Top App Developers in Chicago
Chicago’s tech scene stretches from the historic Merchandise Mart to thriving hubs like 1871 and Fulton Market, giving businesses access to world-class talent in mobile and web application development. Whether you’re launching a retail app, a fintech platform, or an internal enterprise tool, the right partner can turn complex ideas into polished products.
Clutch’s research team analyzes verified client reviews, project portfolios, and market presence to spotlight the most reliable mobile app development companies in Chicago. Use the filters on this page to sort by hourly rate, project size, industry focus, and more.
Explore the full rankings on Clutch’s Top App Developers directory, check nearby Milwaukee app developers, or filter for Chicago healthcare app specialists.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Serves Chicago, ILServices provided
See all 11 projectsKingsmen Digital Ventures is a proficient Mobile App Development company known for delivering tailored digital solutions across various industries. They received universally positive feedback, with 100% of reviewers appreciating their timely project delivery and alignment with client objectives. Reviewers frequently commend their strategic approach, technical expertise, and customer-focused service, highlighting their ability to meet diverse business needs with innovative mobile applications.
$25,000+$50 - $99 / hr250 - 999Serves Chicago, ILServices provided
See all 120 projectsThe NineHertz is a versatile Mobile App Development company providing services in iOS and Android Development, renowned for their integration of advanced technologies like AI and machine learning. Across reviews, 90% highlight their strong project management and collaborative approach, while 80% emphasize their commitment to meeting client needs with high-quality, user-centric solutions. Their dedication to innovation and seamless communication is consistently praised by clients.
$10,000+$50 - $99 / hr250 - 999Serves Chicago, ILServices provided
See all 74 projectsDesignli is a mobile app development company specializing in creating innovative solutions for iOS and Android platforms. With a 100% positive feedback rate across its reviews, clients praise Designli for its expertise, responsiveness, and effective project management. Approximately 90% of reviewers highlight their strong communication skills and ability to deliver projects on time and within budget, making them a reliable partner for application development projects.
$10,000+$100 - $149 / hr10 - 49Serves Chicago, ILServices provided
See all 97 projectsAppMakers USA is a renowned mobile app development company specializing in iOS and Android applications. With a 100% satisfaction rate among clients, their expertise spans from wireframing to advanced AI integration. Clients consistently praise their professionalism, timely delivery, and innovative solutions, particularly in enhancing productivity and providing user-friendly designs.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
Draftbit is a mobile application development company based in Chicago, Illinois. Their services include Mobile App Development and UX/UI Design.
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$50,000+$150 - $199 / hr50 - 249Chicago, IL
Services provided
Pandera Labs, an app development firm, was founded in 2014. The midsize team focuses on Mobile App Development and Web Development.
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Featured
What are Featured Providers?
$50,000+$25 - $49 / hr250 - 999Serves Chicago, ILServices provided
See all 141 projectsEmpat is a versatile development company specializing in Mobile App Development, offering services in iOS and Android platforms, UX/UI design, and backend development. Across diverse projects, Empat is praised for its proactive communication, seamless project management, and ability to integrate smoothly with client teams. Their commitment to quality is evidenced by consistent on-time delivery and high client satisfaction, with no reported areas needing improvement.
$1,000+$50 - $99 / hr10 - 49Serves Chicago, ILServices provided
See all 16 projectsNet-Craft.com Inc. is a mobile app development company renowned for crafting customized mobile applications for iOS and Android platforms. Across multiple reviews, clients highlight their exceptional responsiveness, efficient project management, and transparent communication, with a notable emphasis on their ability to meet deadlines and stay within budget. The firm's positive feedback rate exceeds 95%, with 100% of reviewers commending their communication, especially with Jason, their main contact.
$5,000+$25 - $49 / hr10 - 49Serves Chicago, ILServices provided
See all 19 projectsLomray Software is a mobile application development company excelling in cross-platform solutions for iOS and Android, utilizing React Native. Clients consistently praise their professionalism, communication, and swift project delivery, with 100% of reviews highlighting their responsiveness and technical prowess, ensuring high-quality applications and seamless project management.
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$100,000+$50 - $99 / hr50 - 249Willowbrook, IL
Services provided
See all 1 projectsElite Coder Studios LLC offers website design and development services, including planning, design, programming, testing, and deployment. Reviews highlight their technical expertise, strong communication, and the ability to deliver high-quality, innovative solutions on time. Clients report improved website traffic, search engine rankings, and user experience, indicating overall satisfaction with their professional and responsive approach.
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$5,000+$50 - $99 / hr10 - 49Chicago, IL
Services provided
Flemsoft, a web design company, is located in Chicago, Illinois and Comilla, Bangladesh. They specialize in Web Design and UX/UI Design and were launched in 2020.
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$1,000+$50 - $99 / hr10 - 49Chicago, IL
Services provided
Founded in 2003, Rockstar Coders is a custom software development firm. The team specializes in Custom Software Development and Mobile App Development and is in Chicago, Illinois.
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Undisclosed$200 - $300 / hr2 - 9Morton Grove, IL
Services provided
DynexTech is a web design agency. They are in Morton Grove, Illinois, and their services include Web Design and UX/UI Design.
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$10,000+$25 - $49 / hr50 - 249Chicago, IL
Services provided
Custom Software Development Company is a custom software development company. Based in Austin, Texas and Chicago, Illinois, the company offers Custom Software Development and Mobile App Development.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves Chicago, ILServices provided
See all 8 projectsMoreland Connect is a mobile app and web application development company that excels in delivering stable, high-functioning apps and reliable software solutions. With 100% positive feedback, clients praise their transparency, customer service, and ability to meet budget and timeline expectations. They are known for their personable approach and commitment to quality, making them a preferred partner for ongoing and future projects.
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$5,000+$100 - $149 / hr10 - 49Chicago, IL
Services provided
Fortress Consulting is a Chicago, Illinois-based Content Marketing company. Their services include Content Marketing and Search Engine Optimization.
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$50,000+$50 - $99 / hr50 - 249Chicago, IL
Services provided
See all 2 projectsKlika is a versatile application development company specializing in mobile app development, including iOS and Android platforms. Clients have praised their exceptional project management and commitment to excellence, with 100% of reviews highlighting their professionalism and timely delivery. Klika's ability to effectively collaborate and innovate has led to significant success, such as embedding their software in over 1.5 million devices.
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$25,000+$25 - $49 / hr50 - 249Chicago, IL
Services provided
Founded in 1991, Strategic Systems International is a custom software development firm. The team specializes in Custom Software Development and Mobile App Development.
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$10,000+$25 - $49 / hr10 - 49Chicago, IL
Services provided
AltRecipe, a website development company, was launched in 2015. The team specializes in Web Development and Blockchain.
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$5,000+$25 - $49 / hr10 - 49Chicago, IL
Services provided
AmorServ, a SEO services firm, was founded in 2016. The team offers Search Engine Optimization and Web Design.
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$10,000+$50 - $99 / hr1,000 - 9,999Chicago, IL
Services provided
QUINNOX is an Application Testing company. The large Chicago, Illinois-based team offers Application Testing and cloud consulting & SI. The agency was launched in 2002.
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$5,000+< $25 / hr10 - 49Chicago, IL
Services provided
Based in Chicago, Illinois, TekMutants is a custom software development firm. Their services include Custom Software Development and E-Commerce Development.
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$1,000+< $25 / hr50 - 249Chicago, IL
Services provided
See all 1 projectsIdea2App specializes in mobile app development, particularly in creating hybrid applications with attractive user interfaces and advanced features. Their reviews highlight the professional expertise of their development team, timely project delivery, and effective project management. Clients appreciate their valuable feature suggestions, such as integrating a recipes section, and their ability to develop apps that meet specific user and budget requirements.
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Undisclosed$25 - $49 / hr50 - 249Chicago, IL
Services provided
See all 1 projectsPixeio offers Mobile App Development, web development, and tailored software solutions. The reviews consistently highlight their exceptional adaptability, cost-effective solutions, and seamless collaboration. Clients commend Pixeio for their timely deliveries, innovative insights, and significant improvements in website traffic, mobile app performance, and overall business efficiency.
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$5,000+$25 - $49 / hr50 - 249Chicago, IL
Services provided
Mobile application development company Atvantiq Networks Private Limited focuses on Mobile App Development and Custom Software Development. They were launched in 2005.
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$10,000+$200 - $300 / hr10 - 49Chicago, IL
Services provided
Ai2 is a small software development firm established in 1982. Their services include Custom Software Development and Enterprise App Modernization.
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Undisclosed$50 - $99 / hr10 - 49Orland Park, IL
Services provided
Web development company Inventive Design Agency offers Web Development and Mobile App Development. They were founded in 2018.
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UndisclosedUndisclosed1,000 - 9,999Chicago, IL
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Slalom Build is an user experience design agency launched in 2001. Their services include UX/UI Design and CRM consulting and SI.
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$10,000+$50 - $99 / hr2 - 9Chicago, IL
Services provided
Creativology is a Logo company. They specialize in Logo and Web Development and were founded in 2014.
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UndisclosedUndisclosed250 - 999Chicago, IL
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Pixel Web Master is a social media marketing firm. Founded in 2021, their team offers Social Media Marketing and Search Engine Optimization.
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$25,000+Undisclosed10 - 49Chicago, IL
Services provided
Azavar Technologies is an e-commerce development firm. The Chicago, Illinois-based team offers E-Commerce Development and Mobile App Development.
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$10,000+$100 - $149 / hr10 - 49Chicago, IL
Services provided
Established in 1994, Bond Digital, a small Advertising company, is headquartered in Chicago, Illinois. Their services include Advertising and Branding.
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$100,000+$200 - $300 / hr10 - 49Chicago, IL
Services provided
Launched in 2018, Focused is a small custom software development firm based in Chicago, Illinois and Denver, Colorado. Their team offers Custom Software Development and Mobile App Development.
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$1,000+$25 - $49 / hr50 - 249Skokie, IL
Services provided
Qwik Apps is a Skokie, Illinois-based software development firm. Their services include Custom Software Development and Web Development.
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$1,000+$25 - $49 / hr2 - 9Oak Forest, IL
Services provided
See all 1 projectsEfficient Tech Solution: Elevating Businesses Through Digital Innovation At Efficient Tech Solution, we specialize in transforming businesses with cutting-edge web development and digital solutions.
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$1,000+$25 - $49 / hr2 - 9Chicago, IL
Services provided
Candev Studio is a small web development company. Founded in 2022, the team offers Web Development and Mobile App Development.
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Undisclosed$25 - $49 / hr10 - 49Elmhurst, IL
Services provided
JB Fam Solutions is a branding company. Their small team of employees is headquartered in Elmhurst, Illinois. Their team focuses on Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Evanston, IL
Services provided
Outsourcers.io, a software development firm, is in Evanston, Illinois. The team provides Custom Software Development and Web Development.
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UndisclosedUndisclosed2 - 9Oak Park, IL
Services provided
Founded in 2009, Patched Reality is a small AR/VR development company. Their team specializes in AR/VR development and UX/UI Design.
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UndisclosedUndisclosed10 - 49Downers Grove, IL
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BridgePoint Technologies is an IT managed services company. In Downers Grove, Illinois, their small team focuses on IT managed services and Mobile App Development. The firm was launched in 2004.
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UndisclosedUndisclosed50 - 249Chicago, IL
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Herzum is a software development firm launched in 2000. Their services include Custom Software Development and Mobile App Development.
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UndisclosedUndisclosed50 - 249Chicago, IL
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See all 3 projects10+ Years of Leadership in Expanding Businesses with a 360-degree Approach With more than ten years of experience as industry leaders in digital marketing, we are experts at enabling companies to
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$1,000+$50 - $99 / hr50 - 249Chicago, IL
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Based in Chicago, Illinois, Nexus Logo Design is a midsize branding agency. The team specializes in Branding and Digital Strategy.
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$1,000+$50 - $99 / hr50 - 249Morton Grove, IL
Services provided
Logo Designer, a web design company, is headquartered in Morton Grove, Illinois. They specialize in Web Design and Logo and were established in 2023.
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$1,000+< $25 / hr50 - 249Lombard, IL
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ITR Consulting, a SEO company, offers Search Engine Optimization and Web Design. The agency is located in Lombard, Illinois.
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$1,000+$25 - $49 / hr50 - 249Chicago, IL
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Established in 2011, UniSoftwares is a SEO services firm. The agency provides Search Engine Optimization and Pay Per Click, and is midsize.
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$1,000+$100 - $149 / hrFreelancerRiver Forest, IL
Services provided
See all 1 projectsNetzant Technology LLC is an IT consulting firm praised for its professionalism and expertise in the IT industry. All reviewers highlight the effective communication and timely delivery of projects, with 100% positive feedback regarding their direct engagement and successful project outcomes. Their tailored solutions, particularly in launching IT-specific platforms, have been notably effective, as evidenced by significant increases in website traffic.
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$1,000+$25 - $49 / hrFreelancerSkokie, IL
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See all 1 projects312ITConsulting is a web development company known for creating professional websites that enhance online presence and client engagement. With a 100% satisfaction rate from reviewers, clients commend their quick response times and efficient project execution, with all projects delivered on time and meeting client expectations.
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$1,000+$25 - $49 / hr10 - 49Burr Ridge, IL
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Creative Mantra is a cloud consulting & SI company. They provide cloud consulting & SI and Custom Software Development and are based in Mumbai, India and Burr Ridge, Illinois.
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$1,000+< $25 / hr10 - 49Chicago, IL
Services provided
Headquartered in Coimbatore, India and Chicago, Illinois, RUTE is a graphic design agency. The team offers Graphic Design and Custom Software Development.
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UndisclosedUndisclosed50 - 249Chicago, IL
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Car Wash Marketing Experts, a SEO company, was established in 1956. The firm focuses on Search Engine Optimization and Web Development.
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UndisclosedUndisclosed10 - 49Chicago, IL
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UkrInSofT is an UX company. Their small team is headquartered in Stebnyk, Ukraine and Chicago, Illinois. Their services include UX/UI Design and Web Development.
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$100,000+$200 - $300 / hr10 - 49Chicago, IL
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Purohit Navigation is a branding firm located in Chicago, Illinois. They specialize in Branding and Digital Strategy and were founded in 1984.
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$10,000+$50 - $99 / hr2 - 9Chicago, IL
Services provided
Devfollow is an IT strategy consulting company. Established in 2024, the firm is located in Chicago, Illinois. Their team offers IT strategy consulting and Custom Software Development.
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Undisclosed$100 - $149 / hr10 - 49Des Plaines, IL
Services provided
MEGATECSOL Inc. , a SEO services firm, specializes in Search Engine Optimization and UX/UI Design. The firm is in Des Plaines, Illinois.
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$1,000+Undisclosed10 - 49Chicago, IL
Services provided
Established in 2024, Doodle N Dash, a small branding firm, is headquartered in Sheridan, Wyoming and Chicago, Illinois. Their services include Branding and Social Media Marketing.
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$10,000+$150 - $199 / hr50 - 249Chicago, IL
Services provided
Omobono Ltd, a midsize branding firm, is based in Cambridge, England and Chicago, Illinois. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
Cybersecurity company Red Echoes Tech was founded in 2016. The team provides Cybersecurity and AR/VR development and is headquartered in Chicago, Illinois.
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List of the Top 15 Chicago Mobile App Development Companies
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$25,000+$150 - $199 / hr50 - 249Grand Rapids, MI
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Mobile App Development50% Other -
$25,000+$50 - $99 / hr50 - 249Hollywood, FL
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Mobile App Development40% Other -
$10,000+Undisclosed10 - 49Rockville, MD
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Mobile App Development50% Other -
Undisclosed$25 - $49 / hr250 - 999San Jose, CA
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Mobile App Development60% Other -
$50,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Mobile App Development40% Other -
$25,000+$25 - $49 / hr250 - 999Houston, TX
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
40% Mobile App Development60% Other -
$50,000+$25 - $49 / hr50 - 249Dubai, United Arab Emirates
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
45% Mobile App Development55% Other -
$25,000+$50 - $99 / hr10 - 49Chicago, IL
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
40% Mobile App Development60% Other -
$50,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
90% Mobile App Development10% Other -
$250,000+$150 - $199 / hr250 - 999Chicago, IL
Ability to deliver
35.3/40.015.8/20 Reviews9.5/10 Clients & Experience10/10 Market PresenceService focus
45% Mobile App Development55% Other -
$50,000+$25 - $49 / hr1,000 - 9,999Vienna, VA
Ability to deliver
37.6/40.017.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
20% Mobile App Development80% Other -
$50,000+$150 - $199 / hr50 - 249Frisco, TX
Ability to deliver
35.3/40.016.8/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
35% Mobile App Development65% Other -
$10,000+$50 - $99 / hr50 - 249Dover, DE
Ability to deliver
38/40.019.6/20 Reviews9.6/10 Clients & Experience8.8/10 Market PresenceService focus
10% Mobile App Development90% Other -
$25,000+$25 - $49 / hr1,000 - 9,999Orlando, FL
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Mobile App Development90% Other -
$5,000+$50 - $99 / hr10 - 49Glendale, CA
Ability to deliver
31.7/40.018/20 Reviews9.3/10 Clients & Experience4.4/10 Market PresenceService focus
50% Mobile App Development50% Other -
$50,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.6/40.017.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
15% Mobile App Development85% Other -
$5,000+$100 - $149 / hr50 - 249Nashville, TN
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
10% Mobile App Development90% Other -
$75,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
31.6/40.016.2/20 Reviews8.6/10 Clients & Experience6.8/10 Market PresenceService focus
30% Mobile App Development70% Other -
$25,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
33/40.016/20 Reviews10/10 Clients & Experience7/10 Market PresenceService focus
25% Mobile App Development75% Other -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
31.1/40.015.6/20 Reviews8.2/10 Clients & Experience7.3/10 Market PresenceService focus
40% Mobile App Development60% Other -
$25,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.5/40.016.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
30% Mobile App Development70% Other -
$25,000+$50 - $99 / hr50 - 249Sunny Isles Beach, FL
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Mobile App Development80% Other -
$25,000+$100 - $149 / hr50 - 249Chicago, IL
Ability to deliver
34.8/40.017.2/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
20% Mobile App Development80% Other -
$50,000+$100 - $149 / hr50 - 249Newport Beach, CA
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Mobile App Development90% Other -
$50,000+$150 - $199 / hr10 - 49Riyadh, Saudi Arabia
Ability to deliver
33.4/40.017.8/20 Reviews9.9/10 Clients & Experience5.7/10 Market PresenceService focus
25% Mobile App Development75% Other -
$10,000+$100 - $149 / hr2 - 9Chicago, IL
Ability to deliver
29.5/40.016.2/20 Reviews8.1/10 Clients & Experience5.2/10 Market PresenceService focus
60% Mobile App Development40% Other -
$10,000+$25 - $49 / hr50 - 249Chicago, IL
Ability to deliver
32.2/40.015.2/20 Reviews10/10 Clients & Experience7/10 Market PresenceService focus
30% Mobile App Development70% Other -
$25,000+$100 - $149 / hr10 - 49Chicago, IL
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Mobile App Development90% Other -
$10,000+$150 - $199 / hr10 - 49Grimes, IA
Ability to deliver
31.8/40.017.2/20 Reviews8.5/10 Clients & Experience6.1/10 Market PresenceService focus
20% Mobile App Development80% Other -
$5,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
30.7/40.015.6/20 Reviews8.4/10 Clients & Experience6.6/10 Market PresenceService focus
25% Mobile App Development75% Other
Latest Mobile App Development Articles
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Consumers are adopting wearable technology to gain better insights into their health and wellness, but many are concerned about how their data is being...
Chicago App Developer FAQs
Local app development agencies combine Midwest work ethic with deep ties to Chicago’s corporate and startup communities. By partnering with an on-site team, clients gain:
- Face-to-face discovery workshops for faster alignment
- Familiarity with regional compliance (HIPAA for health tech, FINRA for fintech)
- Access to Chicago’s talent pipeline from universities like Northwestern and UIC
- Easier collaboration across Central Time for North American teams
For companies targeting Chicago’s 9-million-strong metro market, a local presence can also boost user research and post-launch support.
Most Chicago-based mobile app development companies listed on Clutch charge $100 – $175 per hour. A typical custom mobile project ranges from $40,000 – $150,000, but that still depends on particular factors like:
- Feature complexity (e-commerce, real-time chat, AR, etc.)
- Platform support (iOS, Android, cross-platform)
- Design depth and backend integrations
Startups often begin with a $15,000 – $25,000 Minimum Viable Product (MVP), while enterprise builds can exceed $250,000 when advanced security and data architecture are required.
Thanks to Chicago’s diverse and thriving business economy, many agencies frequently build solutions for a wide pool of clients, including those from industries such as:
- Fintech and insurtech (Chicago Board Options Exchange roots)
- Healthcare and med-tech (Northwestern Medicine, MATTER accelerator)
- Logistics and supply chain (global O’Hare freight hub)
- Retail and food service (iconic brands like McDonald’s, Walgreens)
- Manufacturing and IoT for the region’s strong industrial base
Many app development teams also support SaaS startups emerging from 1871 and TechNexus.
- Define your product’s goals and must-have features.
- Shortlist potential agencies with relevant case studies—look for live apps in your sector.
- Review client feedback on Clutch to check communication, on-time delivery, and post-launch support.
- Ask about their discovery process, tech stack (e.g., React Native vs. Swift/ Kotlin), and QA methods.
- Compare proposals on more than price—evaluate architecture decisions, sprint cadence, and IP ownership.
A strong local partner will invite you to on-site workshops and provide Chicago-area references. Maximize the filters and resources we have prepared on Clutch to help you accelerate your search.
- “One-size-fits-all” quotes delivered before scoping requirements
- Reluctance to provide code samples or explain architecture choices
- Limited or no presence on GitHub, the Apple App Store, or Google Play
- Overpromising timelines (fully featured apps rarely ship in under 12 weeks)
- Poor communication cadence—weekly status calls are standard among reputable Chicago shops
If an agency can’t outline a clear project roadmap with measurable milestones, keep searching.