Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 367 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and comprehensive digital marketing strategies. The company consistently earns high praise for its personalized service, project management, and impactful results, with a notable emphasis on increasing lead quality and optimizing costs. However, one review highlighted challenges with larger budgets, suggesting potential variability in performance based on budget size. Overall, approximately 88% of feedback is positive, particularly from small to medium-sized businesses.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. They have garnered a mix of reviews, with approximately 75% positive feedback highlighting their expertise, effective project management, and strong communication. However, about 25% of reviews reflect dissatisfaction, citing issues with execution and communication. Despite some challenges, many clients appreciate their strategic approach and responsiveness in managing online ad campaigns.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Across their reviews, 100% of clients commend ATRA's transparency, communication, and ability to drive significant improvements in metrics such as conversion rates and cost per acquisition. ATRA consistently delivers measurable outcomes, with multiple clients reporting increased leads and revenue by 20-45%.
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UndisclosedUndisclosed2 - 9Tividale, England
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Thunderfam Group is a social media marketing firm launched in 2010. The team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Millersburg, OH
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Troyer Websites is a small social media marketing company launched in 2017. Their services include Social Media Marketing and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Cost Per Click (CPC) management, and comprehensive search engine marketing strategies. Reviews indicate a high level of satisfaction, with 100% of clients praising their project management, strategic approach, and ROI-focused campaigns. Clients frequently mention their exceptional team and seamless integration into existing business frameworks, noting a consistent increase in ROAS and effective use of Google Ads.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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UndisclosedUndisclosed2 - 9Houston, TX
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Vista14, LLC. Is a branding agency launched in 2012. The agency focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Oxford Falls, Australia
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WDA Agency is a Marketing Strategy company headquartered in Oxford Falls, Australia. Launched in 2019, the team focuses on Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Bijeljina, Bosnia and Herzegovina
Services provided
Two Dots Media is an Email Marketing company. They provide Email Marketing and Conversion Optimization and were launched in 2016.
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UndisclosedUndisclosed2 - 9Campobasso, Italy
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Web Domus Italia is a social media marketing company. Located in Campobasso, Italy, their team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Santiago de Compostela, Spain
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Founded in 2021, VINCUSYS is a small Santiago de Compostela, Spain-based Email Marketing company. Their team provides Email Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 403 projectsKlientBoost is a distinguished PPC and digital advertising agency specializing in paid search, Google Ads, and online ad campaigns. The reviews highlight their proactive project management, high creativity, and expertise, resulting in measurable improvements such as lowered cost per acquisition and increased conversion rates. Nearly 100% of clients praise their responsiveness and data-driven strategies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 93 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and SEO to enhance online presence and generate qualified leads. Clients commend their strategic approach and transparent communication, with over 90% of reviews highlighting their professionalism and effective Google Ads management. The agency's ability to integrate PPC and SEO services under one strategy has proven valuable for clients seeking measurable outcomes.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosed2 - 9Holden Hill, Australia
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Established in 2018, WEB MAKERZ WORLD is a pay per click company. The agency focuses on Pay Per Click and Graphic Design, and is small.
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UndisclosedUndisclosed2 - 9Austin, TX
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Webegin, a branding agency, was established in 2016. The firm provides Branding and Search Engine Optimization, and is small.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Google Ads, and Paid Media. The agency has consistently received positive feedback for its expertise, achieving significant improvements in conversions and cost efficiency for clients. Approximately 100% of reviewers commend Soup Agency's project management and communication, highlighting their proactive and timely delivery of services.
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UndisclosedUndisclosed2 - 9Bayan Lepas, Malaysia
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WebHero Technologies PLT is a social media marketing firm. They offer Social Media Marketing and Email Marketing and were launched in 2016.
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UndisclosedUndisclosed2 - 9Wexford, Ireland
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Webmarket.ie is a SEO services firm. The firm is based in Wexford, Ireland. Their team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Durham, NC
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ABR Solutions is a small Durham, North Carolina-based social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Sikar Infotech, a small SEO services firm, is based in India. The team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Adwhs Solutions is a social media marketing firm. They are located in Dubai, United Arab Emirates and have small team. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Located in Türkiye, 312 Web Design is a small SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Small social media marketing firm S4S Technology, is based in Greater Noida, India. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Small social media marketing firm Digital Architects, is in Minneapolis, Minnesota. Their services include Social Media Marketing and Content Marketing.
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$5,000+$50 - $99 / hr10 - 49Pearland, TX
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A Plus Net Solutions is a Pearland, Texas-based social media marketing company. Established in 1999, the team specializes in Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Cheyenne, WY
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Marketing 1776 is a social media marketing agency. In Cheyenne, Wyoming, the team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Lancaster, PA
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See all 1 projectsSwitch It Up Designs is a digital advertising company specializing in Pay-Per-Click Advertising and online ad campaigns. However, 100% of the provided feedback is negative, highlighting issues such as unprofessional conduct and unmet promises. Reviewers advise caution due to unethical practices and poor communication from management.
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UndisclosedUndisclosed2 - 9Cape Town, South Africa
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See all 1 projectsCloudbreak Digital is a purported design services firm criticized for unprofessionalism and lack of deliverables. Based on available reviews, 100% of feedback is negative, highlighting issues with project management, unmet deadlines, and unfulfilled promises. Clients strongly advise against engaging with this company due to their unsatisfactory experiences.
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UndisclosedUndisclosed2 - 9Deerfield Beach, FL
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See all 1 projectsAlexa Media Marketing is a company offering SEO and software development services. However, only 0% of reviewers expressed positive feedback, and concerns about trust and ethical practices are prevalent, with 100% of reviewers highlighting issues such as misrepresentation and misuse of proprietary information.
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$25,000+$25 - $49 / hr50 - 249Florianópolis, Brazil
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Avanti Digital Commerce is an e-commerce development company. The firm is based in Florianópolis, Brazil. Their team specializes in E-Commerce Development and Search Engine Optimization.
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$10,000+$50 - $99 / hr10 - 49Boise, ID
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WebMarkets Medical Marketing is a Digital Strategy company located in Boise, Idaho and. The team offers Digital Strategy and Market Research.
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UndisclosedUndisclosed10 - 49
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See all 1 projectsMarketing DA PAWA provides web development and SEO services, specializing in enhancing e-commerce projects. Reviews commend the company for their quality work, professional team, and effective, timely project management. Clients particularly appreciate their excellent customer support and alignment with budgetary constraints, reinforcing trust and satisfaction.
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$1,000+< $25 / hr10 - 49
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See all 1 projectsNYC Pro Web Designers - Out of Business provided digital marketing services including SEO optimization, PPC campaigns, email marketing, and content creation. Reviews highlight significant improvements in online visibility, website traffic, and sales, and commend their efficient project management and expertise. Minor communication improvements were noted but did not detract from the overall success.
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UndisclosedUndisclosed10 - 49
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See all 1 projectsPoeisis Tech offers website design and search engine optimization services. Reviews highlight their reliability, effective project management, and alignment with client needs, resulting in increased traffic, higher conversion rates, and improved user engagement. Clients appreciate Poeisis Tech's adherence to timelines and responsiveness, with no notable areas for improvement mentioned.
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UndisclosedUndisclosed10 - 49Karachi, Pakistan
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See all 1 projectsEnvision International provides website development services, as reflected in their work with Active Air Solutions, where they successfully developed an online booking platform. Reviews highlight the company's timely delivery and responsive nature, although there is a suggestion for increased professionalism. Budget-friendly pricing was a notable factor in their selection.
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$5,000+$100 - $149 / hr10 - 49Minneapolis, MN
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Fast Horse is a social media marketing agency. The agency is headquartered in Minneapolis, Minnesota. Their services include Social Media Marketing and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Dallas, TX
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Globe Runner, a SEO agency, was founded in 2006. The team provides Search Engine Optimization and Pay Per Click.
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$10,000+$100 - $149 / hr10 - 49Philadelphia, PA
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Small branding firm GiantSky, is located in Philadelphia, Pennsylvania and San Diego, California. Their services include Branding and UX/UI Design.
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$10,000+$150 - $199 / hr10 - 49Hale, England
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Creare is a Hale, England-based PPC agency. Their services include Pay Per Click and Search Engine Optimization.
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$10,000+$50 - $99 / hr10 - 49Vancouver, Canada
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Iamota is a small user experience agency established in 2004. Their team provides UX/UI Design and Mobile App Development.
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$10,000+$150 - $199 / hr10 - 49Taunton, England
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Evosite is an user experience company. They were established in 2001 and specialize in UX/UI Design and Conversion Optimization.
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$10,000+$150 - $199 / hr10 - 49Bolton, England
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Small web design company North West Design Studios, is in Bolton, England. The team offers Web Design and Web Development.
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$1,000+$25 - $49 / hr10 - 49New York, NY
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Stella Rising is a small SEO company launched in 2002. Their team offers Search Engine Optimization and Advertising.
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$1,000+$25 - $49 / hr10 - 49
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Something Social LA is an Advertising company. Their team is located in West Hollywood, California. The agency focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Hove, England
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Cubik, a small Marketing Strategy company, is in Hove, England. Their services include Marketing Strategy and Web Design.
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$5,000+$100 - $149 / hr10 - 49Wichita, KS
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Prime Concepts Group, a SEO agency, focus on Search Engine Optimization and Branding. They were launched in 1987.
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$5,000+$100 - $149 / hr10 - 49San Francisco, CA
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SEO company Ideal Visibility is based in San Francisco, California. They focus on Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Boston, MA
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Polar Design is a SEO agency launched in 1999. Their team specializes in Search Engine Optimization and Web Development.
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$5,000+$100 - $149 / hr10 - 49Boston, MA
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Web design agency Vizion SEO is based in Boston, Massachusetts. The team offers Web Design and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Danvers, MA
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McDougall Interactive is a social media marketing company. The firm is in Danvers, Massachusetts. Their team specializes in Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49
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Online Source Media is a small Conshohocken, Pennsylvania-based SEO agency. Their services include Search Engine Optimization and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Banbury, England
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8 Digital, a pay per click agency, was founded in 2008. The team focuses on Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Beeston, England
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Getyouonline.co.uk is a branding firm. Based in Beeston, England, the company provides Branding and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Cincinnati, OH
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Cleriti is an Advertising company. Established in 2011, the company offers Advertising and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Stoke-on-Trent, England
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Plinkfizz Ltd is a web design agency. They are based in Stoke-on-Trent, England, and their services include Web Design and Web Development.
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$5,000+$100 - $149 / hr10 - 49Raleigh, NC
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Coalmarch Productions is a web development firm. The small Raleigh, North Carolina-based team provides Web Development and Search Engine Optimization. The firm was launched in 2003.
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$5,000+$100 - $149 / hr10 - 49
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Best Communications is a media planning and buying company. They were established in 1995 and focus on Media Planning & Buying and Public Relations.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.