KlientBoost

BACKGROUND

Please describe your company and your position there.

I was the Marketing Director for a high-growth startup providing experiential lunch programs to top tech companies across 7 major U.S. markets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

I hired KlientBoost to take over the management of our SEM/PPC and landing page conversion optimization.

What were your goals for this project?

I wanted to dramatically reduce our CPA and increase lead conversion across our search marketing platforms. I also wanted to implement remarketing and display advertising.

SOLUTION

How did you select this vendor?

I requested proposals from several national and local service providers and evaluated the bids based on cost, accountability to performance KPIs, and account management plan. KlientBoost was in line with my budget expectations and proved to have a plan that met our business goals and were able to convey competency, transparency, and trust in the sales process. The final 3 options were reviewed by myself and the company's co-founders.

Describe the project in detail.

We went through a streamlined onboarding process to align on our brand identity, share assets, and determine our initial 3-month strategy and goals. We granted them access to all of our analytics and ad platforms for them to run an analysis.

They proceeded to run keyword analysis, restructure our campaigns and ad groups using SKAG methodology, and simultaneously developing new landing pages with CTA and creative A/B testing.

What was the team composition?

We had an account manager as our day-to-day contact as well as a dedicated UI designer. We also had access to the management team as well as the company owner to review performance.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our CPA on Google was reduced by an average of more than 200% and ROAS increased to almost 8000%. Our goal at the outset of the project was to reduce CPA by 20%.

How effective was the workflow between your team and theirs?

I had weekly video calls with our account manager and they were highly available via email or if we needed to jump on a last-minute call. I also had access to their project management platform to view project progress at my convenience.

We also were provided a custom performance dashboard to see how all of our ad platforms were performing in real time. Communication was always proactive from their end and they handled the relationship with a high degree of transparency and clarity.

What did you find most impressive about this company?

As an SMB with a relatively limited ad budget in comparison to a lot of their other more high profile clients, we always felt cared for, respected, and valued. At every level of KlientBoost's leadership, this level of care has rung true throughout our business relationship.

This was proven especially true as our company was majorly impacted by COVID-19. They were immediately flexible in working with us financially and showed agility to help us pivot the business. They actively brainstormed and brought value to the table without being asked.

Are there any areas for improvement?

I honestly cannot think of anything that stands out to me as an area needing improvement based on my experience with their team.

BACKGROUND

Please describe your company and your position there.

When I worked with KlientBoost, I was the Paid Media Manager for a global cybersecurity company headquartered in Houston, Texas. I managed the company's demand generation efforts in all paid media channels including paid search, paid social, content syndication, and display.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We were in search of a new PPC agency that could carry out US and UK campaigns with world-class execution and service.

What were your goals for this project?

We wanted to clean up our paid search accounts in Google and Bing to comply with best practices, prioritize key terms for improved ROI, and increase conversion rates.

SOLUTION

How did you select this vendor?

We found KlientBoost through a referral, but we also considered other agencies. Ultimately, we found that KlientBoost aligned with our methodologies and goals best.

Describe the project in detail.

After the kickoff meeting, we started by restructuring the account to align with best practices, revised key ad groups and ad copy, and cut some high-spending keywords that were not positively contributing to ROI. Month-over-month, we would continue to optimize and test new areas such as new keywords, new ad copy, new asset promotion, and landing pages.

They also were very diligent in adding negative keywords or adjusting keywords as necessary to avoid unwanted traffic and wasted spend. KlientBoost also recommended additional PPC platforms that were relevant to our business.

What was the team composition?

We had an account manager who handled the day-to-day communication and management, but we also worked with the landing page designers often.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We established benchmarks for cost-per-lead through the PPC channel as a whole. Over time, the optimizations and tests conducted through KlientBoost reduced our CPL and made our investments more efficient. I can't remember exactly by how much (I've been out of the role for about a year), but I want to say it was at least by 50%.

How effective was the workflow between your team and theirs?

The KlientBoost team was extremely pleasant to work with. They weren't afraid to bounce ideas off of each other and provide their expertise without sounding condescending or saying "no, we can't do that". They always had a way to make things work, and we trusted that they would handle our account with care, treating it as if it was their own advertising dollars. They were very responsive, and when there was a switch in our account managers, it was hardly noticeable.

What did you find most impressive about this company?

Not only were the results outstanding, but our methodologies aligned so well. I was confident that they followed best practices and had a tight reign on unwanted activity in the account.

Are there any areas for improvement?

There's almost nothing I would say that needed improvement. Any time there was an issue such as a misspelling in an ad, it was caught and remedied right away. So, I guess if anything, just expectation setting to prioritize accuracy over speed to launch.

BACKGROUND

Please describe your company and your position there.

I am the owner of a web development and marketing agency who DOES NOT do paid search. We leave that to paid search experts since most paid search agencies are not good and not honest.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

Since we do not do paid search (PPC) ourselves, we work with others who specialize in this area of advertising.

What were your goals for this project?

To lower our cost per acquisition and increase the number of acquisitions.

SOLUTION

How did you select this vendor?

We had worked with several agencies before them. We worked with them after meetings and evaluation.

Describe the project in detail.

We used them to get a handle on our PPC campaign, get the cost per aquisition down and to grow the results of it.

What was the team composition?

We have a PPC lead and a designer that worked with him for landing pages.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

WIthin a relatively short period of time, our CPA dropped in half, which was badly needed and two other agencies were unable to do. That was a huge win for all of us.

How effective was the workflow between your team and theirs?

Excellent. They are very responsive and care. Not a pretend care, but a real care. They are not perfect, but they really do try to nail it, which is a great attribue to have on your team.

What did you find most impressive about this company?

Their corporate culture of caring and trying to do their best is impressive. They do not shirk responsibility, they own up to issues and they really do try hard to do the best that they can. That is rare. And even if everything does not go according to plan, they keep trying and work on new strategies. And when things do go well, they work on new strategies to improve even more. I liked that a lot.

Are there any areas for improvement?

That is a silly question, we all have room for improvement.

BACKGROUND

Please describe your company and your position there.

As Marketing Director of a SaaS product, I had to vet and hire a marketing agency to manage all of our paid advertising (Google, Facebook, LinkedIn).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We were looking to hire an agency to manage all of our paid digital ads (Facebook, Google, Youtube, LinkedIn).

What were your goals for this project?

We were looking for an agency that could effectively scale our ad spend budget to increase leads while maintaining an equal or lower cost per acquired budget.

SOLUTION

How did you select this vendor?

I was impressed with KlientBoost from the very beginning! They came with great references and case studies. I especially appreciated their data driven approach in creating clear goals for the project. They looked at more than our total number of leads, but set goals for cost per acquired customer.

Describe the scope of their work in detail.

KlientBoost was responsible for managing all of our paid advertising campaigns. They also worked on conversion rate optimization, and designed new landing pages for our campaigns.

What was the team composition?

I worked closely with our KlientBoost account manager. They had other team members that would check in on the account and a dedicated designer for our account, but it was great to have a single point of contact on their team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw the number of leads we generated nearly double in the first two months of working with KlientBoost - granted we did also increase our marketing budget significantly during this time too. However, they were also able to lower our total CPA as well by diving into new markets & channels that we weren't previously advertising in.

How effective was the workflow between your team and theirs?

The account manager always kept us informed on project progress and performance. He was incredibly responsive to all questions, over both the phone and email. We weren't looking for an agency that would ask for "approval" for every single ad, so we really appreciated their workflow, speed to test new concepts, and then keeping us informed on results.

What did you find most impressive about this company?

Their results-driven performance and attention to detail impressed me most! They looked at our analytics throughout our customer acquisition funnel, not just the top of funnel where their primary advertising focus was.

Are there any areas for improvement?

Everything can be improved in some way... If I had a request it would hav been that we could choose a designer on their team from the beginning, or see more mockups at the beginning. We weren't impressed with the very initial designs, but KlientBoost quickly resolved this by placing a new designer on the account.

BACKGROUND

Please describe your company and your position there.

I'm the founder and CEO of Plus Up, LLC a Maryland startup committed to helping parents of young children achieve a more peaceful home and connected family through positive reinforcement. Goodtimer is a fun, interactive, and easy-to-use educational toy designed to encourage good habits through positive reinforcement, tangible incentives, and family participation!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to help us develop and implement a PPC advertising strategy.

What were your goals for this project?

Our goal was to reach potential customers using Facebook and Instagram ads, educate potential customers, increase brand awareness and sell more product.

SOLUTION

How did you select this vendor?

Our team did a comprehensive search, interviewed four agencies and ultimately decided to engage with KlientBoost after an initial interview and review of their proposal and capabilities brief.

Describe the project in detail.

KlientBoost has been a trusted partner since we started working with them earlier this year (2020). First, they took the time to understand our business, then they worked with us to develop and implement a custom strategy suited to our specific needs and budget.

Most importantly, at first, when our campaign didn't achieve the results we had hoped for, they analyzed the data and provided effective solutions to improve campaign performance. Their collaborative approach helped us quickly implement improvements, saving us valuable time and money. Their team is professional and responsive but most importantly they care about our business and go out of their way to deliver a high-quality product that exceeds expectations.

What was the team composition?

We primarily interface with our account manager, but will frequently collaborate with other team members (graphic design, landing page development, SEO experts, email campaign experts) as necessary when their involvment is needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen a measurable improvement in our key performance metrics including an increase in return on ad spend and a reduction in the cost of customer acquisition.

How effective was the workflow between your team and theirs?

The workflow is good. They use a site called Asana to manage our campaign activities. We use Google Drive for file sharing, email for daily communications, and Google meets or Zoom for bi-weekly video conferences.

What did you find most impressive about this company?

Their team is professional and responsive but most importantly they care about our business. They go out of their way to deliver a high-quality product that exceeds expectations.

Are there any areas for improvement?

We'd really like to see continued improvement in the performance of our ad campaigns. We've made great progress so far, but we haven't been able to get our ads to convert at a rate that allows us to scale for the kind of growth we need.

BACKGROUND

Please describe your company and your position there.

I am the CTO of a direct to consumer genetics company with a mission to end the diagnostic odyssey for rare disease patients by offering affordable whole-exome sequencing tests.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to help improve our online marketing and PPC efforts.

What were your goals for this project?

Our primary goal was to significantly increase traffic and decrease CAC.

SOLUTION

How did you select this vendor?

We spoke to numerous firms that offer similar services and based on all of these conversations, KlinetBoost had by far the best experience and team for what we were looking for.

Describe the project in detail.

The scope of the project was to increase traffic to our website, increase brand awareness, develop a customer acquisition strategy, and execute on that. They began with a deep dive into all of our existing assets and learning about our product and audience. We provided some of the creative assets that we had and they used these as a baseline but greatly improved on numerous aspects. They developed landing pages, dynamic ads, custom campaigns, videos as well as providing blog and SEO advice.

What was the team composition?

We communicated with our account manager who was responsible for all of the strategy and ads we were running as well as our designer who developed all of the creative and copy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our traffic went from a few leads early in the year to sometimes hundreds of high-quality leads per day. The honed in on the correct audiences which are not always easy to target and exceeded our expectations in terms of the pace of results.

How effective was the workflow between your team and theirs?

We have a great relationship. We speak once a week for a catchup call over google hangouts and multiple times a week over email. They were always available by phone in case we wanted to change things midway through the week and were super responsive to all of our questions and requests. They make an effort to really get to know you so the calls are significantly more pleasant than an ordinary business meeting.

What did you find most impressive about this company?

I was really impressed by how they really took the time to understand our product and audience and how they really listened to us. We are in a particularly niche market and it's not easy for most vendors to really understand the mission of our company.

Are there any areas for improvement?

Nothing that I can think of.

BACKGROUND

Please describe your company and your position there.

Sales & Marketing manager at a biotechnology company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We had a few successful in-house marketing strategies, but we wanted to increase traffic and sales through various digital marketing channels.

What were your goals for this project?

Improve our existing PPC and SEO efforts, drive engagement and traffic, increase sales.

SOLUTION

How did you select this vendor?

We were directed to KB’s SKAG articles and employed that strategy to our early ad campaigns. After some early success, we decided to engage KB for more hands-on help.

Describe the project in detail.

The project has been multi-faced and thorough. On the PPC side, we started by assessing our existing PPC ad campaigns and improving upon them. We dialed-in our data analytics tracking systems and then implemented new landing pages with targeted ad campaigns, as well as tested new ad structures. We continuously monitor spend on a daily, weekly, and monthly basis and adjust course as necessary.

On the SEO side, KB did a full audit of our exisiting SEO and then suggested SEO and website changes which we are now implementing. We launched a blog and are writing and posting blog content on a weekly basis. KB also helped us launch an outbound marketing campaign.

What was the team composition?

Team is composed of an account manager and designer on the PPC side, and a director/account manager plus a few writers on the SEO side. The size of the team has slightly fluctuated as our needs have grown. KB willingly pulls in additional resources on their end as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our project is still ongoing and growing, but so far we have increased our PPC clicks by 58% and CTR by 28%. We launched the blog with weekly posts, which is already starting to increase organic traffic.

Our optimized site structure has also increased conversion rates and decreased bounce rates. These results are in line with our initial goals, though we are still in the progress and are continuing to work toward those goals.

How effective was the workflow between your team and theirs?

Communication has been consistent and helpful. We meet weekly for PPC related items and monthly for SEO. They consistently use data to drive decision making and goal setting. Their team is proactive in identifying issues and suggesting solutions, and always confirms with us before making changes. They are very receptive to our input and do a great job of explaining why they do the things they do.

What did you find most impressive about this company?

They are responsive, reliable, and transparent in their communication. Their breadth of knowledge in the field is invaluable as well.

Are there any areas for improvement?

We are already working to synchronize our PPC and SEO efforts, and we think the team is overall doing a great job.

BACKGROUND

Please describe your company and your position there.

I was Senior Director of Growth at Part & Parcel, a social commerce community and modeling agency for plus size women

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

I hired KlientBoost to manage both Google Ads and Facebook Platform ads

What were your goals for this project?

The goals of this project were twofold: 1) Run seller-acquisition ads to drive seller conversion within our sales network and 2) Run direct-to-offer sales ads

SOLUTION

How did you select this vendor?

I had prior experience with Klientboost so it was a no brainer to get involved. I reached out personally to my former account manager and was happy to see he was still with the company 2 years later. I knew what quality service they offered and didn't consider other vendors the second time.

Describe the project in detail.

The vendor did not participate in planning & strategy - they were not asked. As the lead growth marketer, I set the strategy for the team and they executed. 2 - 3 months in, my rep offered strategy help and helped me brainstorm new features to use.

What was the team composition?

I was assigned to one account rep and she and worked together weekly on a 30 minute strategy call.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Paid advertising ultimately drove 10-15% of ecommerce sales.

How effective was the workflow between your team and theirs?

The workflow was good. My rep and I spoke weekly for 30 minute in a standing call. My expectations were met insofar as our calls were standing weekly apppiointments.

What did you find most impressive about this company?

The people - the team is always willing to help, answer outside questions, and brainstorm collectively with me.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

I am the COO of Grubbly Farms, an online specialty animal feed store catering to the burgeoning backyard chicken market. Our company has excelled at content creation and branding however we needed additional assistance when it came to the data analytics and ad optimization side of things.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We needed help with our ad optimization. While we were excelling in content creation and social media marketing, we were spending too much time managing our ad spend and trying to optimize it. We needed help, but it did not make sense to hire someone. Our goal was to improve our ROAS in FB and Google advertising.

What were your goals for this project?

Our goals were to increase ad sales by 15% each month initially without increasing budget.As we have continued to work with them over the past year we have adjusted our goals to match needs of the company and economic climate at various times.

SOLUTION

How did you select this vendor?

We interviewed several agencies over the course of a few months by having several conversations, reading through whitepapers and speaking with various references. We chose Klientboost because they had a very impressive team, a clear path to achieve our goals and a track record proven through their references and whitepapers. Price was also a larger consideration. Klientboost's pricing came in around the middle of the pack, but we felt they were a great fit and decided to move forward.

Describe the scope of their work in detail.

In their initial scope, they were working on optimizing ad spend and placement for Google and FB ads. Our goal was to increase revenue by 15% while keep costs the same. Since then, we have also included google optimize to work on CRO for our website.

What was the team composition?

The main members of our team are Bobby and Tyler. Bobby is our account lead and our main point of contact. Bobby is responsible for ad optimization on Google and FB while Tyler is responsible for designing the changes to our site for CRO testing.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While the start was a little shaky as we launch new campaigns, working with Klientboost has been a great success. We have achieved our goals of increasing ROAS and ad revenue by 15%. Recently, we have seen a large uptick in demand and Klientboost has been very helpful there by deploying additional ads and managing a much larger advertising budget.

How effective was the workflow between your team and theirs?

We have standing weekly meeting where we review how our accounts have performed, where the successes and failures were and what adjustments can be made to improve. In addition, we have started using Asana to keep everyone on the same page about ad creation (our side) and implementation (their side) as well as track what is needed for google optimize.

What did you find most impressive about this company?

We greatly appreciate the dialogue between Bobby and our team. It allows us to stay agile while still working with an outside entity. Bobby is very responsive to our emails, requests for changes in ads, etc. They definitely feel like they blur the line between being an agency and part of the team.

Are there any areas for improvement?

There is not too much more we can ask for. Klientboost has been very receptive to our feedback and have made adjustments to accommodate us like using Asana.

BACKGROUND

Please describe your company and your position there.

Director of Marketing for a fintech company servicing the automotive retail sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We worked with KlientBoost on a 6-month discovery/test for direct to consumer marketing.

What were your goals for this project?

Our goals were to test messaging and mine target audience data.

SOLUTION

How did you select this vendor?

I learned of KlientBoost through an online search that turned up one of their blog articles. I interviewed at least 5 companies and KlientBoost really stood out to me in terms of expertise, experience and professionalism.

Describe the project in detail.

Historically, the service had been provided to consumers at the automotive dealership. We wanted to determine what level of interest there might be through online channels. We started with PPC to test search terms, messaging and to determine if online audiences would vary from those in the brick and mortar stores.

What was the team composition?

I worked directly with the account manager who was also implementing the PPC campaign.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We achieved our objectives for this discovery campaign.

How effective was the workflow between your team and theirs?

We met every other week to keep the project on course and via email communications. This level of communication was sufficient.

What did you find most impressive about this company?

Expertise ran deep in the company. Often you will be sold by the owner or the business dev person to then have lackluster performance but the folks managing your account. This was not the case with KlientBoost.

Are there any areas for improvement?

N/A