Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$1,000+< $25 / hr250 - 999
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See all 1 projectsVirtual Assistant India offers specialized services in managing Amazon PPC campaigns, focusing on keyword research, ad copy creation, bid management, and performance analysis. Reviews highlight their tailored approach, timely delivery, and significant improvements in key metrics such as click-through and conversion rates, demonstrating their effectiveness in enhancing paid search visibility and performance. The company's dedication to transparency and understanding of client needs further underscores their professional service.
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Undisclosed$100 - $149 / hr2 - 9
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Pay per click company PPC Professionals was established in 2012. The agency offers Pay Per Click and Conversion Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 82 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
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$25,000+$150 - $199 / hr10 - 49Middlesbrough , England
Services provided
Pay per click agency Mabo Media offers Pay Per Click. They are in Middlesbrough , England.
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$10,000+$150 - $199 / hr2 - 9Oxfordshire, England
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Established in 2013, Digital Gearbox is a small pay per click company based in Oxfordshire, England. Their team provides Pay Per Click.
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$1,000+$150 - $199 / hr10 - 49
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DP Online Marketing Ltd, a PPC company, is based in Nottingham, England and SKEGNESS, England. The team provides Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr50 - 249Kuala Lumpur, Malaysia
Services provided
SearchGuru is a midsize SEO services firm and pay per click agency. Established in 2011, the team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Oakville, Canada
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Established in 1996, DRMG is a midsize Oakville, Canada-based Direct Marketing and PPC agency. Their team focuses on Direct Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
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$1,000+$25 - $49 / hr2 - 9Pécs, Hungary
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Launched in 2018, Adlab Pro is a PPC company. The company offers Pay Per Click and Digital Strategy, and is small.
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$1,000+$50 - $99 / hr2 - 9Wellingborough, England
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Jcammidge.co.uk is a PPC agency. Their small team is based in Wellingborough, England and offers Pay Per Click. The company was launched in 2014.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click Advertising, Google Ads, and search engine marketing. They consistently receive positive feedback, with 100% of reviewers praising their project management and results-driven approach. Clients highlight a 20% increase in conversions and a 25% decrease in cost per conversion, demonstrating their expertise in optimizing online ad campaigns.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click advertising and search engine marketing. Based on reviews, 100% of clients highlight their exceptional project management, timely delivery, and client-focused approach. Additionally, reviewers commend their efforts in enhancing SEO rankings and generating high-quality leads, with 50% mentioning innovation and value-driven solutions.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click advertising, search engine marketing, and online ad campaigns. Reviews reflect a 100% positive sentiment, with clients praising their expertise in PPC and SEO, proactive project management, and ability to exceed industry benchmarks. Approximately 80% of reviewers commend their communication and adaptability, highlighting their role in enhancing lead generation, brand awareness, and marketing ROI.
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$1,000+$150 - $199 / hr2 - 9West Hartford, CT
Services provided
AdWords Nerds is a pay per click company. Their team is in West Hartford, Connecticut. The firm focuses on Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Poznań, Poland
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Small pay per click agency ADSRight, is in Poznań, Poland. The team provides Pay Per Click and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Croydon, England
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Pay per click company Clear Ads is headquartered in Croydon, England. They specialize in Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Katy, TX
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Appdore Agency is a PPC agency. The firm is headquartered in Katy, Texas. Their team offers Pay Per Click and Conversion Optimization.
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$1,000+Undisclosed50 - 249North Sydney, Australia
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Founded in 2007, LocaliQ ANZ is a midsize pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr250 - 999Bydgoszcz, Poland
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Established in 2009, Pikseo Rafał Łapka Sp. K. Is a SEO agency. The agency offers Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Columbus, OH
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Nativa is an Advertising company. The Columbus, Ohio-based company specializes in Advertising and Pay Per Click.
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Undisclosed< $25 / hr10 - 49Panchkula, India
Services provided
See all 1 projectsOutsourcing Technologies provides web design, search engine optimization (SEO), and website maintenance services. Overall, their reviews highlight prompt communication, quick responses, and effective project management. Clients appreciate the good value for cost and the successful achievement of their SEO and web design objectives.
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$1,000+$150 - $199 / hr2 - 9
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Social media marketing agency Omnichannel Media is located in Morgan Hill, California. Established in 2013, the team focuses on Social Media Marketing and Search Engine Optimization.
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$10,000+$200 - $300 / hr50 - 249Arlington, VA
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BIG Linden, a social media marketing firm, was established in 2010. Located in Arlington, Virginia and Long Beach, California, the team offers Social Media Marketing and Content Marketing.
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$5,000+$200 - $300 / hr2 - 9Kirkland, Canada
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Engineers in Marketing is a pay per click agency. The agency is headquartered in Kirkland, Canada. Their team provides Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr50 - 249
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See all 1 projectsOmni 360 Digital Marketing Strategies provides SEO and PPC services, focusing on enhancing online visibility through strategies like Google Ads and optimizing Cost Per Click (CPC). Reviews highlight their expertise, proactive communication, and commitment to results, making them a valuable partner for businesses aiming to improve their paid search performance and achieve prominent search engine rankings.
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$1,000+< $25 / hr10 - 49
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Hawksters is a PPC company established in 2021. Headquartered in Austin, Texas and karachi, Pakistan, the team specializes in Pay Per Click and Branding.
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$10,000+$25 - $49 / hr10 - 49دبي, United Arab Emirates
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See all 1 projectsAiwa Digital offers SEO services, website optimization, and brand building. Reviews highlight their exceptional project management, top expert team, and ability to deliver results ahead of schedule, leading to significant improvements in Google rankings, website traffic, and brand presence. Overall, Aiwa Digital is praised for its expertise, responsiveness, and positive client impact.
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$5,000+$50 - $99 / hr2 - 9
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Launched in 2019, Growth Collective is a small San Diego, California-based Digital Strategy company. Their team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Kyiv, Ukraine
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EMIND is a PPC agency. They provide Pay Per Click and Marketing Strategy and were established in 2015. The agency is located in Kyiv, Ukraine and Moskva, Russia.
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$1,000+$100 - $149 / hr10 - 49Dublin, Ireland
Services provided
Adaptive & co is a pay per click company. The company is located in Dublin, Ireland. Their services include Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Kyiv, Ukraine
Services provided
Udigital is a SEO services firm established in 2018. Based in Kyiv, Ukraine, the team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr50 - 249Gurugram, India
Services provided
Revex is a midsize social media marketing company in Gurugram, India. The team specializes in Social Media Marketing and Search Engine Optimization.
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Undisclosed$150 - $199 / hr10 - 49Chicago, IL
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The PPC Guys is a PPC agency. Established in 2010, the agency is located in Chicago, Illinois. Their team provides Pay Per Click and Conversion Optimization.
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$1,000+$25 - $49 / hr10 - 49București, Romania
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Today's is a small PPC agency established in 2005. Their team focuses on Pay Per Click and Digital Strategy.
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$10,000+$150 - $199 / hr2 - 9
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Search South is a PPC agency. Located in New Alresford, England, the firm focuses on Pay Per Click and Content Marketing.
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UndisclosedUndisclosed2 - 9Wythenshawe, England
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Hot Click Marketing Ltd is a PPC agency. The Wythenshawe, England-based firm was founded in 2011. Their services include Pay Per Click and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Englewood, CO
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Denver PPC is a small Englewood, Colorado-based pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+Undisclosed10 - 49
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Pay per click company SalesX Inc. Is located in Foster City, California. The team offers Pay Per Click and Conversion Optimization.
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$1,000+< $25 / hr50 - 249Sydney, Australia
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AdWordsWise Aus is a midsize Sydney, Australia-based pay per click company. The team specializes in Pay Per Click.
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$1,000+Undisclosed2 - 9
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HelloClicks is a pay per click company. Headquartered in St. Helier, England, their small team specializes in Pay Per Click and Conversion Optimization. The firm was launched in 2019.
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$1,000+< $25 / hr10 - 49Tumakuru, India
Services provided
Launched in 2015, Busyorders.com Marketing, a small PPC company, is in Tumakuru, India and London, England. Their services include Pay Per Click and Conversion Optimization.
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$5,000+Undisclosed2 - 9Petah Tikva, Israel
Services provided
Founded in 2017, BOOSTIT - Google Ads Specialists is a PPC company. The firm focuses on Pay Per Click, and is small.
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$1,000+Undisclosed10 - 49
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Starweb.co is a small pay per click company launched in 2021. Their services include Pay Per Click and Social Media Marketing.
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$5,000+$150 - $199 / hr10 - 49Austin, TX
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Established in 2016, Adspace is a PPC agency. The team focuses on Pay Per Click and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Hadera, Israel
Services provided
SFB Digital Marketing is a pay per click agency. They specialize in Pay Per Click and Advertising and are located in Hadera, Israel.
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$1,000+$50 - $99 / hrFreelancerRohr, France
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Small pay per click agency Steeve Belair : Freelance Google Ads Expert, is in Rohr, France. Their services include Pay Per Click.
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$5,000+$150 - $199 / hr2 - 9Laguna Beach, CA
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Adalystic Marketing is a PPC agency. Their team is based in Laguna Beach, California. The firm specializes in Pay Per Click and Media Planning & Buying.
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$1,000+$100 - $149 / hr2 - 9Fareham, England
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Adsuccess Group Limited is a PPC company. Located in Fareham, England, their small team provides Pay Per Click. The firm was founded in 2024.
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$1,000+$100 - $149 / hr2 - 9
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Pay per click company PPC.io is based in San Francisco, California. Established in 2024, the team offers Pay Per Click and Advertising.
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$1,000+UndisclosedFreelancerPeania, Greece
Services provided
Established in 2015, PPC Panos is a pay per click company. The agency provides Pay Per Click.
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$1,000+< $25 / hr50 - 249Noida, India
Services provided
XenelSoft Technologies, a Digital Strategy company, offer Digital Strategy and Search Engine Optimization. They were launched in 2014.
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$1,000+$100 - $149 / hr10 - 49Langley, Canada
Services provided
Located in Langley, Canada, Net 360 Solutions is a small PPC agency. The team offers Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr250 - 999Irvine, CA
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See all 1 projectsMopro is a web development company known for its ability to create custom websites with integrated video solutions. Reviewers highlight their strong project management, adherence to deadlines, and ongoing maintenance services. While 100% of the feedback is positive, some suggest updating their technology to enhance user-friendliness.
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$1,000+< $25 / hr2 - 9New York, NY
Services provided
See all 2 projectsThe Fox Services offers comprehensive digital marketing and e-commerce solutions, specializing in PPC, Google Ads, and conversion optimization. The overall feedback highlights their professionalism, responsiveness, and expertise in boosting online presence and sales. Clients praise their ability to deliver measurable outcomes, such as increased sales and improved search engine rankings, while maintaining efficient project management and communication.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.019.8/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.6/40.018.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.