Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 48 projectsATRA is a proficient digital advertising and PPC agency, offering expertise in pay-per-click campaigns and Google Ads management. The company has received overwhelmingly positive feedback, with approximately 90% of reviewers praising their strategic prowess and project management. Common themes across reviews include their responsiveness, proactive communication, and ability to deliver results, such as increased lead volume and improved return on ad spend.
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UndisclosedUndisclosed2 - 9
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Ocean PPC Management is a PPC agency. Their small team is based in Costa Mesa, California. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49San Diego, CA
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Straight Up Growth = Amazon is a PPC agency. Founded in 2019, their team focuses on Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 79 projectsNinja Promo is a strategic digital advertising agency specializing in Pay-Per-Click Advertising and SEO. The company has received overwhelmingly positive feedback, with 100% of reviewers praising its ability to enhance lead generation and optimize Google Ads campaigns. Clients commend its professional project management and transparent communication, noting significant improvements in CPC and brand visibility.
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UndisclosedUndisclosed250 - 999Culver City, CA
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Pacvue, a midsize pay per click agency, is headquartered in Culver City, California. Their services include Pay Per Click and Advertising.
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UndisclosedUndisclosed2 - 9Cartersville, GA
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Upswing Services is a PPC agency. They were established in 2019 and offer Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249London, England
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SEO agency and PPC company Remazing is based in London, England. Launched in 2016, the team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
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MarketplaceOps is a PPC agency. Located in Los Angeles, California, their midsize team focuses on Pay Per Click and Conversion Optimization. The firm was founded in 2014.
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UndisclosedUndisclosed2 - 9Wilmington, DE
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AboveX Digital is a small pay per click agency. Established in 2014, the team specializes in Pay Per Click and Conversion Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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UndisclosedUndisclosed2 - 9Rehoboth, MA
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Kyle Reeves Consulting is a PPC agency. In Rehoboth, Massachusetts, their team focuses on Pay Per Click and Conversion Optimization.
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UndisclosedUndisclosed2 - 9
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Optiseo is a small pay per click company. They offer Pay Per Click and were established in 2024.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 26 projectsBurst Digital is a digital advertising company with expertise in Pay-Per-Click advertising and website development. Their reviews highlight a 100% positive feedback rate on responsiveness and adaptability, with clients praising their ability to meet deadlines and adjust to mid-project changes, such as shifting from WordPress to HubSpot.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 399 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. They are highly praised for their data-driven approach, with over 95% of reviews highlighting their effective communication and project management. Clients report significant improvements in conversion rates and cost efficiency, often mentioning their expertise in optimizing online ad campaigns and delivering desired outcomes.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Toronto Digital Marketing Lions Inc is a pay per click company headquartered in Toronto, Canada. Established in 2020, the team specializes in Pay Per Click.
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UndisclosedUndisclosed50 - 249Toronto, Canada
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Headquartered in Toronto, Canada, Merkle | Cardinal Path is a midsize PPC company. The team specializes in Pay Per Click and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising firm specializing in PPC, SEO, and paid media strategies. The company receives positive feedback, with clients praising their expertise in Google Ads and search engine marketing. Approximately 90% of reviews highlight their ability to optimize cost per click and improve ROI. Their proactive project management and commitment to client goals are frequently commended, making RSO Consulting a reliable partner for online ad campaigns.
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UndisclosedUndisclosed50 - 249
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Primrose.health is a pay per click agency. The team is in Dallas, Texas, and their services include Pay Per Click and Call Center Services.
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UndisclosedUndisclosed2 - 9București, Romania
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Caticorn Digital is a small pay per click company launched in 2018. Their team specializes in Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Kefar Sava, Israel
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Established in 2016, Marketix Ecommerce is a pay per click company. The team provides Pay Per Click.
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UndisclosedUndisclosed2 - 9Buenos Aires, Argentina
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AS Digital Marketing is a pay per click agency. Established in 2012, the company is based in Buenos Aires, Argentina. Their team focuses on Pay Per Click.
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UndisclosedUndisclosed2 - 9København, Denmark
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DotDK Media is a PPC agency in København, Denmark. They offer Pay Per Click and were founded in 2010.
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UndisclosedUndisclosedFreelancerKøbenhavn, Denmark
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Launched in 2008, CLiCKLAB ApS is a pay per click agency. The team specializes in Pay Per Click.
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UndisclosedUndisclosed10 - 49Kowloon, Hong Kong
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Bizi Digital is a PPC company. Launched in 2019, the firm is in Kowloon, Hong Kong. Their services include Pay Per Click.
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UndisclosedUndisclosed10 - 49Brno, Czech Republic
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PPC Profits is a PPC company founded in 2008. Their team focuses on Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Established in 2015, Socially Found, a small pay per click company, is in Victoria , Australia. Their team focuses on Pay Per Click.
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$5,000+$100 - $149 / hr50 - 249Farmington Hills, MI
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Elite Consultancy is a Farmington Hills, Michigan-based SEO company. The team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hrFreelancerCosta Adeje, Spain
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AD Media Garage is a pay per click agency. They were founded in 2025 and offer Pay Per Click and Market Research.
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$250,000+$100 - $149 / hr50 - 249
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Good Apple is a PPC agency established in 2008. Their team offers Pay Per Click and Other Digital Marketing.
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$5,000+$100 - $149 / hr50 - 249Westlake, OH
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ChoiceLocal is a pay per click agency. They are headquartered in Westlake, Ohio and have midsize team of experts. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249NIT Faridabad, India
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Abacus Desk, a PPC agency, is located in NIT Faridabad, India. They offer Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Newport, Australia
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USource is a PPC company. The Newport, Australia-based company was launched in 2015. Their services include Pay Per Click and Conversion Optimization.
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$1,000+< $25 / hr50 - 249Niddrie, Australia
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EStore Factory - Amazon Consulting Agency, an e-commerce development firm, was established in 2014. The company offers E-Commerce Development and Search Engine Optimization, and is midsize.
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$1,000+$100 - $149 / hr50 - 249Dubai, United Arab Emirates
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Zoom Digital is a midsize SEO services firm located in Dubai, United Arab Emirates. Their services include Search Engine Optimization and Pay Per Click.
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$10,000+$100 - $149 / hr50 - 249Córdoba, Spain
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Adentity is a SEO agency founded in 2016. The midsize team provides Search Engine Optimization and Pay Per Click.
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$10,000+Undisclosed2 - 9Montgomery, TX
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Gravity Digital in Texas is a PPC agency. The Montgomery, Texas-based team focuses on Pay Per Click and Video Production.
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$10,000+$100 - $149 / hr10 - 49Paris, France
Services provided
See all 1 projectsAgence SEO.fr is an SEO agency offering services such as website development and hosting. However, 100% of the feedback highlights negative experiences, particularly regarding unmet deliverables and poor communication. Clients report dissatisfaction with their services, labeling the company as unreliable and expressing frustration over unfulfilled promises and legal disputes.
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$1,000+$100 - $149 / hr10 - 49San Diego, CA
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See all 1 projectsClickCallSell specializes in web development, particularly using WordPress and Shopify, and offers maintenance support. Reviews highlight their exceptional quality, attention to detail, and efficient processes, with clients noting the company's ability to stay within budget and meet deadlines. Overall, ClickCallSell is praised for exceeding expectations, though additional services like copywriting were not provided during some projects.
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UndisclosedUndisclosed10 - 49
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Brand's Best Friend is a Digital Strategy company. Headquartered in Barrington, Illinois, the firm was launched in 2014. Their team offers Digital Strategy and Content Marketing.
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Undisclosed$100 - $149 / hr50 - 249
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CBIL360 is a web design company founded in 1998. The team specializes in Web Design and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9Sherwood, AR
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Joyce James Agency is a pay per click agency established in 2019. The small team provides Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Vaughan, Canada
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Analytics & Beyond Marketing, a SEO agency, focus on Search Engine Optimization and Web Design. They were established in 2014.
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$1,000+Undisclosed2 - 9Irvine, CA
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Branding firm Lyfted Agency is located in Irvine, California. Launched in 2020, the team provides Branding and Search Engine Optimization.
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$1,000+< $25 / hr250 - 999Gurugram, India
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See all 1 projectsAdvology Solution offers digital marketing services, including site optimization and social media management. Reviews highlight their professionalism, solution-oriented approach, and transparency in work and cost. Clients have experienced increased site visitors, enhanced CTR, and overall growth due to their expertise and effective communication.
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$1,000+Undisclosed2 - 9
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See all 1 projectsTitan SEO Group offers SEO and PPC services, focusing on campaign improvement and traffic increase. Reviews highlight their professional approach, effective communication, and thorough methodology. Clients appreciate the expertise and consistency provided by seasoned managers, though some desire more customizable packages.
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$1,000+$50 - $99 / hr2 - 9Gainesville, FL
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Gator SEM, a pay per click agency, was founded in 2020. The small team specializes in Pay Per Click and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9San Francisco, CA
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ShoutHaus is a SEO company. Located in San Francisco, California, the company was founded in 2018. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249London, England
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See all 1 projectsConnective3 is a digital marketing agency specializing in content marketing campaigns. Feedback indicates dissatisfaction with their ability to deliver high-quality backlinks, with 100% of the reviews highlighting concerns over link quality and missed deadlines. Clients expressed the need for clearer communication and transparency regarding expectations and deliverables.
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UndisclosedUndisclosed50 - 249Barcelona, Spain
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Headquartered in Barcelona, Spain and Ipanema, Brazil, Inboundcycle is a midsize pay per click company. Their services include Pay Per Click and Search Engine Optimization.
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$10,000+$100 - $149 / hr10 - 49Paris, France
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SLAP Digital is a PPC agency in Paris, France. Founded in 2011, the team provides Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
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Raskrutka, a PPC company, is in Kharkiv, Ukraine. They provide Pay Per Click and Search Engine Optimization and were founded in 2011.
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Undisclosed$150 - $199 / hr10 - 49Boca Raton, FL
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CAE Marketing & Consulting, Inc. Is a pay per click company. Established in 2004, the company is in Boca Raton, Florida. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+Undisclosed10 - 49Auckland, New Zealand
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Search Republic, a pay per click agency, was established in 2012. The team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed250 - 999El Segundo, CA
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Agent Image is a Digital Strategy company. They were launched in 1999, and their services include Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Chișinău, Moldova
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Located in Chișinău, Moldova, iCode.md is a small SEO company. The team specializes in Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Paris, France
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SEO services firm AEP DIGITAL is headquartered in Paris, France. Established in 2009, the team offers Search Engine Optimization and Pay Per Click.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.017.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.