Top PR Firms in the United States
Public relations earns coverage you can't buy and credibility paid media can't replicate — but only when the firm has the right relationships and the right strategic instincts for your moment. U.S. PR firms bridge media relations, executive thought leadership, crisis response, analyst relations, and increasingly, the AI search and citation environment that's reshaping how brands get discovered.
The strongest firms combine deep reporter and editor relationships with measurement frameworks that go beyond impressions and AVE — share of voice, message penetration, and earned coverage that actually shifts buyer behavior. Clutch helps you compare top U.S. PR firms through verified client reviews, portfolios, and pricing data. Filter by industry, scope, and budget, and explore related directories:
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 310 projectsOtter Public Relations is a communications firm specializing in media relations, public media relations, and enhancing brand reputation. Across reviews, 100% of clients highlight their efficiency and professionalism, with an impressive 90% noting exceptional project management and timely delivery. The firm consistently demonstrates strong alignment with client values and strategic SEO impact, making it a valued partner for increasing online visibility and credibility.
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UndisclosedUndisclosed2 - 9Denver, CO
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Sigler Communications, a public relations agency, was founded in 1996. The firm offers Public Relations and Market Research, and is small.
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UndisclosedUndisclosed2 - 9Denver, CO
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Located in Denver, Colorado, Sewald Hanfling LLC is a PR agency. They offer Public Relations and Business Consulting and were founded in 2012.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
See all 22 projectsInterdependence is a prominent PR and communications agency with expertise in media relations, public affairs, and corporate communications. They consistently receive positive feedback, with approximately 100% of clients praising their professionalism and strategic media insights. Common themes in reviews include their ability to secure high-profile media placements, deliver timely results, and align with client values, showcasing their commitment to enhancing brand reputation and visibility.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
$10,000+$100 - $149 / hr250 - 999Serves United StatesServices provided
See all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
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UndisclosedUndisclosed2 - 9Denver, CO
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Webb Strategic Communications is a public relations firm. They are located in Denver, Colorado, and their services include Public Relations and Digital Strategy.
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UndisclosedUndisclosed2 - 9Santa Monica, CA
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Kapor Hamilton Public Relations is a PR company. Headquartered in Santa Monica, California, the company was established in 2010. Their services include Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9Dallas, TX
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MM2 Public Relations is a public relations company. Their small team is based in Dallas, Texas. Their team specializes in Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Dallas, TX
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PR agency Graze Public Relations is in Dallas, Texas. Their services include Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Chicago, IL
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3Points Communications, a small public relations agency, is located in Chicago, Illinois. Their services include Public Relations and Content Marketing.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
See all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 26 projects10 to 1 Public Relations is a comprehensive communications agency specializing in PR, media relations, and corporate communications. The firm consistently receives positive feedback, with over 90% of reviewers praising their timely delivery, effective media coverage, and brand reputation enhancement. Clients commend their thoroughness, strategic crisis management, and ability to secure significant media exposure. Their customer service and commitment to client goals are frequently highlighted as key strengths.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Founded in 2010, VineSprout, Inc. Is a public relations firm. The team offers Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Bloomfield, CT
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Andrea Obston Marketing Communications is a Bloomfield, Connecticut-based public relations agency. They focus on Public Relations and Marketing Strategy and were launched in 1982.
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UndisclosedUndisclosed2 - 9Southington, CT
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CJ Public Relations, Inc., a PR firm, is based in Southington, Connecticut. The team offers Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Orem, UT
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Launched in 2003, PilmerPR is a PR company. The team offers Public Relations and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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RMH Media, a PR firm, was established in 1998. The team provides Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
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MediaDesk is a public relations agency based in Albuquerque, New Mexico. They specialize in Public Relations and Web Design.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
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CWA Strategic Communications is a PR firm. The Albuquerque, New Mexico-based firm was founded in 1986. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Montgomery, NJ
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JFK Communications is a PR agency. Their team is in Montgomery, New Jersey and offers Public Relations and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Sioux Falls, SD
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Cetera Services LLC is a PR firm. Launched in 2015, the company specializes in Public Relations and Graphic Design.
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UndisclosedUndisclosed2 - 9Eden Prairie, MN
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Lilja Communications, a PR firm, was founded in 1988. The firm specializes in Public Relations and Content Marketing.
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UndisclosedUndisclosed2 - 9Cedar Falls, IA
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Located in Cedar Falls, Iowa, Connell Aviation Group is a PR company. They focus on Public Relations and Marketing Strategy and were established in 2014.
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UndisclosedUndisclosed2 - 9Royal Oak, MI
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Siren PR, LLC is a public relations agency founded in 2006. The team offers Public Relations and Branding and is in Royal Oak, Michigan.
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UndisclosedUndisclosed2 - 9Kenner, LA
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James Hartman & Associates is a PR agency in Kenner, Louisiana. They provide Public Relations and HR Consulting and were established in 2007.
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UndisclosedUndisclosed2 - 9Oak Park Heights, MN
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Lemke Anderson Public Relations is a PR company. Based in Oak Park Heights, Minnesota, their team provides Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9Stuart, FL
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The PR Czar® is a public relations firm. In Stuart, Florida, their team provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Palm Beach Gardens, FL
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Susan Nefzger PR & Web Marketing, a small PR agency, is headquartered in Palm Beach Gardens, Florida. The team focuses on Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Franklin, TN
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The Advisory Group is a small Franklin, Tennessee-based public relations company. The team focuses on Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Dobbs Ferry, NY
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Located in Dobbs Ferry, New York, Company B is a PR company. Founded in 2008, the team offers Public Relations and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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Alexander Marketing Corp. Is a PR firm. The agency is in New York, New York. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9New York, NY
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CreagerCole Communications is a public relations firm. They were launched in 2012 and focus on Public Relations and Back Office Outsourcing.
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UndisclosedUndisclosed50 - 249Danville, CA
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Jennifer Stanich-Banmiller Foundation is a PR company. They are in Danville, California and have midsize team. They focus on Public Relations and Business Consulting.
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$1,000+$150 - $199 / hr2 - 9Orlando, FL
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See all 1 projectsFrancis Mariela Communications is a video production and public relations agency known for its comprehensive services, including script copy, editing, and voice-over work. The company is praised for professionalism, effective communication, and realistic deadline setting, with 100% positive feedback from reviewers noting its impressive production experience and PR expertise.
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$1,000+< $25 / hr250 - 999Rancho Santa Fe, CA
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Founded in 2010, Juris Prospect is a Direct Marketing company. The team specializes in Direct Marketing and Branding and is in Rancho Santa Fe, California.
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$10,000+$100 - $149 / hr50 - 249Nashville, TN
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ReviveHealth is a branding company. The Nashville, Tennessee-based team specializes in Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49San Francisco, CA
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The Hatch Agency, a Digital Strategy company, was launched in 2012. The firm focuses on Digital Strategy and Content Marketing, and is small.
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$10,000+$150 - $199 / hr10 - 49Seattle, WA
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Purdie Rogers, an Advertising company, was established in 1990. The team offers Advertising and Branding and is in Seattle, Washington.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
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MMPR Marketing, a branding firm, was launched in 1997. Based in Phoenix, Arizona, the team specializes in Branding and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Raleigh, NC
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BAERING is a video production company founded in 2004. The company provides Video Production and Branding.
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UndisclosedUndisclosed10 - 49South Bend, IN
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Branding company Monkeyhouse Marketing & Design is located in South Bend, Indiana. They provide Branding and Media Planning & Buying and were established in 2005.
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$25,000+$300+ / hr10 - 49Miami, FL
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BENAMOR is an Advertising company. They offer Advertising and Marketing Strategy and were established in 2009.
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UndisclosedUndisclosed10 - 49Brentwood, TN
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Founded in 2018, McNeely Brockman Public Relations is a Digital Strategy company. Based in Brentwood, Tennessee, the team offers Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Alpharetta, GA
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EWISE Communications, a branding agency, is located in Alpharetta, Georgia. Established in 2008, the team specializes in Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Raleigh, NC
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Content Marketing company Avail Consultants was founded in 2017. The agency offers Content Marketing and Public Relations.
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$50,000+Undisclosed10 - 49Pittsburgh, PA
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Hoffmann Murtaugh is a media planning and buying company. Headquartered in Pittsburgh, Pennsylvania, their team specializes in Media Planning & Buying and Digital Strategy.
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UndisclosedUndisclosed10 - 49Euclid, OH
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Burges & Burges Strategists is a Digital Strategy company launched in 1983. Their team offers Digital Strategy and Market Research.
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UndisclosedUndisclosed10 - 49Charleston, SC
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Murray Road Agency, a PR agency, was launched in 2016. The small team offers Public Relations and Media Planning & Buying.
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$1,000+Undisclosed10 - 49Austin, TX
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Established in 2023, Vincent Brand Go is a small Austin, Texas-based public relations company. Their team focuses on Public Relations and Social Media Marketing.
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$25,000+$150 - $199 / hr10 - 49Westlake, OH
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Sweeney is a Westlake, Ohio-based branding agency. They specialize in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Miami, FL
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Samba Rock & the ILab, an Advertising company, focus on Advertising and E-Commerce Development. They were launched in 2015.
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Undisclosed$150 - $199 / hr2 - 9Winooski, VT
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LONDONmiddlebury, a branding firm, is headquartered in Winooski, Vermont. The team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Burbank, CA
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SKC PR is a small Burbank, California-based social media marketing agency. Their services include Social Media Marketing and Public Relations.
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$1,000+$25 - $49 / hr2 - 9Laramie, WY
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Tradeline Associate is a Business Consulting company. Their team is based in Laramie, Wyoming and focuses on Business Consulting and Public Relations.
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$10,000+$100 - $149 / hr50 - 249Los Angeles, CA
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Bread & Butter PR is a website development company. They are in Los Angeles, California and Dallas, Texas, and their services include Web Development and Advertising.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best PR Firms in the United States
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.7/40.018.6/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
33.6/40.016.2/20 Reviews8.9/10 Clients & Experience8.5/10 Market PresenceService focus
60% Public Relations40% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.5/40.016.8/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$300+ / hr2 - 9Austin, TX
Ability to deliver
33.2/40.018.8/20 Reviews5.3/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.2/40.017.8/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Other -
$5,000+$100 - $149 / hr50 - 249Austin, TX
Ability to deliver
36.8/40.016.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Public Relations70% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
32.7/40.016.2/20 Reviews8.8/10 Clients & Experience7.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$150 - $199 / hr10 - 49Manchester, NH
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Public Relations75% Other -
$5,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
33.3/40.016/20 Reviews9.5/10 Clients & Experience7.8/10 Market PresenceService focus
55% Public Relations45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations65% Other
Latest Public Relations Articles
See all articles
Digital PR vs. AI Tactics: What Actually Drives Marketing Results
Here's how to know which one your brand needs right now and how to make both work together.
U.S. PR Services FAQs
A U.S. PR firm typically covers some combination of:
- Media relations – pitching reporters, securing earned coverage, managing announcements and product launches
- Executive thought leadership – byline placements, speaking opportunities, podcast and interview bookings
- Analyst relations – managing relationships with industry analysts (Gartner, Forrester, IDC) and analyst-driven coverage
- Crisis communications – rapid response to PR threats, statement drafting, media management during difficult news cycles
- Content and messaging – press releases, fact sheets, key messages, narrative development
- Awards and recognition – identifying, nominating, and managing submissions for industry awards
Specialization matters — a tech PR firm has different reporter relationships than a healthcare or consumer PR firm. Match the firm's beat to your industry.
Both build awareness and credibility, but the mechanism is different. PR earns coverage through third parties (reporters, analysts, podcasters) — you don't control the message, but the implicit credibility of the third party is the value. Meanwhile, content marketing is published through channels you own (your blog, newsletter, podcast) — you control the message but have to earn distribution.
In practice, they reinforce each other: PR-earned coverage makes content marketing more credible (you can cite it), and content marketing gives PR firms substance to pitch. Many U.S. firms now offer both. Just be clear about which mode you're buying — the skills, deliverables, and pricing are different.
Based on Clutch pricing data, most U.S.-based PR firms charge:
- Boutique and specialist firms: typically $5,000 – $15,000 per month retainer
- Mid-size firms: typically $10,000 – $30,000 per month
- Large independents and global firms: typically $25,000 – $100,000+ per month
Most U.S. PR firms work on monthly retainers with a 6-to-12-month minimum commitment, since relationships and momentum take time to build. Moreover, project-based work typically starts at $25,000 – $75,000. Be skeptical of firms willing to take very short engagements — PR rarely produces meaningful results in under three months.
When assessing potential partners for your brand, it’s important to be thorough. Make sure to assess their industry beat coverage, the team you'd actually work with, and how they measure success:
- Industry beat coverage means the firm has relationships with the specific reporters and analysts who cover your space — not just "tech reporters." Ask for a sample of recent placements in your category and the firms' day-to-day media contacts there.
- The team you'd actually work with matters because PR is a relationship business at every level — the senior people pitched to you should be the ones pitching reporters, not just attending status calls.
- Measurement framework matters because PR has a long history of vanity metrics; modern firms tie work to specific business outcomes.
Also ask: what's the firm's view on AI search visibility (citation in ChatGPT, Perplexity, Google AI overviews) — this is becoming a meaningful PR outcome, and firms vary enormously in how seriously they take it.
- Promising specific placements. No reputable firm guarantees coverage in named outlets — placement is earned, not bought, and any guarantee is a sign of pay-to-play arrangements.
- Vanity-metric-only reporting. Firms that lead with "impressions" and AVE (advertising value equivalency) are using metrics the PR industry retired a decade ago for good reason.
- Senior pitch team, junior delivery team. Confirm in writing who's on your account day-to-day and who actually pitches reporters.
- No demonstrable beat coverage. A firm that can't show you recent placements in your space doesn't have the relationships you need.
- Pay-to-play arrangements without disclosure. Some "tier 1" placements are actually paid contributor deals. Reputable firms disclose this; problematic firms don't.
Don’t be fooled by these red flags. It’s essential to avoid these warning signs to prevent unnecessary headaches and mishaps for your project.