Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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UndisclosedUndisclosed2 - 9Pittsburgh, PA
Services provided
232 CREATIVE, an Advertising company, provide Advertising and Branding. They were founded in 2015.
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$1,000+$25 - $49 / hr2 - 9Miami, FL
Services provided
Founded in 2017, TurnKey Mate is an Advertising company. Based in Miami, Florida, the team focuses on Advertising and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
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$10,000+$150 - $199 / hr2 - 9Portland, OR
Services provided
Standard is a branding company. Established in 2012, the company is based in Portland, Oregon. Their team specializes in Branding and Advertising.
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$1,000+$50 - $99 / hr2 - 9Brooklyn, NY
Services provided
Founded in 2021, LSC International Media is a social media marketing company. Their services include Social Media Marketing and Advertising.
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$5,000+$300+ / hr2 - 9Nocatee, FL
Services provided
FiFuel is a small media planning & buying company launched in 2017. Their team focuses on Media Planning & Buying and Advertising.
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$10,000+$50 - $99 / hr2 - 9Long Island City, NY
Services provided
In Long Island City, New York, Seven Circle Media is a branding firm. Established in 2014, the team offers Branding and Advertising.
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$1,000+Undisclosed2 - 9New Orleans, LA
Services provided
BlueLight Marketing & Advertising is a social media marketing company. The team provides Social Media Marketing and Advertising and is headquartered in New Orleans, Louisiana.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 90 projectsNinja Promo is an advertising agency specializing in marketing, promotions, and paid media services. Reviews highlight their effectiveness in improving engagement, reducing costs, and enhancing brand visibility, with approximately 90% of feedback being positive. Clients appreciate their quick adaptability and project management, though communication was noted as an area for improvement by a minority.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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$1,000+$50 - $99 / hr2 - 9Mahomet, IL
Services provided
Peyton Marie Marketing is a social media marketing agency. The small Mahomet, Illinois-based team provides Social Media Marketing and Advertising. The firm was founded in 2017.
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$1,000+$25 - $49 / hr2 - 9Medford, MA
Services provided
Mylar Marketing is a social media marketing agency. They were established in 2018 and specialize in Social Media Marketing and Web Design.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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$25,000+$150 - $199 / hr2 - 9Knoxville, TN
Services provided
Morris Group LLC is an Advertising company. They were launched in 1991 and focus on Advertising and Branding.
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$1,000+Undisclosed2 - 9Huntsville, AL
Services provided
Move Digital Group is a Digital Strategy company established in 2013. The firm focuses on Digital Strategy and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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$10,000+$150 - $199 / hr2 - 9Lancaster, PA
Services provided
GATE is a branding firm. The small Lancaster, Pennsylvania-based team provides Branding and Advertising. The firm was established in 2012.
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$5,000+$100 - $149 / hr2 - 9St. Petersburg, FL
Services provided
Watermann Media is a Content Marketing company. Based in St. Petersburg, Florida, the agency was launched in 2018. Their services include Content Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Chicago, IL
Services provided
Fathead Design is a branding agency. They are headquartered in Chicago, Illinois and have small team of experts. Their services include Branding and Email Marketing.
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$10,000+$150 - $199 / hr2 - 9Media, PA
Services provided
Gas Powered Shark Creative is an Advertising company. They are headquartered in Media, Pennsylvania and have small team of experts. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Los Angeles, CA
Services provided
L.A. Design Studio is a small web design company. They focus on Web Design and Video Production and were founded in 1998.
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Undisclosed$50 - $99 / hr2 - 9Nashville, TN
Services provided
Cinematicfocus Video Productions, a video production agency, is headquartered in Nashville, Tennessee. Established in 2010, the team offers Video Production and Advertising.
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UndisclosedUndisclosed2 - 9El Paso, TX
Services provided
EFO Media, an Advertising company, is based in El Paso, Texas. The team specializes in Advertising and Media Planning & Buying.
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$1,000+$25 - $49 / hr2 - 9Nutley, NJ
Services provided
Locate Marketing is a Digital Strategy company. They offer Digital Strategy and Marketing Strategy and were launched in 2018.
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Undisclosed$100 - $149 / hr2 - 9Fresno, CA
Services provided
Headquartered in Fresno, California, Social Spark is a small Advertising company. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Northlake, TX
Services provided
Predictive Online Marketing is a PPC company based in Northlake, Texas. They focus on Pay Per Click and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Worthington, OH
Services provided
P48 Marketing is an Advertising company. The team is headquartered in Worthington, Ohio, and their services include Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Services provided
Puppet Master Marketing is an Advertising company. Their small team is in Los Angeles, California and offers Advertising and Marketing Strategy. The company was founded in 2018.
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$1,000+Undisclosed2 - 9Elizabeth, NJ
Services provided
Advertising company Steadfast Agency, LLC is in Elizabeth, New Jersey. They focus on Advertising and Search Engine Optimization and were established in 2018.
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$10,000+Undisclosed2 - 9Dallas, TX
Services provided
Kickstand is an Advertising company. Based in Dallas, Texas, the firm was launched in 2014. Their team offers Advertising and Print Design.
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Undisclosed< $25 / hr2 - 9Raymore, MO
Services provided
See all 1 projectsBlue Door Marketing offers comprehensive website development and social media management services. Clients have praised the company for its responsiveness, timely project delivery, and collaborative approach. Blue Door Marketing is noted for its personalized service, ensuring direct interactions with the owner and delivering high-quality results that elevate social media engagement.
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$1,000+$100 - $149 / hr2 - 9Shelby Township, MI
Services provided
Smash Creative is an Advertising company. They focus on Advertising and Graphic Design and were launched in 2019.
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$10,000+$150 - $199 / hr2 - 9Folcroft, PA
Services provided
My Biz Consulting LLC, a SEO agency, is headquartered in Folcroft, Pennsylvania. Their services include Search Engine Optimization and CRM consulting and SI.
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$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
Services provided
D343K Creative Management, INC. Is a small Los Angeles, California-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9La Veta, CO
Services provided
Launched in 2018, SOCO Advertising, a small Marketing Strategy company, is based in La Veta, Colorado. Their team focuses on Marketing Strategy and Direct Marketing.
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UndisclosedUndisclosed2 - 9Fort Wayne, IN
Services provided
ST Digital, a small Advertising company, is headquartered in Fort Wayne, Indiana and Indianapolis, Indiana. The team provides Advertising and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9Norfolk, MA
Services provided
Advertising company AMW Marketing is headquartered in Norfolk, Massachusetts. Founded in 2002, the team offers Advertising and Branding.
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Undisclosed$50 - $99 / hr2 - 9Jackson, WI
Services provided
Branding company Guild Creative, Inc was established in 2000. The team focuses on Branding and Web Design.
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$1,000+$50 - $99 / hr2 - 9Charlotte, NC
Services provided
Thompson & Co Collective, an Advertising company, provides Advertising and Branding. The firm is headquartered in Charlotte, North Carolina.
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$1,000+$50 - $99 / hr2 - 9Vero Beach, FL
Services provided
Sellexio is an Advertising company. The Vero Beach, Florida-based team provides Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Brooklyn, NY
Services provided
General Purpose Studio is a branding agency. Their team is based in Brooklyn, New York. The firm focuses on Branding and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Edina, MN
Services provided
Integrated Advertising Network is a small Edina, Minnesota-based Advertising company. The team focuses on Advertising and Public Relations.
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$1,000+$50 - $99 / hr2 - 9Charlotte, NC
Services provided
Overtop Media Digital Marketing is a pay per click company. They are located in Charlotte, North Carolina, and their services include Pay Per Click and Search Engine Optimization.
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$5,000+$200 - $300 / hr2 - 9Laguna Niguel, CA
Services provided
FOXFORCE, a video production agency, is located in Laguna Niguel, California. Established in 2018, the team specializes in Video Production and Advertising.
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$5,000+$100 - $149 / hr2 - 9Mesa, AZ
Services provided
Panda Online Marketing is an Advertising company located in Mesa, Arizona. The team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Salem, OR
Services provided
In Salem, Oregon, BAM Agency is a graphic design agency. Established in 2005, the team focuses on Graphic Design and Branding.
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UndisclosedUndisclosed2 - 9Clemmons, NC
Services provided
Triad Multimedia, a social media marketing firm, was launched in 2013. They focuses on Social Media Marketing and Advertising.
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$1,000+$100 - $149 / hr2 - 9Mission Viejo, CA
Services provided
Social media marketing agency donutmilk digital creative agency ltd was established in 2020. The company specializes in Social Media Marketing and Advertising.
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$5,000+$150 - $199 / hr2 - 9Carlsbad, CA
Services provided
AFMKTG, a Marketing Strategy company, is headquartered in Carlsbad, California. Launched in 2018, the team focuses on Marketing Strategy and Advertising.
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$1,000+$25 - $49 / hr2 - 9Myrtle Beach, SC
Services provided
New Horizon SEO is a small web design company located in Myrtle Beach, South Carolina. Their services include Web Design and Advertising.
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$1,000+$50 - $99 / hr2 - 9New York, NY
Services provided
Poly Media is a small branding agency. Established in 2020, the team focuses on Branding and Web Design.
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$1,000+$200 - $300 / hr2 - 9Seattle, WA
Services provided
Reflection Marketing is an Advertising company. They offer Advertising and Branding and were established in 2024. The company is based in Seattle, Washington.
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$1,000+Undisclosed2 - 9Minneapolis, MN
Services provided
EC Media is a social media marketing firm launched in 2022. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$150 - $199 / hr2 - 9Panama City Beach, FL
Services provided
Launched in 1991, Mica Specialties is an Advertising company. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Poulsbo, WA
Services provided
Apex Media & Marketing, a Digital Strategy company, was founded in 1992. The team specializes in Digital Strategy and Advertising and is headquartered in Poulsbo, Washington.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.