Top Video Production Companies in the United States
Video has become the default format for almost every marketing surface — paid social, YouTube, sales enablement, brand films, product launches, and increasingly, AI-driven personalization. The right U.S. video production company brings the strategic instinct to know what kind of video the work actually needs (a high-production brand film versus a fast, native-feeling social cut versus a polished explainer) along with the production capacity to ship it on time.
The best firms also bring distribution thinking — building shoots that yield 30 cuts and crops instead of one finished video, because that's what modern channel mixes demand. Clutch helps you compare top U.S. video production companies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and video type, and explore related directories:
• Top Video Production Companies
• Video Production Companies in Los Angeles
• Video Production Companies in Chicago
• Video Production Companies in New York
• U.S. Video Production Companies for Advertising & Marketing
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 172 projectsSparkhouse is a distinguished multimedia production company specializing in videography, video editing, and corporate video production. With an impressive 100% positive feedback from clients, Sparkhouse is praised for its effective communication, timely delivery, and high-quality output. Approximately 30% of reviews commend their seamless project management, and around 20% highlight their capacity to produce cinematic and visually appealing video content.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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UndisclosedUndisclosed2 - 9Saint Anthony, MN
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Small video production company iDream.tv Location Images, is headquartered in Saint Anthony, Minnesota. The team specializes in Video Production and Corporate Photography.
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UndisclosedUndisclosed2 - 9Vadnais Heights, MN
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Bircherfilms LLC., a video production agency, was founded in 2015. Based in Vadnais Heights, Minnesota, the team provides Video Production and Corporate Photography.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 12 projectsThink Branded Media is a video production company that excels in creating high-quality multimedia content, including corporate video production, cinematography, and video editing. Overall, 100% of reviewers praised their creativity, professionalism, and efficient project management. Notably, 70% mentioned their ability to deliver impressive results under tight deadlines, and 60% highlighted their collaborative approach and adaptability to client needs.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Serves United StatesServices provided
See all 62 projectsCasual is a multimedia production company specializing in video production services, including motion graphics, videography, and post-production. They are recognized for their creativity, professionalism, and ability to produce high-quality deliverables across various industries, with 100% of reviews highlighting their exceptional project management and flexibility. Clients consistently praise their culture fit, responsiveness, and the impressive quality of the final products.
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UndisclosedUndisclosed2 - 9Richmond, CA
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Headquartered in Richmond, California, Fusion Moments Media is a small video production company. Their services include Video Production and Corporate Photography.
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UndisclosedUndisclosed2 - 9Madison, WI
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Requisite Video Productions is a video production agency located in Madison, Wisconsin. Launched in 2003, the team offers Video Production and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Fresno, CA
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RADIATOR MEDIA is a video production company. In Fresno, California, their small team specializes in Video Production and Broadcast Video. The company was founded in 2013.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
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VOLTI SUBITO is a small Albuquerque, New Mexico-based video production agency. Their services include Video Production and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Lexington, KY
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Established in 2005, Courage Media - Lexington is a video production agency. The team offers Video Production and Corporate Photography.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production services, including videography, video editing, and corporate video production. Across their reviews, 5 Pound Media consistently receives positive feedback, with approximately 95% of clients praising their creativity, professionalism, and efficient project management. Clients frequently highlight their ability to deliver high-quality video content on time and within budget, with 60% mentioning their adaptability and effective communication.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in video production, cinematography, and post-production services. Reviews show an 85% positive feedback rating, highlighting effective project management, clear communication, and cultural fit, with 80% of reviewers noting their ability to deliver high-quality video content on time. Some feedback suggests room for improvement in proactivity and client relationship authenticity.
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UndisclosedUndisclosed2 - 9Lexington, KY
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Pinnacle Productions LLC - Lexington is a video production company headquartered in Lexington, Kentucky. The team focuses on Video Production and Web Development.
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UndisclosedUndisclosed2 - 9Plymouth, MA
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GreenCastle Video Productions is a video production agency. In Plymouth, Massachusetts, the agency provides Video Production and Web Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 43 projectsBrandefy is a multimedia production company renowned for its expertise in video production, videography, and corporate video production. Clients commend their professionalism, creativity, and adaptive approach, with 100% of reviews highlighting their ability to meet tight deadlines and deliver high-quality results. Their collaborative approach and attention to detail are frequently praised, making them a trusted partner for diverse video production needs.
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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UndisclosedUndisclosed2 - 9Stockton, CA
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Captivating Photos is a video production agency. In Stockton, California, the team focuses on Video Production and Corporate Photography.
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UndisclosedUndisclosed2 - 9Allen, TX
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Broken Peanut Media is a video production company. The team is headquartered in Allen, Texas, and their services include Video Production and Pay Per Click.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 15 projectsMinifridge Media is a multimedia production company specializing in video production, videography, and video editing services. Clients consistently praise their professionalism, creativity, and project management skills, resulting in a 100% positive feedback rate across reviews. Many reviews highlight their ability to manage complex shoots efficiently and the strong client satisfaction with the final video outputs.
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UndisclosedUndisclosed2 - 9Amarillo, TX
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Itech Design is a video production agency. The agency is in Amarillo, Texas. Their services include Video Production and Advertising.
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UndisclosedUndisclosed2 - 9Glen Ellyn, IL
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Wonderkind Studios is a video production company founded in 1990. The company offers Video Production and Corporate Photography.
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UndisclosedUndisclosed2 - 9Huntley, IL
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GreenRoom Video is a video production company. The Huntley, Illinois-based firm specializes in Video Production and Corporate Photography.
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UndisclosedUndisclosed2 - 9Pittsburg, CA
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Small video production company Left Coast Media Productions, is based in Pittsburg, California. Their services include Video Production and Event Marketing.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Cates Collaborative, LLC is a Chicago, Illinois-based video production agency. The team specializes in Video Production and Content Marketing.
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UndisclosedUndisclosed2 - 9Chicago, IL
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RoboToaster LLC is a video production company. The team provides Video Production and Graphic Design and is in Chicago, Illinois.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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Wide Eye Productions - NC is a video production agency. Their small team is located in Winston-Salem, North Carolina. Their services include Video Production and Graphic Design.
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UndisclosedUndisclosed2 - 9Brooklyn, NY
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Vivid Story, a video production company, was founded in 2014. The firm offers Video Production and AR/VR development, and is small.
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UndisclosedUndisclosed2 - 9Ithaca, NY
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Well Said Media is a video production company in Ithaca, New York. Their services include Video Production and Graphic Design.
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UndisclosedUndisclosed2 - 9Chesterfield, MO
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Feature Group USA, a video production agency, is headquartered in Chesterfield, Missouri. Their services include Video Production and Graphic Design.
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UndisclosedUndisclosed2 - 9Denver, CO
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Rocky Mountain Photography, a video production company, was launched in 2016. The team provides Video Production and Corporate Photography and is in Denver, Colorado.
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UndisclosedUndisclosed2 - 9Highland Heights, OH
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Anytime Picture is a video production agency established in 2019. The company offers Video Production and Corporate Photography, and is small.
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UndisclosedUndisclosed2 - 9Houston, TX
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Established in 2005, Swagger Film is a small Houston, Texas-based video production company. Their team specializes in Video Production and Social Media Marketing.
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$1,000+$300+ / hr50 - 249Fresno, CA
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See all 27 projects<p style="box-sizing: border-box; border: 0px; font-size: 14px; font-style: normal; font-weight: 400; margin: 0px 0px 1em; outline: 0px; padding: 0px; vertical-align: baseline; color: #454f5e;
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$1,000+$50 - $99 / hrFreelancerIndustry, PA
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IndustrialiZen is a branding agency located in Industry, Pennsylvania. They provide Branding and Direct Marketing.
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UndisclosedUndisclosed50 - 249Brooklyn, NY
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Logo Vitals is a midsize web design agency located in Brooklyn, New York. Their services include Web Design and Graphic Design.
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$50,000+$50 - $99 / hr1,000 - 9,999Billerica, MA
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Established in 1996, Mrccedtech, a large HR Consulting company, is based in Billerica, Massachusetts. Their services include HR Consulting and Corporate Training & Coaching.
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$1,000+$50 - $99 / hr50 - 249League City, TX
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Software Shrimps is a branding agency. They specialize in Branding and Video Production and are based in League City, Texas.
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$1,000+$150 - $199 / hr50 - 249Columbia, TN
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Launched in 2020, Fire For Effect Marketing is a social media marketing agency. The midsize team focuses on Social Media Marketing and Search Engine Optimization.
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$10,000+$25 - $49 / hr50 - 249Sugar Land, TX
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CADILA GLOBAL is a graphic design agency. They are based in Sugar Land, Texas and have midsize team of experts. Their services include Graphic Design and Video Production.
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$5,000+Undisclosed50 - 249Seattle, WA
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Established in 2017, Website Legends is a social media marketing company. The company provides Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr10 - 49Elmhurst, IL
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JB Fam Solutions is a branding company. Their small team of employees is headquartered in Elmhurst, Illinois. Their team focuses on Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49New York, NY
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See all 1 projectsWeb Innovatives specializes in website redesign services, demonstrating strong capabilities in enhancing content organization, graphics, and accessibility. Reviews highlight their excellent customer support and dedication to delivering visually appealing, feature-rich websites. The company could improve by minimizing excessive client communication, except when necessary for clarifying instructions.
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$1,000+$100 - $149 / hr2 - 9Oklahoma City, OK
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Branding company Monsterly Creative was launched in 2019. The team specializes in Branding and Graphic Design.
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$1,000+< $25 / hr10 - 49Chicago, IL
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Bmymarketer is a web design company. In Chicago, Illinois, their small team offers Web Design and Video Production. The agency was established in 2017.
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$10,000+$100 - $149 / hr10 - 49Golden Valley, MN
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Bolin Agency is a branding company. In Golden Valley, Minnesota, the agency focuses on Branding and Web Design.
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$5,000+$50 - $99 / hr10 - 49Seattle, WA
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Doubleknot is a branding agency. Based in Seattle, Washington, the agency was launched in 1995. Their services include Branding and Packaging Design.
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UndisclosedUndisclosed10 - 49Tampa, FL
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ADventure Marketing, a graphic design company, is based in Tampa, Florida. The team offers Graphic Design and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Bellevue, WA
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Established in 2004, VMG Studios is a branding agency. Their team focuses on Branding and Graphic Design.
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$5,000+$100 - $149 / hr10 - 49West Chester, PA
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KOI-FLY CREATIVE PRODUCTIONS is an Advertising company. Their team is based in West Chester, Pennsylvania. The firm offers Advertising and UX/UI Design.
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$1,000+$150 - $199 / hr10 - 49Austin, TX
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Sip Creatives is a branding firm. They are based in Austin, Texas and have small team of experts. Their services include Branding and Video Production.
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$10,000+Undisclosed10 - 49New York, NY
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Established in 2002, Tane is a small New York, New York-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Grand Rapids, MI
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TBX is an UX company. Their team is in Grand Rapids, Michigan. The firm offers UX/UI Design and Branding.
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UndisclosedUndisclosed10 - 49San Francisco, CA
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Feld Advertising is an Advertising company. The San Francisco, California-based team specializes in Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Albuquerque, NM
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Established in 2001, Esparza is a small Albuquerque, New Mexico-based Advertising company. Their team offers Advertising and Video Production.
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UndisclosedUndisclosed10 - 49Clearfield, UT
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Oz Marketing, a small Advertising company, is headquartered in Clearfield, Utah. The team focuses on Advertising and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49New York, NY
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Founded in 1999, Editions Financial is a small Content Marketing company headquartered in Edinburgh, Scotland and London, England. Their team offers Content Marketing and Event Marketing.
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Undisclosed$150 - $199 / hr10 - 49Chattanooga, TN
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Spectruss is an Atlanta, Georgia-based web design agency. They offer Web Design and Graphic Design.
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UndisclosedUndisclosed10 - 49Knoxville, TN
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Advertising company Big Slate Media is located in Knoxville, Tennessee. The team provides Advertising and Email Marketing.
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List of the Top 15 United States Video Production Companies
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$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.1/40.016.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.1/40.017.4/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed10 - 49Englewood, CO
Ability to deliver
35.6/40.016.6/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.5/40.017.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+Undisclosed50 - 249Inglewood, CA
Ability to deliver
35.5/40.015.8/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.4/40.017.6/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
35.3/40.016.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.3/40.016.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37/40.018/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.2/40.015.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$100 - $149 / hr10 - 49Austin, TX
Ability to deliver
35.2/40.016.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
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U.S. Video Production FAQs
A full video production engagement typically covers some or all of:
- Pre-production — concept development, scriptwriting, storyboarding, location scouting, casting, scheduling
- Production — the shoot itself; directors, DPs, camera and lighting crews, sound, talent direction
- Post-production — editing, color grading, sound design, motion graphics, VFX
- Animation and motion design — 2D/3D animation, explainer videos, motion graphics for non-live-action content
- Distribution-ready cuts — producing the multiple aspect ratios and durations modern channels demand
Some firms cover end-to-end; others specialize in a phase (production-only houses that shoot for agencies, post-only houses that finish what others shoot, animation-only studios). Make sure to match firm scope to whether you need a one-stop partner or a specialist plugging into your existing workflow.
Based on data gathered by our team through client reviews and case studies, the typical timeline for video production goes for:
- Social-first content (creator-style or simple shoots): 2–4 weeks
- Explainer or animated video (60–120 seconds): 4–8 weeks
- Brand film or commercial (high production value, single deliverable): 6–12 weeks
- Campaign with multiple deliverables (hero film + cutdowns + social): 10–16 weeks
- Documentary or content series: 3–9 months
The slowest part is usually pre-production (concept approvals, talent booking, location coordination). Build in stakeholder review windows realistically — last-minute creative pivots after the shoot are extremely expensive.
Based on Clutch pricing data, video production has unusually wide pricing variance because budgets reflect production value as much as deliverable count:
- Social-first or creator-style content: $2,500 – $15,000 per finished piece
- Explainer videos (animated, 60–120 seconds): $10,000 – $50,000
- Brand films and commercials (live-action, mid-tier production): $25,000 – $150,000
- High-production commercials (national-scale, premium talent and locations): $150,000 – $1M+
- Ongoing content retainers: typically $10,000 – $75,000 pet month for steady production cadence
Some pricing fundamentals to keep in mind are location and talent; they drive costs more than equipment. Additionally, post-production scales with creative complexity, not just minute count, and revisions outside the agreed scope are where budgets balloon.
Filter your options on these three factors — portfolio match for the specific kind of video you need, production scale appropriate to your budget, and creative chemistry with the director.
- Portfolio match matters because video production firms are stylistic; a documentary-style firm shoots differently than a commercial firm or an animation studio.
- Production scale appropriate to budget means pairing a $40,000 explainer with a $40,000-tier production house, not a national-commercial shop slumming.
- Creative chemistry with the director is the single biggest predictor of whether the final cut feels right; the director is the creative author, and you'll be in working sessions with them for weeks.
Also ask: how the firm handles revisions and scope changes, what's included versus billed separately (music licensing, talent buyouts, location fees), and what the rights structure looks like for finished work.
- One-size-fits-all reels. A firm whose work all looks identical either has a strong stylistic preference (which may not fit you) or doesn't actually customize to client needs.
- Vague pricing without scope clarity. "It depends" is fine as a starting answer; "we'll figure it out as we go" is a recipe for budget surprises. Reputable firms can quote against a tight scope.
- Reluctance to discuss music licensing and talent buyouts. These are common cost surprises. Firms that gloss over them in pitch are setting up later invoices.
- No discussion of cutdowns and aspect ratios. Modern video work yields multiple deliverables from one shoot. A firm that pitches a single 90-second hero with no cutdown plan is missing the era.
- Director or DP swap mid-project. Reputable firms confirm specific creative leads before shooting; bait-and-switch on the named director is a bad sign.
Don’t jump the gun after simply viewing their portfolios. Make sure to carefully assess their capabilities and track record to avoid any of these warning signs.