Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and comprehensive digital marketing strategies. The company consistently earns high praise for its personalized service, project management, and impactful results, with a notable emphasis on increasing lead quality and optimizing costs. However, one review highlighted challenges with larger budgets, suggesting potential variability in performance based on budget size. Overall, approximately 88% of feedback is positive, particularly from small to medium-sized businesses.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. They have garnered a mix of reviews, with approximately 75% positive feedback highlighting their expertise, effective project management, and strong communication. However, about 25% of reviews reflect dissatisfaction, citing issues with execution and communication. Despite some challenges, many clients appreciate their strategic approach and responsiveness in managing online ad campaigns.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Across their reviews, 100% of clients commend ATRA's transparency, communication, and ability to drive significant improvements in metrics such as conversion rates and cost per acquisition. ATRA consistently delivers measurable outcomes, with multiple clients reporting increased leads and revenue by 20-45%.
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UndisclosedUndisclosed10 - 49
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Launched in 2014, Stealth Venture Labs is an Advertising company. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Vancouver, Canada
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Faeb Crunch Private Limited is a Market Research company founded in 2018. The team provides Market Research and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Cost Per Click (CPC) management, and comprehensive search engine marketing strategies. Reviews indicate a high level of satisfaction, with 100% of clients praising their project management, strategic approach, and ROI-focused campaigns. Clients frequently mention their exceptional team and seamless integration into existing business frameworks, noting a consistent increase in ROAS and effective use of Google Ads.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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UndisclosedUndisclosed10 - 49
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Coleus Media LLC, a social media marketing company, was established in 2024. The company offers Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Raleigh, NC
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SaaSseo is an Advertising company. The Raleigh, North Carolina-based firm was launched in 2008. Their services include Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Surry Hills, Australia
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UpSurge Digital, a social media marketing agency, is headquartered in Surry Hills, Australia. They provide Social Media Marketing and Email Marketing and were established in 2016.
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UndisclosedUndisclosed10 - 49Montréal, Canada
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4th Whale Marketing is a Montréal, Canada-based Content Marketing company. The team provides Content Marketing and Affiliate Marketing.
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UndisclosedUndisclosed10 - 49Wichita, KS
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Agent Branding & Marketing is a Marketing Strategy company. Established in 2015, the firm is headquartered in Wichita, Kansas. Their team offers Marketing Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 403 projectsKlientBoost is a distinguished PPC and digital advertising agency specializing in paid search, Google Ads, and online ad campaigns. The reviews highlight their proactive project management, high creativity, and expertise, resulting in measurable improvements such as lowered cost per acquisition and increased conversion rates. Nearly 100% of clients praise their responsiveness and data-driven strategies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 92 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and SEO to enhance online presence and generate qualified leads. Clients commend their strategic approach and transparent communication, with over 90% of reviews highlighting their professionalism and effective Google Ads management. The agency's ability to integrate PPC and SEO services under one strategy has proven valuable for clients seeking measurable outcomes.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosed10 - 49
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Media365.ie, an Advertising company, was founded in 2015. Based in Dublin, Ireland, the team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49
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Affiliate Marketing company PureAds Digital is based in Wilmington, Delaware. Launched in 2016, the team focuses on Affiliate Marketing and Email Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Google Ads, and Paid Media. The agency has consistently received positive feedback for its expertise, achieving significant improvements in conversions and cost efficiency for clients. Approximately 100% of reviewers commend Soup Agency's project management and communication, highlighting their proactive and timely delivery of services.
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UndisclosedUndisclosed10 - 49Sheridan, WY
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INA WEBTECH, an Email Marketing company, is located in Sheridan, Wyoming and Berlin, Germany. Established in 2016, the team offers Email Marketing and Affiliate Marketing.
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UndisclosedUndisclosed10 - 49Sao Paulo, Brazil
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Located in Sao Paulo, Brazil, Intelligenzia is a small social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Ottawa, Canada
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Blueprinted Digital, a social media marketing company, is located in Ottawa, Canada and Sete Lagoas, Brazil. The team focuses on Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Warszawa, Poland
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Launched in 2015, ABi Media Holdings Sp. Z o.o., a small Advertising company, is located in Warszawa, Poland. Their team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Oslo, Norway
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NXT Oslo Reklamebyrå is a social media marketing company. The team is headquartered in Oslo, Norway, and their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Wrocław, Poland
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APLOQ Translations, a Marketing Strategy company, is headquartered in Wrocław, Poland. Established in 2008, the team provides Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosed10 - 49München, Germany
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AnalyticaA GmbH is a social media marketing company. Founded in 2009, the team provides Social Media Marketing and Mobile & App Marketing. The company is in München, Germany.
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UndisclosedUndisclosed10 - 49Vancouver, Canada
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1UP Digital Marketing, a social media marketing company, is located in Vancouver, Canada. They provide Social Media Marketing and Email Marketing and were founded in 2013.
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UndisclosedUndisclosed10 - 49Pretoria, South Africa
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Social media marketing agency Comfort Digital PTY was established in 2022. The team specializes in Social Media Marketing and Conversion Optimization and is located in Pretoria, South Africa.
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UndisclosedUndisclosed10 - 49Warszawa, Poland
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Up&More is a Warszawa, Poland-based PR firm. They specialize in Public Relations and Social Media Marketing and were founded in 2014.
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UndisclosedUndisclosed10 - 49Warszawa, Poland
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Marketing Online is an Advertising company. Founded in 2001, the team provides Advertising and Social Media Marketing. The agency is located in Warszawa, Poland.
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UndisclosedUndisclosed10 - 49Kiel, Germany
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Advertising company MOVESELL is in Kiel, Germany. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Melbourne, Australia
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Arrow Digital is a small Digital Strategy company launched in 2006. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Limassol, Cyprus
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Rainmaker Network is a media planning & buying company. Based in Limassol, Cyprus, their team specializes in Media Planning & Buying and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Saskatoon, Canada
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OpenSail is a social media marketing firm. The team is headquartered in Saskatoon, Canada, and their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Zagreb, Croatia
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JAVV Digital, a Direct Marketing company, specialize in Direct Marketing and Marketing Strategy. They were founded in 2023.
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UndisclosedUndisclosed10 - 49Sao Joao del Rei, Brazil
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Tráfego Com Manel (Corab Performance Digital) is an Advertising company. The company is in Sao Joao del Rei, Brazil. Their team offers Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49
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Hash | Marketing & Design is a branding agency. The team is in Mexico City, Mexico, and their services include Branding and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Stockholm, Sweden
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Based in Stockholm, Sweden and Pitea, Sweden, Beet AB is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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MIS Group is a Digital Strategy company. Headquartered in Dubai, United Arab Emirates, their small team focuses on Digital Strategy and Social Media Marketing. The firm was founded in 2006.
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UndisclosedUndisclosed10 - 49Niederkassel, Germany
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SaphirSolution GmbH is a small Niederkassel, Germany-based social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Flensburg, Germany
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AMZ Advertise GmbH is a small Advertising company based in Flensburg, Germany. Their services include Advertising and Market Research.
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UndisclosedUndisclosed10 - 49Sao Paulo, Brazil
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Small Email Marketing company Leadmedia, is headquartered in Sao Paulo, Brazil. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49LILLESTRØM, Norway
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Designo Reklame is a pay per click agency. They are based in LILLESTRØM, Norway. Their team focuses on Pay Per Click and Web Design.
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UndisclosedUndisclosed10 - 49Ramat Gan, Israel
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Envy is a Marketing Strategy company. In Ramat Gan, Israel, the company provides Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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49 Red, an Advertising company, is headquartered in Cambridgeshire, England. They focus on Advertising and Public Relations and were launched in 2020.
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UndisclosedUndisclosed10 - 49دبي, United Arab Emirates
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Founded in 2024, DiMarketo Marketing Agency is a Digital Strategy company. The company provides Digital Strategy and Social Media Marketing, and is small.
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UndisclosedUndisclosed10 - 49
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Headquartered in Budapest, Hungary, Client Connect Média is a small website development firm. Their services include Web Development and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Singapore, Singapore
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Social media marketing company 8CLICKS Pte Ltd is in Singapore, Singapore. They focus on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Village of Clarkston, MI
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Established in 2004, Aqaba Digital is a social media marketing agency. The company provides Social Media Marketing and Search Engine Optimization, and is small.
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UndisclosedUndisclosed10 - 49London, England
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ARNO Digital is a social media marketing company. The London, England-based company was established in 2017. Their team provides Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49
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Atomic Ideas is a PR firm. Founded in 2023, their team focuses on Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Cunit, Spain
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Social media marketing company Atrahunt is in Cunit, Spain. They offer Social Media Marketing and Content Marketing and were established in 2015.
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UndisclosedUndisclosed10 - 49Cardiff, England
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Balance Marketing Ltd is a public relations firm. Founded in 2023, the team focuses on Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Nairobi, Kenya
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Founded in 2010, Butterfly Prime Solutions, a small social media marketing agency, is located in Nairobi, Kenya. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Stanmore, England
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Aswin Web Design is a SEO agency. They are in Stanmore, England and have small team. They provide Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Vancouver, Canada
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Connect the Doc, Inc., a web design agency, is in Vancouver, Canada. They focus on Web Design and CRM consulting and SI.
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UndisclosedUndisclosed10 - 49Pretoria, South Africa
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Clickmode SA is a small social media marketing agency located in Pretoria, South Africa. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49New York, NY
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Deodato is a social media marketing agency. The firm is in New York, New York. Their services include Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Taipei, Taiwan
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EcomPlus is a small branding agency. They focus on Branding and Pay Per Click and were established in 2017.
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UndisclosedUndisclosed10 - 49Houston, TX
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Launched in 2011, Fountain Forward, a small Marketing Strategy company, is located in Houston, Texas. Their services include Marketing Strategy and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
37.3/40.019.8/20 Reviews8.9/10 Clients & Experience8.6/10 Market PresenceService focus
30% Pay Per Click70% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.