Efficient Tech Solution

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Lakeside Manufacturing Foodservice

Describe what your company does in a single sentence.

At Lakeside, we offer a diverse product line that transports, stores, heats, cools, serves, dispenses, organizes, displays and merchandises, to meet the dynamic aspect of the industries we serve, we are continually engineering new products and updating existing products to meet our customers’ unique needs. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Efficient Tech Solution to accomplish?

• Build a global website that delivers regional content
• Optimize website for SEO and lead generation
• Build and execute digital marketing campaigns for different markets across the globe to grow brand awareness and leads.

SOLUTION

How did you find Efficient Tech Solution?

Online Search

Why did you select Efficient Tech Solution over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Efficient Tech Solution were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Build a new wediste to:

• Drive global awareness and strengthen our
  brand globally.
• Nurture visitors through the consideration and buying
  process.
• Drive purchase intent for each end customer use case
  persona
• Ensure existing customers who need support can get
  what they need, fast.
• Improve overall condition and performance of the
  websites functionality, accessibility, usability, security,
  and SEO.

Agecey for ongoing Digital Marketing. Initiatives include:

• Marketing Growth Plan & Actionable Campaign Strategy
• International SEO Strategy, Management, and Optimization
• International PPC Campaign Setup, Management, and Optimization
• Email Marketing and Automation Setup and Optimization.
• Ongoing Content Creation, Social Media Profile Optimization, and Lead generation reporting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Significant website health metrics improved, globally
• SEO improvements, globally
• Traffic growth, especially outside of the US
• Paid ad lead generation growth

We just had some bumps in the road starting out.  But our new website looks beautiful and is a massive improvement from where we were.  Looking forward to a very productive next year with Efficient Tech Solution.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Efficient Tech Solution team is highly responsive, addresses critical issues fast, and works with us to develop an achievable monthly project list. We just had some issues with regional content and language portions working right. They have awesome SEO capabilities. Our digital marketing strategy and execution are really starting to build and improve. We really enjoy the team we are working with now!

What was your primary form of communication with Efficient Tech Solution?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Very stong creative direction.  Very strong SEO team/capabilities. Had international clients that had region and language requirements. 

Are there any areas for improvement or something Efficient Tech Solution could have done differently?

None that I can think of.