Top Public Relations Firms
-
Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 308 projectsOtter Public Relations is a reputable PR and media relations firm known for enhancing brand reputation and visibility through strategic content creation and media placements. Across numerous reviews, 100% of clients appreciate their timely delivery and quality output, with 75% highlighting the agency's effective communication and project management. Clients value Otter PR's ability to seamlessly blend professionalism with impactful media coverage.
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 20 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They consistently deliver high-quality media placements and strategic communications across various industries. Approximately 95% of reviews highlight their professionalism and ability to exceed expectations, particularly in maintaining brand precision and securing media coverage. Clients commend their strategic creativity and responsiveness, making them a trusted partner in public communications.
-
$10,000+$100 - $149 / hr50 - 249Dallas, TX
Services provided
Supreme Optimization is a PR company. Founded in 2012, the team provides Public Relations and Digital Strategy. The firm is located in Dallas, Texas.
Read more -
$10,000+Undisclosed50 - 249Gurugram, India
Services provided
SPAG FINN Partners, a branding agency, is located in Gurugram, India and Bengaluru, India. Founded in 2014, the team offers Branding and Public Relations.
Read more -
Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 23 projects10 to 1 Public Relations is a reputable PR agency known for excelling in crisis communications, media relations, and enhancing brand reputation. With a strong focus on corporate communications, 90% of clients praised their strategic media coverage and publicity efforts. Their transparent project management and impressive client-centric approach received unanimous acclaim, though 20% noted a desire for service expansion beyond traditional PR.
$10,000+$300+ / hr2 - 9Toronto, CanadaServices provided
See all 29 projectsPointman News Creation is a Public Relations agency specializing in media relations, brand reputation, and corporate communications. They have received overwhelmingly positive feedback, with all reviewers praising their professionalism and creativity. Notably, 100% of clients highlighted their effective media coverage strategies and strong communication skills, resulting in increased visibility and successful campaign outcomes.
$10,000+Undisclosed2 - 9Austin, TXServices provided
See all 12 projectsDISRUPT PR is a Public Relations firm focusing on media relations, brand reputation, and public communications. The company is consistently praised for its timely delivery, clear communication, and proactive approach to securing media placements. With 100% positive feedback, clients commend DISRUPT PR's ability to elevate brands and generate substantial media coverage across various industries. Notably, 80% of reviews highlight their exceptional project management and strategic media campaign execution.
-
UndisclosedUndisclosed50 - 249
Services provided
Remedo Clinitech Pvt Ltd is a midsize Advertising company in Fremont, California. Their services include Advertising and Direct Marketing.
Read more -
UndisclosedUndisclosed2 - 9San Antonio, TX
Services provided
Embark Marketing, a public relations agency, was established in 2010. The firm offers Public Relations and Marketing Strategy.
Read more -
UndisclosedUndisclosed10 - 49Halasuru, India
Services provided
See all 1 projectsQMP Global offers brand management services, including brand strategy and visual identity, with a strong focus on creativity and expertise. Overall feedback highlights their collaborative, forward-thinking, and client-centric approach, making them a valuable partner for businesses aiming to make a significant impact in the digital space. The agency's ability to deliver on time and effectively capture and amplify a brand's personality is highly praised.
-
Undisclosed$150 - $199 / hr250 - 999Greensboro, NC
Services provided
Pace is a midsize Advertising company established in 1975. Their services include Advertising and Branding.
Read more -
$1,000+$50 - $99 / hr2 - 9Amsterdam, Netherlands
Services provided
The Golden Tigers is a public relations company. The small Amsterdam, Netherlands-based team offers Public Relations and Digital Strategy. The agency was founded in 2020.
Read more -
Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 17 projectsProhibition is a leading PR agency specializing in Public Relations, Media Relations, and Corporate Communications. The feedback from their clients is overwhelmingly positive, with 100% of reviewers highlighting their impressive media coverage and strategic communication skills. Notably, Prohibition excels in increasing brand awareness and securing national and international media placements, demonstrating their effectiveness in enhancing brand reputation and public communications.
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
-
$100,000+$300+ / hr250 - 999
Services provided
Accessnations is an Event Management company. The company is located in Dubai, United Arab Emirates and Abu Dhabi, United Arab Emirates. Their team offers Event Management and Event Marketing.
Read more -
$10,000+$300+ / hr2 - 9Chapel Hill, NC
Services provided
Leach Advisors LLC is a PR firm. Established in 2018, the firm offers Public Relations and Logo.
Read more -
Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Tel Aviv-Yafo, IsraelServices provided
See all 17 projectsPercepto is a Public Relations and Communications firm specializing in reputation management and online presence enhancement. Across its reviews, 80% highlight their exceptional project management and tailored strategies. With an impressive 88% positive feedback, clients frequently commend their adaptability and effectiveness, particularly in media relations and brand reputation initiatives.
$25,000+$300+ / hr10 - 49Newark, DEServices provided
See all 14 projectsThe Ascendant Group is a renowned Public Relations and branding firm specializing in Public Media Relations, Corporate Communications, and Brand Reputation enhancement. The company has received overwhelmingly positive feedback for its strategic media outreach, exceptional client dedication, and flexibility, with about 95% of reviews highlighting impressive media coverage and brand growth. Clients consistently praise their ability to generate significant media placements and increase social media engagement.
-
$5,000+$50 - $99 / hr10 - 49Chicago, IL
Services provided
Launched in 2007, Purpose Brand, a small PR company, is based in Chicago, Illinois. Their team focuses on Public Relations and Social Media Marketing.
Read more -
$10,000+$150 - $199 / hr2 - 9Leeds, England
Services provided
BOXmedia is a SEO company. Their small team is located in Leeds, England. Their services include Search Engine Optimization and Web Design.
Read more -
UndisclosedUndisclosed2 - 9Alexandria, VA
Services provided
In Alexandria, Virginia, Campbell & Company Communications is a small Market Research company. The team provides Market Research and Public Relations.
Read more -
$5,000+$100 - $149 / hr2 - 9Bellevue, WA
Services provided
Seattle Public Relations is a Content Marketing company. Their small team is headquartered in Bellevue, Washington. Their services include Content Marketing and Public Relations.
Read more -
$5,000+$100 - $149 / hr2 - 9Chuo City, Japan
Services provided
Asahi Agency, a small public relations firm, is based in Chuo City, Japan. Their services include Public Relations and Web Development.
Read more -
UndisclosedUndisclosed2 - 9Phoenix, AZ
Services provided
DeMenna Public Affairs is a Business Consulting company. They were launched in 2017 and specialize in Business Consulting and Public Relations.
Read more -
$10,000+$50 - $99 / hr2 - 9Charlotte, NC
Services provided
Social Ape Marketing, a small public relations firm, is headquartered in Charlotte, North Carolina. The team offers Public Relations and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Atlanta, GA
Services provided
Fire Bee is a public relations agency established in 2013. The company specializes in Public Relations and Social Media Marketing.
Read more -
$50,000+$100 - $149 / hr2 - 9Cincinnati, OH
Services provided
O'Keeffe, a Content Marketing company, is located in Cincinnati, Ohio. They offer Content Marketing and Public Relations and were launched in 2001.
Read more -
UndisclosedUndisclosed2 - 9Iowa City, IA
Services provided
Epiphany is a public relations company. The firm is located in Iowa City, Iowa. Their services include Public Relations and Branding.
Read more -
UndisclosedUndisclosed2 - 9Richmond Hill, GA
Services provided
Lesley Francis PR is a Marketing Strategy company. Their small team is based in Richmond Hill, Georgia. Their services include Marketing Strategy and Public Relations.
Read more -
UndisclosedUndisclosed2 - 9København, Denmark
Services provided
Headquartered in København, Denmark, Discus Communications is a small public relations agency. The team provides Public Relations and Branding.
Read more -
$1,000+$50 - $99 / hr2 - 9Madrid, Spain
Services provided
On and Off Communications sl is a Digital Strategy company. The small Madrid, Spain-based team offers Digital Strategy and Marketing Strategy. The company was launched in 2009.
Read more -
$1,000+$100 - $149 / hr2 - 9Åre, Sweden
Services provided
PR firm Hjärtat is based in Åre, Sweden. The team specializes in Public Relations and Marketing Strategy.
Read more -
$1,000+$100 - $149 / hr2 - 9Calgary, Canada
Services provided
Worthington PR and Story is a PR agency. They specialize in Public Relations and Marketing Strategy and were founded in 2018.
Read more -
$10,000+$100 - $149 / hr2 - 9Dubai, United Arab Emirates
Services provided
Direct Marketing company Awwal Events was founded in 2018. The team provides Direct Marketing and Public Relations and is based in Dubai, United Arab Emirates.
Read more -
$100,000+$50 - $99 / hr2 - 9Marrakesh, Morocco
Services provided
Why Not Consulting is an Advertising company. Their small team of employees is based in Marrakesh, Morocco. Their team focuses on Advertising and Branding.
Read more -
$1,000+$50 - $99 / hr10 - 49Ha noi, Vietnam
Services provided
Advertising company Quảng cáo Thượng Lâm was established in 2015. The agency provides Advertising and Branding.
Read more -
$1,000+Undisclosed10 - 49Abu Dhabi, United Arab Emirates
Services provided
Established in 2018, Retinor Advertisements Designing LLC is an Advertising company. Their team provides Advertising and Branding.
Read more -
$25,000+$200 - $300 / hr10 - 49
Services provided
The PR Department Inc is an Advertising company founded in 2001. Their services include Advertising and Branding.
Read more -
UndisclosedUndisclosed10 - 49Canton, OH
Services provided
WRL Advertising is an Advertising company. Founded in 1952, the team provides Advertising and Branding. The agency is based in Canton, Ohio.
Read more -
$10,000+$100 - $149 / hr10 - 49San Francisco, CA
Services provided
Founded in 2002, TriplePoint PR is a small Marketing Strategy company. Their team specializes in Marketing Strategy and Media Planning & Buying.
Read more -
$10,000+$100 - $149 / hr10 - 49Los Angeles, CA
Services provided
Konnect Agency is a social media marketing firm. Launched in 2009, the company focuses on Social Media Marketing and Web Design.
Read more -
$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Kesselskramer, an Advertising company, specializes in Advertising and Branding. The firm is located in London, England and Los Angeles, California.
Read more -
$5,000+$150 - $199 / hr10 - 49Fareham, England
Services provided
Koozai, a Content Marketing company, is based in Fareham, England and London, England. They provide Content Marketing and Public Relations and were launched in 2006.
Read more -
UndisclosedUndisclosed10 - 49
Services provided
Founded in 2023, Super Tactics Agency is a small Advertising company. Their services include Advertising and Branding.
Read more -
$10,000+$100 - $149 / hr10 - 49Ouesso, Congo
Services provided
LOREC MARKETING is a social media marketing company. Their small team is headquartered in Ouesso, Congo and provides Social Media Marketing and Branding. The agency was founded in 2024.
Read more -
$5,000+$50 - $99 / hr50 - 249Sandton, South Africa
Services provided
Boomtown is an Advertising company. Headquartered in Sandton, South Africa and Gqeberha, South Africa, their midsize team specializes in Advertising and Branding. The company was established in
Read more -
UndisclosedUndisclosedFreelancerBournemouth, England
Services provided
Mushroom Marketing & PR is a PR firm located in Bournemouth, England. They focus on Public Relations and Marketing Strategy and were founded in 2004.
Read more -
$10,000+$25 - $49 / hr50 - 249Arlington Heights, IL
Services provided
Industrial Network Solutions is an Arlington Heights, Illinois-based public relations company. The team provides Public Relations and BI & big data consulting & SI.
Read more -
Undisclosed$150 - $199 / hr50 - 249
Services provided
Based in Sacramento, California, Cali Soiree is a public relations agency. They provide Public Relations and Other Design and were established in 2005.
Read more -
UndisclosedUndisclosed50 - 249
Services provided
Media Systems is a PR agency. Their midsize team of employees is based in Yerevan, Armenia. Their team focuses on Public Relations and Marketing Strategy.
Read more -
$10,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
Isom Global Strategies Marketing is an Advertising company. In Washington, District of Columbia, their team provides Advertising and Public Relations.
Read more -
$50,000+$150 - $199 / hr10 - 49Sausalito, CA
Services provided
TRUE Communications is a small Content Marketing company headquartered in Sausalito, California. The team specializes in Content Marketing and Public Relations.
Read more -
UndisclosedUndisclosed10 - 49
Services provided
Kinship is a -based PR company. They provide Public Relations and Social Media Marketing and were founded in 2017.
Read more -
UndisclosedUndisclosed10 - 49Orange, CA
Services provided
Communications LAB is a Digital Strategy company based in Orange, California. They offer Digital Strategy and Public Relations and were established in 2013.
Read more -
$1,000+$50 - $99 / hr10 - 49Budapest, Hungary
Services provided
Chiro Marketing is a social media marketing company launched in 2013. The agency offers Social Media Marketing and Public Relations.
Read more -
UndisclosedUndisclosed10 - 49Dallas, TX
Services provided
EWritingPro is an Advertising company. In Dallas, Texas, the firm provides Advertising and Public Relations.
Read more -
$1,000+$50 - $99 / hr10 - 49Ho Chi Minh City, Vietnam
Services provided
Launched in 2019, Xuyên Việt Media is a PR company. Located in Ho Chi Minh City, Vietnam and Ho Chi Minh City, Vietnam, the team offers Public Relations and Search Engine Optimization.
Read more -
$1,000+$50 - $99 / hr10 - 49New York, NY
Services provided
ANewswire is a small New York, New York-based public relations company. The team specializes in Public Relations and Social Media Marketing.
Read more -
$25,000+Undisclosed50 - 249Petaling Jaya, Malaysia
Services provided
ROOTS Asia Pacific is a branding agency. They specialize in Branding and Digital Strategy and are in Petaling Jaya, Malaysia and Singapore, Singapore.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
-
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
38/40.019.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
37.9/40.018.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.5/40.019.6/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.2/40.019.4/20 Reviews8.4/10 Clients & Experience9.5/10 Market PresenceService focus
100% Public Relations -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.7/40.017.6/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
36.1/40.017/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
35.6/40.016.8/20 Reviews9.3/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.6/40.016.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
35.5/40.017.2/20 Reviews9.4/10 Clients & Experience8.9/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
35.8/40.016.2/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49San Diego, CA
Ability to deliver
36.3/40.017.4/20 Reviews9.6/10 Clients & Experience9.3/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.5/40.016.6/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.3/40.016.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$1,000+$150 - $199 / hr2 - 9Calgary, Canada
Ability to deliver
34.2/40.016.4/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
90% Public Relations10% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
34.2/40.017.4/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
33.7/40.016.6/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
33.7/40.017.4/20 Reviews8.8/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
33.6/40.017/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other
Latest Public Relations Articles
See all articles
Brand Refresh or Rebrand? How to Choose the Right Identity Shift for Your Business
Understand the difference between a brand refresh and a complete rebranding with this guide to the how and why of brand updates and identity overhauls.
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management twice a year based on a proprietary methodology. The top PR firms for Fall 2025 include:
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style