Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$1,000+$25 - $49 / hr50 - 249
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Launched in 2015, Codeking, a midsize custom software development firm, is in Houston, Texas. Their services include Custom Software Development and Web Development.
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UndisclosedUndisclosed50 - 249Bengaluru, India
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Established in 2011, Ralecon, a midsize Digital Strategy company, is in Bengaluru, India. Their services include Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$10,000+< $25 / hr50 - 249
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Data Outsourcing India , a Back Office Outsourcing company, focus on Back Office Outsourcing and Document Digitization & Management. They were established in 2006.
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UndisclosedUndisclosed50 - 249
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Fin-ex Outsourcing is a midsize Dubai, United Arab Emirates-based Finance & Accounting Outsourcing (FAO) company. The team provides Finance & Accounting Outsourcing (FAO) and Accounting.
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$5,000+$50 - $99 / hr50 - 249Cali, Colombia
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Agencia de Marketing Digital AMD is a SEO company. The Cali, Colombia-based firm offers Search Engine Optimization and Marketing Strategy.
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$1,000+$25 - $49 / hr50 - 249Toronto, Canada
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Shyft Digitally is an Advertising company established in 2015. The team provides Advertising and Social Media Marketing and is located in Toronto, Canada.
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$10,000+$100 - $149 / hr50 - 249Covina, CA
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Data Annotation Services company INFOTANKS MEDIA is based in Covina, California. They provide Data Annotation Services and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 87 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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UndisclosedUndisclosed50 - 249Newark, NJ
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In Newark, New Jersey, IT Chimes is a web development firm. The team specializes in Web Development and Mobile App Development.
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UndisclosedUndisclosedFreelancerColorado Springs, CO
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Based in Colorado Springs, Colorado, Casey’s SEO is a small SEO company. The team specializes in Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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$5,000+Undisclosed50 - 249Jericho, NY
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Velocity Sellers Inc is a Jericho, New York-based Advertising company. They provide Advertising and Market Research and were founded in 2015.
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Undisclosed$50 - $99 / hr50 - 249Princeton, TX
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Social media marketing firm Designix INC is headquartered in Princeton, Texas. They provide Social Media Marketing and Search Engine Optimization and were launched in 2018.
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Undisclosed< $25 / hr50 - 249
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Data Center Solutions Providers in Pakistan - IT Networks is a web development firm founded in 2015. The agency focuses on Web Development and Digital Strategy, and is midsize.
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$1,000+$25 - $49 / hrFreelancerLucca, Italy
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PointNet siti internet Lucca is a Lucca, Italy-based SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Bensalem, PA
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BigFly, an e-commerce development firm, was launched in 2005. The team focuses on E-Commerce Development and Advertising and is based in Bensalem, Pennsylvania.
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$5,000+$25 - $49 / hr50 - 249Delhi, India
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Adomantra Digital India Pvt Ltd is an Advertising company. Launched in 2012, the company is in Delhi, India. Their team provides Advertising and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Darwin City, Australia
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Global Genie Marketing and IT Services Pty Ltd is a SEO company. Launched in 2010, the team provides Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hrFreelancer
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Código Búho is a Digital Strategy company. Their team is in Utrecht, Netherlands and specializes in Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancerTallinn, Estonia
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Velsio Digital is a small Tallinn, Estonia-based Marketing Strategy company. The team specializes in Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed50 - 249
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Belgium Webnet, a midsize social media marketing agency, is headquartered in New York, New York. Their services include Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hrFreelancerRoullet-Saint-Estèphe, France
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Freelanceweb16 (FW16) is a SEO agency located in Roullet-Saint-Estèphe, France. Launched in 2014, the team provides Search Engine Optimization and Pay Per Click.
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$5,000+$25 - $49 / hr50 - 249Dubai, United Arab Emirates
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Inter Smart is a web design company headquartered in Dubai, United Arab Emirates and Kochi, India. They focus on Web Design and Web Development and were founded in 2011.
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$5,000+$25 - $49 / hr10 - 49Lahore, Pakistan
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Launched in 2018, DXMSoft is a PPC company. Their team focuses on Pay Per Click and Search Engine Optimization.
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$5,000+$50 - $99 / hr10 - 49Limassol, Cyprus
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Mobiblade China, a Digital Strategy company, was established in 2017. Based in Limassol, Cyprus, the team specializes in Digital Strategy and Search Engine Optimization.
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$1,000+$150 - $199 / hr10 - 49Auckland, New Zealand
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SEO services firm Business Website Group focuses on Search Engine Optimization and Web Design. They are headquartered in Auckland, New Zealand.
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$5,000+$200 - $300 / hr10 - 49Singapore
Services provided
Launched in 2019, Craft Creative Pte Ltd is a Digital Strategy company. Their team provides Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Lucknow, India
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Launchigo Media Pvt Ltd is a small Mobile & App Marketing company. They specialize in Mobile & App Marketing and Affiliate Marketing and were established in 2018.
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$1,000+$150 - $199 / hr50 - 249
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See all 1 projectsProjotex Technologies is a leading software development company specializing in delivering custom solutions tailored to your business needs. From website development , graphics designing ,
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$5,000+$50 - $99 / hr10 - 49
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See all 1 projectsWith a decade of digital marketing and SEO excellence, OAT Marketing is also your quintessential partner for both organic and paid digital marketing solutions. Our adept team crafts bespoke
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Undisclosed< $25 / hr10 - 49
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See all 1 projectsMy IT Agency specializes in web development, delivering responsive websites optimized for mobile, desktop, and tablet users. Overall feedback highlights their strong communication, timely project management, and development expertise, ensuring projects are completed on time and within budget. Their work is praised for its user-friendly design and fast loading speed.
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$1,000+$25 - $49 / hr10 - 49
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See all 1 projectsPaper Plane Digital Creatives provides website design, social media graphic design, content copywriting, and SEO services. Feedback highlights their professionalism, creativity, and effective project management, with notable improvements in social media engagement, website user experience, and SEO performance. Clients appreciate their attention to detail, timely deliveries, and ability to understand project goals.
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Undisclosed$25 - $49 / hr10 - 49
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Branding company 10 Multiply was established in 2022. The team provides Branding and Marketing Strategy and is in Dubai, United Arab Emirates and Jeddah, Saudi Arabia.
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Undisclosed< $25 / hr10 - 49Kyiv, Ukraine
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Founded in 2016, FAIR Agency is a Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
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See all 1 projectsZyric helps local businesses get more calls, leads, and customers through high-converting websites and AI-powered marketing.
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$1,000+$50 - $99 / hr2 - 9Garston, England
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We Are Web is a SEO agency founded in 2015. Their team offers Search Engine Optimization and Web Design.
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$1,000+Undisclosed2 - 9São Paulo, Brazil
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NoTopo.com, a Content Marketing company, is in São Paulo, Brazil. They provide Content Marketing and Conversion Optimization.
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$5,000+$200 - $300 / hr2 - 9Potts Point, Australia
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Established in 2010, pepperit is a small social media marketing company. Their team focuses on Social Media Marketing and Content Marketing.
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$1,000+$150 - $199 / hr2 - 9North Charleston, SC
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Fortibus Marketing, a Digital Strategy company, was launched in 2005. The small team provides Digital Strategy and Email Marketing.
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$1,000+< $25 / hr2 - 9Montréal, Canada
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Test Ads is an Advertising company. They specialize in Advertising and Market Research and were established in 2023. The company is located in Montréal, Canada.
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$1,000+$25 - $49 / hr2 - 9Wasilków, Poland
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SSAK Agency Krystian Ambroch is an Advertising company. The firm is based in Wasilków, Poland. Their team provides Advertising and Ecommerce Marketing.
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$1,000+< $25 / hr10 - 49Noida, India
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In Noida, India and Clearwater, Florida, Sapdra Pvt. Ltd. Is an Other Digital Marketing company. Established in 2011, the team focuses on Other Digital Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Singapore, Singapore
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Launched in 2011, Invisible Artists is a small Singapore, Singapore-based video production agency. Their team focuses on Video Production and Advertising.
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$1,000+< $25 / hr10 - 49Noida, India
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Nish Itniorwings Pvt Ltd is an Advertising company. Founded in 2017, the agency is based in Noida, India. Their team focuses on Advertising and Custom Software Development.
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UndisclosedUndisclosed10 - 49West Des Moines, IA
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Digital Strategy company Iowa Digital Newsboards was established in 2016. The team provides Digital Strategy and Search Engine Optimization and is located in West Des Moines, Iowa.
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$1,000+< $25 / hr10 - 49Kolkata, India
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SEO services firm SK Web World was founded in 2012. The team provides Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
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Ainulhaq Digital Marketing , a SEO agency, is headquartered in Dubai, Pakistan. They focus on Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Secunderabad, India
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Launched in 2018, ZYPE digital - Best Digital Marketing Agency in Hyderabad, India is a Content Marketing company. Their team specializes in Content Marketing and Conversion Optimization.
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$1,000+Undisclosed10 - 49São Paulo, Brazil
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Established in 2012, AGX is a small Lisboa, Portugal-based user experience design company. Their services include UX/UI Design and E-Commerce Development.
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$1,000+< $25 / hr10 - 49Bengaluru, India
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Amaze Inc is a SEO agency. They were established in 2015, and their services include Search Engine Optimization and Mobile App Development.
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$10,000+$150 - $199 / hr10 - 49București, Romania
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In Anaheim, California and București, Romania, Hartmann Industries is a social media marketing company. They offer Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49New York, NY
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Prograsys is a Digital Strategy company based in New York, New York and Bengaluru, India. They offer Digital Strategy and E-Commerce Development and were launched in 2007.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.