Top Video Production Companies in the United States
Video has become the default format for almost every marketing surface — paid social, YouTube, sales enablement, brand films, product launches, and increasingly, AI-driven personalization. The right U.S. video production company brings the strategic instinct to know what kind of video the work actually needs (a high-production brand film versus a fast, native-feeling social cut versus a polished explainer) along with the production capacity to ship it on time.
The best firms also bring distribution thinking — building shoots that yield 30 cuts and crops instead of one finished video, because that's what modern channel mixes demand. Clutch helps you compare top U.S. video production companies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and video type, and explore related directories:
• Top Video Production Companies
• Video Production Companies in Los Angeles
• Video Production Companies in Chicago
• Video Production Companies in New York
• U.S. Video Production Companies for Advertising & Marketing
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 172 projectsSparkhouse is a multimedia production company specializing in high-quality video production and post-production services, including corporate video production and film editing. Their reviews are overwhelmingly positive, with clients consistently praising their effective communication, timely deliveries, and ability to capture the desired vision. Approximately 90% of reviewers commend their project management skills, and many highlight their creativity and professionalism in producing compelling visuals and cinematic effects.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
See all 19 projectsGardner Productions Group is a multimedia production company specializing in video production services such as cinematography, videography, and video editing. The company receives overwhelmingly positive feedback, with 100% of reviewers noting their professionalism, creativity, and timely project delivery. Clients frequently commend their ability to handle projects from inception through post-production, highlighting their exceptional project management and adaptability to client needs.
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UndisclosedUndisclosed2 - 9Quincy, MA
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Advertising company Hungry Bird Creative Group is headquartered in Quincy, Massachusetts and Cleveland, Ohio. The team provides Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Raleigh, NC
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Seven Ages Design, a Content Marketing company, was launched in 2014. The firm focuses on Content Marketing and Social Media Marketing, and is small.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 12 projectsThink Branded Media is a video production company that excels in creating high-quality multimedia content, including corporate video production, cinematography, and video editing. Overall, 100% of reviewers praised their creativity, professionalism, and efficient project management. Notably, 70% mentioned their ability to deliver impressive results under tight deadlines, and 60% highlighted their collaborative approach and adaptability to client needs.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Serves United StatesServices provided
See all 62 projectsCasual is a multimedia production company specializing in video production, including videography, video editing, and corporate video production. Clients highly praise Casual for their professionalism, creativity, and ability to deliver high-quality videos on time. Approximately 90% of reviews highlight their exceptional project management and culturally aligned team. Casual's expertise in motion graphics and film production ensures impressive outcomes across various industries.
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UndisclosedUndisclosed2 - 9St. Charles, IL
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Shaw Media Marketing is an Advertising company. The St. Charles, Illinois-based team provides Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9Dallas, TX
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DuoS Global Marketing is a Business Consulting company established in 2018. In Dallas, Texas and Amarillo, Texas, the team specializes in Business Consulting and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Medford, OR
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Graphic design company Bravio Group was launched in 2015. Located in Medford, Oregon, the team offers Graphic Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9San Francisco, CA
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Slay Agency is an AR/VR development company. Established in 2017, the agency specializes in AR/VR development and Back Office Outsourcing.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Four Deep Multimedia is a small Advertising company headquartered in Richmond, Virginia. The team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production, videography, and post-production services. The company consistently receives positive feedback, with approximately 90% of reviewers praising their creativity, professionalism, and effective communication. Clients commend their ability to deliver high-quality video content on time, aligning with brand objectives and enhancing engagement. Reviewers highlight their proficiency in cinematography, video editing, and producing corporate videos, emphasizing the team's adaptability and collaborative nature.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 52 projectsOrigin Films is a distinguished video production company specializing in Film Production, Video Editing, and Corporate Video Production. They consistently receive positive feedback, with over 90% of clients praising their creativity, attention to detail, and project management skills. Reviewers frequently highlight their ability to enhance brand visibility and audience engagement through compelling visual narratives. Despite minor suggestions for improvement, their work is highly regarded for its quality and alignment with client objectives.
$5,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in video production, cinematography, and post-production services. Reviews show an 85% positive feedback rating, highlighting effective project management, clear communication, and cultural fit, with 80% of reviewers noting their ability to deliver high-quality video content on time. Some feedback suggests room for improvement in proactivity and client relationship authenticity.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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Founded in 2007, Ethos Studios Inc is a Corporate Photography company. Their services include Corporate Photography and Video Production.
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UndisclosedUndisclosed2 - 9Clearwater, FL
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Web design agency Profit Gate Web, Inc. Specializes in Web Design and IT managed services. They were established in 1999.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 43 projectsBrandefy is a multimedia production company specializing in video production services such as videography, video editing, and post-production. With a focus on corporate video production and film editing, Brandefy consistently receives high praise for its collaborative approach and professionalism, as evidenced by 100% positive feedback across reviews. Clients commend their creative direction and ability to produce high-quality, visually compelling content that aligns with brand aesthetics and delivers strong ROI.
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 14 projectsZero One Digital Media is a distinguished video production company specializing in services such as cinematography, video editing, and corporate video production. With a 100% satisfaction rate across reviews, clients praise their high-quality production, exceptional project management, and collaborative spirit. Approximately 80% of reviewers highlight their adaptability and professionalism, making them a trusted partner in multimedia production endeavors.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in multimedia production services, including videography, video editing, and corporate video production. With 100% positive feedback, clients consistently praise their exceptional professionalism, creativity, and proactive project management. Notably, 85% of reviews highlight their ability to align with brand visions and deliver high-quality, engaging content, underlining their expertise in motion graphics and video post-production.
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UndisclosedUndisclosed2 - 9Loves Park, IL
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Jumping Trout. LLC. Is a Loves Park, Illinois-based graphic design agency. They offer Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed2 - 9San Luis Obispo, CA
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Established in 1973, S. Lombardi & Associates is an Advertising company. The company specializes in Advertising and Graphic Design.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 15 projectsMinifridge Media is a multimedia production company specializing in video production, videography, and video editing services. Clients consistently praise their professionalism, creativity, and project management skills, resulting in a 100% positive feedback rate across reviews. Many reviews highlight their ability to manage complex shoots efficiently and the strong client satisfaction with the final video outputs.
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UndisclosedUndisclosed2 - 9Sarasota, FL
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Design Marketing Group, Inc. Is an Advertising company. The Sarasota, Florida-based firm specializes in Advertising and Event Marketing.
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UndisclosedUndisclosed2 - 9Orlando, FL
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GOBIG Marketing is a small Corporate Photography company. They focus on Corporate Photography and Graphic Design and were launched in 2003.
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UndisclosedUndisclosed2 - 9Plant City, FL
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Design4 Marketing is a small Advertising company. They provide Advertising and Branding and were founded in 1990.
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UndisclosedUndisclosed2 - 9Anaheim, CA
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Highrise Elite Marketing, an application development company, specializes in Mobile App Development and Search Engine Optimization. The company is headquartered in Anaheim, California.
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UndisclosedUndisclosed2 - 9Jersey City, NJ
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Launched in 2017, Monday Creatives is an Advertising company. The team specializes in Advertising and Corporate Photography and is located in Jersey City, New Jersey.
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UndisclosedUndisclosed2 - 9New York, NY
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Studio 325 is a branding company based in New York, New York. They focus on Branding and Corporate Photography and were launched in 1999.
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UndisclosedUndisclosed2 - 9Jersey City, NJ
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Corporate Photography company The Joey Creative Agency is located in Jersey City, New Jersey. They provide Corporate Photography and Email Marketing and were established in 2011.
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UndisclosedUndisclosed2 - 9New City, NY
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Greystack Digital Marketing is an Advertising company. Based in New City, New York, their small team focuses on Advertising and Search Engine Optimization. The agency was established in 2007.
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UndisclosedUndisclosed2 - 9Hamilton Township, NJ
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Ryan James Agency Digital Marketing is an Advertising company based in Hamilton Township, New Jersey. They offer Advertising and Branding.
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UndisclosedUndisclosed2 - 9Irvine, CA
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RUHM Luxury Marketing is a branding company. Their small team is in Irvine, California. Their team specializes in Branding and Print Design.
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UndisclosedUndisclosed2 - 9Allentown, PA
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SearchworxX, a Content Marketing company, was founded in 2007. Headquartered in Allentown, Pennsylvania, the team provides Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Altoona, PA
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DiAndrea Media, Inc is an Advertising company. In Altoona, Pennsylvania, the company was founded in 1989. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Dallas, TX
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SYNC MG, a branding company, was established in 2016. The team provides Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Greenville, SC
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Uncommn Marketing Partners is a branding agency located in Greenville, South Carolina. Launched in 2016, the team specializes in Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Rochester, MI
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Founded in 2002, DPro Marketing is a Corporate Photography company. The team provides Corporate Photography and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9New Lenox, IL
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The Sterling Group Inc is a graphic design agency. Their team is headquartered in New Lenox, Illinois and provides Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Alamo, CA
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Result Driven Design, a small Content Marketing company, is based in Alamo, California. Their services include Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Longmont, CO
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EMKTG, Inc., a Corporate Photography company, was launched in 2017. The small team provides Corporate Photography and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Charlottesville, VA
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Soundwave Consulting, an Advertising company, was launched in 2015. The small team specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Lima, OH
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Modo Media, an Advertising company, was launched in 2011. They provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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Blue Vista 725 is an Advertising company established in 2012. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Massapequa, NY
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Keen Insites Internet Services Ltd is a Content Marketing company. The team provides Content Marketing and Graphic Design and is based in Massapequa, New York.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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MD3 Media Marketing, a Marketing Strategy company, is in Winston-Salem, North Carolina. They provide Marketing Strategy and Search Engine Optimization and were established in 2011.
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UndisclosedUndisclosed2 - 9New York, NY
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Ferus Medical is a branding agency. Headquartered in New York, New York, the agency was established in 2017. Their team offers Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Founded in 2010, Hi5 Practice is a branding agency. The agency focuses on Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Knoxville, TN
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Located in Knoxville, Tennessee, AgentOptix is a small Advertising company. The team offers Advertising and Corporate Photography.
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UndisclosedUndisclosed2 - 9White Bear Lake, MN
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Nimble Impressions, a small Email Marketing company, is based in White Bear Lake, Minnesota. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Highway 29 Creative is a Corporate Photography company. They are located in Minneapolis, Minnesota. Their team offers Corporate Photography and Pay Per Click.
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UndisclosedUndisclosed2 - 9Antelope, CA
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INSPIRE YOUR BRAND™ is an Advertising company. Headquartered in Antelope, California, the agency provides Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9New York, NY
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International Association of Top Professionals is a branding firm. Their small team is in New York, New York. Their team provides Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9New York, NY
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Founded in 2010, 17 Agency, a small graphic design agency, is in New York, New York. Their services include Graphic Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Ithaca, NY
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Media planning and buying agency East Shore Marketing is located in Ithaca, New York. They offer Media Planning & Buying and Advertising and were founded in 2016.
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UndisclosedUndisclosed2 - 9Orange, CA
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Urchin Digital is a Content Marketing company founded in 2019. Their team offers Content Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9Woonsocket, RI
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C.C. Brooks Marketing, a print design company, is headquartered in Woonsocket, Rhode Island. They focus on Print Design and Pay Per Click and were launched in 2015.
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UndisclosedUndisclosed2 - 9Conway, AR
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Corporate Photography company Kanga Studio is headquartered in Conway, Arkansas. Launched in 2011, the team focuses on Corporate Photography and Graphic Design.
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UndisclosedUndisclosed2 - 9Corpus Christi, TX
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SOFA COUCH MEDIA is a graphic design agency. Located in Corpus Christi, Texas, their small team focuses on Graphic Design and Marketing Strategy. The agency was founded in 2015.
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UndisclosedUndisclosed2 - 9San Angelo, TX
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By The Stream Media is a Corporate Photography company. The San Angelo, Texas-based company was launched in 2012. Their team provides Corporate Photography and Graphic Design.
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UndisclosedUndisclosed2 - 9Oklahoma City, OK
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Email Marketing company Tatanka Creative LLC is headquartered in Oklahoma City, Oklahoma. The team specializes in Email Marketing and Event Marketing.
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UndisclosedUndisclosed2 - 9Oklahoma City, OK
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Branding company Nifty was established in 2019. The company specializes in Branding and Corporate Photography.
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List of the Top 15 United States Video Production Companies
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$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.3/40.017.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
35.9/40.017.2/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed10 - 49Englewood, CO
Ability to deliver
35.6/40.016.6/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.5/40.017.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+Undisclosed50 - 249Inglewood, CA
Ability to deliver
35.5/40.015.8/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.4/40.017.6/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
35.3/40.016.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.3/40.016.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37/40.018/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.2/40.015.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$100 - $149 / hr10 - 49Austin, TX
Ability to deliver
35.2/40.016.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
U.S. Video Production FAQs
A full video production engagement typically covers some or all of:
- Pre-production — concept development, scriptwriting, storyboarding, location scouting, casting, scheduling
- Production — the shoot itself; directors, DPs, camera and lighting crews, sound, talent direction
- Post-production — editing, color grading, sound design, motion graphics, VFX
- Animation and motion design — 2D/3D animation, explainer videos, motion graphics for non-live-action content
- Distribution-ready cuts — producing the multiple aspect ratios and durations modern channels demand
Some firms cover end-to-end; others specialize in a phase (production-only houses that shoot for agencies, post-only houses that finish what others shoot, animation-only studios). Make sure to match firm scope to whether you need a one-stop partner or a specialist plugging into your existing workflow.
Based on data gathered by our team through client reviews and case studies, the typical timeline for video production goes for:
- Social-first content (creator-style or simple shoots): 2–4 weeks
- Explainer or animated video (60–120 seconds): 4–8 weeks
- Brand film or commercial (high production value, single deliverable): 6–12 weeks
- Campaign with multiple deliverables (hero film + cutdowns + social): 10–16 weeks
- Documentary or content series: 3–9 months
The slowest part is usually pre-production (concept approvals, talent booking, location coordination). Build in stakeholder review windows realistically — last-minute creative pivots after the shoot are extremely expensive.
Based on Clutch pricing data, video production has unusually wide pricing variance because budgets reflect production value as much as deliverable count:
- Social-first or creator-style content: $2,500 – $15,000 per finished piece
- Explainer videos (animated, 60–120 seconds): $10,000 – $50,000
- Brand films and commercials (live-action, mid-tier production): $25,000 – $150,000
- High-production commercials (national-scale, premium talent and locations): $150,000 – $1M+
- Ongoing content retainers: typically $10,000 – $75,000 pet month for steady production cadence
Some pricing fundamentals to keep in mind are location and talent; they drive costs more than equipment. Additionally, post-production scales with creative complexity, not just minute count, and revisions outside the agreed scope are where budgets balloon.
Filter your options on these three factors — portfolio match for the specific kind of video you need, production scale appropriate to your budget, and creative chemistry with the director.
- Portfolio match matters because video production firms are stylistic; a documentary-style firm shoots differently than a commercial firm or an animation studio.
- Production scale appropriate to budget means pairing a $40,000 explainer with a $40,000-tier production house, not a national-commercial shop slumming.
- Creative chemistry with the director is the single biggest predictor of whether the final cut feels right; the director is the creative author, and you'll be in working sessions with them for weeks.
Also ask: how the firm handles revisions and scope changes, what's included versus billed separately (music licensing, talent buyouts, location fees), and what the rights structure looks like for finished work.
- One-size-fits-all reels. A firm whose work all looks identical either has a strong stylistic preference (which may not fit you) or doesn't actually customize to client needs.
- Vague pricing without scope clarity. "It depends" is fine as a starting answer; "we'll figure it out as we go" is a recipe for budget surprises. Reputable firms can quote against a tight scope.
- Reluctance to discuss music licensing and talent buyouts. These are common cost surprises. Firms that gloss over them in pitch are setting up later invoices.
- No discussion of cutdowns and aspect ratios. Modern video work yields multiple deliverables from one shoot. A firm that pitches a single 90-second hero with no cutdown plan is missing the era.
- Director or DP swap mid-project. Reputable firms confirm specific creative leads before shooting; bait-and-switch on the named director is a bad sign.
Don’t jump the gun after simply viewing their portfolios. Make sure to carefully assess their capabilities and track record to avoid any of these warning signs.