Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a Public Relations and Corporate Communications agency recognized for its expertise in media relations and brand reputation enhancement. Client feedback consistently highlights their strategic approach and deep understanding of diverse industries, achieving notable results such as a 400% increase in media coverage for one client. Approximately 90% of reviews emphasize their creativity, strategy, and ability to meet objectives, making them a highly recommended partner for PR and communications needs.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 311 projectsOtter Public Relations is a communications firm specializing in PR, media relations, and brand reputation. The company has received overwhelmingly positive feedback, with approximately 100% of clients praising their project management and timely delivery. Notably, they excel in publishing PR articles that enhance online visibility, credibility, and SEO rankings, as evidenced by client testimonials highlighting improved brand authority and media coverage.
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$5,000+$100 - $149 / hr10 - 49El Paso, TX
Services provided
Monster Link Marketing is a SEO services firm. Headquartered in El Paso, Texas, the firm was founded in 2012. Their team provides Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Stirling , Scotland
Services provided
Denvir is a SEO company founded in 2003. The team specializes in Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 22 projectsInterdependence is a prominent public relations firm offering services in media relations, brand reputation, and corporate communications. Reviews highlight their exceptional project management, strategic insight, and adaptability, achieving notable media coverage for various clients. They maintain a 100% positive feedback rate, with clients praising their professionalism, dedication, and ability to exceed expectations in media placements and public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a reputable PR agency specializing in media relations, brand reputation, and corporate communications. Across reviews, clients commend their effective project management, timely delivery, and ability to enhance media coverage and brand awareness. Approximately 90% of reviews highlight their impressive communication and results-driven approach, with a strong emphasis on media exposure and strategic public communications.
$10,000+$150 - $199 / hr10 - 49Lewisville, TXServices provided
See all 48 projectsIdea Grove is a public relations company specializing in media relations, corporate communications, and brand reputation enhancement. Their clients consistently praise their strategic approach and dedication, with 100% of reviews highlighting their exceptional project management and responsiveness. A notable 80% of reviews appreciate their innovative content creation and surveys, which significantly bolster media coverage and brand visibility.
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$10,000+$150 - $199 / hr10 - 49Cardiff, Wales
Services provided
Web design agency Ubiquity is based in Cardiff, Wales. They focus on Web Design and Advertising.
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$10,000+$150 - $199 / hr10 - 49Leeds, England
Services provided
Small SEO services firm Onstate Limited, is located in Leeds, England. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Retford , England
Services provided
Bubble Design & Marketing, a small SEO company, is in Retford , England. Their services include Search Engine Optimization and Web Design.
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$1,000+Undisclosed10 - 49Brookfield, WI
Services provided
360 Direct is a Content Marketing company in Brookfield, Wisconsin. They offer Content Marketing and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Norfolk, VA
Services provided
Reed & Associates Marketing, a graphic design company, was launched in 2008. The agency focuses on Graphic Design and Marketing Strategy.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Austin, TXServices provided
See all 15 projectsDISRUPT PR is a Public Relations firm specializing in media relations, brand reputation, and corporate communications. The company is consistently praised for its strategic communication skills, with 100% of reviews highlighting their timely delivery and responsiveness. Clients commend their ability to enhance brand awareness and secure media placements, with significant increases in brand mentions and media coverage reported across projects.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
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$10,000+$150 - $199 / hr10 - 49Newbury, England
Services provided
We Are Essential is a SEO agency launched in 2002. Their team specializes in Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Metairie, LA
Services provided
MLCworks is a SEO agency. The team is located in Metairie, Louisiana, and their services include Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a public relations agency that specializes in enhancing brand reputation and media coverage through strategic communications and public affairs. Reviews indicate a high level of satisfaction, with their creative solutions and proactive approach to media relations being particularly praised. Approximately 83% of reviewers highlight their effective communication and project management skills, while 67% commend their innovative PR strategies and ability to secure significant media placements.
$1,000+$300+ / hr10 - 49Agios Athanasios, CyprusServices provided
See all 58 projectsOBA PR is a public relations agency with a focus on media and public communications, providing services like media coverage, brand reputation management, and corporate communications. Reviews reflect a 100% satisfaction rate, highlighting their strategic media placements, effective communication, and tailored PR strategies. A notable 50% of reviewers emphasized their adaptability and strategic approach to securing targeted media coverage, which significantly enhanced brand visibility and credibility across various industries.
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$5,000+$100 - $149 / hr10 - 49Raleigh, NC
Services provided
Launched in 1995, The Stone Agency is a SEO company. The firm focuses on Search Engine Optimization and Advertising, and is small.
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$5,000+$100 - $149 / hr10 - 49Sofia, Bulgaria
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CROPS ltd. Is an Advertising company. The Sofia, Bulgaria-based agency was founded in 2009. Their services include Advertising and Print Design.
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$1,000+$50 - $99 / hr10 - 49Magdalena del Mar, Peru
Services provided
LNM Agency is a Marketing Strategy company headquartered in Magdalena del Mar, Peru and Santiago, Chile. The team focuses on Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Noida, India
Services provided
Founded in 2009, Star Web Maker Services Pvt Ltd is a mobile application development company. Their services include Mobile App Development and Web Design.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Established in 1998, Faceless Technologies is a small Denver, Colorado-based Advertising company. Their team offers Advertising and Branding.
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Undisclosed$100 - $149 / hr10 - 49Toronto, Canada
Services provided
GrowthEngine Media is an Advertising company. In Toronto, Canada, their team focuses on Advertising and Public Relations.
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$5,000+$150 - $199 / hr10 - 49Raleigh, NC
Services provided
Publicus Community, an Email Marketing company, was founded in 2011. The company offers Email Marketing and Graphic Design.
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$10,000+$150 - $199 / hr10 - 49Ballwin, MO
Services provided
Marketing Strategy company Arco & Associates provides Marketing Strategy and Advertising. They were launched in 2005.
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$1,000+$25 - $49 / hr10 - 49Bangkok, Thailand
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ArioMarketing Co, Ltd, a web design agency, was launched in 2013. The team provides Web Design and Advertising.
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$1,000+$25 - $49 / hr10 - 49
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Nogor Solutions Limited is a Direct Marketing company. Based in Dhaka, Bangladesh, the agency specializes in Direct Marketing and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Livprop Chat Services is a Back Office Outsourcing company. Founded in 2002, the agency is in Bangalore, India. Their services include Back Office Outsourcing and Direct Marketing.
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UndisclosedUndisclosed10 - 49Coimbatore, India
Services provided
Advertising company Fashion Dot was established in 2001. The firm focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Kolkata, India
Services provided
NIHT Infosolution Pvt. Ltd. Is a web design agency. They specialize in Web Design and Web Development and were founded in 2005.
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$1,000+$25 - $49 / hr10 - 49Delhi, India
Services provided
Online Reputation Manage, a branding firm, was established in 2017. The agency provides Branding and Other Digital Marketing, and is small.
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$1,000+$25 - $49 / hr10 - 49London, England
Services provided
Global Book Writers is a branding agency. Their small team of employees is located in London, England. Their team specializes in Branding and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49Pimpri-Chinchwad, India
Services provided
Sorted Pixel is a small Digital Strategy company founded in 2017. Their team specializes in Digital Strategy and Advertising.
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$25,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
Services provided
CIG Dubai is a Business Consulting company. The Dubai, United Arab Emirates-based firm was established in 2007. Their team specializes in Business Consulting and HR Consulting.
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UndisclosedUndisclosed10 - 49Rīga, Latvia
Services provided
BSMS, a Market Research company, provide Market Research and Social Media Marketing. They were founded in 1999.
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UndisclosedUndisclosed10 - 49Causeway Bay, Hong Kong
Services provided
Milestone|3 is a Business Consulting company. Headquartered in Causeway Bay, Hong Kong, the firm specializes in Business Consulting and Public Relations.
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$5,000+$200 - $300 / hr10 - 49West Orange, NJ
Services provided
Fivefoottwo Marketing, a branding firm, is located in West Orange, New Jersey. They focus on Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49St. John's, Canada
Services provided
Founded in 2000, WaterWerks Agency is a branding company. The agency offers Branding and Public Relations.
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Undisclosed$200 - $300 / hr10 - 49Dallas, TX
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Founded in 2008, United Immigration Bonds is a small Dallas, Texas-based Corporate Law company. Their team focuses on Corporate Law and Civil Rights Law.
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Undisclosed$25 - $49 / hr10 - 49
Services provided
QuickPR is a Marketing Strategy company. Launched in 2020, the team offers Marketing Strategy and Branding.
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$1,000+$50 - $99 / hr10 - 49Noida, India
Services provided
Techmojito is a public relations agency. The Noida, India-based firm was founded in 2017. Their team focuses on Public Relations and Digital Strategy.
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UndisclosedUndisclosed10 - 49Patna, India
Services provided
Candent SEO Private Limited is a public relations firm. Based in Patna, India, their small team provides Public Relations and Digital Strategy. The agency was established in 2015.
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UndisclosedUndisclosed10 - 49Istanbul, Türkiye
Services provided
China Digital Marketing Agency is a PR firm. Located in Istanbul, Türkiye and Shanghai, China, their small team specializes in Public Relations and Market Research. The agency was launched in 2018.
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UndisclosedUndisclosed10 - 49
Services provided
Meeraqe is a Digital Strategy company. They are headquartered in California, India and have small team of experts. Their services include Digital Strategy and Public Relations.
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$1,000+$25 - $49 / hr10 - 49Lucknow, India
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Roundpay Technomedia Pvt Ltd is a software development firm. The Lucknow, India-based agency was founded in 2001. Their team specializes in Custom Software Development and Digital Strategy.
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$5,000+< $25 / hr10 - 49Singapore
Services provided
Manning & Co is a SEO company located in Singapore. The team specializes in Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed10 - 49Hyderabad, India
Services provided
Launched in 2019, My Digital Housing PVT Ltd is an Advertising company. The team specializes in Advertising and Branding and is located in Hyderabad, India.
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UndisclosedUndisclosed10 - 49Leverkusen, Germany
Services provided
Vision Concept Agency is an Advertising company located in Leverkusen, Germany. The team focuses on Advertising and Content Marketing.
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$5,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
Bit Binders is a PR firm. The New Delhi, India-based company was established in 2013. Their team provides Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49
Services provided
Manifest Business Development Ltd is a Sales Outsourcing company. The team specializes in Sales Outsourcing and Branding, and the agency is based in London, England.
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UndisclosedUndisclosed10 - 49Atlanta, GA
Services provided
Branding company SOAR MEDIA Agency is headquartered in Atlanta, Georgia. They provide Branding and Direct Marketing and were founded in 2018.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Apolo25 is a public relations firm. The team offers Public Relations and Social Media Marketing and is based in Ciudad de México, Mexico.
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$5,000+$100 - $149 / hr10 - 49Paris, France
Services provided
Okev is an Advertising company. Their team is located in Paris, France. The firm provides Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Services provided
Advertising company u.comms — full-service communications agency (Ukraine) specializes in Advertising and Branding. They were launched in 2019.
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$1,000+$50 - $99 / hr2 - 9
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SalesMaximizer - Marketing by ex. Google is an Advertising company. Their team is based in San Diego, California. The company specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Austin, TX
Services provided
Founded in 2025, Medcore Digital is a Content Marketing company. The team offers Content Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9Pescara, Italy
Services provided
See all 1 projectsImproove specializes in Inbound Marketing and SEO services, focusing on website traffic growth and lead generation. Their meticulous approach and data-driven strategies have earned them high praise for delivering substantial increases in organic traffic and competitive keyword rankings. Clients highlight their professionalism, effective project management, and impressive results.
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$1,000+$50 - $99 / hr2 - 9München, Germany
Services provided
See all 1 projectsSmartiee Agency offers website development, public relations, and performance marketing services. Clients appreciate their proactive approach, market analysis capabilities, and dedication to delivering high-quality results. Projects are generally well-managed, although there can be slight delays due to the detailed planning process. Overall, Smartiee Agency is highly recommended for its innovative solutions and alignment with client values.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
37.9/40.019.2/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.1/40.017.2/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.7/40.016.6/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.016.6/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.8/40.016.6/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.9/40.019.4/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations55% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.1/40.016.4/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
33.8/40.017.2/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other
Latest Public Relations Articles
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Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management based on a proprietary methodology. The top PR firms for 2026 include:
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style