategy company. Founded in 2011, the agency is in Keller, Texas. Their team specializes in Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9
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Glasgoweb is a custom software development firm. They specialize in Custom Software Development and E-Commerce Development and were established in 2006. The agency is in Clydebank , Scotland.
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UndisclosedUndisclosed2 - 9Temple City, CA
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Based in Temple City, California, eForceSuccess is a small IT strategy consulting company. The team offers IT strategy consulting and Business Consulting.
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UndisclosedUndisclosed2 - 9Rockford, IL
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Small Market Research company Skragglies LLC, is based in Rockford, Illinois. Their services include Market Research and Web Design.
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UndisclosedUndisclosed2 - 9Plymouth, MI
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SteelFish Design is a branding firm in Plymouth, Michigan. Their services include Branding and Print Design.
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UndisclosedUndisclosed2 - 9Grand Rapids, MI
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MoxieMen Incorporated is a Grand Rapids, Michigan-based branding firm. They offer Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Springfield, IL
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KB Computer Consulting, Inc. Is an IT managed services company. The team focuses on IT managed services and Business Consulting and is headquartered in Springfield, Illinois.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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E-commerce development company The Digital Advocate was launched in 2015. The small team offers E-Commerce Development and Email Marketing.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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HTMLfx is a social media marketing company founded in 1999. The team provides Social Media Marketing and Web Development.
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UndisclosedUndisclosed2 - 9Tampa, FL
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Pure Digital Marketing is an Email Marketing company. Founded in 2011, the firm focuses on Email Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Anchorage, AK
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Located in Anchorage, Alaska, Thrively Digital is an user experience design company. Their services include UX/UI Design and Advertising.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Hatchet Marketing is a Content Marketing company launched in 2013. Their services include Content Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Email Marketing company SpeadMark was founded in 2014. The team focuses on Email Marketing and Branding and is located in Richmond, Virginia.
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UndisclosedUndisclosed2 - 9Wake Forest, NC
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Dutchess Marketing, an Email Marketing company, was launched in 2009. The team focuses on Email Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Providence, RI
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Vsble, LLC is a branding company. Founded in 2016, the firm is in Providence, Rhode Island. Their team provides Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9El Paso, TX
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Blue Lacy SEO is a Digital Strategy company. Their small team is headquartered in El Paso, Texas. Their services include Digital Strategy and Web Design.
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UndisclosedUndisclosed2 - 9Leawood, KS
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Hippo is a small Email Marketing company located in Leawood, Kansas. Their services include Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9North Little Rock, AR
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Small IT managed services company Techniza, is headquartered in North Little Rock, Arkansas. Their services include IT managed services and Mobile App Development.
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UndisclosedUndisclosed2 - 9Lenexa, KS
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Dash Media is a small Lenexa, Kansas-based Advertising company. The team focuses on Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Ridgeland, MS
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In Ridgeland, Mississippi, MadCo Agency is a small Advertising company. The team specializes in Advertising and Branding.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.