Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 83 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
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$1,000+$50 - $99 / hr10 - 49Mumbai, India
Services provided
Hungry Folks Media is a Mumbai, India-based Conversion Optimization company. They provide Conversion Optimization and Digital Strategy.
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$1,000+< $25 / hr10 - 49Faridabad, India
Services provided
Get Right Marketing Solutions is a Content Marketing company. Their small team of employees is headquartered in Faridabad, India. Their team provides Content Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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$5,000+< $25 / hr10 - 49Kuala Lumpur, Malaysia
Services provided
Adlumino Sdn Bhd is a Mobile & App Marketing company established in 2016. The company specializes in Mobile & App Marketing and Pay Per Click.
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$25,000+$25 - $49 / hr10 - 49Karachi, Pakistan
Services provided
SEO services firm Digital Marketing Solutions Inc was established in 2010. The team focuses on Search Engine Optimization and Web Development.
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$1,000+Undisclosed10 - 49London, England
Services provided
Wallop is a small Digital Strategy company based in London, England. The team specializes in Digital Strategy and Email Marketing.
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$1,000+$25 - $49 / hr10 - 49Dhaka, Bangladesh
Services provided
Digital Zug is a SEO services firm. Based in Dhaka, Bangladesh, the firm was established in 2019. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Toronto, Canada
Services provided
Reliabe IT Solutions, a small social media marketing agency, is located in Toronto, Canada. The team specializes in Social Media Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$25,000+$50 - $99 / hr10 - 49Halifax, Canada
Services provided
Founded in 2019, Klatch Digital is a Digital Strategy company. The company provides Digital Strategy and Pay Per Click, and is small.
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$1,000+< $25 / hr10 - 49Navi Mumbai, India
Services provided
WE RANK ONE is a social media marketing firm launched in 2011. The team offers Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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UndisclosedUndisclosed10 - 49Bhubaneswar, India
Services provided
Ally Webbing is a pay per click agency established in 2018. The company offers Pay Per Click and Search Engine Optimization.
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$50,000+Undisclosed10 - 49Faisalabad, Pakistan
Services provided
Forward Thinker is a social media marketing firm launched in 2014. The company provides Social Media Marketing and Pay Per Click, and is small.
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UndisclosedUndisclosed10 - 49GOODLETTSVLLE, TN
Services provided
Social media marketing firm WebDigiDart is based in GOODLETTSVLLE, Tennessee. They provide Social Media Marketing and Content Marketing and were founded in 2021.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
SEO agency Searchaholiks offers Search Engine Optimization and Social Media Marketing. They were launched in 2020.
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$5,000+$100 - $149 / hr10 - 49
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Resi is a social media marketing firm. The Minneapolis, Minnesota-based agency specializes in Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hr10 - 49Wolverhampton, England
Services provided
Converrt Ltd is a Wolverhampton, England-based SEO services firm. Established in 2021, the team focuses on Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Baltimore, MD
Services provided
Service Pro Marketers is a social media marketing agency. They are located in Baltimore, Maryland and have small team. Their services include Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49istanbul, Türkiye
Services provided
360 Stradigi is a small social media marketing agency. They offer Social Media Marketing and Search Engine Optimization and were established in 2014.
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$1,000+$25 - $49 / hr10 - 49Cebu City, Philippines
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GLOM MEDIA AGENCY is a SEO services firm. The Cebu City, Philippines-based firm was founded in 2020. Their team focuses on Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hr10 - 49
Services provided
TeamSource Technologies Ltd. Is a Back Office Outsourcing company. They are located in Ikeja, Nigeria and have small team. They provide Back Office Outsourcing and Pay Per Click.
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$1,000+< $25 / hr10 - 49Bhopal, India
Services provided
DDM Informatics is a SEO services firm in Bhopal, India. Launched in 2015, the team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Jaipur, India
Services provided
GET MARKETED is a social media marketing firm. Based in Jaipur, India, the company was founded in 2020. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Hyderabad, India
Services provided
Adept Advertising is a Digital Strategy company. They are headquartered in Hyderabad, India. Their team focuses on Digital Strategy and Pay Per Click.
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Undisclosed$50 - $99 / hr10 - 49Edmonton, Canada
Services provided
Elite Digital Marketing is a web design company established in 2016. The team focuses on Web Design and Pay Per Click and is headquartered in Edmonton, Canada.
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$1,000+$25 - $49 / hr10 - 49Gurugram, India
Services provided
Webplause Technology is a SEO services firm founded in 2021. Based in Gurugram, India, the team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Gurugram, India
Services provided
Basic Mantra Digital Services , a PPC agency, was launched in 2015. In Gurugram, India, the team specializes in Pay Per Click and Marketing Strategy.
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$1,000+< $25 / hr10 - 49Delhi, India
Services provided
Content Marketing company Honcho Metrics was launched in 2018. Located in Delhi, India, the team provides Content Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Imaliraza.com is a Conversion Optimization company. They specialize in Conversion Optimization and Search Engine Optimization and are based in Lahore, Pakistan and Woodridge, Australia.
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$1,000+< $25 / hr10 - 49
Services provided
Small SEO company California SEO Service, is in Los Angeles, California. The team provides Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Hyderabad, India
Services provided
Kleza Solutions is a SEO agency. Their small team is based in Hyderabad, India and Overland Park, Kansas. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$200 - $300 / hr10 - 49Florence, KY
Services provided
Launched in 2015, Net Clicks Marketing is a small Florence, Kentucky-based Digital Strategy company. Their team focuses on Digital Strategy and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Federal Heights, CO
Services provided
Zenon Wholesale Digital Marketing is an Advertising company headquartered in Federal Heights, Colorado. They offer Advertising and Search Engine Optimization and were established in 2019.
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$5,000+$25 - $49 / hr10 - 49Indore, India
Services provided
Digital Strategy company PiXL Player was founded in 2021. The company specializes in Digital Strategy and Social Media Marketing, and is small.
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$1,000+$150 - $199 / hr10 - 49
Services provided
Sandhill Digital is a Digital Strategy company headquartered in Omaha, Nebraska. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
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Ads sparks is a SEO company based in new york, New York. Launched in 2018, the team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
360growthmarketing is a social media marketing agency in Sahibzada Ajit Singh Nagar, India. Their services include Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Singapore, Singapore
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ROMI.SG is a Singapore, Singapore-based social media marketing company. Their services include Social Media Marketing and Content Marketing.
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Undisclosed$50 - $99 / hr10 - 49Geelong, Australia
Services provided
Digi Marketers is a PPC company. They were founded in 2018, and their services include Pay Per Click and Web Development.
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$1,000+$50 - $99 / hr10 - 49Murray, UT
Services provided
Social media marketing firm Prime Presence was established in 2020. The team specializes in Social Media Marketing and Search Engine Optimization and is in Murray, Utah.
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UndisclosedUndisclosed10 - 49
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Idea Masters is a social media marketing firm. Founded in 2020, the company is headquartered in London, England. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
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SEO Jetty is a social media marketing company. The team provides Social Media Marketing and Content Marketing, and the firm is in Ahmedabad, India and Salina, New York.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Byreached is a social media marketing firm. Their small team is in Barishal, Bangladesh and specializes in Social Media Marketing and Search Engine Optimization. The company was established in 2023.
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$1,000+$25 - $49 / hr10 - 49Kallithea, Greece
Services provided
Upstairs Digital Agency is a Digital Strategy company. In Kallithea, Greece, the firm was established in 2013. Their services include Digital Strategy and Social Media Marketing.
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$1,000+Undisclosed10 - 49
Services provided
Founded in 2020, Vadss is a small Ecommerce Marketing company. Their services include Ecommerce Marketing and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49London, England
Services provided
Based in London, England, Oxford Impulse Ltd. Is an Ecommerce Marketing company. They specialize in Ecommerce Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Jaipur, India
Services provided
Digiconnect Online Services Private Limited is a Jaipur, India-based Video Marketing company. They offer Video Marketing and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49
Services provided
WebSell is a SEO company founded in 2021. Located in Hialeah, Florida, the team offers Search Engine Optimization and Digital Strategy.
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UndisclosedUndisclosed10 - 49Fort Lauderdale, FL
Services provided
Established in 2023, Fort Lauderdale Website Design SEO Company is a social media marketing agency. The agency specializes in Social Media Marketing and Conversion Optimization, and is small.
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Undisclosed$25 - $49 / hr10 - 49Podgorica, Montenegro
Services provided
Exacta Agency is a social media marketing firm headquartered in Podgorica, Montenegro. The team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49London, England
Services provided
Times Digital is a branding company. The London, England-based agency offers Branding and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Haldwani, India
Services provided
DigiPhlox is a social media marketing agency. The team specializes in Social Media Marketing and Search Engine Optimization, and the agency is located in Haldwani, India and Haldwani, India.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.6/40.018.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.