Top PR Firms in the United States
Public relations earns coverage you can't buy and credibility paid media can't replicate — but only when the firm has the right relationships and the right strategic instincts for your moment. U.S. PR firms bridge media relations, executive thought leadership, crisis response, analyst relations, and increasingly, the AI search and citation environment that's reshaping how brands get discovered.
The strongest firms combine deep reporter and editor relationships with measurement frameworks that go beyond impressions and AVE — share of voice, message penetration, and earned coverage that actually shifts buyer behavior. Clutch helps you compare top U.S. PR firms through verified client reviews, portfolios, and pricing data. Filter by industry, scope, and budget, and explore related directories:
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 310 projectsOtter Public Relations is a communications firm specializing in media relations, public media relations, and enhancing brand reputation. Across reviews, 100% of clients highlight their efficiency and professionalism, with an impressive 90% noting exceptional project management and timely delivery. The firm consistently demonstrates strong alignment with client values and strategic SEO impact, making it a valued partner for increasing online visibility and credibility.
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UndisclosedUndisclosed10 - 49San Francisco, CA
Services provided
Cutline Communications is an Advertising company. They are located in San Francisco, California and have small team of experts. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49McLean, VA
Services provided
W2 Communications, a small Email Marketing company, is in McLean, Virginia. Their services include Email Marketing and Public Relations.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
See all 22 projectsInterdependence is a prominent PR and communications agency with expertise in media relations, public affairs, and corporate communications. They consistently receive positive feedback, with approximately 100% of clients praising their professionalism and strategic media insights. Common themes in reviews include their ability to secure high-profile media placements, deliver timely results, and align with client values, showcasing their commitment to enhancing brand reputation and visibility.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
$10,000+$100 - $149 / hr250 - 999Serves United StatesServices provided
See all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
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UndisclosedUndisclosed10 - 49San Francisco, CA
Services provided
SutherlandGold is a small branding company established in 2002. Their services include Branding and Content Marketing.
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Undisclosed$150 - $199 / hr10 - 49Lancaster, PA
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Stoner Bunting Advertising is a small public relations firm launched in 1984. Their services include Public Relations and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Arlington, VA
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RPG Squarefoot Solutions, a public relations firm, is in Arlington, Virginia and Arlington, Virginia. The team offers Public Relations and Conversion Optimization.
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$10,000+$100 - $149 / hr50 - 249San Francisco, CA
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Fenton is a midsize San Francisco, California-based Advertising company. The team focuses on Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Decatur, GA
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See all 4 projectsLeff & Associates is a distinguished PR firm specializing in media relations, public communications, and brand reputation. Their adeptness in enhancing media presence and brand awareness is reflected in overwhelmingly positive reviews, with clients noting significant increases in media coverage and strategic PR planning. Approximately 90% of reviewers highlight their efficiency, communication, and impactful media strategies, underscoring Leff & Associates' expertise in delivering comprehensive public relations services.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
See all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 26 projects10 to 1 Public Relations is a comprehensive communications agency specializing in PR, media relations, and corporate communications. The firm consistently receives positive feedback, with over 90% of reviewers praising their timely delivery, effective media coverage, and brand reputation enhancement. Clients commend their thoroughness, strategic crisis management, and ability to secure significant media exposure. Their customer service and commitment to client goals are frequently highlighted as key strengths.
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$1,000+$25 - $49 / hr2 - 9Agoura Hills, CA
Services provided
Founded in 2011, Go Be Social Media, a small social media marketing company, is headquartered in Agoura Hills, California. Their team offers Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Jacksonville, FL
Services provided
Reputation Ink is a Content Marketing company. The Jacksonville, Florida-based agency was launched in 2011. Their services include Content Marketing and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9St. Petersburg, FL
Services provided
Doubletake Marketing & PR, a public relations company, was launched in 1999. The team provides Public Relations and Branding.
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$5,000+$200 - $300 / hr2 - 9St. Louis, MO
Services provided
PR agency AMM Communications was established in 2008. The agency focuses on Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Seattle, WA
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Small public relations company Lexington Public Relations, is based in Seattle, Washington. Their services include Public Relations and Marketing Strategy.
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Undisclosed< $25 / hr10 - 49Claymont, DE
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See all 1 projectsOneUp Networks provides cloud hosting and IT services with a focus on improving business processes for clients like Finance Accru. Reviews highlight their commendable knowledge, timely delivery, and effective virtual communication. The company is praised for its economical pricing and alignment with client values, though it could benefit from increased market visibility.
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UndisclosedUndisclosed2 - 9Miami, FL
Services provided
Z Advertising Group is a small Advertising company. They specialize in Advertising and Marketing Strategy and were founded in 2011.
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UndisclosedUndisclosed2 - 9Dallas, TX
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Public relations company Razonia McClellan Public Relations focuses on Public Relations and Event Marketing. They are located in Dallas, Texas.
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UndisclosedUndisclosed2 - 9Alexandria, VA
Services provided
Far Post Media, a public relations company, provide Public Relations and Advertising. They were established in 2018.
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$1,000+$100 - $149 / hr2 - 9Midvale, UT
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Baker Web Solutions is a PR company located in Midvale, Utah. They provide Public Relations and Branding.
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$5,000+$50 - $99 / hr10 - 49Walnut, CA
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Sunshy Digital Media Agency is a PR company. They are in Walnut, California and Indore, India. Their team focuses on Public Relations and Social Media Marketing.
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$75,000+$50 - $99 / hr50 - 249New York, NY
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See all 1 projectsSmall Biz SEO is your solution to a more affordable SEO and marketing plans for small businesses. But don’t let the price fool you, we’re all about results. We spent years developing detailed
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$10,000+$150 - $199 / hr50 - 249Nashville, TN
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Advertising company The Dalton Agency was established in 1989. The team specializes in Advertising and Public Relations.
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$10,000+$150 - $199 / hr50 - 249Atlanta, GA
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In Atlanta, Georgia and Syracuse, New York, Mower Agency is a branding company. Their services include Branding and Public Relations.
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$25,000+$100 - $149 / hr50 - 249Oklahoma City, OK
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Digital Strategy company Saxum was established in 2003. The agency focuses on Digital Strategy and Public Relations.
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UndisclosedUndisclosed50 - 249Lancaster, PA
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Godfrey is a branding firm. They are based in Lancaster, Pennsylvania, and their services include Branding and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49New York, NY
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Goodman Media is a Content Marketing company. They offer Content Marketing and Search Engine Optimization and are based in New York, New York.
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$10,000+$150 - $199 / hr10 - 49Nashville, TN
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Golden Spiral is a branding agency founded in 2011. The team offers Branding and Advertising.
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$10,000+$150 - $199 / hr10 - 49Herndon, VA
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Headquartered in Herndon, Virginia and Miami, Florida, Tier10 is an Advertising company. Established in 2008, the team offers Advertising and Public Relations.
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$10,000+$100 - $149 / hr10 - 49Denver, CO
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Scream Agency, an Advertising company, specialize in Advertising and Public Relations. They were founded in 1997.
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$1,000+$25 - $49 / hr10 - 49Buffalo, NY
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Tipping Point Communications, a small Content Marketing company, is based in Buffalo, New York and Rochester, New York. The team offers Content Marketing and Media Planning & Buying.
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$1,000+$25 - $49 / hr10 - 49Santa Monica, CA
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Harmonica is a Content Marketing company. The team focuses on Content Marketing and Public Relations, and the firm is based in Santa Monica, California.
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$5,000+$100 - $149 / hr10 - 49Chicago, IL
Services provided
Root3 is a Content Marketing company. Established in 2014, the team offers Content Marketing and Public Relations.
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$5,000+$100 - $149 / hr10 - 49Milwaukee, WI
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Zizzo Group is an Advertising company. The company is in Milwaukee, Wisconsin. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Brookfield, WI
Services provided
Launched in 1997, LePoidevin Marketing is a branding firm. The team provides Branding and Market Research.
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$5,000+$100 - $149 / hr10 - 49Colorado Springs, CO
Services provided
Small branding company Fusion Marketing Partners, is headquartered in Colorado Springs, Colorado. The team offers Branding and Marketing Strategy.
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$5,000+$150 - $199 / hr10 - 49San Diego, CA
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Launched in 2001, J. Walcher Communications is a public relations company. Located in San Diego, California, the team focuses on Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Locust Valley, NY
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Cheer Partners is a Locust Valley, New York-based HR Consulting company. They focus on HR Consulting and Public Relations and were launched in 2017.
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UndisclosedUndisclosed10 - 49Fargo, ND
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Located in Fargo, North Dakota, Arvig Media is a Digital Strategy company. They provide Digital Strategy and Marketing Strategy.
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$25,000+$150 - $199 / hr10 - 49Pittsburgh, PA
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Pipitone is a Marketing Strategy company. Founded in 1992, their team provides Marketing Strategy and Public Relations.
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UndisclosedUndisclosed10 - 49San Luis Obispo, CA
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Verdin, an Advertising company, was established in 2003. The team focuses on Advertising and Branding.
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$1,000+Undisclosed10 - 49Palm Beach Gardens, FL
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Strategic Marketing - Palm Beach Gardens, Florida is an Advertising company. Established in 1992, the team offers Advertising and Marketing Strategy.
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$10,000+Undisclosed10 - 49Stamford, CT
Services provided
Founded in 1998, KNB Communications is a small Marketing Strategy company. Their team focuses on Marketing Strategy and Content Marketing.
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$10,000+$200 - $300 / hr10 - 49San Francisco, CA
Services provided
Gravitate PR is a public relations firm. The team specializes in Public Relations and Content Writing Services, and the agency is based in San Francisco, California.
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UndisclosedUndisclosed10 - 49San Diego, CA
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Founded in 2009, Mixte Marketing is a small PR agency. Their services include Public Relations and Email Marketing.
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$50,000+$100 - $149 / hr10 - 49Lansdale, PA
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Brandwidth Solutions is a branding company. The company is in Lansdale, Pennsylvania and Everett, Massachusetts. Their team offers Branding and Public Relations.
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$1,000+$200 - $300 / hr2 - 9Littleton, NH
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See all 2 projectsClear View Advantage is a digital marketing and web development company that excels in enhancing online presence and search rankings. With 100% positive feedback, clients commend Amanda's personable and attentive project management, with notable achievements including a 40% increase in gym memberships and impressive website redevelopment. The company is praised for its strategic approach and alignment with client values.
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$10,000+$150 - $199 / hr50 - 249Nashville, TN
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Launched in 1978, GS&F is a branding firm. Their services include Branding and Web Design.
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$50,000+Undisclosed2 - 9Pittsburgh, PA
Services provided
The Motherhood is a branding company. Founded in 2006, the agency offers Branding and Public Relations.
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Undisclosed$100 - $149 / hr50 - 249Camp Hill, PA
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See all 1 projectsDigital Insides offers tailored digital marketing services, including SEO and SMM, designed to help businesses thrive online. The reviews highlight their commitment to timely project delivery, accuracy in cost estimation, and a personalized approach to strategy. While clients praise their efficiency and effectiveness, suggestions for improved communication and transparency in strategy details are noted.
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UndisclosedUndisclosed10 - 49Chicago, IL
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Public relations company EBook Elevators is located in Chicago, Illinois. The team specializes in Public Relations and Print Design.
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$10,000+$100 - $149 / hr250 - 999New York, NY
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Digital Strategy company Taylor provides Digital Strategy and Branding. They were founded in 1984.
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$1,000+$100 - $149 / hr2 - 9Chicago, IL
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See all 1 projectsSEO Solutions is an SEO agency specializing in comprehensive strategies, including web design, content posting, and keyword development. Reviews highlight a 100% success rate, with clients enjoying top search rankings and effective collaboration. While minor website details may be overlooked, clients appreciate the agency's consistent results and responsive service.
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List of the Best PR Firms in the United States
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.7/40.018.6/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
33.6/40.016.2/20 Reviews8.9/10 Clients & Experience8.5/10 Market PresenceService focus
60% Public Relations40% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.5/40.016.8/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$300+ / hr2 - 9Austin, TX
Ability to deliver
33.2/40.018.8/20 Reviews5.3/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.2/40.017.8/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Other -
$5,000+$100 - $149 / hr50 - 249Austin, TX
Ability to deliver
36.8/40.016.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Public Relations70% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
32.7/40.016.2/20 Reviews8.8/10 Clients & Experience7.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$150 - $199 / hr10 - 49Manchester, NH
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Public Relations75% Other -
$5,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
33.3/40.016/20 Reviews9.5/10 Clients & Experience7.8/10 Market PresenceService focus
55% Public Relations45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations65% Other
Latest Public Relations Articles
See all articles
Digital PR vs. AI Tactics: What Actually Drives Marketing Results
Here's how to know which one your brand needs right now and how to make both work together.
U.S. PR Services FAQs
A U.S. PR firm typically covers some combination of:
- Media relations – pitching reporters, securing earned coverage, managing announcements and product launches
- Executive thought leadership – byline placements, speaking opportunities, podcast and interview bookings
- Analyst relations – managing relationships with industry analysts (Gartner, Forrester, IDC) and analyst-driven coverage
- Crisis communications – rapid response to PR threats, statement drafting, media management during difficult news cycles
- Content and messaging – press releases, fact sheets, key messages, narrative development
- Awards and recognition – identifying, nominating, and managing submissions for industry awards
Specialization matters — a tech PR firm has different reporter relationships than a healthcare or consumer PR firm. Match the firm's beat to your industry.
Both build awareness and credibility, but the mechanism is different. PR earns coverage through third parties (reporters, analysts, podcasters) — you don't control the message, but the implicit credibility of the third party is the value. Meanwhile, content marketing is published through channels you own (your blog, newsletter, podcast) — you control the message but have to earn distribution.
In practice, they reinforce each other: PR-earned coverage makes content marketing more credible (you can cite it), and content marketing gives PR firms substance to pitch. Many U.S. firms now offer both. Just be clear about which mode you're buying — the skills, deliverables, and pricing are different.
Based on Clutch pricing data, most U.S.-based PR firms charge:
- Boutique and specialist firms: typically $5,000 – $15,000 per month retainer
- Mid-size firms: typically $10,000 – $30,000 per month
- Large independents and global firms: typically $25,000 – $100,000+ per month
Most U.S. PR firms work on monthly retainers with a 6-to-12-month minimum commitment, since relationships and momentum take time to build. Moreover, project-based work typically starts at $25,000 – $75,000. Be skeptical of firms willing to take very short engagements — PR rarely produces meaningful results in under three months.
When assessing potential partners for your brand, it’s important to be thorough. Make sure to assess their industry beat coverage, the team you'd actually work with, and how they measure success:
- Industry beat coverage means the firm has relationships with the specific reporters and analysts who cover your space — not just "tech reporters." Ask for a sample of recent placements in your category and the firms' day-to-day media contacts there.
- The team you'd actually work with matters because PR is a relationship business at every level — the senior people pitched to you should be the ones pitching reporters, not just attending status calls.
- Measurement framework matters because PR has a long history of vanity metrics; modern firms tie work to specific business outcomes.
Also ask: what's the firm's view on AI search visibility (citation in ChatGPT, Perplexity, Google AI overviews) — this is becoming a meaningful PR outcome, and firms vary enormously in how seriously they take it.
- Promising specific placements. No reputable firm guarantees coverage in named outlets — placement is earned, not bought, and any guarantee is a sign of pay-to-play arrangements.
- Vanity-metric-only reporting. Firms that lead with "impressions" and AVE (advertising value equivalency) are using metrics the PR industry retired a decade ago for good reason.
- Senior pitch team, junior delivery team. Confirm in writing who's on your account day-to-day and who actually pitches reporters.
- No demonstrable beat coverage. A firm that can't show you recent placements in your space doesn't have the relationships you need.
- Pay-to-play arrangements without disclosure. Some "tier 1" placements are actually paid contributor deals. Reputable firms disclose this; problematic firms don't.
Don’t be fooled by these red flags. It’s essential to avoid these warning signs to prevent unnecessary headaches and mishaps for your project.