Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 367 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and comprehensive digital marketing strategies. The company consistently earns high praise for its personalized service, project management, and impactful results, with a notable emphasis on increasing lead quality and optimizing costs. However, one review highlighted challenges with larger budgets, suggesting potential variability in performance based on budget size. Overall, approximately 88% of feedback is positive, particularly from small to medium-sized businesses.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. They have garnered a mix of reviews, with approximately 75% positive feedback highlighting their expertise, effective project management, and strong communication. However, about 25% of reviews reflect dissatisfaction, citing issues with execution and communication. Despite some challenges, many clients appreciate their strategic approach and responsiveness in managing online ad campaigns.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Across their reviews, 100% of clients commend ATRA's transparency, communication, and ability to drive significant improvements in metrics such as conversion rates and cost per acquisition. ATRA consistently delivers measurable outcomes, with multiple clients reporting increased leads and revenue by 20-45%.
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UndisclosedUndisclosed2 - 9
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Hammerseed is a branding company. The Cornelius, North Carolina-based company was founded in 2003. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Warren, MI
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In Warren, Michigan, Pro Beauty Marketing is a small e-commerce development firm. The team focuses on E-Commerce Development and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Cost Per Click (CPC) management, and comprehensive search engine marketing strategies. Reviews indicate a high level of satisfaction, with 100% of clients praising their project management, strategic approach, and ROI-focused campaigns. Clients frequently mention their exceptional team and seamless integration into existing business frameworks, noting a consistent increase in ROAS and effective use of Google Ads.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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UndisclosedUndisclosed2 - 9
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Small Advertising company Inbound Enterprises, is in. The team provides Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Lawrenceville, GA
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Inbound Marketing Giant is a Lawrenceville, Georgia-based Content Marketing company. They specialize in Content Marketing and Pay Per Click and were founded in 2011.
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UndisclosedUndisclosed2 - 9Kettering, OH
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Reticle Web Marketing is a web design company. Their small team is in Kettering, Ohio. Their services include Web Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Suwanee, GA
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Content Marketing company Elevamark was established in 2018. The team specializes in Content Marketing and Pay Per Click and is in Suwanee, Georgia.
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UndisclosedUndisclosed2 - 9Spokane, WA
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Justin Monk SEO, a SEO agency, was launched in 2013. Located in Spokane, Washington, the team offers Search Engine Optimization and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 403 projectsKlientBoost is a distinguished PPC and digital advertising agency specializing in paid search, Google Ads, and online ad campaigns. The reviews highlight their proactive project management, high creativity, and expertise, resulting in measurable improvements such as lowered cost per acquisition and increased conversion rates. Nearly 100% of clients praise their responsiveness and data-driven strategies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 92 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and SEO to enhance online presence and generate qualified leads. Clients commend their strategic approach and transparent communication, with over 90% of reviews highlighting their professionalism and effective Google Ads management. The agency's ability to integrate PPC and SEO services under one strategy has proven valuable for clients seeking measurable outcomes.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosed2 - 9New York, NY
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ZURV is a mobile app development firm. They are headquartered in New York, New York and have small team of experts. Their services include Mobile App Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Spokane SEO is a small -based SEO agency. Their services include Search Engine Optimization and Graphic Design.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Google Ads, and Paid Media. The agency has consistently received positive feedback for its expertise, achieving significant improvements in conversions and cost efficiency for clients. Approximately 100% of reviewers commend Soup Agency's project management and communication, highlighting their proactive and timely delivery of services.
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UndisclosedUndisclosed2 - 9Holland, MI
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Founded in 2018, ClickCentric Digital Marketing is a PPC agency. Their team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Grand Rapids, MI
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Be Seismic is an e-commerce development company. They were founded in 2017 and provide E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Farmington, MI
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E-commerce development firm SolutionsPal was founded in 2004. Located in Farmington, Michigan, the team provides E-Commerce Development and Graphic Design.
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UndisclosedUndisclosed2 - 9Suwanee, GA
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Suwanee Digital is a pay per click agency headquartered in Suwanee, Georgia. They specialize in Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Philadelphia, PA
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Founded in 2017, Gravity Rail Media, a small Advertising company, is in Philadelphia, Pennsylvania. Their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9East Greenwich, RI
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Belle Poppy Digital is an e-commerce development firm. The East Greenwich, Rhode Island-based company was established in 2017. Their team specializes in E-Commerce Development and Email Marketing.
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UndisclosedUndisclosed2 - 9Vestavia Hills, AL
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Rekrewt, an Advertising company, was founded in 2002. The agency offers Advertising and Email Marketing, and is small.
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UndisclosedUndisclosed2 - 9Olympia, WA
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Ascent Internet Marketing is a small Olympia, Washington-based e-commerce development company. Their services include E-Commerce Development and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Tacoma, WA
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Founded in 2015, Cascade Digital Marketing is an Advertising company. Their team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Tacoma, WA
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KilenIT is a Digital Strategy company founded in 2015. Headquartered in Tacoma, Washington, the team provides Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Tacoma, WA
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Greenhaven Interactive is a Content Marketing company. Founded in 1994, the team specializes in Content Marketing and Pay Per Click. The agency is headquartered in Tacoma, Washington.
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UndisclosedUndisclosed2 - 9Danbury, CT
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Swytch is a branding firm located in Danbury, Connecticut. Established in 2018, the team focuses on Branding and Pay Per Click.
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UndisclosedUndisclosed2 - 9Danbury, CT
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Smith Services, a Content Marketing company, is in Danbury, Connecticut. They focus on Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Peoria, IL
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Online Innovative Creations is a Content Marketing company. Based in Peoria, Illinois and Pekin, Illinois, the agency offers Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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The Digital Marketing Agency - Santa Barbara, CA is a small graphic design agency located in Santa Barbara, California. Their services include Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Oakland Park, FL
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Naked.Media is a branding firm. Their small team is based in Oakland Park, Florida. Their team specializes in Branding and Pay Per Click.
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UndisclosedUndisclosed2 - 9Missoula, MT
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Small Content Marketing company Montana SEO Services, is located in Missoula, Montana. Their services include Content Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9Bloomington, IN
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TEN31 Marketing is a small Email Marketing company headquartered in Bloomington, Indiana. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Alpharetta, GA
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Graphic design company Venture Automotive specializes in Graphic Design and Pay Per Click. They are in Alpharetta, Georgia.
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UndisclosedUndisclosed2 - 9Natick, MA
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GetReady Web Marketing is a Content Marketing company established in 2015. The agency focuses on Content Marketing and Web Design, and is small.
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UndisclosedUndisclosed2 - 9Coconut Creek, FL
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Global Internet Solutions Inc is an Email Marketing company. Their small team is based in Coconut Creek, Florida. Their team provides Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Johns Creek, GA
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KillitOnline, Inc. Is a small Email Marketing company in Johns Creek, Georgia. The team provides Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Zionsville, IN
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Branding company WRG Digital is in Zionsville, Indiana. They focus on Branding and Mobile App Development.
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UndisclosedUndisclosed2 - 9Fishers, IN
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Founded in 2009, Ignition Marketing Solutions is a graphic design company. The team provides Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Boca Raton, FL
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Email Marketing company Cris Marketing is based in Boca Raton, Florida. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Genova, Italy
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Headquartered in Genova, Italy, Delta Web is a Content Marketing company. Launched in 2018, the team focuses on Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Genova, Italy
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Neo Image is a web development company. Their small team is located in Genova, Italy and offers Web Development and Marketing Strategy. The agency was launched in 2012.
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UndisclosedUndisclosed2 - 9Boca Raton, FL
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Page 1 Media Agency, a branding firm, was founded in 2018. The team focuses on Branding and Email Marketing and is located in Boca Raton, Florida.
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Content Marketing company GoodAtMarketing.com was launched in 2014. The small team focuses on Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Located in Indianapolis, Indiana, Bankers Life Fieldhouse is an e-commerce development firm. They focus on E-Commerce Development and Email Marketing.
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UndisclosedUndisclosed2 - 9Fort Atkinson, WI
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In Fort Atkinson, Wisconsin, Custom Creative is a small PPC agency. The team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Barcelona, Spain
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Yuplace & Co. Is a Barcelona, Spain-based Content Marketing company. Established in 2015, the team provides Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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Email Marketing company Fastlane Business Marketing is located in Greensboro, North Carolina. Established in 2015, the team specializes in Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Barcelona, Spain
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Vuelo IV, a web design company, is located in Barcelona, Spain. They focus on Web Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Monterrey, Mexico
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Logoteca is an Advertising company. They were founded in 2012, and their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Anchorage, AK
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Based in Anchorage, Alaska, Tonbo Digital is a small web design company. The team offers Web Design and Email Marketing.
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UndisclosedUndisclosed2 - 9Davie, FL
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Small branding firm Square1 Media Group, is located in Davie, Florida. The team focuses on Branding and Pay Per Click.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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Kaizen Inbound LLC is a PPC company. Established in 2015, the agency is headquartered in Charlotte, North Carolina. Their team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Davie, FL
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Market Your Corp is a PPC agency. Launched in 1996, the company is in Davie, Florida. Their team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Small PPC agency AdModum Marketing, is located in Winston-Salem, North Carolina. The team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Bold Unit is an Advertising company. Their team is based in Monterrey, Mexico and specializes in Advertising and Branding.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.