Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 83 projectsNinja Promo is an advertising agency specializing in marketing, promotions, and paid media services. Reviews highlight their effectiveness in improving engagement, reducing costs, and enhancing brand visibility, with approximately 90% of feedback being positive. Clients appreciate their quick adaptability and project management, though communication was noted as an area for improvement by a minority.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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Undisclosed$100 - $149 / hr2 - 9Huntington, NY
Services provided
Thinkhouse, an Advertising company, offers Advertising and Print Design. The agency is based in Huntington, New York and Rincon, PR, Puerto Rico.
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$50,000+$200 - $300 / hr2 - 9Portland, OR
Services provided
CreateGood is a small Advertising company launched in 2020. Their team focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$1,000+$150 - $199 / hr2 - 9Exton, PA
Services provided
Web design company Skigital LLC specializes in Web Design and Advertising. They are based in Exton, Pennsylvania.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Back30 Design and Marketing is an Advertising company. Their small team is located in Las Vegas, Nevada. Their team specializes in Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9West Des Moines, IA
Services provided
SLIM marketing is a social media marketing agency. The agency is located in West Des Moines, Iowa. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+$200 - $300 / hr2 - 9Atlanta, GA
Services provided
Beam Imagination is a Content Marketing company. The team offers Content Marketing and Video Production and is headquartered in Atlanta, Georgia.
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$1,000+$100 - $149 / hr2 - 9Searcy, AR
Services provided
Think Idea Studio is a branding agency in Searcy, Arkansas. The team specializes in Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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$1,000+$100 - $149 / hr2 - 9Billings, MT
Services provided
Rebel River Creative is a web development company. Established in 2016, the company is located in Billings, Montana. Their services include Web Development and Branding.
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$1,000+$100 - $149 / hr2 - 9Nashville, TN
Services provided
SignalBoost.xyz is a SEO agency. Located in Nashville, Tennessee, the company was founded in 2018. Their team provides Search Engine Optimization and Web Development.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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$1,000+$150 - $199 / hr2 - 9Longmont, CO
Services provided
Cole Don Media is a branding firm. In Longmont, Colorado, the firm focuses on Branding and Web Design.
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$5,000+$100 - $149 / hr2 - 9Memphis, TN
Services provided
Three(i) Creative Communications is a Memphis, Tennessee-based graphic design agency. They provide Graphic Design and Advertising and were launched in 2016.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
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$50,000+Undisclosed2 - 9San Francisco, CA
Services provided
Founded in 2016, Iyashi is a small branding firm. Their services include Branding and Advertising.
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$1,000+$50 - $99 / hr2 - 9Amelia, OH
Services provided
MooCow Creative, a small Advertising company, is based in Amelia, Ohio. The team offers Advertising and Digital Strategy.
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Undisclosed$150 - $199 / hr2 - 9San Francisco, CA
Services provided
BrowneMusser, a branding company, was established in 2008. The firm provides Branding and Graphic Design, and is small.
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$1,000+Undisclosed2 - 9New Berlin, WI
Services provided
Affilium Marketing, a media planning & buying company, is in New Berlin, Wisconsin. Established in 2012, the team offers Media Planning & Buying and Digital Strategy.
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$10,000+$100 - $149 / hr2 - 9Santa Monica, CA
Services provided
Tiny Rebellion is a small Santa Monica, California-based Advertising company. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Los Angeles, CA
Services provided
Whirled, an Advertising company, is located in Los Angeles, California. They offer Advertising and Content Marketing and were founded in 2009.
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Undisclosed$100 - $149 / hr2 - 9Cincinnati, OH
Services provided
Advertising company Pop Design was founded in 1999. The small team provides Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Austin, TX
Services provided
Rebel + Riot | Branding + Web Design Agency is a branding firm. Based in Austin, Texas, the firm was launched in 2020. Their team specializes in Branding and Web Design.
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$1,000+$50 - $99 / hr2 - 9Bentonville, AR
Services provided
Ebadore Digital is a SEO company. The Bentonville, Arkansas-based agency was founded in 2019. Their team provides Search Engine Optimization and Web Design.
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$5,000+Undisclosed2 - 9Baltimore, MD
Services provided
LN Creative Group is a small Advertising company. Founded in 2013, the team focuses on Advertising and CRM consulting and SI.
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$1,000+$25 - $49 / hr2 - 9Orlando, FL
Services provided
Chris Holmes, BDM is an Advertising company. Their small team of employees is headquartered in Orlando, Florida and Miami, Florida. Their team offers Advertising and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Sandy, UT
Services provided
TheBrandBalloon is a web design agency. They specialize in Web Design and Search Engine Optimization and were established in 2020.
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$5,000+Undisclosed2 - 9Bend, OR
Services provided
Small Advertising company BN Branding, is in Bend, Oregon. The team focuses on Advertising and Web Design.
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$10,000+$100 - $149 / hr2 - 9Sunset Valley, TX
Services provided
Founded in 2014, Canales & Co., a small branding company, is based in Sunset Valley, Texas. Their team specializes in Branding and Logo.
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$5,000+$150 - $199 / hr2 - 9Albuquerque, NM
Services provided
Established in 1997, MindSpark Design Studio, llc. Is a small web design company. Their services include Web Design and Advertising.
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$50,000+$150 - $199 / hr2 - 9Greenwood Village, CO
Services provided
_defyThemAll is an Advertising company. Based in Greenwood Village, Colorado, their small team provides Advertising and Branding. The company was launched in 2015.
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$5,000+$50 - $99 / hr2 - 9Spring, TX
Services provided
Klever Digital is a web design agency. Their small team is based in Spring, Texas and focuses on Web Design and Digital Strategy. The firm was founded in 2006.
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$5,000+$100 - $149 / hr2 - 9Fort Lauderdale, FL
Services provided
See all 1 projectsProfile Media is an advertising agency offering a comprehensive suite of advertising services, including social media management, digital content creation, and branding. They received overwhelmingly positive feedback, with 100% of reviewers praising their flexibility, adaptability, and timely delivery. Additionally, they effectively increased brand awareness, resulting in 28,000 social media followers for a client.
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$5,000+$100 - $149 / hr2 - 9Dallas, TX
Services provided
Video production agency Top Pup Media was founded in 1998. The team provides Video Production and Advertising.
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$5,000+$100 - $149 / hr2 - 9Monterey, CA
Services provided
Mr. Location Scout LLC is an Advertising company launched in 2017. The firm offers Advertising and Event Marketing.
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$1,000+$50 - $99 / hr2 - 9Stockton, CA
Services provided
Video production company La Isla was established in 2020. The team specializes in Video Production and Content Marketing and is in Stockton, California.
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$1,000+$300+ / hr2 - 9Orlando, FL
Services provided
Advertising company Pronto Visual Productions is in Orlando, Florida. They specialize in Advertising and Direct Marketing.
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$1,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
Sigma 1 is a small Las Vegas, Nevada-based web design agency. The team focuses on Web Design and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Baton Rouge, LA
Services provided
LeadsPlaza is a small Sales Outsourcing company. Founded in 2017, the team provides Sales Outsourcing and Advertising.
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$1,000+$100 - $149 / hr2 - 9Sheridan, WY
Services provided
Headquartered in Sheridan, Wyoming, Implant Prospect is a SEO services firm. They offer Search Engine Optimization and Advertising.
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$10,000+$100 - $149 / hr2 - 9San Francisco, CA
Services provided
Erich & Kallman LLC is an Advertising company. They were founded in 2016, and their services include Advertising and Video Production.
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$5,000+$100 - $149 / hr2 - 9Newberg, OR
Services provided
See all 1 projectsGrey Bear Digital - Out of Business offered Facebook ad management services, including advertisement creation, audience targeting, and ad purchasing. Overall feedback highlights their ability to optimize ad performance and increase ROAS, with clients appreciating their responsiveness and familial approach. They were praised for their dedication to client success and nimbleness in decision-making.
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$1,000+$100 - $149 / hr2 - 9Pasadena, TX
Services provided
CityScope Net is a web design agency. The company is headquartered in Pasadena, Texas. Their services include Web Design and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9Omaha, NE
Services provided
LingoDocs Marketing, a small Advertising company, is in Omaha, Nebraska. The team specializes in Advertising and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Milwaukee, WI
Services provided
Strange Animal is an Advertising company. They are in Milwaukee, Wisconsin, and their services include Advertising and Branding.
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$1,000+$150 - $199 / hr2 - 9Wilton, CT
Services provided
Web design agency ECHO BRAND GROUP was established in 2012. The agency specializes in Web Design and Advertising, and is small.
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$1,000+Undisclosed2 - 9Andover, KS
Services provided
Studio928, a small graphic design company, is headquartered in Andover, Kansas. The team specializes in Graphic Design and Advertising.
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$5,000+$200 - $300 / hr2 - 9Dumont, NJ
Services provided
Beard & Bowler Productions is a video production agency launched in 2017. The firm offers Video Production and Advertising, and is small.
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$5,000+$150 - $199 / hr2 - 9New Orleans, LA
Services provided
Creative Roam is an Advertising company. Located in New Orleans, Louisiana, the company offers Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9Jacksonville, FL
Services provided
Based in Jacksonville, Florida and London, England, Vizarchs is an Architectural Design company. They specialize in Architectural Design and Interior Design and were established in 2008.
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$25,000+$200 - $300 / hr2 - 9St. Louis, MO
Services provided
UX design company Culture & Spirit provides UX/UI Design and Web Development. They were founded in 2017.
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$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
Services provided
Gassman Creative is an Advertising company. The team provides Advertising and Branding and is located in Los Angeles, California.
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$1,000+Undisclosed2 - 9Lake Barrington, IL
Services provided
Global Ad Solutions is a Demand Generation Marketing company. Launched in 2022, the company provides Demand Generation Marketing and Media Planning & Buying.
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$25,000+$200 - $300 / hr2 - 9Gaithersburg, MD
Services provided
TMAC is an Advertising company founded in 1999. The team provides Advertising and Branding and is located in Gaithersburg, Maryland.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.