Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed10 - 49Westlake, OH
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Established in 1996, All Media Design Group is a media planning and buying agency. The firm offers Media Planning & Buying and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Clayton, MO
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Advertising company Black Twig Communications focuses on Advertising and Content Marketing. They are in Clayton, Missouri.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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UndisclosedUndisclosed10 - 49Chicago, IL
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Launched in 1988, CIVILIAN Agency, a small Marketing Strategy company, is headquartered in Chicago, Illinois. Their team focuses on Marketing Strategy and Advertising.
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$10,000+$150 - $199 / hr10 - 49Newport Beach, CA
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Brandtailers is a small PR firm launched in 1990. Their team specializes in Public Relations and Branding.
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$10,000+Undisclosed10 - 49Detroit, MI
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D/CAL is an Advertising company. Their small team is located in Detroit, Michigan and Vista, California. Their team provides Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Detroit, MI
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Atomic Honey is an Advertising company. They were established in 2018 and offer Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Orlando, FL
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Rankster Tech is an Advertising company. Based in Orlando, Florida and Orlando, Florida, the firm provides Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$1,000+$50 - $99 / hr2 - 9Miami Beach, FL
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Marketing Strategy company Pinkhyevents is headquartered in Miami Beach, Florida and Málaga, Spain. Founded in 2017, the team focuses on Marketing Strategy and Direct Marketing.
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$5,000+Undisclosed2 - 9Burbank, CA
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Fang Marketing is a small pay per click company. They provide Pay Per Click and Social Media Marketing and were established in 2010.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$1,000+$25 - $49 / hr10 - 49Prescott, AZ
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Deployce is an Advertising company. They are located in Prescott, Arizona and have small team of experts. Their services include Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Somerville, MA
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See all 2 projectsAuthor Marketing Pros is a dedicated book marketing and author promotion agency that helps writers build visibility, credibility, and long-term success in a competitive publishing world. The company
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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$5,000+$150 - $199 / hr10 - 49Campbell, CA
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Established in 2017, American Blue Collar is a small Advertising company. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Kinnelon, NJ
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Located in Kinnelon, New Jersey, New Road Advertising is an Advertising company. Their services include Advertising and Media Planning & Buying.
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$5,000+$100 - $149 / hr10 - 49Newcastle, CA
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SEO company Decrypt SEO is headquartered in Newcastle, California. The team provides Search Engine Optimization and Advertising.
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$10,000+$50 - $99 / hr10 - 49Chicago, IL
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Advertising company Rocketnative was established in 2014. The team offers Advertising and Pay Per Click and is based in Chicago, Illinois.
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$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
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Advertising company The Dropship Experts is headquartered in Los Angeles, California. Their services include Advertising and Branding.
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$5,000+$25 - $49 / hr10 - 49New York, NY
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See all 1 projectsAt BuyBacklinksOnline.com, we specialize in creating white hat, high-quality backlinks to boost your website's SEO performance and authority. Our team of experts employs ethical, industry-approved
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UndisclosedUndisclosed10 - 49Wilmington, DE
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Small Advertising company Weaver Publishers, is headquartered in Wilmington, Delaware. The team focuses on Advertising and Other Marketing.
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Undisclosed< $25 / hr10 - 49Houston, TX
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Advertising company Marketologics was established in 2020. The firm focuses on Advertising and Marketing Strategy, and is small.
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$5,000+< $25 / hr10 - 49Boothwyn, PA
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The Talent Output is an Advertising company launched in 2022. The agency focuses on Advertising and Branding, and is small.
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UndisclosedUndisclosed10 - 49Ruston, LA
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Advertising company Zero Optimizer Agency was launched in 2022. Located in Ruston, Louisiana, the team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Irvine, CA
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Revenue Arc Marketing is an Advertising company. Headquartered in Irvine, California, their small team focuses on Advertising and Branding. The firm was founded in 2021.
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$1,000+$25 - $49 / hr10 - 49San Francisco, CA
Services provided
Advertising company Hdistro was launched in 2015. The small team focuses on Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49Las Vegas, NV
Services provided
4Pmix is an Advertising company. The firm is in Las Vegas, Nevada. Their team provides Advertising and Media Planning & Buying.
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$1,000+$100 - $149 / hr10 - 49Cresskill, NJ
Services provided
ScaleUP Restaurant is an Advertising company. They are headquartered in Cresskill, New Jersey, and their services include Advertising and Branding.
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$100,000+Undisclosed10 - 49Denver, CO
Services provided
Headquartered in Denver, Colorado, Pathfinder Media Group is an Advertising company. They provide Advertising and Branding and were launched in 2025.
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$5,000+$25 - $49 / hr10 - 49Sheridan, WY
Services provided
WEMARKYOU LLC is a Marketing Strategy company. They offer Marketing Strategy and Advertising and were established in 2021.
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$1,000+< $25 / hr10 - 49New York, NY
Services provided
OOH Media International is an Advertising company founded in 2014. The company specializes in Advertising and Branding.
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$10,000+Undisclosed10 - 49New York, NY
Services provided
Nova Ridge Publishing is an Advertising company located in New York, New York. They provide Advertising and Branding and were founded in 2017.
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UndisclosedUndisclosed10 - 49San Diego, CA
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Headquartered in San Diego, California, Dental Canz is a social media marketing company. The team provides Social Media Marketing and Advertising.
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$1,000+Undisclosed2 - 9Cleveland, OH
Services provided
Established in 2020, Restaurants Prosperity is a social media marketing firm. The small team provides Social Media Marketing and Advertising.
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$10,000+$150 - $199 / hr50 - 249Philadelphia, PA
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Red Tettemer O'Connell + Partners is an Advertising company launched in 1996. Their team provides Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249St. Louis Park, MN
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Magnet 360 is an Advertising company. They provide Advertising and Branding and were established in 2001. The agency is based in St. Louis Park, Minnesota and Chicago, Illinois.
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$10,000+$150 - $199 / hr50 - 249Atlanta, GA
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Jackson Spalding is an Atlanta, Georgia-based PR agency. They offer Public Relations and Digital Strategy and were launched in 1995.
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$5,000+$100 - $149 / hr50 - 249Phoenix, AZ
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LaneTerralever, an Advertising company, is based in Phoenix, Arizona. They specialize in Advertising and Branding and were founded in 1962.
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$5,000+$100 - $149 / hr50 - 249Mesa, AZ
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Advertising company School Webmasters is based in Mesa, Arizona and Diamondhead, Mississippi. They specialize in Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249San Diego, CA
Services provided
See all 1 projectsiMatrix provides website overhauls, SEO, and social media management services. The overall feedback indicates that while they delivered a functional website promptly, there were issues with ongoing Google My Business management and the effectiveness of their SEO efforts. Clients noted areas for improvement in attention to detail and expertise.
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$10,000+$100 - $149 / hr50 - 249New York, NY
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The Gate Worldwide is a midsize Advertising company headquartered in New York, New York. The team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Philadelphia, PA
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Brownstein Group is an Advertising company. The team specializes in Advertising and Branding, and the agency is based in Philadelphia, Pennsylvania.
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$10,000+$100 - $149 / hr50 - 249Kansas City, MO
Services provided
Launched in 1987, GlynnDevins is an Advertising company. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed50 - 249Indianapolis, IN
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Torchlite PRM is a SEO agency. They are based in Indianapolis, Indiana and have midsize team of experts. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr50 - 249Chicago, IL
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Slack and Company is a midsize Chicago, Illinois-based SEO agency. The team focuses on Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr50 - 249Cincinnati, OH
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2060 Digital, a SEO company, is based in Cincinnati, Ohio and Chicago, Illinois. They offer Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr50 - 249Pompano Beach, FL
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BrandStar, a SEO agency, provide Search Engine Optimization and Web Design. They were founded in 1995.
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$1,000+< $25 / hr50 - 249Rochester, NY
Services provided
Launched in 2008, Wordprax Ltd. Is an Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed50 - 249Fall River, MA
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Emagine is an Advertising company. The Fall River, Massachusetts-based firm specializes in Advertising and Content Marketing.
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$50,000+$150 - $199 / hr50 - 249Toledo, OH
Services provided
Hanson Inc. Is an Advertising company launched in 1991. Their services include Advertising and Branding.
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$5,000+$200 - $300 / hr50 - 249Chicago, IL
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CG Life is a branding company. Their midsize team is based in Chicago, Illinois and San Diego, California. Their services include Branding and Public Relations.
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$5,000+Undisclosed2 - 9Seattle, WA
Services provided
YPGroup is an Advertising company. Launched in 2016, the company provides Advertising and Marketing Strategy.
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$1,000+Undisclosed50 - 249Plymouth, MI
Services provided
RSVP Advertising is an Email Marketing company. Headquartered in Plymouth, Michigan, the firm was established in 1985. Their services include Email Marketing and Social Media Marketing.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.