Paper Plane Digital Creatives

BACKGROUND

Please describe your company and position.

I am the Sales and Marketing Manager of LADO Carshare Limited

Describe what your company does in a single sentence.

LADO Carshare is a car sharing marketplace where you can book any car you want, wherever you want it, from a vibrant community of trusted hosts across Kenya.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Paper Plane Digital Creatives to accomplish?

• Website Design
• Social Media Graphic Design Services
• Content Copywriting
• SEO

SOLUTION

How did you find Paper Plane Digital Creatives?

Referral

Why did you select Paper Plane Digital Creatives over others?

• Pricing fit our budget
• Referred to me

How many teammates from Paper Plane Digital Creatives were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged the services of Paper Plane Digital Creatives to assist us in designing eye-catching social media posters and enhancing the SEO and UI experience of our Car Sharing Website. We set three key objectives: 

1. Generate Social Media awareness by creating captivating posters for our social media platforms. 
2. Enhance the User experience of our website. 
3. Improve our SEO through effective content copywriting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Here are a few measurable outcomes and general feedback from the project: 

1. Social Media Awareness: The captivating social media posters designed by Paper Plane Digital Creatives successfully generated increased awareness and engagement on our social media platforms. We observed a significant rise in likes, shares, and comments on our posts, resulting in a broader reach and improved brand visibility. 
2. Website User Experience: The efforts put into enhancing the UI experience of our Car Sharing Website resulted in improved user engagement and satisfaction. Users found the website more intuitive, visually appealing, and user-friendly. This led to a decrease in bounce rates and an increase in the average time spent on the website. 
3. SEO Improvement: The content copywriting provided by Paper Plane Digital Creatives proved effective in boosting our website's SEO. We observed an increase in organic search traffic and higher rankings for relevant keywords. This ultimately led to a growth in website visibility and an improvement in organic lead generation. Feedback from stakeholders and users highlighted the professionalism and creativity of Paper Plane Digital Creatives. Their attention to detail, ability to understand our goals, and timely deliveries were highly appreciated.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We established a regular meeting schedule of once a week using Google Meet to facilitate effective communication and collaboration. These meetings allowed us to discuss project progress, address any questions or concerns, and provide updates on deliverables. In addition to the meetings, we maintained constant communication throughout the project via Email. Google Workspace served as our primary platform for day-to-day communication, enabling us to exchange emails, messages, share files, and stay updated on project developments.

What was your primary form of communication with Paper Plane Digital Creatives?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I loved their professionalism.

Are there any areas for improvement or something Paper Plane Digital Creatives could have done differently?

Nothing I can think of at the moment.