Contact McDougall Interactive
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McDougall Interactive is a senior-led law firm digital marketing agency helping attorneys generate qualified leads and new cases through SEO, AI search optimization, paid search, content and conversion strategy.
Founded in 1995 and based in Gloucester, Massachusetts, we serve law firms nationwide. Our experience includes personal injury, employment, criminal defense, immigration, estate and probate, Social Security disability, bankruptcy and general legal practices.
Our core services include: • Law firm SEO, local SEO and technical SEO • AI search optimization (AEO/GEO) for ChatGPT, Google AI Overviews and other answer engines • Google Ads, PPC and landing-page optimization • Legal content, digital PR, podcasting and thought leadership • Law firm web design, development and conversion optimization • Analytics, lead tracking and marketing strategy
Our approach connects visibility with meaningful business outcomes. We build authoritative websites and content, strengthen third-party trust signals, improve local visibility, and measure qualified calls, consultations and case opportunities—not rankings alone.
McDougall Interactive is best suited to firms seeking an experienced, collaborative marketing partner rather than a one-size-fits-all package.
Engagements range from focused audits and strategy projects to comprehensive ongoing marketing programs.
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Min project size
$5,000+
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Hourly rate
$150 - $199 / hr
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Employees
10 - 49
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Locations
Gloucester, MA
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Year founded
Founded 1995
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Languages
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Timezones
1 Language that we service
- English
1 Timezone that we service
- EST
- Eastern Standard Time (EST)
1 Locations
- Gloucester , MA
Service Lines
- Pay Per Click
- 15%
- Web Design
- 5%
Industries
- Advertising & marketing
- 75%
- eCommerce
- 25%
Clients
- Small Business (<$10M)
- 55%
- Midmarket ($10M - $1B)
- 45%
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Our Story
McDougall Interactive is a senior-led team of SEO strategists, paid search specialists, writers, designers, developers and conversion experts united by one goal: helping law firms earn trust and generate qualified cases. Since 1995, we have combined rigorous research, transparent reporting and human expertise with evolving search technology. We value ethical legal marketing, measurable results and lasting client partnerships.
Meet the Team
John McDougallPresident
John McDougall is the founder and president of McDougall Interactive, a law firm digital marketing agency specializing in SEO, paid search, content strategy, conversion optimization and AI search visibility. John has worked in digital marketing since
What Sets Us Apart
Legal Marketing Specialists
1. Law-Firm Marketing Specialists We understand competitive legal markets, practice-area searches, attorney advertising considerations and how prospective clients choose a firm. 2. Search Expertise Since 1995 Three decades of experience spanning early SEO, local search, contLocations (1)
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