Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 367 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and comprehensive digital marketing strategies. The company consistently earns high praise for its personalized service, project management, and impactful results, with a notable emphasis on increasing lead quality and optimizing costs. However, one review highlighted challenges with larger budgets, suggesting potential variability in performance based on budget size. Overall, approximately 88% of feedback is positive, particularly from small to medium-sized businesses.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. They have garnered a mix of reviews, with approximately 75% positive feedback highlighting their expertise, effective project management, and strong communication. However, about 25% of reviews reflect dissatisfaction, citing issues with execution and communication. Despite some challenges, many clients appreciate their strategic approach and responsiveness in managing online ad campaigns.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Across their reviews, 100% of clients commend ATRA's transparency, communication, and ability to drive significant improvements in metrics such as conversion rates and cost per acquisition. ATRA consistently delivers measurable outcomes, with multiple clients reporting increased leads and revenue by 20-45%.
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$5,000+$100 - $149 / hr10 - 49Glen Allen, VA
Services provided
Allegro Consultants LTD is a Content Marketing company based in Glen Allen, Virginia and. They focus on Content Marketing and E-Commerce Development and were launched in 1993.
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$5,000+$100 - $149 / hr10 - 49București, Romania
Services provided
SEO Cupcake, a SEO services firm, is located in București, Romania. The team focuses on Search Engine Optimization and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Cost Per Click (CPC) management, and comprehensive search engine marketing strategies. Reviews indicate a high level of satisfaction, with 100% of clients praising their project management, strategic approach, and ROI-focused campaigns. Clients frequently mention their exceptional team and seamless integration into existing business frameworks, noting a consistent increase in ROAS and effective use of Google Ads.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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$1,000+$25 - $49 / hr10 - 49Praga, Czech Republic
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Dobrý web, an user experience design agency, was established in 2003. The firm provides UX/UI Design and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Tallinn, Estonia
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Multon is a small Tallinn, Estonia-based software development company. The team specializes in Custom Software Development and Branding.
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$10,000+$100 - $149 / hr10 - 49Kalamaria, Greece
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Founded in 2014, Vitamin Media, a small social media marketing firm, is in Kalamaria, Greece. Their team focuses on Social Media Marketing and Advertising.
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$5,000+$100 - $149 / hr10 - 49Tel Aviv-Yafo, Israel
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Connvisor Digital is a SEO company. They offer Search Engine Optimization and Web Development and were launched in 2013. The company is headquartered in Tel Aviv-Yafo, Israel.
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$1,000+$25 - $49 / hr10 - 49München, Germany
Services provided
Clicks Online Business is a SEO company established in 2007. Their team provides Search Engine Optimization and Conversion Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 403 projectsKlientBoost is a distinguished PPC and digital advertising agency specializing in paid search, Google Ads, and online ad campaigns. The reviews highlight their proactive project management, high creativity, and expertise, resulting in measurable improvements such as lowered cost per acquisition and increased conversion rates. Nearly 100% of clients praise their responsiveness and data-driven strategies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 93 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and SEO to enhance online presence and generate qualified leads. Clients commend their strategic approach and transparent communication, with over 90% of reviews highlighting their professionalism and effective Google Ads management. The agency's ability to integrate PPC and SEO services under one strategy has proven valuable for clients seeking measurable outcomes.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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$5,000+$100 - $149 / hr10 - 49Jeddah, Saudi Arabia
Services provided
Dot Connect "Web Solution" is a small mobile app development firm launched in 2008. Their services include Mobile App Development and Web Development.
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$1,000+< $25 / hr10 - 49San Miguel, Peru
Services provided
Capybara SEO is a SEO agency established in 2008. The firm focuses on Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Google Ads, and Paid Media. The agency has consistently received positive feedback for its expertise, achieving significant improvements in conversions and cost efficiency for clients. Approximately 100% of reviewers commend Soup Agency's project management and communication, highlighting their proactive and timely delivery of services.
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$1,000+< $25 / hr10 - 49Lima, Peru
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Attachmedia is a SEO company founded in 2002. The firm focuses on Search Engine Optimization and UX/UI Design, and is small.
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$1,000+< $25 / hr10 - 49São Paulo, Brazil
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Founded in 2004, Publiweb Marketing Digital, a small SEO agency, is headquartered in São Paulo, Brazil. Their team offers Search Engine Optimization and E-Commerce Development.
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$5,000+$100 - $149 / hr10 - 49São Paulo , Brazil
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Launched in 2017, Agência e-Plus is an e-commerce development firm. The agency focuses on E-Commerce Development and Web Design.
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$5,000+$100 - $149 / hr10 - 49São Paulo, Brazil
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E-commerce development firm Agência 242 is based in São Paulo, Brazil. They provide E-Commerce Development and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49São Paulo, Brazil
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Based in São Paulo, Brazil, We.Digi Agência Digital is a Content Marketing company. Established in 1999, the team provides Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Tel Aviv-Yafo, Israel
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Bibi Communication is a PR agency. The Tel Aviv-Yafo, Israel-based agency offers Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Iloilo City, Philippines
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Dlinkers, a SEO agency, is headquartered in Iloilo City, Philippines. Their services include Search Engine Optimization and Email Marketing.
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UndisclosedUndisclosed10 - 49Cape Town, South Africa
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Branding firm Dreamsmiths focuses on Branding and Digital Strategy. They were established in 2000.
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UndisclosedUndisclosed10 - 49Hyderabad, India
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Tetramind Strategic Consultants is a branding firm. They offer Branding and Mobile App Development and were founded in 2009.
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UndisclosedUndisclosed10 - 49Cadillac, MI
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Ugly Badger, a Content Marketing company, was established in 2017. The agency offers Content Marketing and Email Marketing, and is small.
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UndisclosedUndisclosed10 - 49Austin, TX
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Advertising company Zilker Marketing focuses on Advertising and Email Marketing. They are headquartered in Austin, Texas.
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UndisclosedUndisclosed10 - 49Ann Arbor, MI
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MOVE Communications is a branding company based in Ann Arbor, Michigan. They specialize in Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Washington, DC
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Blueprint Interactive is a Digital Strategy company. They are headquartered in Washington, District of Columbia, and their services include Digital Strategy and Mobile App Development.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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RadiusOnline is a Marketing Strategy company. Established in 2001, the team offers Marketing Strategy and Pay Per Click. The firm is based in Atlanta, Georgia.
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UndisclosedUndisclosed10 - 49Plano, TX
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WooAgents: Real Estate Marketing is a Content Marketing company. They are based in Plano, Texas and have small team. Their services include Content Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Elgin, IL
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Media planning and buying agency DC Interactive Group was established in 2005. The company provides Media Planning & Buying and Email Marketing, and is small.
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UndisclosedUndisclosed10 - 49Baltimore, MD
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SEO Rose is a SEO services firm founded in 2013. The team specializes in Search Engine Optimization and E-Commerce Development and is located in Baltimore, Maryland.
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UndisclosedUndisclosed10 - 49Orlando, FL
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MyCitySocial Digital Marketing is an Email Marketing company. In Orlando, Florida, their small team provides Email Marketing and Mobile & App Marketing. The agency was launched in 2007.
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UndisclosedUndisclosed10 - 49Lenexa, KS
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Advertising company Thruline Marketing is based in Lenexa, Kansas. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Olathe, KS
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Converg Media is an Email Marketing company. They provide Email Marketing and Marketing Strategy and were established in 2003. The agency is in Olathe, Kansas.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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Public relations agency Creative Communications Consultants, Inc. Is based in Minneapolis, Minnesota. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Woodstock, IL
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TurnKey Digital is a branding firm. The company is in Woodstock, Illinois. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Winona, MN
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Social media marketing firm Vision Design Group, Inc. Is based in Winona, Minnesota. They focus on Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Delano, MN
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Five Technology is a social media marketing firm. They focus on Social Media Marketing and Email Marketing and were launched in 1995. The agency is in Delano, Minnesota.
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UndisclosedUndisclosed10 - 49McKinney, TX
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Advice Interactive Group is a SEO agency launched in 2009. The small team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Idaho Falls, ID
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Marketably is a SEO services firm. They are headquartered in Idaho Falls, Idaho and have small team. They specialize in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Addison, TX
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Asher Media, a media planning and buying agency, offer Media Planning & Buying and Direct Marketing. They were founded in 1999.
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UndisclosedUndisclosed10 - 49Orland Park, IL
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Based in Orland Park, Illinois, JMG Inc is a Marketing Strategy company. The team provides Marketing Strategy and Branding.
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UndisclosedUndisclosed10 - 49Richmond, Canada
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EBunch is an e-commerce development company in Richmond, Canada. They offer E-Commerce Development and Web Development and were founded in 2008.
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UndisclosedUndisclosed10 - 49Union City, CA
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Clatter Chatter Inc is a social media marketing agency established in 2013. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49San Diego, CA
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Circa Interactive is a branding agency established in 2011. The firm offers Branding and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Union City, NJ
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Launched in 2018, ANJ Web Tech is an application development company. The team offers Mobile App Development and Web Development.
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UndisclosedUndisclosed10 - 49Acworth, GA
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Mobile Associates is an e-commerce development firm. They were founded in 2012, and their services include E-Commerce Development and IT strategy consulting.
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UndisclosedUndisclosed10 - 49Walnut Creek, CA
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WPF Creatives is a SEO agency. They provide Search Engine Optimization and Content Marketing and are based in Walnut Creek, California.
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UndisclosedUndisclosed10 - 49Newport Beach, CA
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Big Hype Marketing is a small branding company in Newport Beach, California. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49West Palm Beach, FL
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Internet Business Ideas and Marketing llc, a Digital Strategy company, is located in West Palm Beach, Florida. Their services include Digital Strategy and Mobile & App Marketing.
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UndisclosedUndisclosed10 - 49Lansing, MI
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Founded in 2003, Providence Consulting is an IT managed services company. Their team provides IT managed services and cloud consulting & SI.
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UndisclosedUndisclosed10 - 49Westminster, CO
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Content Marketing company Digital Marketing Dude, LLC was established in 2009. Headquartered in Westminster, Colorado, the team focuses on Content Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49Walnut Creek, CA
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Small social media marketing firm WebGrit, is based in Walnut Creek, California. The team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Kearney, MO
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Social media marketing agency Summit Media Solutions, Inc. Was launched in 2003. The team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49
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TABA Marketing Performance Partners is a Digital Strategy company located in Ciudad de México, Mexico. They provide Digital Strategy and E-Commerce Development and were launched in 2011.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.